ITV

Tag: Ather

  • Ritesh Gupta takes charge of ad sales at OLX India

    Ritesh Gupta takes charge of ad sales at OLX India

    MUMBAI: After nearly two decades of steering digital revenue growth across India’s top media and auto-tech brands, Ritesh Gupta has taken on a new challenge as head of ad sales (direct) and partnerships at OLX India.

    At CarDekho, where he spent over seven years, Gupta was instrumental in scaling the new auto business to contribute over 20 per cent of company revenue. He also built strong alliances with top automotive brands such as Toyota, Hero, Hyundai, TVS, Honda Cars, and Ather, while spearheading digital innovations like AI voice bots, AR/VR tools, and chatbots to enhance engagement.

    His diverse career spans leadership roles at The Indian Express, ABP Group, Connecting Dots Asia, Hindustan Times, Nielsen Digital, Business Standard, and The Times of India, where he honed his expertise in digital transformation, strategic partnerships, and sales excellence.

    In his new role at OLX India, Gupta will focus on strengthening the company’s advertising ecosystem through direct brand collaborations, strategic alliances, and innovative monetisation models.

    With his rich cross-industry experience and a flair for innovation, Gupta’s appointment marks a strong step forward in OLX India’s mission to accelerate growth in the evolving ad and partnerships landscape.

     

  • Ather races past 5,00,000 electric scooters

    Ather races past 5,00,000 electric scooters

    MUMBAI: Ather Energy has just charged past a major milestone. The Bengaluru-based electric two-wheeler maker rolled out its 5,00,000th scooter from its Hosur plant in Tamil Nadu, with the milestone model being none other than the popular family scooter, Rizta.

    The Rizta, launched last year, has swiftly become the brand’s star performer, now accounting for over a third of Ather’s total production. Co-founder and CTO Swapnil Jain called the achievement a “major milestone”, adding that it symbolises “years of focused engineering, rigorous testing, and meticulous attention to quality”.

    From its first prototype to this electrifying half-million mark, Ather’s journey has been about more than scooters. It’s about building a robust and scalable manufacturing ecosystem.

    Ather currently runs two plants in Hosur, one for vehicles and another for batteries, with a combined annual capacity of 4,20,000 scooters. To keep up with rising demand, the company is gearing up for its next big leap: Factory 3.0 in Bidkin, Chhatrapati Sambhajinagar, Maharashtra. Built on Industry 4.0 principles, the facility will supercharge Ather’s total capacity to 1.42 million scooters annually once fully operational.

    Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather has become a front-runner in India’s electric mobility race. With innovations like the Ather grid, the country’s largest two-wheeler fast-charging network, and a growing product line spanning performance and family scooters, the company seems fully charged for the road ahead.

  • Design trunk calls as Kyoorius hands out Black Blue and Red Elephants

    Design trunk calls as Kyoorius hands out Black Blue and Red Elephants

    MUMBAI: It was an evening where design roared louder than words and elephants ruled the room. The 2025 Kyoorius Design Awards and Kyoorius Young Blood Awards, both presented by Zee, wrapped up in style at the Taj Cidade de Goa, Horizon, with over 1,000 members of India’s design fraternity cheering the winners.

    After three days of Designyatra, India’s biggest anti-disciplinary design conference, the awards night saw the stage lit up by the much-coveted elephants. The spotlight first swung to the Young Blood Awards, the only platform in India dedicated to nurturing the next generation of creatives. Tasked with cracking live briefs from Ather and Bingo! (ITC Foods), young designers delivered big: out of 475 plus entries, 63 made it to The First List, and finally 22 entries claimed Baby Red Elephants. The night then revealed the majestic 6 Red Elephant winners, the ultimate nod to fresh, fearless talent.

    The headline act of the evening was the Kyoorius Design Awards itself. From over 700 entries, only 75 projects managed to take home Baby Blue Elephants. Among them, 23 stood tall as Blue Elephant winners, each piece recognised for setting new benchmarks in creativity and craft. But the true rarities were the 2 Black Elephants, reserved exclusively for the Best of Show. This year, they went to ‘Naatak’, a stunning font project by typography studio Ektype, and ‘Desi Oon’, an animated long-form film by Studio Eeksaurus for the Centre For Pastoralism.

    Unlike traditional award shows that deal in gold, silver and bronze, Kyoorius keeps it delightfully democratic: only work that truly deserves it wins an Elephant. Baby Elephants mark disruptive and showcase-worthy ideas, Blue Elephants signal industry-defining excellence, and Black Elephants represent work that not only takes risks but creates conversations with lasting cultural impact.

    The grand gala capped off what many in the industry now call the “festival of ideas” where design isn’t just celebrated but canonised. For the winners, carrying home a Kyoorius Elephant isn’t just an award; it’s an entry into a creative hall of fame where originality trumps hierarchy and risk-taking is the ultimate reward.

  • Zee Café unveils ‘Just Talk Sneakers’ show

    Zee Café unveils ‘Just Talk Sneakers’ show

    Mumbai: Just Talk Sneakers, a new feature show on Zee Café, will explore sneaker culture and its rising influence in India. The series will include engaging conversations with celebrities, highlighting subcultures, personalities, and trivia related to sneakers. Each episode will provide an immersive experience as celebrity guests share personal stories and insights from the “sneakerverse.” Hosted by sneaker enthusiast and talk show host Mihir Joshi, the show premieres on 6 October (Sunday) at 8:30 pm, with new episodes airing every Sunday.

    The series features a lineup of celebrities, including Tanuj Virwani, Manav Chabbra, Unnati Malharkar, Akash Dodeja, Simran Dhanwani, Malini Agarwal, Sangeet Paryani, and Nisha Lulla. The show will provide a platform for viewers to learn sneaker lingo, facts, and explore the growing sneaker market in India.

    Chief cluster officer – East, North & premium cluster, Samrat Ghosh expressed his excitement about the launch, “At Zee Café, we prioritize understanding our youth-driven audience by identifying key subcultures and creating tailored content that truly resonates with them. By tracking evolving interests and cultural shifts, we deliver engaging experiences that captivate our viewers. This approach has positioned us as pioneers in introducing innovative concepts that connect with niche communities ahead of the competition.”

    Chief channel officer – English and zest, Rishi Parekh said on the launch, “As part of our English cluster, we’ve identified and tapped into emerging subcultures within our target audience. Our Anime Fan Fest attracted over 20,000 attendees across two cities, showcasing the immense interest in this genre. Building on this momentum, we’re thrilled to introduce Just Talk Sneakers with Mihir Joshi. The aim is to further expand Zee Café’s footprint in vibrant, youth-driven communities.”

    Zee Entertainment Enterprises’ chief growth officer – digital & broadcast revenue, Ashish Sehgal expressed his excitement on the launch, “Shows like Just Talk Sneakers provide a unique platform to engage with today’s youth by tapping into their passions and interests. Zee continues to focus on bringing content for every type of audience by identifying key subcultures and this show has been curated to resonate with the youth and create targeted and impactful experiences for them. We believe such refreshing content is a perfect fit for brands and sponsors where they can create stronger connections with this demographic and boost their visibility by integrating their messaging in an authentic way.”

    Zee – national sales head – brand works sales, youth cluster & influencer marketing – Sonal Shah: “This collaboration with Hell Energy and Ather is a perfect match for Just Talk Sneakers. Both brands exude energy, spontaneity, and a sense of movement, making them ideal partners for a show that celebrates youth culture and staying on the go. We’re confident this partnership will create long-lasting connections and elevate the experience for the youth community.”  

    Just Talk Sneakers will have eight episodes with new episodes airing every Sunday. The show will also be available on Zee Café’s YouTube channel.

  • Big FM marks 15 years as exclusive radio partner for Lalbaughcha Raja

    Big FM marks 15 years as exclusive radio partner for Lalbaughcha Raja

    Mumbai: The auspicious occasion of Ganesh Chaturthi shines as the grandest celebration of the birth of Lord Ganesha, who is worshipped with great devotion as the symbol of strength, wisdom and good luck. Each year, the festivities commence with the unveiling of the ‘Lalbaughcha Raja,’ marking the beginning of Ganeshotsav in Maharashtra. For the fifteenth consecutive year, BIG FM, one of the leading radio networks in the country, proudly affirms its exclusive radio partnership for the auspicious celebrations of Lalbaughcha Raja. With Union Bank of India as the presenting sponsor and co-powered by Finolex Pipes and Ather, this initiative under the tagline ‘Bajega Band Aur Baaja, BIG FM Phir Karvayega Big Darshan of Lalbagh Cha Raja’, brings the grandeur and devotion of this event closer to millions of listeners.

    During the grand 10-day celebrations, BIG FM’s talented RJs will be broadcasting live from Lalbaug, fostering engagement with devotees, organizers, officials, and avid listeners alike. Their presence will serve as a bridge, connecting people from every corner of India to the divine darshan of Lalbaughcha Raja. With digital live coverage directly from the location, the audience will have a front-row seat to the festivities, enriching their experience. Additionally, the excitement will be further amplified with celebrity appearances alongside the RJs, bringing an extra layer of fervour and enthusiasm, making this year’s celebrations even more memorable.

    Year after year, the initiative has received an overwhelming response from countless devotees and has been showered with accolades. This year, taking the initiative a notch higher the radio network has a special musical treat in store. BIG FM is set to release an exclusive song, beautifully sung by the exceptionally talented artist, Brijesh Shandilya. This melodious composition will be brought to life by BIG FM RJs – RJ Vrajesh, RJ Rani, RJ Abhilash, and RJ Dilip, adding an enchanting rhythm to the celebrations.

    BIG FM COO Sunil Kumaran said, “Lalbaughcha Raja holds a special place in the hearts of Mumbaikars and our longstanding partnership exemplifies our commitment to bringing this divine experience closer to every home. Now, in our 15th year of this initiative, we are thrilled to continue to personalize the sacred experience for our listeners and devotees. With various on-ground, digital and on-air activities planned, we aim to unite hearts of all devotees and create a memorable celebration that reflects the essence of Lalbaughcha Raja.”

    The radio network will provide live coverage of the Visarjan, providing listeners with real-time updates through a helicopter ride. The live event aims at spreading goodwill, cheer, and uniting well-wishers nationwide with Bappa. The initiative is being extensively promoted through on-air, digital, social media elements and on-ground activations.