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Tag: Astrum Reputation Advisory

  • Ashwani Singla elected to the global executive council of IPRN

    Ashwani Singla elected to the global executive council of IPRN

    Mumbai: Ashwani Singla, Founding Managing Partner of Astrum, India’s first specialist reputation management advisory that uses science to understand and shape public opinion ethically has been unanimously elected to a five-member global executive  council (GEC) and assumes the role of the regional chair for the Asia-Pacific (APAC) region at IPRNs AGM held in Puerto Rico recently. International Public Relations Network (IPRN), is the world’s largest and most well-established network of independent public relations firms, with its members present in over 100 major cities in 30 countries across five continents.

    This appointment stands as a clear testament to Ashwani’s standing as a science-based public relations, public affairs and crisis communications expert in India and the region. Prior to founding Astrum, he served as the Asia MD at PSB Research and CEO of Genesis Burson Marsteller and a member of the Asia Pacific Board of Burson-Marsteller (now known as BCW).  He was deeply involved with establishing the India Chapter of IABC founding the PRCAI and organised the first global conference of ICCO held in India in 2006 that has been the benchmark for subsequent conferences. His continued involvement on the advisory boards of various companies further underscores his diverse expertise.

    IPRN president Rodrigo Viana de Freitas said, “The APAC region hosts some of the fastest growing economies in the world and I am delighted to welcome Ashwani, one of the tallest professionals across the region on the GEC. I look forward to working with him to grow the  network and strengthen collaboration amongst members to grow their business.”  

    Thanking the members and the President for their vote of confidence, Astrum Reputation Advisory founding managing partner Ashwani Singla said, “Clients are looking for bespoke solutions, data-driven intellectual rigour delivered with personal attention, a hallmark of IPRN  membership of independent firms led by seasoned professionals. Greater collaboration  amongst members drives our collective success and I look forward to working with our  president and my GEC colleagues to deliver on this tremendous responsibility bestowed upon  me.”  

    After Puerto Rico In 2023, the next AGM for IPRN is scheduled for November 2024 in Dubai, a  testament to the vibrant regional economy and the network’s objectives of fostering global collaboration with deep local insights. Representing other continents in the global executive

    Council are Philippe Beck (Europe), Carina Almeida (South America), Grant Wright (North  America), and Nicole Capper (South Africa).  

  • Astrum’s study explores ‘Technology Reshaping Communicators?’

    Astrum’s study explores ‘Technology Reshaping Communicators?’

    Mumbai: Astrum, India’s first science-based specialist reputation advisory has unveiled a first-of-its-kind study in the Indian public relations industry titled “Technology Reshaping Communicators.” This study combines months of rigorous secondary research and views of a diverse panel of Indian and global thought leaders, representing consulting firms, technology corporations, law firms, media editorial boards, international academics, private equity investors, global CXOs, senior corporate communication leaders, and a multitude of industry experts.

    Commenting on the study’s release, Astrum Reputation Advisory chairman Sunil Lulla chairman said, “In today’s digital era, communicators are continually navigating the dynamic intersection of technology and communications. This groundbreaking study delves deep into key questions that communicators are grappling with due to the rapid and recent advancements in technology. The study seeks to equip professionals with the knowledge and insights, necessary to thrive in this transformative environment.”

    Founding managing partner Ashwani Singla said, “Technology has reshaped our world for over two centuries from the advent of the printed word to the internet. What sets this digital era apart is the unprecedented pace and scale of advancements. It’s a landscape where machines can attain superhuman intelligence and harnessed for a greater good, yet capable of dismantling established brands within hours.” He adds, “In navigating this new paradigm of reputation management, a combination of technology and human ingenuity layered with an understanding of the science of reputation™ can enable communicators to completely transform their game.”

    Co-founder and author of the study Sharada Sharma said, “We are seeing that the impact on communications is threefold: one, in revolutionizing data assimilation for deeper insights into audience behaviour; two, transforming content creation distribution and consumption and, three, an investment in crisis preparedness/risk mitigation to secure corporate or brand reputation – each needs a holistic approach with sponsorship from the C-suite.”

    The study’s findings were unveiled at the tenth edition of PRAXIS10 – Reputation Management – The Big Picture, the largest annual gathering of communication professionals. The unveiling took place at “The Astrum Breakfast” (#TAB), an exclusive invitee only event that brought together leaders in corporate communication. An executive summary of the report was made available to all participants via a QR code, ensuring widespread access to the insights presented in the study.