ITV

Tag: ATN World

  • ATN International and Win TV in partnership talks

    ATN International and Win TV in partnership talks

    MUMBAI: ATN International is in advanced stage of negotiations with Chennai-based Win TV to partner for Bengali news on ATN World, aimed at the West Bengal and Bangladesh market.

    “We are also talking of a possibility of equity participation from Win TV,” says ATN International managing director Santosh Jain. ATN International, a listed company, is planning to introduce six news bulletins on Bengali general entertainment channel ATN World.

    Win TV owns and operates a Tamil and a Kannada language channel and wants to expand into the Bengali language space with news content. “News is essential if we are to survive. We expect to garner an annual revenue of Rs 10 million from news,” says Jain.

    ATN is planning to launch the channel in Bangladesh, for which it is in talks with a local company which has major interests in power, aviation and textiles. Two teams have already visited ATN office in Kolkata and an internal due diligence has been done. “We are in the final stages of negotiations for a marketing and programming tie up. The group, which plans to diversify into media business, is to fund our operations in Bangladesh,” says Jain. He, however, did not reveal the name of the Bangladesh-based company.

    Stiff competition from the other Bengali channels and a slow-growing regional market is threatening ATN World. The company hopes that a partnership with Win TV and the Bangladesh-based company will provide for funding and news content.

  • Ahimsaa channel to be launched on 30 Jan 2003

    Ahimsaa channel to be launched on 30 Jan 2003

    MUMBAI: Ahimsaa, a 24-hour global satellite television channel is all set for its launch on 30 January next year. The content of the channel will primarily comprise social, environmental and women empowerment issues.

    The first official announcement about the launch was made at the ‘Converging World 2002’ held in Bangalore between 3-5 December. The channel is promoted by the Kolkata based Santosh Kumar Jain who besides being a partner in Aastha Television and CMM Music has also promoted ATN World and ATN Bangla in West Bengal. It is being backed by The Brahma Kumaris World Spiritual University (BKWSU) which is headquartered in Mount Abu, India.

    “We propose to have kids shows; serials aimed at the youth and career guidance; women’s rights and issues beauty tips; and even cooking. We shall even cover issues like Aids, health, alternate therapies and cures,” Ahimsaa Global Media Director, Sonal Jain elaborated while speaking to the indiantelevision.com team.

    The channel will reach out to over four billion people in more than 150 countries through its programmes on spiritual, ethical and social themes, stated an official release. It will show children’s programme like ‘moral story telling’ sessions, alternate methods of education and special programmes for the youth on career guidance, awareness regarding drugs, AIDS and other issues, the release added.

    “Negotiations are on with the managements of PAS-10 and Thaicom for uplinking facilities. We are also commissioning inhouse content at Kolkata. Within two years, we expect the advertisers to provide content. At present we have programming content of around eight hours and there will be repeat telecasts. We propose to increase the programming content as time goes by, ” said Brahma Kumaris’ chief of multimedia, B K Karuna.