ITV

Tag: Atin Wahal

  • Audi, Saatchi & Saatchi India launch artful festive campaign

    Audi, Saatchi & Saatchi India launch artful festive campaign

    MUMBAI: This Diwali, Audi isn’t just lighting up the streets, it’s lighting up minds. In a sparkling collaboration with Saatchi & Saatchi India, the brand has rolled out ‘Journeys of Imagination’, a festive campaign that’s part road trip, part art show, and all heart.

    Revving up Audi’s signature ‘Journey with Audi’ platform, the campaign celebrates the magic that happens when cutting-edge tech meets the warmth of Indian celebrations. The spotlight? Firmly on the sleek Audi q3 sportback, with star cameos from its luxe siblings, the q5 and q7, as they cruise through a Mumbai alive with festive fervour.

    But this isn’t just another glossy car ad. It’s a joyride powered by creativity.

    Enter AI artist Omkar Korade and renowned photographer Hashim Badani, two new-age creators who took the Audi Q3 on a journey through Mumbai’s glowing streets, capturing the soul of the city during its most spirited season. Think bustling lanes, swirling lights, and art that quite literally moves you.

    Their work turns every stop into a stroke of genius, transforming everyday festive scenes into imaginative digital artworks, all while showcasing Audi as more than just a car. It’s a co-pilot on a canvas, a muse for modern makers, and a companion in every moment of celebration.

    “Audi has always championed innovation,” said Saatchi & Saatchi India chief creative officer Kartik Smetacek. “And every new idea starts with a leap of imagination. So, for this year’s festive campaign, we collaborated with new-age creators Omkar Korade and Hashim Badani to reimagine how Mumbai celebrates the season. You will soon see their amazing AI art lighting up digital screens across the city.”

    Audi India head of marketing and PR Gaurav Sinha added, “Festivals in India are full of imagination and emotion, and we wanted this campaign to reflect that spirit in a way that feels fresh and modern. ‘Celebrating Journeys of Imagination’ is our tribute to how creativity, culture, and innovation come together during this time of the year.”

    And the strategy isn’t just about seasonal sparkle, Saatchi & Saatchi India executive director Atin Wahal pointed out that this partnership is built for the long road, “Our partnership with Audi is built on a shared vision of innovation and progress. It is focused on helping the brand connect meaningfully with audiences and drive creativity in the automotive space.”
     

  • Lauritz Knudsen Electrical and Automation chooses L&K Saatchi & Saatchi India as advertising partner

    Lauritz Knudsen Electrical and Automation chooses L&K Saatchi & Saatchi India as advertising partner

    Mumbai – Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new advertising agency. It has unveiled a powerful campaign to enhance brand resonance and align with the new identity following its acquisition by Schneider Electric in 2020. The campaign seeks to strengthen the trust and heritage associated with the L&T Electrical & Automation brand under its new name – Lauritz Knudsen.

    Directed by renowned filmmaker Ashim Ahluwalia and featuring an inspiring anthem by music maestro Shankar Mahadevan, the magnum opus film opens with a compelling shot of L&T Switchgear’s original signage. It then takes the viewer on a journey through houses, hospitals, agricultural lands and various geographies to show how L&T Switchgear has contributed to the country’s growth through its partnerships and products. The film seamlessly transitions between scenes via their products, finally culminating on the same sign, now under a new name: Lauritz Knudsen.

    Schneider Electric India VP- Global Marketing, CMO, Rajat Abbi said, “Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, boasts a remarkable 70+ year legacy in powering the electrical industry and resonating with the heartbeat of the nation. Despite the name change, our core identity remains unchanged – it’s only the trust of our customers and partners that now carries a new name. Collaborating with L&K Saatchi & Saatchi, we’re happy that the team aligned with our values and helped us bring our vision to life. Effective storytelling is pivotal to any campaign, and our new brand film weaves together our entire journey and our key offering, beautifully. We eagerly anticipate the creativity that L&K Saatchi & Saatchi will bring to the table next.”

    L&K Saatchi & Saatchi CCO Rohit Malkani said, “One doesn’t often get to work with a musical genius, a renowned filmmaker and a voice that has moved millions, all in one TVC! That’s precisely what Lauritz Knudsen offered us in terms of an opportunity. The film has really been the icing on the cake after a toughly contested pitch. The challenge was to not just establish the new name and identity strongly but also tell the story of L&T Switchgear and its journey in building India. The result is a seamless piece of storytelling, weaving all practices in one symphony.”

    L&K Saatchi & Saatchi executive director Atin Wahal said, “It is our privilege to partner with Lauritz Knudsen Electrical & Automation, a brand with a rich 70-year legacy in India, at this pivotal stage of their rebranding journey. At L&K Saatchi & Saatchi, we prioritise understanding our client’s business and delivering impactful results. This campaign underscores the brand’s legacy of trust while highlighting its continuous evolution towards a brighter future. The campaign is reassuring, uplifting and beautifully integrates the core values of both the brands.”

    The campaign has been rolled out across TV and digital platforms, ensuring broad reach and engagement. It also includes a partnership with India’s renowned game show Kaun Banega Crorepati. The campaign is being broadcast in multiple languages — Hindi, Malayalam, Telugu, Tamil, and Kannada — demonstrating the brand’s pan-India presence.

  • L&K Saatchi & Saatchi gets Atin Wahal to head North & East regions

    L&K Saatchi & Saatchi gets Atin Wahal to head North & East regions

    Mumbai: L&K Saatchi & Saatchi India has strengthened its leadership team and has announced the appointment of Atin Wahal as Executive Vice President – North & East. He will report to Paritosh Srivastava, MD of L&K Saatchi & Saatchi.

    Wahal takes over the role from Devraj Basu who has moved on from the agency.

    Atin’s arrival is a homecoming of sorts as he was part of Publicis Ambience as Sr. VP until two years ago. He has worked on a host of businesses like Skoda, Zee, Citibank, Times Network, Sony Liv amongst others in his earlier stint.

    Wahal joins L&K Saatchi & Saatchi from BBDO India where he was EVP and Head of Mumbai office and worked for brands such as Visa, Idea, Whatsapp, Bumble, HP, Ariel and many more. Apart from these two agencies, Atin has also had a promising stint with Sony Entertainment and other agencies viz 

    Welcoming Wahal to the agency, Paritosh Srivastava commented: “I’ve known Atin for some time now and happy to have him on the leadership team at L&K Saatchi & Saatchi. Delhi and Kolkata are very important offices for us with an amazing set of clients that we are very proud to partner. It wasn’t an easy search but we think Atin with his vast experience, professionalism, way with people, energy,  resourcefulness and familiarity with the Groupe agenda will make him succeed. 

    Would also like to thank Devraj for doing a fantastic job for a very long time for the agency. We will always be grateful for his contribution and wish him the very best for the future.” 

    On joining the agency and also the challenges that lay ahead for him, Atin Wahal said: “Publicis Groupe has been at the forefront of offering integrated services and it’s this new age thinking that has pulled me back to the Groupe again. 

    I am thrilled to be a part of the new and energised L&K Saatchi & Saatchi with Paritosh at the helm. I am certain that we will be writing some success stories soon, riding on ‘Power Of One’ for our clients. 
    I do believe that in the today’s context and environment it’s not about the challenges that we will face but the opportunities that we will create for our clients and brands.”

    Wahal has nearly 18 years of Advertising & Media experience, after completing his post-graduation from Symbiosis he has since explored the magical world of brand storytelling. He has worked on numerous brands across categories and regions including Automobiles, FMCG, Consumer Durables, Broadcast, Telecom, OTT, Pharmaceuticals, BFSI, eCommerce etc. 

    He has played an influential role and has been associated with some successful campaigns such as Ariel- #SonsSharetheLoad, Skoda- ‘Power Should be beautiful’, KBC- ‘Gyan hi Aapko Apka Haq Dilata Hain’, Zee TV- AAj Likhenge Kal, along with the brand launches of Asian Paints- Royale Play, Indian Idol Juniors, Sony Liv, Skoda Kodiaq and very recently Bumble. 

  • BBDO ropes in Atin Wahal as EVP Mumbai

    BBDO ropes in Atin Wahal as EVP Mumbai

    MUMBAI: Former Publicis SVP Atin Wahal has joined advertising agency BBDO as the new executive vice president. Wahal will head the Mumbai office. 

    BBDO Asia chairman and CEO Jean-Paul Burge says, “This is a key role in a key market for a key office. India and BBDO India are booming and I have no doubt Atin will make a great success of taking our Mumbai office to greater heights. We have a fantastic team there and a tremendous culture which I am certain he will bring an exciting new dimension to.”

    Wahal adds, “I have always considered myself being in the business of storytelling for brands and I am thrilled to be a part of the team who is the best in the business not only in India but the world. What got my attention when meeting Josy, Ajai and JP is how simplistic but thorough the approach is towards their brands which lends itself to the philosophy of ‘acts, not ads’. In the last 10 years, BBDO India has been the most effective and creative agency in the world and I look forward to making the agency and its clients shine even brighter.”    

    BBDO India chairman and chief creative officer Josy Paul mentions, “Atin is a hands-on advertising and brand management champion with a strong business acumen. He is a believer and partitioner of our ‘Acts Not Ads’ mantra and a keen follower of social movements led by brands–including our work on Gillette, Ariel, Whisper, Mirinda, Quaker, Visa, SC Johnsons, All Out and Aviva Life Insurance. We are thrilled to have him on our side. Spiritually, he is already one of us.”

  • Publicis Ambience creates Urbanclap’s first TVC

    Publicis Ambience creates Urbanclap’s first TVC

    MUMBAI: Mobile services marketplace Urbanclap has launched its first TV commercial in association with advertising giant Publicis Ambience.

    So far, the marketing strategy for UrbanClap has been digital heavy, with Facebook and Google being the primary channels for tactical marketing, and some amount of Above the Line advertising (ATL) being done on radio. By 2017, UrbanClap endeavours to shift its marketing from being digital heavy to being more above the line.

    To communicate its high level of quality and trust among consumers, UrbanClap decided to communicate its vision the company has created this TVC.

    Commenting on the launch, UrbanClap co-founder Abhiraj Bhal said, “The launch of UrbanClap’s TV advertisement is an important moment in the journey of our 2 year old company. We are transforming the way people utilize these services – from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future.”

    UrbanClap was compelled to associate with Publicis Ambience for its dynamic and creative team that was deeply invested in giving this brand a fine launch. The level of creativity and involvement from each level in the agency gave UrbanClap the confidence it needed prior to being launched for the first time on such a large medium.

    Elaborating further on the launch, Publicis Ambience COO Paritosh Srivastava said, “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

    Publicis Ambience ECD Jigar Fernandes too said, “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

    The creative team behind this TVC includes – Jigar Fernandes, Gururaj Rao, Anirudh More, and Abhishek Sawant. The UrbanClap account was managed by Paritosh Srivastava, Atin Wahal, Noorbanu Qureshi, and Kanishka Bhamawat. The filming department includes – Jignesh Maru and Nupur Agarwal (Film team), Radhika Produces Films (RPF) (The production house). The TVC was directed by Suresh Triveni, and produced by Radhika Sawhney.

  • Publicis Ambience creates Urbanclap’s first TVC

    Publicis Ambience creates Urbanclap’s first TVC

    MUMBAI: Mobile services marketplace Urbanclap has launched its first TV commercial in association with advertising giant Publicis Ambience.

    So far, the marketing strategy for UrbanClap has been digital heavy, with Facebook and Google being the primary channels for tactical marketing, and some amount of Above the Line advertising (ATL) being done on radio. By 2017, UrbanClap endeavours to shift its marketing from being digital heavy to being more above the line.

    To communicate its high level of quality and trust among consumers, UrbanClap decided to communicate its vision the company has created this TVC.

    Commenting on the launch, UrbanClap co-founder Abhiraj Bhal said, “The launch of UrbanClap’s TV advertisement is an important moment in the journey of our 2 year old company. We are transforming the way people utilize these services – from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future.”

    UrbanClap was compelled to associate with Publicis Ambience for its dynamic and creative team that was deeply invested in giving this brand a fine launch. The level of creativity and involvement from each level in the agency gave UrbanClap the confidence it needed prior to being launched for the first time on such a large medium.

    Elaborating further on the launch, Publicis Ambience COO Paritosh Srivastava said, “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

    Publicis Ambience ECD Jigar Fernandes too said, “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

    The creative team behind this TVC includes – Jigar Fernandes, Gururaj Rao, Anirudh More, and Abhishek Sawant. The UrbanClap account was managed by Paritosh Srivastava, Atin Wahal, Noorbanu Qureshi, and Kanishka Bhamawat. The filming department includes – Jignesh Maru and Nupur Agarwal (Film team), Radhika Produces Films (RPF) (The production house). The TVC was directed by Suresh Triveni, and produced by Radhika Sawhney.