Mumbai: BIG CBS LOVE, India’s number one English GEC amongst elite urban Indian audiences, is all set to bring a brand new variety of entertainment to its viewers. Introducing celebrity chef Jamie Oliver and his food escapades from all over the world on BIG CBS LOVE’s latest offering: Jamie Oliver’s Specials. The 52 episode special presentation will showcase three unique food based programs by the renowned UK based chef and health campaigner. The three shows namely, Emmy winning Jamie’s Food Revolution, Jamie’s Food Escapes and Jamie’s 30 minute meals will begin airing back to back exclusively on BIG CBS LOVE on August 17, 2013 at 7 PM.
The shows are an eclectic mix of health food, world food and instant meals taught by the chef in unmistakable Jamie style. Kick-starting the three-show special is Jamie’s Food Revolution which is a grassroots campaign in the United States to curb obesity. In the first season of this Emmy Award winner in the Outstanding Reality Program category, his efforts are focused in Huntington, West Virginia, statistically one of the unhealthiest cities in the country. The show garnered a whopping six million plus viewership for its premiering episode and ranked amongst the top three positions in its time slot for the entirety of the season.
Up next is Jamie’s Food Escapes wherein Chef Jamie Oliver, who has been named the most influential person in the UK hospitality industry, travels across Europe and North Africa to find authentic ingredients and extraordinary characters. Oliver stops in Marrakesh, Athens, Andalusia, the French Pyrenees, Venice and Stockholm and uses local ingredients in each location to prepare exotic meals. He immerses himself in the myriad cultures, learns traditional cooking practices from the locals and partakes in their cultural ceremonies.
And last but not the least is Jamie’s 30 minute meals in which Jamie shows how to cook a complete meal in just 30 minutes, sharing his tricks of the trade, and preparing amazing healthy food, using ingredients that are fresh, and full of nutrition. The show focuses on home-cooked meals that could be put together within the titular timeframe, using simple, ‘not cheffy’ techniques, with an emphasis on educating viewers about the cooking processes themselves.
Jamie Oliver’s Specials will be promoted extensively through a multi-media marketing push with the help of RBNL’S marketing muscle and expertise that will promote the show across the platforms of television, radio, cinemas, digital, outdoor, on ground and road shows.
