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Tag: Atique Kazi

  • GroupM appoints Gurpreet Singh as head of performance for GroupM Nexus India

    GroupM appoints Gurpreet Singh as head of performance for GroupM Nexus India

    Mumbai: GroupM, WPP’s media investment group, has announced the  appointment of Gurpreet Singh as the head of performance at GroupM Nexus in India. He brings  with him more than 15 years’ experience in the digital marketing industry and has carved a niche  for himself in the performance marketing domain. He joins the GroupM Nexus India team from  Performics- Publicis Groupe, where he held the position of Managing Partner.  

    In his new position at GroupM Nexus, Singh will be responsible for driving a high-performance  culture. He will play a pivotal role in deploying the latest technology, data, and automation  solutions. His expertise in handling diverse sectors in digital marketing will prove to be critical in  powering the next era of performance media at GroupM Nexus in India.

    Singh excels in formulating intricate strategies tailored for large-scale performance media  campaigns. His expertise extends towards efficiently supervising and guiding teams, ensuring  seamless execution of projects, and achieving optimal Return on Investment (ROI) for clients.

    GroupM Nexus India president Priti Murthy said, “Gurpreet will assume the key  responsibility of cultivating a culture of high performance. He will be committed to ensuring that  individuals within GroupM have the necessary resources and motivation to succeed. I am confident  that they will benefit immensely from the integration of cutting-edge technology, data-driven  approaches, and automation solutions which will be helmed under him. Additionally, his sharp  focus on customer centricity will enable us to deliver incremental growth for GroupM agencies.”

    GroupM India president –   Data, Performance and Digital Products Atique Kazi said,  “Gurpreet’s expertise will strengthen the performance vertical within GroupM. He will be crucial in  implementing automation, data, and technological solutions for GroupM in India, ensuring  maximizing ROI for clients. We are certain that his expertise will help the company continue to  deliver innovative solutions for clients.”

    Singh said, “I am thrilled to be a part  of this dynamic team and eager to apply my experience and expertise to deploy advanced  technologies and automation initiatives across GroupM. I truly believe in the vision of building the World’s largest performance capability engine and look forward to unlocking the next era of  performance for GroupM.”

    He also holds the distinction of being a member of Google’s inaugural “Google Insiders” cohort  and the first batch of Meta Select 2021. He was also recognized as one of the Top 30 under 30 by  Impact magazine and earned a distinct position among the top 25 digital planners in India in 2015. 

  • GroupM India elevates Atique Kazi to president – data, performance and digital products

    GroupM India elevates Atique Kazi to president – data, performance and digital products

    Mumbai: GroupM India, WPP’s media investment group, Friday elevated Atique Kazi to president – Data, Performance and Digital Products, with effect from 2 August. 

    Kazi will be based out of the agency’s Mumbai office and report to GroupM South Asia CEO Prasanth Kumar and Xaxis APAC CEO Arshan Saha. He will also be joining the conglomerate’s executive committee, the company said in a statement.

    Kazi has been a part of the GroupM family since 2013. He was integral in launching Xaxis in India before moving to Singapore to take over a regional role. He established the agency’s AI-enabled influencer marketing solution, INCA across 10 key markets.

    In his new role, Atique will continue to build on the brand’s best practices and technologies across the fields of data analytics, deep learning, process mining, performance marketing and business intelligence to create efficient, fast, and scalable value-added processes, it further said.

    Welcoming Kazi on board, Prasanth Kumar said, “At GroupM our focus is to continue evolving by offering flexible, scalable and innovative solutions. Atique joining the core team at GroupM India is the reflection of our commitment towards offering digital solutions that can create great value-add for brands in this ever-evolving market. I look forward to working closely with Atique and I am confident that he will continue to grow our digital offerings. His expertise of aiming at innovation and providing value-propositions will be key towards Digital Transformation of our clients and partners.”

    Arshan Saha said, “The scale and speed of digital transformation and the fact that India as a market has demonstrated its leadership in this area means that we need to have our best talent to fulfil this demand. Atique is one of our very best with a proven track record locally and most recently regionally in APAC where he launched and scaled GroupM’s Influencer and content arm – INCA.  Having worked with Atique for over 8 years, I can attest to his leadership, curiosity, knowledge and drive which are invaluable in defining and determining client success.”

    Before joining GroupM Kazi was a part of Yahoo! in London heading planning and strategy for emerging markets in EMEA. His career pedigree also spans The Economist, The Times Group, JVC etc over the past 18+ years.

    On his new role, Kazi said, “I am excited by this role given the scale of the opportunity to drive further growth within GroupM. I strongly believe that digital acceleration provides agility to organizations. With the support of better data, analysis, innovation, stronger performance, and result orientation we can better respond to brand challenges and accelerate their transformation journeys and help them achieve faster business outcomes. India is a market of opportunities and by leveraging GroupM’s digital expertise we can redefine the ecosystem.”

  • ‘GroupM Circuit Colombo 2014’ to pave the way for the newest phase in media

    ‘GroupM Circuit Colombo 2014’ to pave the way for the newest phase in media

    MUMBAI: Global digital expert and leading media innovator GroupM on Tuesday announced ‘GroupM Circuit Colombo 2014,’ which will take place in Colombo on 4 December, featuring an impressive line-up of speakers and a comprehensive programme.

    GroupM Circuit will be a platform to discuss the future of digital marketing featuring speakers from digital powerhouses Google, Facebook, Xaxis and GroupM. The event will be held at Park Street Mews and will be attended by heads of organisations and heads of marketing of top corporates.

    GroupM chief operating officer Sabry Haniz affirmed: “The potential of digital is yet to be fully realised. GroupM will be connecting the digital circuit in Sri Lanka and pave the way for the newest phase in media. We are looking forward to opening minds, inspiring new methods of connecting with audiences, and taking the industry to a whole new playing field.”

    Emphasising the group’s commitment to innovation, GroupM South Asia CEO CVL Srinivas commented: “Digital media is gaining popularity all across Asia and it is becoming imperative for brands to go digital. GroupM has been at the forefront of shaping the digital media landscape globally and here in Asia. Through this initiative we hope to answer some of the questions marketers have about digital and share some best in class case studies from around the world.”

    The opening keynote on the ‘Impact of Digital in Today’s World’ will be delivered by Google India director for ecommerce and online classifieds Nitin Bawankule. A panel discussion on Multi Screen Planning and its relevance to Sri Lanka will follow.

    Xaxis India director Atique Kazi will speak on ‘Programmatic that works – The Basics, The Opportunities and The Pitfalls!’ Kazi will shed light on the basics of the subject while explaining how to leverage programmatic advertising, demystify programmatic, dispel misconceptions, and provide pointers to making programmatic work.
    A panel discussion on ‘Comparing ROI of Digital Media to Traditional Media’ will follow. Despite digital media being a buzzword within the industry for a number of years, only a handful of brands have tapped its inherent potential; too often, it is a last minute add-on to a media plan. This discussion will plumb the depths of this topic, comparing the ROI between traditional media and its digital counterparts.

     

    GroupM India Social Practice Head Karthik Nagarajan will address the topic: ‘Can Social have a Strategy?’ While going viral is the marketer’s dream, the internet is a graveyard of many such initiatives. This session will analyse the success of some of the most socially-active brands globally and delve into their strategies through case studies.
    His session will be followed by a panel discussion on ‘The Value of an Online Influencer’. Trends in data suggest that the modern consumer is increasingly wary of an advertiser’s promise, relying more on external recommendations, which are perceived to be unbiased. The discussion will explore the value of an online influencer to a brand, and how best to leverage a positive review, and manage negative sentiments.

     

    Facebook Global Marketing Solutions Agency Head Vidyadhar Kale will discuss ‘From Mobile Marketing to Marketing in a Mobile World’. He will explore mobility and how it will be the driving force for Facebook, and digital media overall. The address will include data on Sri Lankans and mobile trends.

     

    The panel discussion ‘What’s Next in Digital?’ will evaluate the receptiveness of the relatively conservative Sri Lankan audience and will explore both, a forecast for digital media in Sri Lanka, as well as how communications teams can best exploit these trends. This will be followed by the keynote panel discussion moderated by GroupM South Asia CEO CVL Srinivas on ‘Marketing in the Digital Age,’ as he speaks to leading marketers across brands in Sri Lanka on their experienced with digital media and advertising.

     

    The GroupM Circuit Colombo will also feature an interactive ‘Experiential Zone’ by Crossworks Digital Experiential Lab showcasing state of the art technology for participants to experience first hand. The inspiring collection will include a Holobox display unit, a Directional speaker, Marker based AR on brochures and magazines, a Digital Sampling Tray, an Oculus rift, a Virtual Wardrobe, a Recipe Vending machine, and a Magic screen.

  • GroupM appoints Atique Kazi as director Xaxis India

    GroupM appoints Atique Kazi as director Xaxis India

    MUMBAI: GroupM has appointed Atique Kazi as director of Xaxis, India.

    Kazi moves in from Yahoo!, and in his new role, will be reporting to GroupM India head of trading Prasant Kumar and head of digital Tushar Vyas.

    Commenting on the appointment, Kumar says, “Atique brings with him a decade of experience traversing sales, strategy, partnerships and new media technologies. His international experience coupled with his passion for digital and brands will help us scale Xaxis and make it a truly new age company.”

    Talking about his new role, Kazi says, “I look forward to an exciting and enriching career at Xaxis. My priority is to leverage my International exposure and digital experience to enhance GroupM‘s vision. I would like to have each and every client to see a marked increase in the quality of work they receive from Xaxis and help them lead in their field.”

    Kazi started his career with Ideasnyou.com in 2001.