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Tag: athletics training

  • Britannia Marie Gold & IIS launch ‘HerSpark’ to ignite women’s sports careers

    Britannia Marie Gold & IIS launch ‘HerSpark’ to ignite women’s sports careers

    MUMBAI: Some sparks start wildfires, and Britannia Marie Gold, in partnership with the Inspire Institute of Sport (IIS), has just ignited one with ‘HerSpark’—a groundbreaking sports scholarship programme exclusively for women athletes in India. Designed to scout, train, and propel future champions, this initiative provides a fully funded three year scholarship worth Rs 45 lakh to young women eager to break barriers in boxing, swimming, judo, athletics, and parasports.

    Through this initiative, female athletes across India will gain access to world-class training, coaching, lodging, nutrition, and educational opportunities. And it gets even better—athletes will train under legendary Olympians and Continental champions, including Mamuka Kizilashvili (Judo) and Yoandris Betanzos Francis (Athletics), ensuring they receive the highest level of mentorship.

    HerSpark isn’t for the faint-hearted—it’s designed to find the best. The selection process unfolds across multiple stages:

    . Over 1,000 shortlisted athletes will compete in round one selection trials at IIS centres across India.

    .  Those who qualify will advance to two-day regional selection camps at eight key locations.

    . The top contenders will undergo an exclusive three-week elite training camp at IIS Vijayanagar.

    . Only the best will win the coveted three-year scholarship—setting them on a path to national and international glory.

    The HerSpark scholarship is open to Indian female athletes aged 14 and above. Minors (under 18) require parental or guardian consent. Applications are available via the official HerSpark website.

    Britannia Marie Gold has long been a champion for women’s empowerment, leading initiatives such as HerStartup and Her.Store to foster financial independence and entrepreneurship. Britannia Industries general manager – marketing Siddharth Gupta reaffirmed this commitment, “Britannia Marie Gold believes that every woman possesses an innate spark—the potential to achieve more. With ‘HerSpark,’ we extend this commitment to sports, providing young female athletes with the opportunity, training, and mentorship they need to reach their highest potential.”

    IIS president Manisha Malhotra echoed this enthusiasm, “We at IIS are thrilled to join hands with Britannia Marie Gold—a brand that is doing so much to empower women. Through this partnership, we are launching a nationwide scouting programme to identify young female athletes and equip them with the skills and guidance needed to succeed on the biggest stage. We cannot wait to see the success that comes out of this effort.”

    Founded by JSW Group, the Inspire Institute of Sport is a privately funded Olympic Sport Programme with a high-performance centre in Vijayanagar and satellite centres across Manipur, Haryana, Himachal Pradesh, and Odisha.

    With HerSpark, Britannia Marie Gold and IIS are not just offering scholarships—they are shaping the next generation of champions. So, young women of India, are you ready to unleash your spark?

  • JioStar launches ‘Yahaan Sab Possible Hai’ campaign for Tata IPL 2025, cricket icons take centre stage

    JioStar launches ‘Yahaan Sab Possible Hai’ campaign for Tata IPL 2025, cricket icons take centre stage

    MUMBAI: India’s cricket carnival is back with a bang as JioStar has unveiled its sizzling new campaign for the eighteenth edition of the Tata IPL. The official broadcast partner is pulling out all stops with its provocative new tagline ‘Yahaan Sab Possible Hai,’ promising fans a roller coaster of cricketing drama.

    The campaign has hit the ground running with a star-studded lineup featuring the who’s who of Indian cricket. From Chennai’s evergreen mastermind MS Dhoni to Mumbai’s beloved Rohit Sharma, the advertisements have packed more star power than a galaxy.

    “At JioStar, we believe in limitless possibilities,” said JioStar marketing head sports Vikram Passi, clearly bowled over by his own creation. “‘Yahaan Sab Possible Hai’ isn’t just a campaign — it’s a tribute to the passion, energy, and dreams that define this tournament. For 18 years, it’s been more than just cricket; it’s been a cultural force, uniting millions and bringing the nation to a standstill. This season, our campaign reflects this reality, ensuring every viewer — wherever they are — feels the power of what’s possible.”

    The network has already unleashed three films that have set tongues wagging. ‘Goat vs Yoat’ pits the legendary Dhoni against Rajasthan’s skipper Sanju Samson in a cheeky debate about young sensation Vaibhav Suryavanshi.

    Dhoni Virat

    “The Tata IPL  has consistently been a springboard for talent over the years where we have seen many emerge on the big scene by helping their respective teams to the title. Winning this league is no mean feat but the fact that a teen like Vaibhav can also stake a claim to fame based on sheer talent is the charm of the league,” said Dhoni, for whom screen time is as easy as keeping behind the wickets after so many years of facing the camera. 

    “While winning the IPL is a dream, what I truly cherish is how the league gives us a chance to showcase our skills,” said Samson, clearly relishing his screen time with the CSK legend.

    Mumbai Indians’ stars Rohit Sharma and Hardik Pandya feature in the aptly named ‘MI6 Possible’, a playful nod to the franchise’s quest for a record-extending sixth title. The film cheekily celebrates the camaraderie behind the team’s trophy-laden cabinet.

    “Being a part of Mumbai Indians has always been an honour, and this new campaign film is a take on the belief that exists between us in the team and it’s that very spirit that’s helped us become one of the most successful teams in the league. It’s all in good fun, but the focus always is on contributing to the team’s success,” effuses the RoHitman. 

    “We wear the Mumbai Indians badge with immense pride,” gushed Pandya, who’s taken over the captaincy reins this season. 

    The third film follows RCB’s poster boy Virat Kohli experiencing cosmic coincidences with the number 18 during a café visit with his manager. The numerical omens have Kohli fans salivating at the prospect that this might – finally – be RCB’s year to lift the elusive trophy.

    With half the franchises flaunting new skippers and revamped squads, the tournament promises more twists than a Bollywood blockbuster – fitting, as famed director Nitesh Tiwari of Dangal fame has helmed some of the campaign films.

    The Tata IPL 2025 kicks off next month, and if JioStar’s fun campaign is anything to go by, cricket fans are in for an absolute treat. Yahaan sab possible hai, indeed!

    To watch the MS Dhoni-Sanju Samson film click here
    To watch the Rohit Sharma, Hardik Pandya and Suryakumar Yadav film click here
    To watch the Virat Kohli film, click here