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Tag: Atishi Pradhan

  • Cheil Worldwide SW Asia ropes in Atishi Pradhan as chief strategy officer

    Cheil Worldwide SW Asia ropes in Atishi Pradhan as chief strategy officer

    MUMBAI: Cheil Worldwide SW Asia has appointed Atishi Pradhan as chief strategy officer.

    At the agency, Pradhan will lead the integrated strategy function, encompassing traditional, digital, retail and experiential divisions. She will also be spearheading the agency’s proprietary category/consumer knowledge initiatives and guide both current and potential clients on brand marketing strategies.

    On the appointment, Cheil Worldwide SW Asia chief operating officer Hari Krishnan said, “We are delighted to have Atishi on board to lead our integrated strategy function. As Cheil exponentially continues to grow business and capability, the need is to establish thought leadership. Atishi brings the much-needed mindset and experience for us to focus and succeed in this area. Her ability to create engaging, strategically-led ideas will be invaluable to Cheil.”

    Prior to this, Pradhan was with Mogae Media, which she joined in February 2012 as chief strategy officer. She has over two and a half decades of experience in diverse categories ranging from FMCG to technology, education and health under her belt.

    Talking about her new role, Pradhan said, “I am really excited about working at Cheil. I believe there are many exciting opportunities ahead as it is an era where technology and new media are transforming everything around them. I look to bring about transformations that drive brand solutions and create brand opportunities.”

  • Cheil Worldwide SW Asia ropes in Atishi Pradhan as chief strategy officer

    Cheil Worldwide SW Asia ropes in Atishi Pradhan as chief strategy officer

    MUMBAI: Cheil Worldwide SW Asia has appointed Atishi Pradhan as chief strategy officer.

    At the agency, Pradhan will lead the integrated strategy function, encompassing traditional, digital, retail and experiential divisions. She will also be spearheading the agency’s proprietary category/consumer knowledge initiatives and guide both current and potential clients on brand marketing strategies.

    On the appointment, Cheil Worldwide SW Asia chief operating officer Hari Krishnan said, “We are delighted to have Atishi on board to lead our integrated strategy function. As Cheil exponentially continues to grow business and capability, the need is to establish thought leadership. Atishi brings the much-needed mindset and experience for us to focus and succeed in this area. Her ability to create engaging, strategically-led ideas will be invaluable to Cheil.”

    Prior to this, Pradhan was with Mogae Media, which she joined in February 2012 as chief strategy officer. She has over two and a half decades of experience in diverse categories ranging from FMCG to technology, education and health under her belt.

    Talking about her new role, Pradhan said, “I am really excited about working at Cheil. I believe there are many exciting opportunities ahead as it is an era where technology and new media are transforming everything around them. I look to bring about transformations that drive brand solutions and create brand opportunities.”

  • Atishi Pradhan is Mogae Media chief strategist

    Atishi Pradhan is Mogae Media chief strategist

    MUMBAI: Mogae Media has appointed Atishi Pradhan as chief strategist. Based in Delhi, Pradhan is joining in from Contract Advertising where she was working as senior vice president and executive planning director.

    Pradhan brings in over 24 years of experience. She has also worked with JWT for around 20 years in account planning.

    Mogae Group executive director Tanya Goyal said, “These are exciting times for us at Mogae as we build a bright and resourceful team with some of the finest talent in the business. Atishi is a well known name in strategy circles. She has worked on brands, both big and small. Sandeep (Goyal) and she worked together on Horlicks many moons ago and to date Sandeep admires Atishi‘s insights and consumer understanding will bring conventional marketing wisdom to a business that has few precedents.”

    Pradhan added, “Mobile devices are a natural fit for personalisation and hence direct hits: phones are emotionally more ‘personal‘ than PCs. They are something you carry with you, something that connects you to your social circle, and unlike PCs, something that you rarely if ever share.”

    Mogae Media is the new venture launched by Sandeep Goyal focused on mobile monetisation.

    Recently, Mogae Media has announced other senior level hires too. Pavan Chandra joined Mogae from VivaKi Nerve Centre India as chief intelligence officer while Tushar Dhingra (former Big Cinemas COO) joined the Mogae team as chief delights officer.