ITV

Tag: Asylum films

  • APL Apollo launches TVC with Delhi Capitals players

    APL Apollo launches TVC with Delhi Capitals players

    MUMBAI: APL Apollo, the maker of steel tubes and the principal sponsor of the IPL team – Delhi Capitals, has launched a 360-degree campaign with a powerful idea called “The Inner Strength Of India”.

    Conceptualised by Crayons Communications, the TVC stars key players from the Delhi Capitals team.

    The Crayons Network president Ranjan Bargotra said, “It feels great to work with a client who loves to take bold, confident steps to build one’s brand. This is just the beginning, there’s a lot more in the pipeline which will take the brand to the next level.”

    Crayons Communications ECD Rondeep Gogoi said, “This shoot was like an IPL match. We had just five hours with the players at their hotel ballroom. It was complete madness, but we managed to hit it for a 6.”

    The ad has been directed by Aiman from Asylum films and the rap is by Kaam Bhaari of Gully Boy fame.

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.

     

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.

     

  • Qyuki & Coca-Cola pay tribute to Indian soldiers via short film

    Qyuki & Coca-Cola pay tribute to Indian soldiers via short film

    NEW DELHI: Qyuki Digital Media and Coca-Cola India have produced a special digital short film paying tribute to the real heroes of India – the jawans on the borders.

     

    The film follows the journey of a soldier from his military base in the north down to his home in the beautiful backwaters of Kerala. With the intention of fulfilling the final wish of a fellow soldier who died in the line of duty, he makes an emotional stop en route, to his colleague’s family home where he hands over the martyr’s belongings to them.

     

    The story traverses several situations and people that cross the soldier’s path closing with a touching moment of a family reunion. Here the film cuts to a national issue that requires the protagonist to return to his base camp.

     

    The film highlights India’s incredible landscape and its multicultural beauty, juxtaposed beautifully with the personal sacrifices a soldier makes for his country, family and friends.

     

    Razy Ghai from Asylum Films directed the film and the music was scored by Dhruv Ghanekar of Wah Wah Studios

     

    Coca-Cola India and South West Asia VP – marketing & commercial Debabrata Mukherjee said, “Thums Up has always stood for strength and a spirit of inspiration. We believe that real heroes are the ones who have inner strength and compassion. This independence day, we wanted to celebrate the protectors of our independence, the ‘True Heroes’ of our nation. We wanted to salute the sons of the soil for their undying spirit and indefatigable courage.”

     

    Mukherjee added, “It gives us great joy that the effort has received such a heartwarming response. In just 48 hours, the film has been seen over a million times on social media; a clear reflection of the nation’s love, appreciation and respect for the real heroes who keep us safe, everyday.”

     

    Qyuki co-founder and MD Samir Bangara added, “Qyuki is proud to present this film along with an iconic brand like Thums Up to salute the country’s true heroes. Having grown up as an armed forces kid, the film is that much more personal and special to me.”

     

    Ghai said, “As the son of a retired army officer, I have always wanted to give back to my roots. Soldiers are the unsung heroes of our country. I think we have managed to touch an emotional chord with this short film. The idea was to do a road film in which a responsible soldier goes on this soulful journey. The film is supported by, “Saare Jahan Se Acha” tune playing in the background to remind the viewers of what the soldiers of our country do for us.”

  • Thums Up’s tribute to real heroes of nation receives 1 million views

    Thums Up’s tribute to real heroes of nation receives 1 million views

    MUMBAI: Thums Up, India’s iconic soft drink brand marked the country’s 69th Independence Day with a tribute to the nation’s Real Heroes and the country used this film as a platform to express its love a million times within 48 hours.

     

    Set against the diverse cultural and regional canvas of India, the film captures the journey of a young Indian soldier as he travels from his military base to his home in Kerala, making one stop in his journey to the martyrs’ home to deliver the news of his martyrdom, personally. The narrative navigates through a string of anecdotal situations of various people he meets during his journey on route to the heart wrenching moment when the young soldier finally reaches the martyr’s family. The film concludes with the soldier enjoying a happy moment with his family before an alert is commissioned to all soldiers cancelling all vacations and an order to report to basecamp. Through the soldier’s journey, the film captures the diverse locations and myriad of cultures in India, while reminding the audiences about the unparalleled perseverance our brave soldiers display every day.

     

    Speaking about the campaign, Debabrata Mukherjee, VP – Marketing & Commercial, Coca-Cola India and South West Asia said, “Thums Up has always stood for strength and a spirit of inspiration. We believe that real heroes are the ones who have inner strength and compassion. This independence day, we wanted to celebrate the protectors of our independence, the ‘True Heroes’ of our nation. We wanted to salute the sons of the soil for their undying spirit and indefatigable courage.

     

    He further added, “It gives us great joy that the effort has received such a heartwarming response. In just 48 hours, the film has been seen over a million times on social media; a clear reflection of the nation’s love, appreciation and respect for the real heroes who keep us safe, everyday.”

     

    Conceptualized by Qyuki Digital Media Pvt Ltd. and Asylum Films, the Digital Film and its music has been created by Dhruv Dhanekar of Wah Wah Music.

     

    Commenting on the film Samir Bangara, Co-founder and MD of Qyuki.com said, “This film is special at many levels. Both the Director, Razy Ghai and I grew up as armed forces kids and that was a big inspiration for the script and execution of the film. We are proud to be working with one of India’s most iconic brands Thums Up, to salute the true heroes of our country.”