ITV

Tag: ATL

  • TBWA wins creative biz of Inbisco’s two brands

    TBWA wins creative biz of Inbisco’s two brands

    MUMBAI: Inbisco, the distributor of Indonesia‘s food manufacturer Mayora‘s products in India, has assigned the creative duties of two of its products to TBWA Chennai.

    The two brands are Kopiko Coffee Candy and Go Choco, a chocolate-enrobed sandwich biscuit. The mandate was awarded following a multi-agency pitch.

    Inbisco‘s country manager Tomas William said, “These brands are significant for us to consolidate our presence in India and we are keen to follow these up with a larger portfolio of products. TBWAIndia‘s philosophy of disruption resonated with what we are aiming to achieve. The thinking and passion demonstrated by the TBWA team was what we were looking for.”
     
    TBWA India MD Nirmalya Sen added, “A chance to work on the world‘s No. 1 coffee candy. How cool is that! Both the brands assigned to us are from categories that have seen limited success and have to be created, making them plum strategic challenges.”

    TBWAIndia VP South Arindam Sengupta states, “This win gives us a fantastic opportunity to create some disruptive work in two very exciting categories. Needless to say, given the audience, these brands have to embrace new media in a significant way in addition to ATL, in-store and brand activation.” 

  • EG! Communications wins Growel’s 101 mall’s creative duties

    EG! Communications wins Growel’s 101 mall’s creative duties

    MUMBAI: Marketing agency, Everything Goes! Communications has bagged the creative duties of Growel Group‘s mall, Growel‘s 101.

    The agency will work on strategies on both annual and periodical basis.

    The agency will look after the communication strategy of the mall including above-the-line (ATL), below-the-line (BTL) and outdoor advertising.

    Besides, it will also develop creative communication forms for promotions and brand communications for the mall‘s service and marketing initiatives.

    Everything Goes! Communications chief creative guardian Vijay Dewan said, “EG! Comm dons its experiential marketing hat to be able to conceptualise advertising, brand and activations solutions to meet the many challenges of a mall. We will be working closely with the mall team to create a distinctive creative plan for the mall.”

    Growel‘s 101 VP Santosh Pandey said, “We are confident that they will understand the essence of our brand and will correctly and precisely communicate that with our target audience to help build a connect. Growel‘s 101 Mall looks forward to working as a team with EG! Comm to roll out its communication drive.”

    “Our strategy is to understand the strengths of the property and leverage its unique features, including its grand European-style architecture, to create a winning communication that connects at multiple levels, finally resulting in increased footfalls, spends and loyalty,” explained Dewan

  • Rickshaw to handle creative duties for Blue Foods

    Rickshaw to handle creative duties for Blue Foods

    BANGALORE: Food and beverage player (F&B) Blue Foods (Pan India Food Solutions) recently changed creative agencies, replacing Focus with Mumbai-based Rickshaw.

    Future Media continues as the media buying agency for Blue Foods.

    Pan India Food Solutions head of sales and marketing Vinay Gopinath told Indiantelevision.com on the sidelines of a press conference held to announce the launch of Blue Food’s first Bangalore and the ninth pan-Indian Spaghetti Kitchen outlet.

    Blue Foods has a portfolio of leading F&B brands such as Copper Chimney, Gelato Italiano, China Town by Noodle Bar, The Coffee Bean & Tea Leaf, Bombay Blue, Food Talk, Penne, Purple Rain and Spoon Foods. Besides its own brands, Blue Foods manages food courts at malls such as Select City and GIP Noida.

    Blue Foods ATL activities include catchment area based newsprint ads, outdoor and online and social media. It has tied up with a number of online F&B websites for selling and home delivery services.

    Blue Foods spends around 2 to 2.5 per cent of its turnover towards ATL and BTL activities for its F&B brands, while it spends around 5 per cent for its FMCG brands such as Gelato Italiano.

     

  • Scarecrow bags the creative mandate of Future Capital

    Scarecrow bags the creative mandate of Future Capital

    MUMBAI: Scarecrow Communications has bagged the creative mandate of financial brand Future Capital Holdings (FCH). It will handle both ATL and BTL activities of the company.

    The mandate was awarded after a multi-agency pitch. Financial details of the account couldn’t be determined.

    Says Scarecrow Communications founder director Manish Bhatt, “It‘s a great step forward for us as an agency to get Future Capital‘s creative mandate after winning the account of Religare. Both of them are financial institutions and it‘s very heartening to work on topics such as home loans, broking and health insurance brands as the aam aadmi is associated with it.”

    “Future Group is a big name in the retail segment and it feels great to get a mandate from such a prestigious organisation. We are working on the look of the brand,” he added.

    FCH is an investment advisor with domain expertise in private equity and real estate.