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Tag: Athens Olympics

  • Kelly Holmes is BBC Sports personality of the year

    Kelly Holmes is BBC Sports personality of the year

    MUMBAI: British athlete Kelly Holmes has been crowned BBC Sports Personality of the Year 2004. Holmes was presented with the trophy for being the sports personality who most captured the UK public’s imagination this year.

    Holmes took two gold medals from this year’s Athens Olympics, in the 800m and 1500m. Holmes said, “After 20 years of dreaming I finally got my dream once not twice. This award is the biggest sporting honour your country can give you and for that I would like to thank the public for voting for me.”

    She also her thanked her coaches as well as her family and friends. Matthew Pinsent came second, with cricket pace bowler Andrew Flintoff coming in third place.

    The overseas personality of the year went to tennis world number one Roger Federer. Federer won three of the four Grand Slams this year. He became the first man to do so since Sweden’s Mats Wilander in 1988.

    Great Britain’s rowing team Coxless Four were voted for as Team of the Year. Matthew Pinsent accepted the award, which was presented by Otto Rehhagel, the coach of the Greek national football team. Arsene Wenger was adjudged the coach of the year for guiding Arsenal FC to a record-breaking run of 49 unbeaten League games.

    Former cricket allrounder Ian Botham received the lifetime achievement award. The award was presented by Sir Vivian Richards.

    Andrew Murray is BBC Young Sports Personality of the Year. Andrew is one of Britain’s brightest tennis hopes after he followed in the footsteps of tennis greats such as Stefan Edberg and Pat Cash when he won the US Open boys singles titles at Flushing Meadows this year.

  • India to take Australia’s place at Hockey Champions Trophy

    India to take Australia’s place at Hockey Champions Trophy

    MUMBAI: Athens Olympic gold medallist Australia has confirmed its withdrawal from the Samsung Hockey Champions Trophy, to be played in Lahore from 4-12 December 2004.

    The decision was taken due to adverse travel advice from the Australian Government. In India, Ten Sports will air the event.
     

    The Bukhatir owned broadcaster is probably smiling at the decision. Australia’s loss is India’s gain. We were the first reserve for the event from our ranking at the Athens Olympics.

    India’s arch rival Pakistan had qualified as the host nation. The defending champions are Netherlands
     
     
    No other country participating in the event currently issues negative advice for its citizens travelling to Lahore.

    FIH president, Els van Breda Vriesman commented, “FIH has arranged for the Pakistan Hockey Federation to provide the participating teams with details of the security arrangements for the Samsung Hockey Champions Trophy. While we regret Australia’s withdrawal, FIH must respect a decision based on a country’s governmental travel advice.”

  • Mcdonald’s creates campaign for Athens Olympics

    MUMBAI: At the Cannes Advertising festival fast food major McDonald’s unveiled new advertising plans. This included a campaign for the upcoming Olympic Games in Greece starring Chief Happiness Officer, Ronald McDonald.
     

    Created by Leo Burnett Worldwide the ads are a part of the i’m lovin’ it brand campaign which kicked off last year. Ronald McDonald participates in various sports like diving, water ballet, swimming and the hammer throw. They will be aired by McDonald’s worldwide later this summer to coincide with the Olympics.

    Leo Burnett executive creative director who directed the ads John Montgomery added, “These humorous Ronald McDonald ads showcase the ‘forever young, forever fun’ spirit of McDonald’s. McDonald’s new brand direction and ‘freedom within a framework’ approach have allowed us to create fresh, relevant and breakthrough advertising.”

    McDonald’s will also debut a new Olympic commercial starring tennis champions Venus and Serena Williams, and another featuring McDonald’s Olympic Champion Crew. They will serve athletes, coaches and spectators at the Games.

    McDonalds claims that the “i’m lovin’ it” statement become its signature brand voice in 119 countries. It has been able to generate awareness figures as high as 96 per cent in some parts of the world.