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Tag: Asterii Analytics

  • Suman Srivastava is vice chairman and chief strategy officer of FCB Ulka Group

    Suman Srivastava is vice chairman and chief strategy officer of FCB Ulka Group

    MUMBAI: FCB Ulka Group chairman and CEO Rohit Ohri announced the appointment of Suman Srivastava as vice chairman and chief strategy officer, FCB Ulka Group.

    Commenting on the appointment, Ohri said, “Good people make good things happen. That’s my guiding principle as I build my leadership team at FCB Ulka Group. In Suman I see a brilliant mind, a deep passion for brand building and inspiring leadership. I’m delighted to have him as my strategic partner as we write a new chapter in the history of FCB Ulka in India. ”

    A graduate from Delhi University, IIM Ahmedabad and IMD Lausanne, Suman started his career with the Lintas Group and was part of the team that set up SSC&B. He then moved on to Euro RSCG in India and eventually became its CEO as well as Chief Strategy Officer for its Asia Pacific region. Suman then turned entrepreneur and started a strategic consulting firm – Marketing Unplugged, which will now be a part of the FCB Ulka Group.

    As he takes charge in his new role, Suman Srivastava said, “I seem to change jobs every year in which India hosts the cricket world cup. I started my career in Lintas in 1987, then moved to Euro RSCG in 1996 and started Marketing Unplugged in 2011. I am thankful that Rohit offered me such an exciting new role just in the year that India is hosting the T20 World Cup. That ensures my record stays clean. And given that India is not likely to host another world cup for many years, I look forward to a long and happy tenure at FCB Ulka.”

    Going forward Suman will oversee strategy and all related functions for the Group, including Strategic Planning, Cogito Consulting, Asterii Analytics and Marketing Unplugged.  

  • Suman Srivastava is vice chairman and chief strategy officer of FCB Ulka Group

    Suman Srivastava is vice chairman and chief strategy officer of FCB Ulka Group

    MUMBAI: FCB Ulka Group chairman and CEO Rohit Ohri announced the appointment of Suman Srivastava as vice chairman and chief strategy officer, FCB Ulka Group.

    Commenting on the appointment, Ohri said, “Good people make good things happen. That’s my guiding principle as I build my leadership team at FCB Ulka Group. In Suman I see a brilliant mind, a deep passion for brand building and inspiring leadership. I’m delighted to have him as my strategic partner as we write a new chapter in the history of FCB Ulka in India. ”

    A graduate from Delhi University, IIM Ahmedabad and IMD Lausanne, Suman started his career with the Lintas Group and was part of the team that set up SSC&B. He then moved on to Euro RSCG in India and eventually became its CEO as well as Chief Strategy Officer for its Asia Pacific region. Suman then turned entrepreneur and started a strategic consulting firm – Marketing Unplugged, which will now be a part of the FCB Ulka Group.

    As he takes charge in his new role, Suman Srivastava said, “I seem to change jobs every year in which India hosts the cricket world cup. I started my career in Lintas in 1987, then moved to Euro RSCG in 1996 and started Marketing Unplugged in 2011. I am thankful that Rohit offered me such an exciting new role just in the year that India is hosting the T20 World Cup. That ensures my record stays clean. And given that India is not likely to host another world cup for many years, I look forward to a long and happy tenure at FCB Ulka.”

    Going forward Suman will oversee strategy and all related functions for the Group, including Strategic Planning, Cogito Consulting, Asterii Analytics and Marketing Unplugged.  

  • #ThankYouSachin trends on Twitter for over a week

    #ThankYouSachin trends on Twitter for over a week

    MUMBAI: He is not called the living legend for no reason. As Sachin Ramesh Tendulkar bid adieu to international cricket, there was frenzy on the social media sites. Good wishes started pouring in for the cricketer from all quarters on Twitter.
    #ThankYouSachin trended for over a week on Twitter.

    According to Asterii Analytics that took a sneak peek into the magnitude of the hashtag, which was used to send wishes to Sachin, there were over 1.2 million tweets as on 17th November, 2013 with the hashtag #ThankYouSachin. Since, this hash tag was popularised by BCCI in order to send people personalised picture of Sachin with his photograph, the trend took off really well.

    Interestingly, it was in October when a Twitter user originally used the hashtag to thank Sachin and Dravid, but BCCI picked it up in November after looking at its popularity.
    Umpteen blogs were also written on Sachin using the hashtag to pay a tribute to the cricketing legend. Out of the total number, 46 per cent of the tweets were replies, while 34 per cent were original tweets and 20 per cent were retweets.

    Other hashtags like #SRT200, #SachinSachin, #Respect, #Legend etc., also trended over the week.

    As expected, around 90 per cent of the tweets were generated in India but countries like Pakistan, UK, and USA also contributed to this trend.

    Interestingly, 87 per cent of the tweeters were male while 13 per cent comprised of female fans.

    “I am really touched with #ThankYouSachin messages. Your support all these years have inspired me to give my best.” by Sachin Tendulkar was the most re-tweeted tweet. It was re-tweeted 15,772 times and was a favourite of 10,406 people on Twitter.

  • Interface Communications give a new identity to BMA

    Interface Communications give a new identity to BMA

    MUMBAI: Interface Communications has designed a new logo for the Bombay Management Association (BMA).

     

    The all-new identity reflects the changes that are sweeping management thinking. The new logo is a vibrant expression of contemporary management thought and has been conceptualised to support the new brand experience that the association aims to provide.

     

    Commenting on the design, Interface Communications NCD Robby Mathew said, “Every element in the logo has a story to tell. For example, the lower case used in the logo brings alive a more open culture that typifies today’s management thinking and one that welcomes participation from the younger generation.”

     

    The new logo celebrates a more collaborative culture that is today’s mantra. The letter ‘m’ in the logo also graphically captures this collaboration and the coming together of two management professionals. Different colours cue the different areas of learning, knowledge-sharing and enhancing managerial competencies that bma promotes.

     

    Commenting on the new logo, L&T BMA president and senior vice president (corporate human resources) Yogi Sriram said, “Lord Tennyson wrote ‘the old order changeth yielding place to the new…’. Bombay or Mumbai has seen dramatic changes in its corporate landscape. The pulse beat of business in modern India can be felt most significantly in Mumbai. The pulse is epitomized by youth, color, vibrancy and energy and is ensconced in the new logo of BMA that represents this story of change and robust enthusiasm”

     

    On the same lines, BMA VP and Asterii Analytics executive director Niteen Bhagwat said, “This design is a bold step and is a dramatic departure from the past in design and expression, without losing out on the core values of BMA which remain unchanged”.

     

    The old logo of BMA symbolised management thinking that was prevalent 60 years ago. A person standing on the podium with all initials in capital letters represented a very different style of management, a top down management approach and the authority that management was supposed to exude.