ITV

Tag: Astro Boy

  • Animax to launch ‘Galaxy Angel’

    Animax to launch ‘Galaxy Angel’

    MUMBAI: Animax is launching Galaxy Angel, a show about five angels on a mission.

    Galaxy Angel will premier on 8 December at 8 pm. There will be a repeat telecast the following day at 4 pm and 8 pm.

    The five characters – Milfeulle, Forte, Mint, Ranpha, and Vanilla – are assigned to discover an ancient relic called Lost Technology.

    Silent Mobius has made a debut on 6 December at 8 pm. The repeat telecast will be on the following day, at 12 am and 1 pm. The show charts a supernatural character known as Lucifer Hawk whose sole aim is to invade the earth. The Attacked Mystification Police Department, a special division of Tokyo police, is staffed by women who possess supernatural power.

    Animax has also renamed its Kids Hour band between 3 pm-7 pm as Fun Fun Time. The block will feature anime shows titled Daigunder, Astro Boy and UFO Baby every Monday to Friday.

    Says SET assistant VP Marketing Rohit Bhandari, “We have defined and created this time band as a branded property.”

    As part of the marketing initative Animax, the new branded band follows the school contact on-ground promotional activity undertaken late last month.

    Recently the channel launched Get Irfan to School contest which is aimed at strengthening its 7-14-year-old core audience group.

  • Animax reaches eight million homes in four days

    Mumbai: Just how the strong the One Alliance distribution bouquet is can be gauged from this piece of news. Animax, which gives viewers the best that Japanese animation has to offer was able to achieve a reach of over eight million cable and satellite homes within four days of its launch.
     

    Animax reaches 90 per cent of India’s five metros, including Delhi, Mumbai, Kolkata, Chennai and Bangalore, stated a press release.

    The success of Animax is significant due to the current competitive environment, where, the cable operators don’t want to carry new channels due to their capacity constraints, quoted the media release.

    SET Discovery president, Shantonu Aditya added “Amongst the niche channels that have been launched in the recent past, the initial reach of Animax has probably been the best. Within the next few weeks, we want to double this connectivity and reach 16 million households nationally,” informed 

    Animax has three key prime time blocks catering to viewers of different ages and the special programming on weekends. The channel completely dubbed in English features animation works by Japan’s top producers and studios, including global successes such as Astro Boy, Gundam and Dragon Ball. In addition to English, the 4-hour time block targeting kids have programmes dubbed in Hindi.

    As reported earlier by indiantelevision.com the channel had roped in Irfan Pahtan as its brand ambassador.