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Tag: Asus

  • Cooler Master and EliteHubs unleash Shark X PC to make waves in gaming

    Cooler Master and EliteHubs unleash Shark X PC to make waves in gaming

    MUMBAI: The apex predator of gaming PCs has arrived! Cooler Master, in partnership with EliteHubs, has launched the Shark X PC, a high-performance machine designed for gamers, creators, and tech enthusiasts. Engineered for next-level speed and power, the Shark X blends cutting-edge performance with an aerodynamic chassis inspired by nature’s fiercest hunter.

    Exclusively available through EliteHubs’ website and offline stores, the Shark X PC is designed to be more than just a gaming rig, it’s a statement of precision engineering and design brilliance. Featuring aggressive curves, premium materials, and superior cooling, it ensures peak performance without compromise.

    At its core, the Shark X III is a powerhouse built for gaming, streaming, and content creation, featuring an AMD Ryzen 9 9900X processor, an Asus Prime GeForce RTX 5080 GPU, 64GB DDR5 RAM, and a 2TB NVMe SSD. The lineup offers three performance-packed variants the Shark X III priced at Rs 6,64,293, the Shark X II at Rs 5,85,741, and the Shark X I at Rs 5,33,439, each delivering top-tier speed, efficiency, and cutting-edge technology.  

    To celebrate the launch, EliteHubs hosted an exclusive Shark X Gaming Tournament at its flagship Mumbai store on March 23, 2025. Gamers battled it out in an intense 1v1 VALORANT face-off, with the winner taking home exclusive EliteHubs merchandise. The underwater-themed arena, complete with a custom-built shark cage showcasing the Shark X, added to the high-energy atmosphere.

    Cooler Master South Asia head Sanket Naik added, “The Shark X PC is a true testament to Cooler Master’s relentless pursuit of innovation. This launch, in partnership with EliteHubs, brings a unique fusion of cutting-edge performance and bold design to the Indian market. EliteHubs has been a key player in delivering top-tier gaming experiences, and their expertise in custom PC builds perfectly complements our vision for high-performance gaming. Together, we are bringing a product that stands out both in power and aesthetics. Built for gamers and enthusiasts, the Shark X delivers not just exceptional performance but also a statement piece that reflects passion and individuality.”

    Speaking on the launch of the Shark X PC, EliteHubs CEO Jai Desai said “At EliteHubs, we have always been at the forefront of delivering high-performance custom PC solutions tailored for gamers, editors, professionals, workstations & more. Our collaboration with Cooler Master on the Shark X PC is a testament to our shared commitment to bringing innovative solutions to India. Cooler Master’s innovation, combined with our expertise in custom PC builds, brings a product that not only excels in power but also makes a bold statement. We are excited to bring this unique experience to the Indian gaming community and redefine what’s possible in high-end PC gaming.”

    With India’s gaming hardware market projected to hit 5.96 billion dollars in 2025 and grow at a 7.10 per cent CAGR till 2030, the launch of the Shark X PC couldn’t be better timed. The gaming accessories market alone is set to reach 525.1 million dollars by 2030, reflecting a nationwide surge in high-performance gaming solutions.

  • Disney Star signs 14 sponsors for ICC Women’s T20 World Cup 2024

    Disney Star signs 14 sponsors for ICC Women’s T20 World Cup 2024

    Mumbai: With the ICC Women’s T20 World Cup 2024 starting on 3 October, Disney Star unveiled its impressive sponsorship line-up, reflecting the growing enthusiasm and anticipation for the tournament. Featuring a remarkable array of top brands from a host of industries such as automotive, technology, finance, and more, Disney Star has onboarded 14 sponsors across linear TV and digital platforms. The sponsors include Dream11, Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Asian Paints, Maruti Suzuki, Aramco, Hero, SBI, Lenskart, Kajaria, Skechers.

    Disney Star head of network – ad sales Ajit Varghese stated, “The ICC Women’s T20 World Cup 2024 is set to transform the sporting landscape, offering a powerful opportunity to unite global audiences and spotlight the very best of women’s cricket. Building on the success of previous tournaments, which have driven remarkable growth, this year’s event promises even greater impact. We are excited to onboard prestigious brands whose support not only reflects their commitment to advancing women’s cricket but also acknowledges the immense value this tournament delivers. With Disney Star’s expansive linear TV and digital coverage, we look forward to offering brands and advertisers unmatched opportunities to engage millions of passionate viewers.”

    The matches will be broadcast exclusively on the Disney Star network, and Disney+ Hotstar. The tournament begins on 3 October, and 10 teams will compete in 23 matches over 17 thrilling days at two premier venues in the UAE, the Dubai International Stadium and the iconic Sharjah Cricket Stadium.

  • ASUS announces its latest campaign ‘TUF Bano TUF!’

    ASUS announces its latest campaign ‘TUF Bano TUF!’

    Mumbai — ASUS is proud to announce the launch of its latest campaign, TUF Bano TUF!. The ASUS TUF Gaming laptops are crafted to deliver an unmatched gaming experience, seamlessly blending rugged build with powerful performance and everyday functionality. In a bold move to underpin the tough and immersive experience of the TUF Gaming laptops, ASUS has teamed up with The Great Khali, the first Indian-born World Heavyweight Champion in history.

    ASUS TUF Gaming laptops are engineered for gamers who demand top-tier performance and durability. This campaign solidifies ASUS TUF Gaming Laptops as the ultimate choice for those seeking a real, immersive gaming experience without compromising on everyday usability. The collaboration with The Great Khali is a testament to the strength and durability synonymous with the TUF Gaming brand.

    The campaign features a captivating storyline where Saloni Pawar, popularly known as Meow16K, a passionate gamer, showcases her new ASUS TUF Gaming laptop. Her friend, Rohan Ledwani, known in the esports arena as HydraFlick, is initially unimpressed but soon realizes the laptop’s true potential. As Meow selects The Great Khali as her in-game character, HydraFlick is astonished to experience Khali’s formidable presence in the room, illustrating the laptop’s ability to bring games to life with stunning realism. The campaign cleverly showcases the exceptional gaming experience provided by TUF, leaving HydraFlick in awe as everything returns to normal once the game ends.

    Speaking on the collaboration, The Great Khali said, “I’m thrilled to partner with ASUS. Just like in the ring, where strength and resilience are crucial, the TUF Gaming laptops are built to endure and perform at the highest level. This campaign perfectly captures the essence of toughness and the immersive experience that TUF Gaming offers.”

    “The Great Khali epitomizes the spirit of toughness and power, qualities that are fundamental to our TUF Series,” said ASUS India marketing head consumer PC & Gaming, Systems Group Paramjeet Singh. “Khali’s renowned legacy and formidable performance in the ring make him the ideal match for this campaign. Through this collaboration, we aim to showcase that TUF Gaming laptops are not just about playing games; they are about experiencing them in the most realistic and powerful way possible.”

  • Asus’ new campaign untangles people from traditional TV screens

    Asus’ new campaign untangles people from traditional TV screens

    Mumbai: Taiwanese tech giant Asus India has released a new brand campaign called #WhoWatchesTV to showcase its latest innovation of portable TV viewing experience. The brand campaign is aimed at untangling people from their traditional TV screens without breaking that bond. 

    “Television holds a strong relationship with Indian households, being synonymous with ‘family time.’ All 90’s or 2000s kids can easily recollect some of their favourite TV shows, and how they reacted when someone interrupted their TV time. #WhoWatchesTV campaign urges consumers to resolve these interruptions by upgrading to Asus’ innovative product #YourOLEDTV that would offer an uninterrupted experience while allowing them to carry their TV wherever they go,” said the brand in a statement.

    As part of a social experiment, the campaign brings together content creators Funcho, Anam Darbar, Abhishek Nigam, and TV actor Arifsha Khan to capture people’s emotions when their TV time is interrupted, thereby emphasising the importance of a more portable way of watching television which is also aligned with the new normal. The campaign will be live across Asus’ digital as well as social media channels.

    “TV has always been the core source of entertainment for all of us. We at Asus believe in constantly revamping consumers’ experience through our innovation and allowing consumers to do what they love, more innovatively,” said Asus India business head of consumer and gaming PC, system business group Arnold Su. “Our latest campaign #WhoWatchesTV celebrates the emotional relationship we hold with television; it’s more of a companion and we want it to resonate with all age groups. Through this campaign, we urge everyone to reconnect with their inner child who would never compromise on its screen time by continuing to watch the favourite show on #YourOLEDTV.”

  • Brands undertake mothers’ day campaigns

    Brands undertake mothers’ day campaigns

    Mumbai: Advertising and marketing world is buzzing with ideas on making Mother’s Day more special for their audiences. Brands are leaving no stones unturned to mark their presence on social media. Today is International Mother’s Day, an occasion that reminds us the reason for our existence. During this lockdown, family is the only thing that is keeping us sane. No matter how difficult the times are, there is one person we can always lean our shoulders on: our mothers. Yes, in this quarantine buying a bouquet of flowers or buying a card may be a little difficult, but you can definitely look at these creative campaigns to make your day little happier.

    We’ve come up with a bunch of fun, innovative and emotional campaigns that will want you to hug your moms immediately. So, let’s have a look at the Mother’s Day campaigns for 2020.

    Mamaearth

    Toxin-free personal care brand Mamaearth has decided to launch a special Mother’s Day Campaign this year. It’s a fun and refreshing tribute to Indian mothers, who are having a hard time during this pandemic. The video of this song showcases Indian moms of all ages, sizes, and communities.https://we.tl/t-hOL7V2e3dX

    Wakefit.co

    Wakefit.co’s Mother’s Day Campaign ‘MaaTeri Lori is an emotional ode to the mother who is currently away from her child due to this lockdown. The company has tied up with film, TV and social media celebrities such as Sumeet Vyas, Rasika Dugal, Atul Srivastava, Abhay Mahajan, Ashish Verma and Sulagna Panigrahi, who feature in the videos.

    ShareChat

    ShareChat, the Indian social media platform, is running a five-day #MAA4ME campaign to commemorate motherhood and recognize all the selfless efforts made by the mothers.

    Glucon-D

    On this Mother’s Day Glucon-D salutes mothers across the nation with its campaign #EnergyGharKi. Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D’s logo

    Surprise your mother too by creating a virtual pack: https://glucon-d.com/

    Havmor

    Havmor has come up with an interesting campaign celebrating the essence of motherhood. This is the first time that the brand has taken a digital route to convey a special message. The film highlights the fact that mothers can be carefree and it’s time we live and celebrate the kid in them.

    Dineout

    Dineout celebrates Mother’s Day in a diversified manner. The video showcases the idea of different languages but one love. Dineout’s employees shared videos of the most common dialogues of their mothers.

    Whirlpool of India

    Whirlpool launches a social campaign to acknowledge the lessons learnt from mothers that prepares one for life. The #PreparedToTakeCare campaign has been designed to celebrate the unwavering spirit of mothers.

    https://we.tl/t-nyAZqGHbDq

    Sony Music Kids

    On this special day Sony Music Kids launches ‘Mother’s Day Rap Party’ playlist in an effort to drive up the entertainment quotient for moms. Celebrity parents Soha Ali Khan, Mahi Vij, Tahira Kashyap and Angad Bedi will be seen bopping to these unusual beats.

    bit.ly/SonyMusicKids_MothersDay

    Lotte ChocoPie

    Lotte India Corporation Limited celebrates this Mother’s Day with two unique digital campaigns #PauseToThank (Lotte ChocoPie) and #ArgumentsWithMom (Coffy Bite).

    Titan

    Titan has launched ‘Tune for Ma’ Mother’s day campaign to make this day special. The campaign is conceptualised by Ogilvy. In this film, Titan shares an evocative message on the healing power of Mothers and Music.

    Asus

    Electronics firm Asus has also launched a new campaign #LikeMotherLikeAsus to celebrate the consistent productivity of mothers while juggling with several other tasks.The campaign is conceptualised by Dentsu Webchutney.

    Voltas Becko

    On this day, Voltas Beko is paying tribute to single mothers through its emotive campaign “#IAmEnough”. The video, conceptualized by Momspresso, is inspired by single moms. With this DVC, Voltas Beko is reinforcing its commitment as the ‘partners of everyday happiness’ to mothers across India.

    CK Birla

    Columbus India (A Dentsu Aegis Network Company) created a beautiful and emotional video for CK Birla Group Hospitals which will be posted on all its social media handles to honor the brave health care workers in the hospital.

    AIS

    AIS did an amazing post saluting the mothers for their undying will and unconditional love for the family. Such a simple yet impactful thought to thank the strength of the whole family during this time of the pandemic. A true inspiration who deserves appreciation every day for being our savior like an unsung hero. #ThankYouMa

    Disney Junior

    This Mother’s Day, Disney Junior is celebrating the special relationship between mothers and their little ones across its digital platforms. These mothers along with their adorable kids, gave a glimpse of a few special moments spent with their pre-schoolers.

    https://www.instagram.com/disneyjrindia/

    Some of the other interesting posts that caught our intention include:

    Viviana Mall:

    Balaji Motion Pictures:

    RCE:

    Twelfth Man:

  • Asus India releases new TVC – ‘The Edge of The World’

    Asus India releases new TVC – ‘The Edge of The World’

    MUMBAI: The ever-changing market dynamics is pushing brands to be more experimental and adventurous with digital storytelling. After already piquing everyone’s interest with first-of-its-kind offering of dual-screen laptops, Asus has released a brand new TVC for the same. The short commercial adeptly captures the theme of ‘The Edge of the World’, as was palpable in Asus’ launch of world’s first Dual 4K Screen Zenbook Pro Duo, The Laptop of Tomorrow.

    The world was once considered flat, until Ferdin and Magellan established the first circum navigation of earth. Similarly, set in the backdrop of the 1500s, the TVC has sailors setting out in the deep ocean to address unanswered questions. When the sailors in the lower deck discover that they are approaching the edge of the world, panic spreads like wildfire. Amidst the commotion, we see some sailors abandoning the ship while one seeks council with the captain who's positioned on the top of the masthead with the telescope. He alone seems composed as he takes the ship beyond the edge. The film is a fresh cut on laptop advertising and tells a unique story in a world that is cluttered by spec-talk and jargons.

    Asus India business head – consumer, commercial and gaming PC Arnold Su said, “Asus has always believed in shunning the norms and pushing the boundaries of what is deemed to be possible through constant innovation. The latest range of dual-screen laptops are a testament to the same ideology. While the laptops space has not seen much innovation in the recent times, we take pride in introducing the 4K dual-screen laptops. Our first TVC captures the same spirit, taking inspiration from medieval times and sea voyages going beyond boundaries. We are affirmative that the short film will communicate the brand’s strong ethos of innovation, grit, and determination.”

    FCB Ulka president Kulvinder Ahluwalia said, “The Asus ZenBook Pro Duo is a product that would out-spec even the most loaded laptops, but it was the dual screen that clearly demarcated it from the entire competition. It was that we chose to focus upon sharply, thus bringing alive the benefit that great things happen when one travels beyond the edge. The communication has a dramatic showcase of the dual screen in a manner not seen in the category globally. Thus, enabling us to position Asus as an aspirational and inspiring brand, which connects with the content creators of today.”

    Essentially, a ship goes over the edge in the latest film by Asus, akin to how Asus went beyond the age-old designs of laptops, disrupting the status quo with its dual-screen offering of Asus ZenBook Pro. Until then, laptops have seen the least amount of innovation in the world of gadgets in the contemporary times.

    The short film by Asus was conceptualized by FCB Ulka and is directed by Shashank Chaturvedi (Bob) and produced by Good Morning Films. The short film will run across India and APAC region.

  • Fulcro launches Fulcro Communications, forays into mainline with dedicated communications agency

    Fulcro launches Fulcro Communications, forays into mainline with dedicated communications agency

    Mumbai:  Fulcro, announced its entry into the mainline communication space through their new company, Fulcro Communications. The move comes after they onboard mainline industry young talent to bring creative firepower and build a  completely independent business unit that would compete with the best mainline agencies out there.

    Fulcro has always been a disruptive agency, they yet again prove it by reverse integrating the integrated agency structure. In a perfect world mainline agency have forayed into digital through partners, Fulcro takes a disruptive step of integrating mainline into digital integrated ecosystem.

    Commenting on the move, Mr. Sabyasachi Mitter, Founder and Managing Director, Fulcro, said, “When the world has moved onto a multi-screen experience, then why does mainline advertising have to be just a TV experience. The integration of Digital with TV was inevitable, we have just positioned ourselves as the ultimate hybrid, since we have a legacy of digital and now the creative brains of mainline.”

    “In a digital first world, where ideas are born with a digital audience in mind, the lines between ‘mainline’ and ‘digital’ are purely imaginary. While mainline agencies have either acquired digital agencies or setup in house digital teams to stay competitive, it was time for Fulcro to add the mainline story telling might to its portfolio so as to be able to offer clients a real fully integrated service. We had always had best in industry strategy, planning, digital, technology and data capabilities, by adding world class mainline communications capabilities we complete our portfolio. This will give clients a nimble, digital first and cost competitive mainline offering that can compete with the best out there.” adds Mitter.

    Fulcro communications, will be spearheaded by 3 seasoned advertising specialists, they bring together their young energy and over a decade of advertising experience

    Akshat Trivedi, who brings in the storytelling expertise that he has proven through work on Saregama Carvaan, FOGG, Star TV, Cadbury Perk, Nutrela, Zeel Rainwear, ASUS, SBI Life insurance, Coverfox, TB awareness campaign and so on. 

    Brijesh Parmar, who has bagged a bagful of national and international awards including Cannes for his design, for work on brands like McDonalds, Bajaj Electricals, Tata Capital, Cadbury Eclairs, etc.

    Jugal Kathuria leads the charge on the agency management and strategy front with experience across brands like Tata Sky+, Microsoft, FOGG, Aditya Birla group, Saregama etc.

    The trio are moving steadfast towards a singular goal to make communication truly integrated, memorable and disruptive.

    Currently, the new arm has been serving the needs of current clients of Fulcro, but soon they will be visible on the pitch block against some of the best in the industry. Fulcro has been in business with reputed Indian companies like NPCI, ACC Cement, Hero MotoCorp, ASUS, Airtel, Tata Docomo, Pepsi, Kotak Mahindra, Whisper, Zee, Canara HSBC OBC Insurance, Tata Motors, P&G, Croma, MakeMyTrip, Renault, SBI, Marico, Bajaj Auto, Tata Strategic Management Group, Bajaj Electricals, Tata Teleservices, Morphy Richards, Bajaj Finserv, Aristocrat, GAP, Standard Chartered Bank, Pearson Education, Kohler, Religare, Vivanta By Taj, and many others. The integrated digital marketing and communication agency has been instrumental in creating innovative and effective marketing campaigns that synchronize the approach of the creative medium backed by technology and data. The parent company is dedicated to catering to the business needs of a brand in every aspect.

  • ASUS brings Gal Gadot to India for new range of products

    ASUS brings Gal Gadot to India for new range of products

    MUMBAI: ASUS India has decided to collaborate with Gal Gadot to promote its latest series of laptops and All-in-One PC. Sharing a joint passion for creativity and inspiring others to find theirs, Gal embodies ASUS’ core values to unleash the creative power within.

    The partnership comes as ASUS reveals the latest in its flagship laptop series, the ZenBook Series new ZenBook Pro, as well as the refreshed range of VivoBook and all-in-one PC. The new ZenBook Pro, being showcased at Computex, is the first ASUS device to showcase its new innovative ScreenPad feature, turning the touch pad into a fully functioning display with adaptive design, and providing users a smarter way to interact with their laptop to offer the ultimate performance.

     

    The concept behind the video is to showcase the path of creators today. From the days when creators just had a paintbrush to create art to now when they have technology at their disposal to create the incredible.Check out how Gadot uses the ScreenPad in the video to show what technology can help create.

    Working with Gadot, ASUS hopes to inspire people across the globe to showcase that everyone can use technology to create. With the ErgoLift design making for better typing experience, the fine craftsmanship and adaptive design of the ScreenPad, ASUS provides a range of innovation enabling users to create what they know they are able to achieve. The high-performance processor equipped inside also supports people’s full creativity. In addition, the VivoBook, an exciting creation itself for young creators, features bold color-blocking designs, with five vibrant color options and several textured finishes.

    “People used to think you had to be super techy or geeky to get the most out of technology, but the truth is everyone can use technology to create,” says Gadot. “ASUS’ new ZenBook Pro with ScreenPad empowers boundless creativity, so I’m thrilled to be working with a brand that helps unleash the creativity I know is within us all.”

    ASUS Corporate Vice President Eric Chen says that like Gal, they believe everyone can pursue their own incredible. It just takes the right technology to unleash one’s creative power.

    ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue in 2017. 

    Intel corporation vice president of client computing group Chris Walker mentions that ASUS is their long-time partner committed to reimagining the PC and driving innovation in a way that allows people to tap into their most creative and productive selves.

  • Disha Patani is ASUS India brand ambassador

    Disha Patani is ASUS India brand ambassador

    MUMBAI: Asus, a Taiwanese leader in mobile technology, has announced the young rising star Disha Patani as the new brand ambassador for laptops and smartphones.

    ASUS India head – marketing Arindam Saha said, “Besides her incredible beauty, she stands for modernity, freshness, self-confidence, trendy, elegance and spontaneity.”

    Patani said, “I am happy to be associated with a brand which is young, trendy and enthusiastic, which reflects my personality.”

    Going forward, Patani shall be seen across ATL, BTL campaigns and also POSM.