MUMBAI: Truecaller has tapped Athul Prabhu as product director for its advertising arm, a move aimed at supercharging the company’s biggest growth engine.
Prabhu, an ad-tech veteran with stints at Glance, TikTok, Viacom18 and Nielsen, will shape the product vision and strategy for Truecaller Ads. At Glance, he built the lock-screen app’s ad-tech infrastructure from scratch, enabling global monetisation through programmatic and direct sales.
The appointment comes as Truecaller Ads, delivering more than 5 billion daily impressions and used by over 10,000 brands, cements its reputation as one of the world’s largest mobile advertising platforms. Hemant Arora, vice-president of the global ads business, said Prabhu’s remit will be to design a diversified suite of AI- and data-led products tuned to local markets.
Prabhu, an IIT Kanpur graduate with an MBA from ISB Hyderabad, called the platform “uniquely positioned to redefine the future of trusted communication and digital advertising”, citing its reach and user trust as rare assets for brands.
Advertising accounts for the lion’s share of Truecaller’s growth, and the company is betting Prabhu can turn scale into sharper monetisation.