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Tag: associate sponsor

  • Indian Olympic Association onboards Borosil as associate sponsor

    Indian Olympic Association onboards Borosil as associate sponsor

    Mumbai: Consumer ware brand Borosil Ltd on Tuesday announced that it has renewed and expanded its sponsorship with The Indian Olympic Association (IOA) and has become their official associate sponsor for the Indian contingent. Under this sponsorship, Borosil will provide support for Indian athletes leading up to the upcoming Asian Games, Commonwealth Games, and the 2024 Olympics.

    This extended collaboration will grow Borosil’s reach and have a positive impact on the Indian sporting ecosystem, the company said in a statement.

    “We are extremely pleased to strengthen our partnership with Borosil Ltd which has been beneficial for all our Indian athletes,” said IOA secretary general Rajeev Mehta. “Borosil is a trusted homegrown brand that has touched all our lives with healthy nutrition and hydration.  I would like to thank Borosil for showing their continued support for team India.”

    In 2018, Borosil was associated with IOA as its official ‘hydration partner’ for national athletes who represented India at the 18th Asian Games and Summer Youth Olympics. Borosil provided Indian athletes and officials with their Hydra range of bottles to ensure that the contingent used the best and safest products to stay hydrated during their training and competitions.

    “This is a very proud moment for us to be associated with Indian Olympic Association. As an Indian company, it is our honour to support our great nation’s sporting endeavours,” said Borosil Ltd MD Shreevar Kheruka. “We are glad to be part of the enabling process to support Indian athletes in their endeavours and look forward to them bringing laurels to India in the world of sports.”

  • Prayag announces its association with Asia Cup-2014 as an “Associate Sponsor”

    Prayag announces its association with Asia Cup-2014 as an “Associate Sponsor”

    Prayag a leading brand in Bath Assets & Sanitary ware announced its association with Asia Cup -2014 as an “Associate Sponsor” which will be held in Bangladesh from 25th Feb to 8th March, 14. 

    Prayag has previously also been associated with IPL as an “Official Team Partner” of Kings XI Punjab for the past 2 consecutive years. Prayag has collaborated with ITW as Sports Marketing Partner in this initiative along with Technology Frontiers, which is executing sponsorship & Brand Promotion activities for Asia Cup.

    Starting from February 25, the grand tournament will see the participation of major Asian countries India, Pakistan, Sri Lanka, Bangladesh along with Afghanistan. Prayag’s presence has been across the country and with this Asia Cup – 2014 it plans to garner an enhanced visibility across the Asian Sub Continent. Brand will have its presence within the stadium as well as at various promotional collaterals.

    Mr. Nitin Aggarwal, CEO Prayag said, Indians are very passionate about cricket and hence it becomes an important platform for brand visibility and promotions. In the past many years it has got huge audience connect with companies and brands. We are quite sure this season Asia Cup will see similar thrilled collaboration of cricket, brands and its audiences. 

    Speaking on the Association, Vikram Tanwar, MD & CEO, ITW says, we are glad that Prayag is partnering with a tournament like Asia Cup as an Associate Sponsor. This association will give a great impetus to the Brand & will help them reach out to their target audience through the world of sport & specifically Cricket which has an iconic following in the sub continent. We will be driving the brand’s On Ground & Sponsorship Strategy for the cup.