Tag: Athiya Shetty

  • All Things Baby gets a star mum: Athiya Shetty joins as brand ambassador

    All Things Baby gets a star mum: Athiya Shetty joins as brand ambassador

    MUMBAI: The actor and new mum has just been announced as the latest brand ambassador for All Things Baby (ATB), India’s premium parenting platform. Known for its curated range of top-tier products, ATB aims to redefine the parenting experience with a blend of style, safety, and simplicity.

    Since its launch in 2019 by Tejal Bajla and Akshay Jalan, All Things Baby has quickly become a go-to destination for modern parents. With over 120 brands in categories ranging from cots and strollers to feeding essentials, ATB offers everything you could possibly need for your little one, without the stress of navigating a crowded market. And now, with Shetty joining the team, they’re setting their sights even higher.

    “Athiya truly embodies the modern, discerning parent who’s intentional in their choices,” said ATB, founder, Tejal Bajla. “Her authenticity, her approach to motherhood, and her commitment to quality align perfectly with our brand ethos.”

    Shetty’s own journey into motherhood has been closely followed by fans, and she’s now using her platform to share what’s working for her. In a recent statement, she shared, “Motherhood is one of the most beautiful experiences of my life, and All Things Baby has been a trusted companion with its curated selection of world-class baby products. Their approach makes it simpler for today’s parents to make informed decisions.”

    As part of the collaboration, Athiya will feature across ATB’s social media, digital channels, and performance marketing campaigns, connecting with new-age parents across Meta, Youtube, and other online platforms.

    The partnership also signals a key moment in India’s burgeoning baby care market, valued at over 4.4 billion dollars and growing at a projected nine per cent CAGR. By focusing on premium, curated offerings, ATB is positioning itself as a premium parenting ecosystem: a trusted resource for families looking to make the best choices for their children.

    The brand’s portfolio includes international heavyweights such as Strokke, Leander and Ergo baby known for their focus on safety, design, and functionality. And as ATB continues to expand into cities like Bengaluru and Hyderabad, the future is looking bright and very baby-friendly. 
     

  • GM Modular launches its fourth #DADTESTED ad film

    GM Modular launches its fourth #DADTESTED ad film

    Mumbai: GM Modular, India’s leading electrical solutions for modern living, has recently unveiled its fourth #DADTESTED ad film, featuring Bollywood’s beloved father-daughter duo, Suniel Shetty and Athiya Shetty. The ad film highlights the company’s premium LED lights, showcasing their ease of use and modern technology, making them the perfect choice for contemporary homes.

    The ad film displays Athiya Shetty effortlessly adjusting the room’s lighting intensity using her smartphone, focusing on the convenient adaptation of GM Modular’s premium lighting solutions. However, it’s Suniel Shetty’s feedback that truly emphasises the user-friendly aspect, allowing users to tailor the lighting to their individual preferences.

    The ad takes the viewers through the fun banter between the duo regarding the adjustment of the lighting intensity. With the tagline ‘Jaisa Mood, Waisi Light’ GM Modular portrays the spotlighting features of these premium lights as to how consumers can easily dim or brighten the intensity as per their mood.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by GM MODULAR (@gmmodular)

     

    Talking about the ad campaign, GM Modular CEO Jayanth Jain said, “We are thrilled to launch our fourth ad film, #DADTESTED, which not only demonstrates our cutting-edge LED lighting technology but also highlights the importance of meeting the diverse needs of our customers. By featuring the father-daughter duo, we aim to connect with families across the nation and showcase how our lighting solutions can seamlessly integrate into modern homes, providing both convenience and style”.

    GM Modular focus on delivering innovative lighting solutions comes at a pivotal time for the comfort & lighting market. According to industry projections, the number of active households in this market is expected to reach a staggering 26.5 million users by 2028. This growing demand underscores the importance of companies like GM Modular in providing products that cater to the evolving needs and preferences of modern households.

    The #Dadtested ad film is poised to capture the attention of a vast audience, solidifying GM Modular’s commitment to delivering solutions that seamlessly integrate into the lifestyles of modern households.

  • GM Modular unveils its third film of #Dadtested campaign

    GM Modular unveils its third film of #Dadtested campaign

    Mumbai: GM Modular, a leading manufacturer of fast-moving electronic goods, has unveiled a chirpy and innovative ad film as part of the latest #DADTESTED campaign. It features the father-daughter duo Suniel Shetty and Athiya Shetty with a narrative revolving around home automation systems that enhance comfort by personalising spaces and bring you closer to a modern and convenient lifestyle.

    In this film, actor Suniel Shetty can be seen moving around the house enthusiastically and showing off his newly acquired magic skills to control lights, fans, blinds, etc. using a smartphone. Athiya is surprised to see her father operating home automation system effortlessly, and their fun banter in this third #DadTested Brand Film takes the fun quotient and congenial bond between the father-daughter duo a notch higher from the first #DadTested brand film, where Athiya had introduced Suniel Shetty to the world of home automation.

    The campaign emphasises the advantages of embracing home automation, such as enhanced living experiences, advanced security features, and remote control of appliances.

    Commenting on the same, GM Modular CEO Jayanth Jain stated, “We are excited to introduce this addition to the #Dadtested campaign. Through this ad film, our brand aims to convey the striking benefits of smart home automation in today’s fast-paced lifestyle: the convenience, security, and personalization features that come with it by automating tasks and creating an ambiance tailored to customers’ preferences, making daily life more comfortable, and providing greater control over home functions. One can leverage this technology to completely transform the way they interact with their homes, making it more convenient, smarter, and efficient.

    There is a surge in demand for intuitive home automation tools, which will only increase in the forthcoming years. According to the Statista market forecast, the home automation market is expected to reach 52.4 percent by 2025, driven by the increasing adoption of connected technology across industries.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by GM MODULAR (@gmmodular)

     

  • LehLah’s latest campaign with Athiya Shetty unveils exclusive closet access

    LehLah’s latest campaign with Athiya Shetty unveils exclusive closet access

    Mumbai: LehLah, a fashion-tech platform, has announced its latest collaboration with Bollywood sensation and fashion icon, Athiya Shetty. In an exciting endeavour, LehLah is set to unveil exclusive pieces from Athiya’s wardrobe exclusively on its app, granting users access to her unique style in a campaign titled ‘Your Closet.’

    Continuing their successful partnership, LehLah launches another campaign featuring Athiya Shetty. In this new video, Athiya personally invites users to explore her curated collection, making it easy for them to adopt her iconic style through the LehLah app. For the first time, users can shop directly from Athiya’s closet, adding a unique touch to their wardrobe while supporting a worthy cause.

    In a heartfelt gesture, the proceeds from this collaboration will be directed towards Vipla Foundation, supporting their noble cause of empowering women and children.

     

     

    Commenting on her collaboration for the campaign, Athiya Shetty said, “I am thrilled to share a part of my personal style journey with everyone through LehLah. Fashion is not just about what you wear, but how it makes you feel, and I hope my pre-loved fashion collection inspires confidence and individuality in all who explore it on the app.”

    LehLah, founder Ashna Ruia further added, “Collaborating with Athiya has been an absolute joy. Her innate sense of style and commitment to empowering others aligns perfectly with LehLah’s ethos. Together, we are not just offering fashion; we’re fostering a community of self-expression and support, all while contributing to a cause close to our hearts.”

    LehLah continues to lead the way in fashion-tech innovation, delivering unparalleled access to exclusive styles and personalised experiences.

  • GM Modular launches new ad film for DADTESTED campaign

    GM Modular launches new ad film for DADTESTED campaign

    Mumbai: GM Modular, a leading manufacturer of fast-moving electric goods, has unveiled a riveting video as part of the #DADTESTED campaign featuring father-daughter duo Suniel Shetty and Athiya Shetty. The campaign showcases a wide range of vibrant switch plates in an array of compelling colours.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by GM MODULAR (@gmmodular)

     

    The video features Suniel Shetty and Athiya Shetty, where Athiya is seen flaunting the wall colour switches, exhibiting how the switch plates match seamlessly with the walls of their home and accentuating their interiors with a pop of colours with GM’s exquisite range of designs.

    Also, Suniel Shetty adds a vibe of playfulness to the campaign video by donning the same colour ensemble similar to the aesthetic switch plates, indicating that there is a switch plate to match and enhance the looks of all kinds of interior spaces and can blend in seamlessly with various design themes.

    Through this campaign, GM Modular aims to convey the message that selecting the right wall colour switches goes beyond just circuit functionality; nowadays, it’s more about a combination of practicality and style to add your unique essence and element of memory to your space. With easy customization options available, discerning customers can customize switch plates effortlessly.

    Commenting on the same, GM Modular CEO Jayanth Jain stated,  “We are stoked to launch this lively campaign as an addition to the #DADTESTED campaign with  Suniel Shetty and Athiya Shetty showcasing our new range of colour switch plates that caters to all generations, no matter genz, millennials and so on. The powerhouse father-daughter duo’s congenial bond is quite evident in the video, and it effortlessly captures how both of them have stark differences in terms of life experiences, but even the generation gap is not coming in between their aesthetic preferences, as there is a switch plate to match and enhance the look of all kinds of interior spaces.

    GM’s switch plates give homeowners a spectrum of colour options when upgrading walls and switches in any area. The colourful switch plates allow one to make a style statement instead of having switches blend into the background.

  • GM Modular launches #DADTESTED ad campaign

    GM Modular launches #DADTESTED ad campaign

    Mumbai: GM Modular, one of the largest home electrical companies in India, has recently introduced a captivating advertising campaign titled #Dadtested.  The audience is treated to the delightful interaction between the father-daughter duo Suniel Shetty and Athiya Shetty as they explore the remarkable transformation of their home with GM’s innovative products

    The duo showcases the GM Modular range of products right from video doorbells, mood lighting, switches, and dynamic blade ceiling fans that seamlessly integrate to any home decor, adding a touch of elegance and functionality.  Through this campaign, GM Modular hopes to empower individuals to transform their homes into personalised spaces that reflect their unique style and taste.

    With world renowned professionals, including Indian film director Priyadarshan and four-time National award-winning DOP Santosh Sivan, the commercial promises to create a visually compelling experience that appeals to both younger and older generations. To add to this, Product designer, Saboo Cyril ensures that every component in the commercial is carefully constructed to produce a seamless blend of modern and traditional features, increasing the ad’s appeal to a diverse audience.  

    Athiya Shetty, brings her charm and charisma to the ad. She stated, “This campaign is the right combination of creative thinking and emotion. Working with such amazing professionals has been an incredible experience, and I’m excited to be a part of something that will appeal to people of all ages.”

    The face of the brand Suniel Shetty said, “Being part of GM Modular has been a delight for me. The commercial brilliantly captures the brand’s concept, and I am looking forward to seeing how it will resonate with customers. The campaign emphasises the importance of modern technology in our daily lives. The relatable narrative will create a lasting effect on viewers and inspire them to embrace the future of home automation. “

    The advertisement accurately depicts the essence of a generation that loves both aesthetics and utility in their homes. With younger people presenting the concept of modern homes to their parents, this campaign acts as a bridge between the two generations, emphasising the need of embracing change and adapting to new trends while keeping a sense of familiarity and comfort.

    “Empowering homes with innovation and style, GM Modular proudly unveils the #DadTested ad campaign, where the timeless elegance of electric solutions meets the dynamic synergy of Suneil Shetty and Athiya Shetty. As we redefine excellence, we believe that just like father’s approval, our products pass the ultimate Dad Test, ensuring a seamless blend of safety, and  reliability in every

    home. Our range of creative products is designed to cater to the diverse needs and preferences of homeowners, allowing them to create a space that truly reflects their personality.” GM Modular founder Jayanth Jain stated.

     

     

  • Athiya Shetty collaborates with LehLah to transform the future of social commerce

    Athiya Shetty collaborates with LehLah to transform the future of social commerce

    Mumbai: LehLah, a pioneering fashion- tech platform, has announced its partnership with the actor and fashion icon- Athiya Shetty. This collaboration signifies a pivotal moment for LehLah in its mission to revolutionize the social commerce space, giving customers a chance to shop directly from influencer’s posts on social media.

    LehLah is a distinctive platform tailored for fashion enthusiasts, where they can explore posts curated by their favourite creators and shop the looks with the click of a button. This ends the herculean task of having to rummage around trying to figure out where the influencer got his/her outfit from. It provides for a seamless social shopping experience- right from discovering and exploring, to shopping.

    Furthermore, LehLah helps creators monetize their content and earn a commission on each sale generated through their posts. In this manner, LehLah helps all three communities- influencers, brands, and customers.

    The choice to partner with Shetty, a celebrated figure in the world of fashion, is a strategic move that perfectly aligns with LehLah’s vision. Athiya is renowned for her unique and authentic style, often setting trends that resonate with fashion enthusiasts.

    Shetty’s authenticity and natural inclination to fashion blends harmoniously with LehLah’s mission to empower creators to present their genuine and real recommendations. Together, they aim to simplify the shopping experience for users who want to shop from the creators they adore.

    LehLah founder Ashna Ruia expressed her excitement, stating, “Our partnership with Athiya Shetty is a game-changer for LehLah. Her celebrated style, and real personality is what LehLah embodies. We hope that this partnership helps solidify our position in the fashion-tech market.”

    Shetty also conveyed her enthusiasm about the collaboration, saying, “I am delighted to be a part of this collaboration with LehLah. The concept presents a tremendous opportunity for the Indian audience, offering users a way to shop directly from what they see on social media.”

    This collaboration between LehLah and Athiya Shetty promises to redefine the social commerce landscape, providing a more accessible, engaging, and rewarding experience for both creators and consumers, thus offering an exciting new dimension to the world of fashion.

  • H&M launches its festive campaign featuring Athiya Shetty

    H&M launches its festive campaign featuring Athiya Shetty

    Mumbai: H&M India unveils its latest festive campaign featuring Athiya Shetty, an actress and a fashion icon, showcasing an extensive array of party-ready outfits. The diverse collection is a celebration of modern style, curated to resonate with individuals who seek the perfect blend of fashion, and comfort. With this launch, H&M aims to empower individuals to express their unique style and embrace festivities in the most fashionable way possible.

    Starring Athiya Shetty, H&M India brings out the sparkle of the collection with a sophisticated and jubilant campaign. Wearing a gold embroidered trouser and cropped tank set, Athiya and models Anjali Torvi, Ashley Radjarame and Zinnia Kumar can be seen in a gorgeous palace setting with architectural columns and vaulted ceilings. Shot by renowned fashion photographer Gregory Harris, the campaign invites viewers into the world of The Festive Collection – vivid colours, sparkle, and joy.

    Commenting on the festive launch, H&M South Asia regional head & customer activation & marketing Amit Kothari  said, “The Festive Collection truly embodies the essence of our brand and we are thrilled to have Athiya Shetty for this year’s campaign. With a 360-degree marketing approach, we are reaching our consumers across platforms through OOH, Digital OOH, TV, Print, Cinema, and social media. Customers are at the heart of what we do, and we are expanding our reach to tap a wider audience, both in urban cities and smaller towns. The radiant designs, a vibrant color palette, and captivating ensembles define these seasonal offerings, which are not only stylish but designed at incredible price points.”  

    Athiya Shetty’s charismatic presence perfectly aligns with the brand’s vision to showcase the essence of the Festive Collection. Talking about the campaign, Athiya Shetty shares her excitement, saying, “I’m so excited to be a part of The Festive Collection by H&M. Everything is absolutely stunning – it took my breath away when I first saw it! The whole shoot was also a joy. Working with the amazing team on set and in the studio, the happiness and celebration of the festival really came through. We all had so much fun!”

    The Festive Collection boasts an array of standout pieces, including a striking red trouser suit with tie-up detailing, dresses featuring asymmetrical necklines, and all-over sequined tops, blazers, and dresses for Women. For Men, the collection features printed resort shirts, graphic tees, co-ord sets, formal shirts, and coach jackets. Kids have an equally vibrant selection, offering shimmer dresses for girls and a versatile range of comfortable and stylish options for boys. Offering affordability without compromising style, the range begins at 1499 for Ladies, 799 for Men, and Kids. Notably, this year’s Festive Collection extends to H&M HOME pieces, 100% Made in India, with prices starting from just 149.  

  • Mubarakan……Fun while it lasts

    Mubarakan is designed to be a crazy comedy on the lines of Bazmee’s own, Welcome, Sajid Khan’s Housefull, Nikhil Advani’s Patiala House and other such movies where knotty situations are created leading to one tangle after another, leading to a lot of funny situations and laughter as a result.

    The prime ingredient is a horde of artistes, preferably a talented lot if it has to work better. However, depending on the script and screenplay, not to forget peppy dialogue of which some work, some don’t.

    Being a situational comedy, more the characters on the screen, better the pace. With fewer characters, it would become tedious. The story about identical twin brothers separated at birth because of circumstances, helps add spice. And, of course, a film has to justify folks dancing in colourful costumes at a family wedding. That is being so Indian.

    This muddle revolves around a Sikh family divided between Chandigarh in India and London in the UK.
    It falls upon the bachelor played by Anil Kapoor to bring up his twin nephews, the character of Arjun Kapoor in a dual role, when his brother played by Sanjay Kapoor and his wife die in a car crash. Not in a position to take up the responsibility, he sends off one of the twins to his older brother, played by Pawan Malhotra, and the other to his sister, played by Ratna Pathak Shah.

    Charan, one of the twins, brought up by Pawan grows up to be a shy, introvert and traditional Sikh, sporting his pagdi while the one brought up in London by Ratna is bold, has shorn his hair and, is outgoing. However, both brought up by their adoptive parents, are in awe of them and give them full respect.

    Arjun from London has followed the character of Ileana D’Cruz to Chandigarh whom he has been courting for two years. He keeps promising her that he will talk to his parents soon but, an accident meeting between her and Ratna, turns into Ileana calling Ratna names and ridiculing her. That puts paid to Arjun’s plans to take Ileana’s to meets his strong headed mother, Ratna.

    The shy Arjun with pagdi loves the character of Neha Sharma, a lawyer by profession. He is scared to take her home to meet his father, Pawan, for he is shy by nature as it were and the fact that she is not from the Sikh community deters him from doing so.

    Pawan decides to fix up his nephew, Karan’s wedding with the character of Athiya Shetty, daughter of a London tycoon played by Rahul Dev. But, being in love with Ileana, he wriggles out of the proposal, instead, suggesting the family choose Athiya for Charan. But, Charan wants to marry Neha.

    None of the two is opening up about their true intentions and, instead, approach their maternal uncle, Anil Kapoor, to help get them out of the situation. Anil has decided to remain a bachelor, drowning his sorrows in alcohol after a failed romance. In helping his nephews, he finds a cause.

    To start with, when the family reaches Rahul’s palatial house, Anil suggests Arjun (Charan) act as a drug addict which would be easy to pass off since his home state, Punjab, has been in news for drug abuse; he even quotes Udta Punjab (a recent film on the Punjab drug menace).

    Then on starts a chain of events which create funny situations in the film which at most times keep viewers giggling.

    Comedy writing has not been the forte of Hindi filmmaking clan. But, in the case of Mubarakan, the team of writers has done a good job, which was expected considering the director, Bazmee, who himself began his career as a writer, would know what he wanted. Dialogue adds to the fun.

    Despite this, some scenes stretch and the climax, though enjoyable, follows on the predictable lines. Bazmee, the director, handles his artistes well, making their causes look convincing and not letting the performances look like buffoonery.

    The cinematography is good with ample help from the choice of locations. Choreography adds colour to the proceedings. Editing could have been a little crisper. Though dominated by Punjabi songs, the music works in the film’s favour with foot tapping numbers. The title song is already popular with the reworked version of Hasan Jehangir’s 1987 number, Hawa hawa… and the romantic song, Hathon mei haath…..being appealing.

    This despite being a no holds barred comedy attempt, the actors are reigned in well. Anil Kapoor verges on going overboard but that is what his character demands. Arjun Kapoor does a very good job in two totally different characters. Ileana D’Cruz is aptly peppy. Athiya has a limited role in first half and is restrained in the latter parts when she gets more exposure; her dancing is graceful. Neha Sharma impresses. Rahul Dev and Karan Kundra live up to their roles of arrogant but traditional Sikhs. However, the ones who give the comic film credence are Ratna Shah Pathak and Pawan Malhotra.
    Mubarakan is a family entertainer and though the opening is average (the film’s promos were uninspiring), the film has the prospects to pick up over the weekend.

    Producers: Ashwin Varde, Murad Khetani.

    Director: Anees Bazmee.

    Cast: Anil Kapoor, Arjun Kapoor (double role), Ileana D’Cruz, Athiya Shetty, Neha Sharma, Rahul Dev, Karan Kundra,, Ratna Pathak Shah, Pavan Malhotra.

  • SPN to replicate Anil & Arjun Kapoor’s real life relationship in ‘Mubarakan’

    SPN to replicate Anil & Arjun Kapoor’s real life relationship in ‘Mubarakan’

    MUMBAI: Sony Pictures Networks Productions (SPNP), a division of Sony Pictures Networks India (SPN), has announced their next film titled Mubarakan. In a casting coup of sorts, SPNP has roped in the real life chacha- bhatija Anil Kapoor and Arjun Kapoor for this film. The duo will replicate the same camaraderie that they share in real life on screen too.

    The film also stars Ileana D’Cruz, Athiya Shetty, Amrita Singh amongst others.

    Mubarakan is a laugh riot with confusions galore, laughter, love, egos and emotions.

    “We are very excited to embark on our journey for Mubarakan. From drama to horror to slice of life cinema and now comedy, we aim to present content that engages, evokes and entertains our audiences. I am certain that Mubarakan will be one of the most anticipated movies of 2017 and we look forward to receiving the same overwhelming support like we have in our previous movies”, said SPNP Dy president and head Sneha Rajani.

    This family comedy will be directed by Anees Bazmee and is produced by SPNP and Ashwin Varde and Murad Khetani’s Cine1 Studios. The film has been written by Balli Januja and Rupinder Chahal and is all set to go on the floors by November 2016. It is slated for a 28 July 2017 release.

    Bazmee said, “Mubarakan is one of the best scripts I’ve come across in recent times. That’s what attracted me to it primarily. The highlight of the film will be Anil Kapoor and Arjun Kapoor coming together for the first time on screen. The madness of the script along with the fantastic ensemble cast, we are all set to create something that will be unparalleled.”

    Bazmee has to its credit an array of movies directed by him like last film Welcome Back, Ready, etc.