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Tag: ATKT

  • Artist Aloud partners with ATKT.in to promoteoriginal contentcreated by collegians

    Artist Aloud partners with ATKT.in to promoteoriginal contentcreated by collegians

    MUMBAI: Artist Aloud, a platform by Hungama that supports and promotes independent music, today announced its partnership with ATKT.in–adigital platform that seeks to promote original content created by college students. Through this strategic partnership, Artist Aloud will encourage young talent and enable them to reach a larger audience, further strengthening its position as the leading platform forindependent content. 

    As a part of the association, ATKT.in will provide Artist Aloud access to a curated list of original content across an assortment of categories like music, comedy, dance, performance poetry etc. Artist Aloud will, in turn, leverage its reach and help the content get discovered by a wider audience, providing collegian talent a platform that gets them noticed and appreciated. Artist Aloud will also work with ATKT.in to give an impetus to fresh talent at college festivals across campuses in India. 

    Talking about the new partnership with ATKT.in, SouminiSridhara Paul, Vice President, Artist Aloud, Hungama Digital Media Entertainment Pvt. Ltd. said, “As the leading platform for independent talent, we intend to offer artistes across categories an opportunity to reach a larger audience. The association will allow us to accumulate independent and original content at a collegian level and provide the content creators with opportunities and recognition they deserve. At the same time, we will also be able to offer our audience a wide variety of original content that they are unlikely to discover on any other platform.”

    Saurabh Kanwar, Co-founder, ATKT.in said, “ATKT is kicked to bring our legion of campus creators even more opportunities to grow and thrive through Hungama’s platforms. Artist Aloud’s plans to reach out to colleges through ATKT is a validation of the quality and extent of the campus community we have built, and its growing importance in building rich, entertaining original content. With the college festival season getting underway, we are gearing up to a whole new crop of budding artists to showcase to the world, and this partnership will definitely provide another great outlet for these singers, dancers, writers, poets and artists.”

    Content sourced from ATKT.in, will be available on all digital properties of Artist Aloud, including web, app, Facebook, Twitter, Instagram, YouTube and blog. 

  • ATKT.in associates with Star Movies to showcase youth talent on My Star Movies at 9

    ATKT.in associates with Star Movies to showcase youth talent on My Star Movies at 9

    Mumbai: ATKT.in, a college content entertainment platform announced their association with Star Movies, home to the biggest blockbusters. As a part of this association, ATKT will help amplify the search for young, talented movie fans in who will create special videos as a tribute to their favourite Hollywood blockbusters for ‘My Star Movies at 9’.

    ‘My Star Movies at 9’ recognizes the spirit of young movie buffs and their love for Hollywood films. The selected talent created tributes to their favourite blockbuster describing what they love most about it through music, poetry, and dance lead. These videos will be played on the channel, as well as the various social media platforms of Star Movies and their partners, including ATKT.in. ATKT will promote the campaign to over six lakh college students across 800 colleges.

    Commenting on this association Prashant Sardesai, Co-founder of ATKT.in said: “This innovative campaign from Star Movies pioneers the use of young, unrecognised talent to celebrate the love for cinema. ATKT is proud to partner Star Movies in helping find the best campus talent, and to amplify the fan art produced by these talented performers to a large youth audience”.

    About ATKT.in

    ATKT.in, established in July 2016, is a platform which enables youth who are talented in the arts – performing arts, fine arts, literary arts – to find their audiences and grow into future legends. The platform is the brainchild of Saurabh Kanwar and Prashant Sardesai who each have over 18+ years of experience in television & digital content, content creation, content platforms and digital marketing.

    ATKT.in showcases talent on its platforms in the form of videos, imagery and text.  The platform began with coverage from India’s best college festivals and has expanded to receiving content from college-level talent from across the country. It has succeeded in providing talented artistes much larger audiences and an avenue for their performances to live beyond just the college or their immediate geography.