ITV

Tag: Atlas Cycles

  • Atlas Cycles signs Suniel Shetty, Sania Mirza as brand ambassadors

    MUMBAI: Atlas Cycles has signed on actor, Suniel Shetty and Wimbledon Junior champion Sania Mirza as brand ambassadors for its range of bicycles.

    Shetty with his mass appeal will endorse the company’s Standard Roadster range of bicycles. Sania Mirza who will be seen for the first time in an ad will endorse the Atlas Women’s range of bicycles.

     

     
    Commenting on the occasion, Atlas Cycles joint president Gautam Kapoor said, “Atlas Cycles is proud to be associated with Suniel Shetty and Sania Mirza. Both are extremely talented and highly regarded role models who are continually striving to excel further in their respective fields. We at Atlas Cycles also believe in the same values and hope that this association will help us to further reach out to our customers across all age groups and segments.”

        
    Ride along: Suniel Shetty & Sania Mirza
    The print and electronic ad campaigns with Shetty are being created by Leo Burnett. The first series of ads for the company’s new range of roadster Samrat will be unveiled later this month. The ad campaign for the Women’s bicycle range with Mirza namely Atlas Swan would be viewed soon too.

    Commenting on his association with Atlas Cycles, Shetty said, “The first bicycle I rode as a child was an Atlas and the brand has been close to my heart since then. It feels good to be associated with such an enduring brand with the ability to positively touch millions of people around India. I believe in Atlas’s commitment to blend the traditional and the modern by offering affordable bicycles in all categories.”

    “Suniel Shetty apart from endorsing the Roadster Samrat would also feature in Atlas Cycles major brand Goldline Super,” said Atlas Cycles DGM (marketing and communication) Anuj Gupta.

    Said Mirza, “I am happy to be associated with Atlas Cycles, one of the top bicycle producing companies in the world. The Company’s philosophy and spirit of ‘Racing Ahead Of Times’ has impressed me a lot.”

  • Cartoon Network to create new toon – gets viewers into the act

    Cartoon Network to create new toon – gets viewers into the act

    MUMBAI: So far, it has sourced content from Indian animation companies and has begun to speak Hindi at almost all hours of the day. Now, Cartoon Network takes the localisation fetish to new heights.

    In an innovative initiative timed to coincide with the rollout of conditional access in the country, Cartoon Network has announced the first interactive contest that will enable viewers to create a cartoon character to be developed into an animation short for the channel. The show in turn will be produced by a local Indian company.

    For eight weeks beginning this month, Cartoon Network will visit over 600,000 kids in 600 schools in six cities, selling the Next Big Toon concept, enticing children to pick up pen and paper and apply their minds to creating a unique cartoon character, which could be man, animal, robot or just about anything. Help for the accompanying drawings and storyboard will be available at the channel’s website www.cartoonnetworkindia.com.

    Among the panel of art experts and teachers culled from around the country, is former UTV Toons president Ram Mohan. Turner Entertainment Network’s senior vice president and general manager Ian Diamond says a local Indian animation company will also be given the charge of producing the one off animation short that will be aired on the channel in December 2003. 

    “The idea,” says Diamond, “is to balance entertainment with a positive way of thinking.” Consequently, an integrated marketing plan spanning on-air, online and on-ground events will support the promotion, with associate sponsor Hewlett Packard providing its outlets for participants to download forms, practise their drawings and learn the rudiments of creating an animation character. The Network will also air special interstitials giving tips to help kids create their toon star.

    While the targeted age group for the competition is the one between eight and 14, Diamond says with the varied viewership of the channel, even elders watching Cartoon Network are eligible to participate. Five runners up will also have their moment of glory with vignettes on the channel and consolation prizes of a HP Compaq personal computer. The Network has already tied in Joyco as the presenting sponsor for Next Big Toon, while Laughing Cow Cheese, HP Compaq, Kellogg’s Chocos and Atlas Cycles are the associate sponsors.