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Tag: Asus India

  • ASUS unveils ROG Academy Season 10 to empower esports stars in CS:2

    ASUS unveils ROG Academy Season 10 to empower esports stars in CS:2

    Mumbai: ASUS Republic of Gamers (ROG) has announced the launch of the highly anticipated Season 10 of the ROG Academy to nurture India’s top talents in Counter Strike 2 (CS2) and offer them a platform to excel.

    ROG Academy is the longest-running esports incubator program designed to help aspiring esports professionals succeed by providing the resources, infrastructure, and expertise needed to turn their passion into a career. The program features a detailed curriculum created by industry experts that covers essential areas like communication, individual skills, and teamwork.

    Registration for Season 10 has begun. After this, shortlisted candidates will undergo tryouts, which include in-game assessments, expert interviews, and psychometric tests. Six chosen players will join the program, where they will sign contracts with the ROG Team and receive a monthly stipend, compensation for internet bills, and high-end ROG gear for remote practice.

    Players will receive intensive training from a dedicated coach, focusing on game mechanics, teamwork, and competitive play. Upon successful completion, they will be awarded a Certificate of Completion and an ex-gratia payment of Rs 1 lakh.

    The ROG Academy also hosts guest sessions on an array of topics. Some of these have been sports psychology, PR, and esports management during the previous seasons. Additionally, players will gain competitive experience through tournament participation, enhancing their exposure and opportunities in the gaming community.

    Expressing his excitement ahead of the new season, ASUS India vice president, consumer and gaming pc, system business group Arnold Su said, “ASUS ROG Academy has consistently been at the forefront of nurturing esports talent in India. Our extensive training program, combined with industry expertise and competitive opportunities, has effectively prepared participants for successful careers in esports over nine consecutive seasons across various titles. We are delighted to continue this tradition with Season 10, providing a robust platform for aspiring gamers to refine their skills in Counter Strike 2. As esports continues to grow in India and make its way into the Olympics, we eagerly anticipate witnessing the next generation of esports professionals emerge from this initiative in the future.”

    Since its launch, ASUS ROG Academy has garnered over 15,000 registrations and trained 54 players across nine seasons. Over 15 of these players have secured positions with top-tier organisations. Last season, the academy’s players competed in 21 tournaments, including the Dust2 India – 1xBet Cup Open Qualifier, Sky Championship India Qualifier, and ESL Challenger Jonkoping – Asia Qualifier, achieving quarterfinal and semifinal placements in several events.

    Additionally, talents like Gourav “Rayzer” Panwar and Anirudh “ChAmP” Aurange secured placements in the prominent team Victores Sumus (formerly 2EZ Gaming). The season also included insightful guest sessions from Dr Michelle Pain, a sports psychologist with Global Esports, and Peter “casle” Ardenskjold, coach of Gaimin Gladiators, who shared valuable expertise on mental fitness, gameplay enhancement, and communication.

    As ASUS ROG Academy continues to pave the way for the future of esports in India, aspiring gamers are encouraged to register for Season 10 and take the first step towards a professional esports career.

    Interested candidates can register at: https://asus.in/ROG-academy/

  • ASUS India takes the nostalgia route in its latest campaign ‘Khelon Ka Pitara’

    ASUS India takes the nostalgia route in its latest campaign ‘Khelon Ka Pitara’

    Mumbai: ASUS India, a Taiwanese technology giant and the leading gaming brand in India, today launched the new campaign “Khelon Ka Pitara” featuring Ronit Roy as the protagonist. The campaign takes viewers on an emotional journey, exploring how millennials have witnessed the transformation of gaming devices in the country. Through this evocative video, the brand strives to bring back the excitement and joy that millennials felt when they played games and inspire them to start playing again. It is all about reigniting that passion for gaming with #ResumewithAlly.

    The video campaign traces the evolution from the early days of handheld battery-powered devices to exhilarating multiplayer gaming marathons in cyber cafes, weaving a narrative that mirrors the growth of gaming technology over the past few decades. It not only showcases the competitive spirit but also captures the deep sense of satisfaction and joy experienced while immersing in the world of gaming.

    Commenting on the launch of “Khelon Ka Pitara,” Asus India marketing head consumer PC & gaming, systems group, Paramjeet Singh said, “In the dynamic landscape of technological evolution proliferating across human generations, we are proud to introduce our latest campaign, “Khelon Ka Pitara. The campaign is designed to establish a meaningful connection with the millennials, who were the first generation to start gaming and facilitate a bridge to their Gen Z and Alpha kids, who are currently immersed in the advanced stage of gaming. ROG Ally along with this campaign signifies a distinctive and shared gaming affinity between the millennial generation and their progeny, aiming to foster mutual interest in gaming, bridging the generational gap and creating a lasting bond amongst them.”

    Conceptualised by the Whizzstudios, the video opens with a heartwarming scene featuring a father-son duo engaged in playful banter. The son engrossed in playing on the ROG Ally, while the father, eager to join in, asks his son to share the handheld console. The son hesitates, believing his father might be out of touch with gaming, but the father’s nostalgic recollections transport them both through the years of shared gaming experiences. The video culminates with Ronit Roy, the father figure, inspiring viewers to rekindle their gaming journeys.

    The Indian online gaming ecosystem has received growing acceptance as a preferred mode of entertainment. With the advent of technology many gaming-focused devices, including desktops, laptops, monitors, and consoles like ROG Ally have made inroads in the market. ROG Ally is the handheld Windows gaming device aimed at elevating and redefining the gaming experience on the move with its spectacular flagship features and innovation making the AAA gaming experience all the more immersive while the user is on the move.

  • Asus India releases new TVC – ‘The Edge of The World’

    Asus India releases new TVC – ‘The Edge of The World’

    MUMBAI: The ever-changing market dynamics is pushing brands to be more experimental and adventurous with digital storytelling. After already piquing everyone’s interest with first-of-its-kind offering of dual-screen laptops, Asus has released a brand new TVC for the same. The short commercial adeptly captures the theme of ‘The Edge of the World’, as was palpable in Asus’ launch of world’s first Dual 4K Screen Zenbook Pro Duo, The Laptop of Tomorrow.

    The world was once considered flat, until Ferdin and Magellan established the first circum navigation of earth. Similarly, set in the backdrop of the 1500s, the TVC has sailors setting out in the deep ocean to address unanswered questions. When the sailors in the lower deck discover that they are approaching the edge of the world, panic spreads like wildfire. Amidst the commotion, we see some sailors abandoning the ship while one seeks council with the captain who's positioned on the top of the masthead with the telescope. He alone seems composed as he takes the ship beyond the edge. The film is a fresh cut on laptop advertising and tells a unique story in a world that is cluttered by spec-talk and jargons.

    Asus India business head – consumer, commercial and gaming PC Arnold Su said, “Asus has always believed in shunning the norms and pushing the boundaries of what is deemed to be possible through constant innovation. The latest range of dual-screen laptops are a testament to the same ideology. While the laptops space has not seen much innovation in the recent times, we take pride in introducing the 4K dual-screen laptops. Our first TVC captures the same spirit, taking inspiration from medieval times and sea voyages going beyond boundaries. We are affirmative that the short film will communicate the brand’s strong ethos of innovation, grit, and determination.”

    FCB Ulka president Kulvinder Ahluwalia said, “The Asus ZenBook Pro Duo is a product that would out-spec even the most loaded laptops, but it was the dual screen that clearly demarcated it from the entire competition. It was that we chose to focus upon sharply, thus bringing alive the benefit that great things happen when one travels beyond the edge. The communication has a dramatic showcase of the dual screen in a manner not seen in the category globally. Thus, enabling us to position Asus as an aspirational and inspiring brand, which connects with the content creators of today.”

    Essentially, a ship goes over the edge in the latest film by Asus, akin to how Asus went beyond the age-old designs of laptops, disrupting the status quo with its dual-screen offering of Asus ZenBook Pro. Until then, laptops have seen the least amount of innovation in the world of gadgets in the contemporary times.

    The short film by Asus was conceptualized by FCB Ulka and is directed by Shashank Chaturvedi (Bob) and produced by Good Morning Films. The short film will run across India and APAC region.

  • Asus India launches convertibles under Transformer series, campaign plans on the anvil

    Asus India launches convertibles under Transformer series, campaign plans on the anvil

    BENGALURU: Asus India launched new additions to the Transformer series – Asus Transformer Flip Book – a 15.6” innovative laptop with 360-degree rotating touch screen that flips in an instant for use as a powerful laptop, a responsive tablet, or anything in between; Asus Transformer T200 – a 2-in-1 ultraportable laptop with 11.6” Tablet; and Asus Transformer Pad TF103 – a tablet with style, ensuring productivity on the go in Bengaluru yesterday.
     

    The company has plans to launch a campaign soon in India, but the details are still work in progress says a source at the company. A lot of the creative work is done in-house at Asus India as well as Asus in other geographies. Though the company does use some media buying agencies on a project basis, Asus India also buys media space directly.

     
    “We are ecstatic about introducing the all new additions to the much celebrated Transformer Series to India. India has been one of the key markets for the entire transformer series. It is our constant endeavour to effectively amalgamate our users’ needs with incredible experiences and deliver in the form of revolutionary hybrids, notebooks and tablets. Bringing these avant-garde devices is our step ahead in assisting the Indian masses to discover and have access to the unconceivable yet highly user friendly devices,” affirmed Asus India regional head – south Asia & country manager – system business group – Peter Chang.

     
    The products would be available in the market 14 November 2014 onwards, except for the Asus Transformer Book T200, which would be available from 1 December 2014.