ITV

Tag: Atit Mehta

  • ‘OMG! Yeh Mera India’ returns with Season 8 on HistoryTV18

    ‘OMG! Yeh Mera India’ returns with Season 8 on HistoryTV18

    Mumbai: HistoryTV18 has launched the eighth season of ‘OMG! Yeh Mera India’, which went on air on Monday at 8 p.m.

    The new season sees the return of Byju’s as a sponsor and builds upon the legacy of earlier seasons. The ten half-hour episodes of the season will air every Monday, announced the channel.

    “Every season of OMG! is like a homecoming for me because of the love and support of our viewers,” said show host Krushna Abhishek. “But this new season is truly special…Given what’s been happening all around us, it means a lot to be able to bring viewers stories that are honest, uplifting, and put a smile on people’s faces!”

    “When ‘OMG! Yeh Mera India’ was launched seven seasons ago, we hoped that it would carve out a niche for itself,” said A+E Networks | TV18 managing director and Network18 CEO – broadcast Avinash Kaul. “It has far exceeded our expectations and has delivered compelling content, spotlighting an unseen side of India and uncovering some genuinely awe-inspiring stories from every corner of the nation. The show’s format and style are truly multi-screen and future-ready.”  

    “We are happy and proud to be associated with the new season of OMG! Yeh Mera India,” said Byju’s marketing head Atit Mehta. “Byju’s has always been on the forefront when it comes to encouraging and celebrating exceptional talent and the pursuit of excellence. We hope the show will continue to be a source of inspiration for people all over India.”

  • News18 to telecast of BYJU’S ‘Young Genius S2’ starting 15 January

    News18 to telecast of BYJU’S ‘Young Genius S2’ starting 15 January

    Mumbai: News18 has announced the second season of BYJU’S “Young Genius” starting on 15 January and will air every Saturday and Sunday across the News18 network, HistoryTV18 and Colors.

    This season features prodigies aged 6-15 years showcasing their superlative achievements in a new avatar. The 22 contestants have been chosen from 20,000+ children across India from different fields such as performing arts, academics, technology and sports to name a few.

    Senior anchor Anand Narasimhan is back on the show and will be joined by celebrities like Vidyut Jammwal, Shankar Mahadevan, Mouni Roy, Geeta Phogat, Pulela Gopichand, Geeta Kapoor for this season.

    “We are elated to host season 2 of ‘Byju’s Young Genius’ and give a platform for many inspiring kids who have the potential to shape the future of this country,” said Network18 CEO – Hindi news cluster Karan Abhishek Singh. “This show is based on a unique concept that showcases young prodigies across such diverse expertise areas. Having children from different backgrounds and skills that are extraordinary in today’s world, the show is an adequate representation of umar choti, kaam bade.”

    “At Byju’s, we have always believed that every child is unique and gifted and with a national platform like ‘Byju’s Young Genuis,’ we have been encouraging spirited children across the country to showcase their exceptional talent,” said BYJU’S marketing head Atit Mehta. “This year as we start season 2, we are certain of finding some more hidden gems and brilliant young talents of India who will be an inspiration to all of us.”

  • News18 network announces second edition of BYJU’S ‘Young Genius’

    News18 network announces second edition of BYJU’S ‘Young Genius’

    Mumbai: Building on the success of the first edition of BYJU’S “Young Genius – Umar Choti, Kaam Bade” which aired between January and March 2021, news network News18 has announced the launch of the second edition of the show with a new promo. The registrations for the second edition beginning January 2022 are open now.

    Hosted by senior Network18 editor and anchor Anand Narasimhan, “Young Genius” comprises 11 episodes, honouring around 20 young geniuses in the age group of six to fifteen. The show features and recognises the inspiring journeys and achievements of child prodigies with exceptional talent in academics, arts, science, sports, music and other creative fields. The kids will be joined by some of India’s most celebrated personalities who will be seen sharing their experiences with them, said the broadcast network in a statement.

    “The success of BYJU’S Young Genius demonstrates the acceptability of inspiring and entertaining stories and refreshing show formats on Indian television,” said News18 Network CEO – Hindi news, Karan Abhishek Singh. “The first edition received massive viewership, 98.4 per cent positive sentiment on social platforms and consistent demand for new episodes week-on-week from viewers across the country. The phenomenal response has led us to announce the second season of BYJU’S Young Genius which promises an even more enthralling line-up of stories of child prodigies.”

    “The first season of Young Genius felicitated and featured extraordinary talent across the country and we are back again with the second season to feature India’s young geniuses. Our country is filled with exceptional talent, and a platform like this aims to recognise and celebrate such hidden gems,” added BYJU’s marketing head, Atit Mehta.  

    In order to cater to a diverse audience base, the show will be aired on 18 network channels including News18 India, CNN-News18, History TV18, History TV18 HD, News18 Rajasthan, News18 Bihar/Jharkhand, News18 Madhya Pradesh/Chhattisgarh, News18 Uttar Pradesh/Uttarakhand, News18 Bangla, News18 Lokmat, News18 Urdu, News18 Kannada, News18 Gujarati, News18 Odia, News18/Punjab/Haryana/Himachal, News18 Kerala, News18 Tamil Nadu and News18 Assam/Northeast.

    Children intending to participate can register on https://www.news18.com/younggenius/ or download the BYJU’S app and register under the BYJU’S Young Genius section.

  • Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    MUMBAI: International Advertising Association (IAA) recently hosted the IAA Cricket League 2016, one of the most successful and largest cricketing events that brought the M&E and advertising fraternity together.

    Cricket being one of the most popular sports in the country and among corporate circles alike, the IAA Cricket League was a huge success with 24 teams from leading advertising and Media and Entertainment entities battling it out against each other to win the champion’s trophy. Presented by Sony Max, the two day event was held on November 5 & 12 at The Islam and Wilson Gymkhana at Marine Lines.

    With many intense rounds of games and a nail-biting finish, the Mid Day team was adjudged the winner, while The Social Street bagged the runners up title. IAA president Neeraj Roy, and IAA vice president Monica Tata presented the winner’s trophy to the victorious eleven from the Mid-Day team.

    Hungama Digital Media CEO & MD Neeraj Roy said, “Sincere thanks to Sony Max for supporting this event and also to all the 24 companies. The game has truly been a winner and my best wishes to Mid-Day. A special thanks to my colleague Atit Mehta for putting this event and also Sports 360 as well.”

  • Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    MUMBAI: International Advertising Association (IAA) recently hosted the IAA Cricket League 2016, one of the most successful and largest cricketing events that brought the M&E and advertising fraternity together.

    Cricket being one of the most popular sports in the country and among corporate circles alike, the IAA Cricket League was a huge success with 24 teams from leading advertising and Media and Entertainment entities battling it out against each other to win the champion’s trophy. Presented by Sony Max, the two day event was held on November 5 & 12 at The Islam and Wilson Gymkhana at Marine Lines.

    With many intense rounds of games and a nail-biting finish, the Mid Day team was adjudged the winner, while The Social Street bagged the runners up title. IAA president Neeraj Roy, and IAA vice president Monica Tata presented the winner’s trophy to the victorious eleven from the Mid-Day team.

    Hungama Digital Media CEO & MD Neeraj Roy said, “Sincere thanks to Sony Max for supporting this event and also to all the 24 companies. The game has truly been a winner and my best wishes to Mid-Day. A special thanks to my colleague Atit Mehta for putting this event and also Sports 360 as well.”

  • Atit Mehta made media head for South Asia at Unilever

    MUMBAI: Fast moving consumer goods giant Hindustan Unilever Ltd (HUL) has made a couple of changes in its senior management.

    Atit Mehta, currently manager media services, has been appointed as head – media, South Asia, Unilever succeeding Abhiroop. He will report to Rahul Welde, vice president-media, Unilever.

    An HUL spokesperson confirmed the news and spoke about the other change in the senior team. “Abhiroop Chuckarbutty, currently head – media, South Asia, Unilever, has been appointed as GM – packaged foods, HUL and will report to Geetu Verma, executive director – foods, HUL.”

    Chuckarbutty was appointed to the post of head – media, South Asia in November 2011. Mehta has been with HUL since 2008 when he joined as senior media services manager. Before that he was with Colgate Palmolive as country media manager from 2007 to 2008. He has also worked on the agencies‘ side as business director with GroupM for seven years from 2000 to 2007.