Tag: Assiduus Global Inc

Here’s how Dr Somdutta Singh is re-imagining the future of e-commerce with emerging tech

Have you ever stopped to think about how much technology has changed the way we shop? Did you know that by 2023, global retail e-commerce sales are projected to reach $8.1 trillion by 2026?

That’s right! E-commerce is booming, and it’s all thanks to the constant innovation in technology.

Think back to the early days of online shopping. It was a far cry from the convenient and personalized experience we have today. Just like every other industry, e-commerce is constantly evolving. New technologies are emerging all the time, and they’re having a major impact on the way we shop. Let’s dive into some of these exciting new technologies and see how they’re transforming the e-commerce landscape!

. Augmented reality (AR)

Augmenting the shopping experience with AR

If you ask anyone in the field, most of them will agree that augmented reality is a game changer in the ecommerce world. And I know most readers will agree if you think about it. The biggest benefit of brick-and-mortar stores over online ones for wearable products was the ability to try it out before you could buy it.

From clothing and fashion accessories to essential products like prescription glasses, people always rely on physically trying out items before committing to a purchase. This tactile experience provided reassurance and confidence in the product’s fit, feel, and overall suitability. AR can bring this experience to online shopping, bridging the gap between the online and offline shopping experiences.

Case in point

Indian eyewear retail chain Lenskart allows users to use their phone’s camera to test out how the glasses they choose will look on them. This experience has also been extended to products like furniture and home decoration.

Ever bought furniture online and worried if that new chaise lounge would swallow your living room whole? IKEA Place uses AR to let you see exactly how their furniture would look in your space. Just point your phone’s camera at the spot where you want to put the furniture, and voila! Suddenly a virtual version of that bookshelf or dining table appears.

According to Shopify, using AR can increase conversion rates by up to 94 per cent.

. Machine learning and AI

Given how prevalent AI and machine learning already is in all facets of life, it’s somewhat hard to imagine how things will change in the future.

Let’s look at how AI is used now.

AI powered chatbots are already allowing online retailers to communicate with customers for trivial queries, many of which can be successfully resolved without ever having to pass on to human customer sales representatives. Moreover, machine learning algorithms analyze customer data to provide personalized recommendations, enhancing the shopping experience by showcasing products that align closely with individual preferences. Fraud detection systems leverage AI to identify and mitigate suspicious activities in real time, ensuring secure transactions.

How do I forecast the future with AI and ML?

As AI continues to evolve, we can anticipate even more advanced applications such as predictive analytics for supply chain optimization, voice-activated shopping assistants that understand and anticipate customer needs, and immersive virtual shopping environments powered by AI-driven augmented reality. These innovations promise to make e-commerce more efficient, personalized, and secure, fundamentally reshaping how we shop online.

. Self-driving vehicles

While the previous examples mainly talked about improving the user experience, emerging technologies are also poised to revolutionize the backend operations of e-commerce. Self-driving autonomous vehicles can revolutionize the logistics and delivery landscape. Equipped with advanced sensors, AI-driven navigation systems, and machine learning algorithms, self-driving delivery trucks and drones can optimize routes, avoid traffic congestion, and operate around the clock without human intervention. Self-driving vehicles can also contribute to sustainability efforts by reducing fuel consumption and emissions through more efficient driving patterns.

Current state of self-driving vehicles

While fully autonomous vehicles are still not there yet, there has been some substantial development in the past few years, with companies like Waymo, Cruise, Aurora, and AutoX are already experimenting and making strides with Level 3 automation. Level 3 implies that some driver intervention is or might still be required while driving. We are still quite a way away from Level 5, or full driving automation, but experts have predicted that these kinds of autonomous vehicles might be ready for consumers by the end of this decade.

. High speed connectivity

5G and high-speed internet connectivity

As is the case with all forms of technology, telecommunication technology has also made some major strides over the years. These advancements have transitioned us from basic landline systems to the high-speed, wireless communications we now enjoy, enabling global connectivity. 5G technology is the latest leap, allowing even faster mobile data speeds than ever before.

What does this mean for the e-commerce world though?

Not only does 5G allow websites to load faster, thus reducing the downtime for users and allowing seamless transactions. Enhanced speeds and better connectivity also enable the usage of some of the technologies we discussed before, including AR technology and autonomous vehicles.

Future of connectivity

At the moment, 5G is steadily being deployed across the world, and is expected to reach the overwhelming majority of people by the end of this decade. Work on 6G development for even faster connectivity is also already underway, although that is still quite a while away. As 5G networks become more widespread, they will enable more robust mobile commerce, ensuring stable and fast connections even during peak usage times, thus increasing conversion rates and customer satisfaction. Overall, the integration of 5G technology over time will significantly transform e-commerce, making online shopping more efficient, engaging, and accessible.

In conclusion

The convergence of cutting-edge technologies is not merely an evolution but a revolution in the e-commerce sector. These advancements are poised to break down the remaining barriers between physical and online shopping, creating a seamless, highly personalized consumer experience. Embracing these technologies will be crucial for businesses aiming to thrive in this dynamic environment, ensuring they remain competitive and responsive to the evolving needs of their customers.

The article has been authored by first-generation serial entrepreneur, Assiduus Global Inc founder & CEO, LP angel investor and ex-member Niti Aayog Dr. Somdutta Singh.

May 29, 2024
“Real, raw, AI-powered – That’s the future of social media marketing!”: Somdutta Singh

Mumbai: Do you know long before Mark Zuckerberg’s name echoed across the digital halls, a pioneering vision was already shaping the future of social interaction?

Enter Six Degrees, the world’s first social media platform, conceived by the visionary Andrew Weinreich decades ago.

In the ever-evolving social media marketing landscape, I always say: change is the only constant.

With each passing day, platforms like Facebook, Instagram, TikTok, and Twitter continue to evolve, leaving marketers scrambling to adapt to the latest trends and algorithms.

However, amidst this whirlwind of innovation, a new paradigm is emerging—one that emphasizes authenticity, embraces unfiltered content, and utilizes AI to engage with audiences in more meaningful ways than ever before.

Short and to the point

Gone are the days when highly polished, heavily edited content reigned supreme. Today, consumers crave authenticity—they yearn to see the genuine, unfiltered side of brands and influencers. They want to see the raw picture. This shift towards raw content has sparked a new era of storytelling; imperfection is celebrated, and vulnerability is embraced.

And the result? Brands that are genuinely connecting with their audiences on a human level are experiencing unprecedented success in the digital sphere.

But authenticity alone isn’t sufficient to break through the noise of social media, is it?

In an era where attention spans are shorter than ever—just 8.25 seconds to be exact—marketers must also find ways to captivate their audience in a matter of seconds.

Enter AI-powered content creation tools.

Remember your first interaction with Siri or Alexa? It was a groundbreaking innovation, wasn’t it?

But something was lacking, wasn’t it? Their responses were robotic, devoid of any genuine human touch.

Enter ChatGPT, and we quickly forget all that, don’t we?

By leveraging machine learning algorithms, these AI tools can analyze vast amounts of data to predict what types of content will resonate most with a given audience. From personalized product recommendations to hyper-targeted ad campaigns, AI is revolutionizing the way brands engage with consumers on social media.

For instance, the global AI market size is projected to reach $407 billion by 2027 and $2 trillion by 2030. Additionally, according to McKinsey, AI could contribute a staggering $25.6 trillion to the world’s economy.

Consider also the rise of influencer marketing. Once regarded as a novelty, influencers have become integral to many brands’ social media strategies. However, as the market becomes increasingly saturated, brands are turning to AI to identify the right influencers for their campaigns. By analyzing factors such as audience demographics, engagement rates, and past performance, AI-powered platforms can match brands with influencers who are most likely to drive meaningful results.

According to Influencer Marketing Hub, the influencer marketing industry is poised to grow to approximately $24 billion by the end of 2024, with 63 percent of companies planning to use AI in executing their influencer campaigns, and 55 percent of these brands intending to use AI for influencer identification.

Furthermore, AI is enabling brands to create highly personalized experiences for their audience. Through the use of chatbots and virtual assistants, brands can now offer instant, round-the-clock customer support, tailored product recommendations, and even personalized content suggestions—all without the need for human intervention.

Randi Zuckerberg, former director of market development at Facebook, has neatly stated, “Artificial intelligence in social media transforms how brands connect with their audiences. It’s all about creating personalized and meaningful experiences.”

But perhaps the most thrilling aspect of AI-powered social media marketing is its capacity to unlock new levels of creativity and innovation. From deepfake technology that seamlessly integrates brands into user-generated content to virtual reality experiences that immerse consumers in brand worlds, the possibilities are endless.

However, with great power comes great responsibility.

As AI assumes an increasingly prominent role in social media marketing, brands must remain vigilant about ethical considerations such as data privacy, algorithmic bias, and the potential for misuse.

The future of social media marketing is authentic, unfiltered, and AI-powered. By embracing authenticity, harnessing the power of AI, and pushing the boundaries of creativity, brands can forge deeper connections with their audience and drive meaningful results in the digital age.

So, are you ready for the journey? The future of social media marketing is here, and it’s more than just reels and shorts.

The article has been authored by Assiduus Global Inc founder & CEO Dr Somdutta.

March 26, 2024
A CEO’s guide to visionary leadership: Dr Somdutta Singh

Mumbai: Scholar, organisational consultant and author, Warren Bennis has rightfully said, “Leadership is the capacity to translate a vision into reality.”

Let’s get one thing straight. Crafting a vision for your organisation is the only fundamental skill a leader should have.

Everything else is secondary. Period!

An upfront, heroic, and inspirational vision might just be magical: it unites individuals across the company under one shared objective and serves as the one focal point for devising strategies to realize a brighter future.

So. It’s time for your organization to progress – and this journey requires a leader with vision to drive it.

When we speak of company culture, three essential concepts evoke: mission, values, and vision. The mission, sometimes referred to as a purpose statement, defines the reason for a company’s existence; values interpret the manner in which individuals interact within the company, while vision describes the company’s future trajectory.

Remember what legendary management consultant and writer Peter Drucker has said, “Culture eats strategy for breakfast”.

Wait, he didn’t mean that strategy was irrelevant – it was rather that a powerful and empowering culture was a certain route to organizational success.

Over my years as a CEO, founder, investor and mentor, I have had conversations with numerous executives and there’s one thing that stands out, vision always holds a prominent place in their thoughts.

Where do they envision their company in the future?

What course must they chart to reach that destination?

Should they transition everyone back to full-time office work, persist with hybrid roles, or endorse fully remote work?

How should they organize their teams?

What approach will be most effective in nurturing client growth and delivering exceptional service in the future?

You might find yourself pondering some of these same questions. The response to all these inquiries ultimately boils down to your vision or your envisioned future.

Will you press onward, or would reverting to past practices be more prudent?

You likely have the answer you are looking for.

Your vision holds paramount importance for your company culture, compelling a leader with vision to breathe life into it.

Who is a visionary leader?

Visionary is a person who contemplates the future with imagination and intelligence.

It involves envisioning the world not merely as it presently exists, but as it could be, and discerning potential where others might not.

Take this for instance. If you have a child at home, you might currently be reminded of their abundant imagination and penchant for considering endless possibilities! Children consistently detect potential where others fail to, utilizing their imaginations to conceive of what might be.

However, the wisdom aspect of “visionary” likely remains a work in progress.

Certainly, you, too, can possess visionary qualities, but mere possession of a vision does not equate to being a visionary leader.

To embody visionary leadership is to translate your vision into action through your team. It necessitates identifying your vision, articulating it clearly, and igniting enthusiasm within your team to garner their support.

Yes, visionary leadership poses challenges, yet, it is a challenge that some of the most successful entrepreneurs have willingly embraced.

Let’s take a look at some visionary leaders…

Henry Ford from Ford Motor Company harbored a vision that stirred the imaginations of many: to manufacture and market a simple, sturdy, dependable, and affordable automobile for the masses. He envisioned the world as it could be by not only committing to manufacturing cars but also by extending his commitment to the masses.

In fact, his vision was so compelling that he effectively employed it to secure investments from others.

Ford identified and attracted exceptional individuals by discerning potential where others could not. Subsequently, he harnessed his vision and translated it into action through his collaborators and employees.

Ford summed this quite well when he said, “Whether you think you can, or you think you can’t, you’re right.”

Next, how about Netflix’s Reed Hastings?

Hastings founded Netflix in 1997 with an initial vision: to save consumers’ time and money by directly delivering movies to their homes. Simple enough, yet, I wish I thought about it, right?

Initially, Hastings achieved success with Netflix’s inaugural business model. However, similar to many visionary leaders, the crux of Reed Hastings’ success lay in his transformative vision. He famously declared, “Don’t be afraid to change the model.”

Hastings did not cease innovating following his initial triumph. His vision evolved – what if consumers could stream movies directly to their televisions, bypassing physical mail entirely? Hastings envisioned the future as it could be and outlined the path for his team. At the time, streaming technology did not even exist!

Of course, we know the ending of this story quite well, don’t we?

Had Netflix persisted solely as a DVD rental business, would it have mirrored Blockbuster’s fate?

GoPro’s Nick Woodman will definitely be on my list.

Woodman founded GoPro, a company that propelled him to become one of the world’s youngest self-made billionaires. His vision originated from his passion for surfing: he aspired to capture videos and photos while out on the water. Woodman’s vision subsequently expanded to encompass the broader populace.

Throughout his entrepreneurial journey, Woodman encountered numerous setbacks. For most individuals, these setbacks would have spelled defeat. Yet, the crux of Woodman’s visionary leadership lies in his adaptability and vulnerability. He coined the acronym FAIL – From Action I Learn. He adeptly navigated obstacles while keeping his vision and his team at the forefront.

What are the advantages of becoming a visionary leader?

Culture at the heart of all you do

Outlining a vision and translating it into action through your team reinforces your organization’s culture.

Individuals yearn for a connection to the overarching objectives of the organization and seek to understand the impact of their contributions. Visionary leaders possess the capacity to rally individuals together and propel them toward a shared objective.

Your mission, or the WHY, and the values, or the HOW, ultimately stem from this vision.

As gathered from Nick Woodman’s story, visionary leadership fosters a psychological safety net by nurturing an world where it is OK to innovate, even if it result in making mistakes. When you feel secure enough to exhibit vulnerability, you foster cohesion.

Your teams are highly, highly engaged

We cannot talk of robust cultures and not talk about engaged employees, can we?

According to Forbes, highly engaged teams exhibit 21 per cent greater profitability, 41 per cent reduced absenteeism, and 59 per cent lower turnover rates.

Engagement entails an emotional commitment and a willingness to deliver one’s best at work. Employees who arrive at work each day excited about the where, why, and how naturally invest themselves in their tasks.

You, the visionary leader ensures alignment and collaboration toward this common vision.

No more silent departures

I don’t need to spell this out, do I?

By now, everyone is familiar with silent departures. Similarly, it’s understood that robust cultures and high levels of employee engagement correlate with reduced instances of silent departures. When employees harbor an emotional commitment and willingly offer their best each day, silent departures become infrequent.

Visionary leadership is what sets the stage.

Employer branding at its best

Your employer brand is your organization’s identity and reputation as an employer.

With a visionary leader steering the ship, establishing a formidable reputation becomes effortless.

Employees are motivated and engaged, clients and customers reap the benefits, and the organization’s direction is transparent to all observers. The Brandon Hall Group discovered that companies boasting robust employer brands are 3 times more likely to make superior hires. Employer branding is integral to a company’s sustainable growth.

How do you become a visionary leader?

In the words of Walt Disney, “If you can dream it, you can do it!”

The first step toward visionary leadership is of course, envisioning your vision.

Visualize the future of your organization applying innovation, imagination, and rationality. Where do you foresee your organization in three, five, and ten years?

Begin with a blank canvas and commence reimagining.

Once you have a crystal-clear vision, your journey toward visionary leadership hinges on the cultivation of enduring habits. Here are four focal areas:

1. Translating vision into action

Remember, the “leader” in visionary leadership transforms vision into action. Paint a compelling portrait of your vision and be vulnerable!

Mistakes can be made and yes, a. that’s ok and b. let people around you, you can make mistakes.

Get your team along with you on your journey and collaborate to determine the why and how underlying the envisioned future. Cultivate a habit to ensure you value and incorporate everyone’s perspectives.

Remember, your vision will evolve. That’s the only way.

Imagine what would have happened if Henry Ford and Reed Hastings had shunned change? Would their narratives have been the same?

2. Motivate people

Every member on your team is contributing something to the collective success of your business. It’s imperative to invest time in understanding each team member individually.

Begin by asking them to observe:

● What motivates you to shine?

● How do you prefer to receive recognition?

● What managerial approaches resonate with you?

● What managerial approaches should be avoided?

Gaining insight into these facets will enable you to stimulate each individual’s drive. Once armed with this knowledge, ponder the following:

● How can I motivate this individual?

● How can I acknowledge this individual?

● How can I leverage this individual’s strengths?

● What managerial pitfalls should I avoid?

3. Listen actively

All too often, when we listen, we only do so to reply back, right? Visionary leaders devote time to genuinely listening to their team members.

Rather than listening to respond, listen to comprehend.

Establish a sincere interest in understanding the message by eliminating distractions and posing significant follow-up queries. The psychological safety net I spoke of earlier; empathy goes a long way. Remain receptive to feedback. Feedback serves as a catalyst for growth.

4. Embrace failures. Yes, it is absolutely OK to fail…

Visionary leaders embrace failures and gather insights from them. Following a setback, take stock of what came out well, what requires adjustment, and what lessons did you gather from the experience?

Maintaining strength and positiveness will foster similar qualities within your team. As a leader, you serve as an prototype for others to imitate.

Here are my concluding thoughts…

It’s time to drive your organisation forward, and as a visionary leader, you possess the capacity to effect this change.

Jack Welch, the former CEO of General Electric, remarked, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to fruition.”

Ensure you define your vision with precision and cultivate habits that reinforce its realisation.

February 12, 2024
Budget 2024: Leaders envision a tech-driven budget revolution

Mumbai: India’s anticipation for Budget 2024 is palpable, resonating across diverse industries. From digital pioneers envisioning a tech renaissance to entrepreneurs seeking support for AI advancements, the expectations weave a narrative of innovation, growth, and strategic budgeting.

As the nation braces for economic direction, stakeholders in media, advertising, marketing, technology and martech share their hopes, emphasising the pivotal role of the budget in shaping the trajectory of their respective landscapes.

Following are the quotes from various business chiefs:

Pulp Strategy founder and MD Ambika Sharma

I have my sights set on a digital renaissance, not just a fiscal one. We at Pulp Strategy envision a landscape fortified by robust cybersecurity infrastructure, safeguarding the data that fuels our industry. Alongside this, a renewed focus on local media and advertising unlocks a tapestry of diverse voices, enriching audience engagement. The infusion of AI and automation promises to streamline operations, paving the way for more sophisticated storytelling. Adding to this I hope there would be potential for tax breaks and incentives – a catalyst for innovation and entrepreneurial spirit. This budget should be about empowering the creative minds who will sculpt the future of India’s digital narrative.

Media Care Brand Solutions director Yasin Hamidani

Anticipating steady growth, the advertising and marketing sector, fueled by a digital and eco-centric focus from last year’s budget, is set to expand. The momentum in digitisation and sustainable practices indicates a dynamic shift. As technology advances, the marketing & advertising landscape is poised to venture into burgeoning mediums like AR, VR, AI & CGI. Regardless of specific industry impacts, the surge in digital economy emphasis forecasts a rise in marketing and advertising.

Serial entrepreneur, Assiduus Global Inc founder and CEO, LP angel investor, Govt of India advisor Dr Somdutta Singh

Here’s one that’s clear: digital advertisers are poised to leverage AI and new metrics in the digital landscape that’s evolving everyday. Their goal will be to optimize budgets, especially considering there will be a surge in prices during the upcoming busy political campaigning season. Ultimately, the focus will be on ensuring meaningful connections with customers within the digital space.

Marketers, publishers, and adtech partners will be on the lookout for more profound indicators of engagement. This includes attention metrics, which provide a nuanced understanding of how users interact with content. This shift is being driven by a desire among marketers to adopt more impactful and effective advertising strategies. Moreover, there is an urgent need to strengthen the budget allocated for enhancing India’s digital infrastructure.

Tagglabs founder Hariom Seth

1. Improved HPC access: AI startups face challenges with computer access. The budget could establish affordable public cloud HPC infrastructures.

2. Local datasets creation: AI requires ample data, and the budget could support building relevant datasets for India. Global data may not grasp our issues or adhere to our rules.

– Ensure strict rules for data handling.

– Local data enhances AI tailored for India and ensures ethical usage.

3. Skill development support: India lacks AI knowledge. The budget could allocate funds for training, scholarships, and partnerships, even in remote areas.

4. AI application in key sectors: Allocate funds for AI research in vital sectors like farming, banking, and healthcare.

5. Promoting AI adoption: Provide incentives like tax breaks and public-private partnerships to encourage AI use across sectors.

6. Ethical AI practices: Support ethical AI development through training and awareness campaigns.

Additional points:

– Increased startup funding: Allocate more funds, especially for early stages.

– Conversational AI focus: Emphasise conversational AI, such as Siri.

– Encourage collaboration: Promote partnerships among companies and assist startups with significant costs.

NеtSеtGo co-foundеr Sundееp Rana

A well-structured budget can play a pivotal role in streamlining IPO processes and fostering investor confidence in startup exits. Allocating resources judiciously ensures regulatory compliance, transparency, and legal adherence during the IPO journey. Moreover, budget provisions for effective investor communication, marketing, and technology infrastructure signal professionalism and commitment, enhancing investor trust. Talent acquisition and retention, backed by budgetary allocations, contribute to a capable team ready to navigate the complexities of an IPO. In essence, a carefully planned budget not only facilitates a smoother startup exit but also instills confidence in investors, showcasing the company’s dedication to governance and operational excellence.

Social Pill co-founder & head of digital media Neelesh Pednekar

In anticipation of the Union Budget 2024-2025, the advertising, marketing, and experiential marketing industries in India are focusing on industry-specific expectations, particularly in the context of the digital economy’s Compound Annual Growth Rate (CAGR). Stakeholders are hopeful for supportive measures within the budget that will foster growth, innovation, and competitiveness. A significant point of discussion revolves around the potential introduction of the digital services tax (DST), a long-debated issue that could impact multinational tech giants operating within the country. With the explosive growth of e-commerce and online payments, there is a pressing need to reevaluate taxation related to online transactions, possibly leading to amendments in the goods and services tax (GST) to accommodate and bolster e-commerce in India. Additionally, stakeholders are speculating on the possibility of tax concessions in advertising and marketing, potentially prompting brands to increase their budgets in these domains. Furthermore, the budget might introduce taxation on influencer marketing, aiming to bring this emerging field under the formal economic umbrella.

Sirona Hygiene CEO & co-founder Deep Bajaj

At Sirona, we acknowledge the pivotal role that effective budgeting plays in shaping our strategic approach and ensuring the realisation of our business objectives. In navigating the dynamic landscape of marketing, advertising, and technology.

The marketing strategy is intricately woven into the understanding of market trends, consumer behavior, and the evolving needs of the target audience. Through meticulous budget planning, the objective is to allocate resources efficiently, leveraging both traditional and digital channels. This approach enhances brand visibility, engages our audience, and propels sustainable growth.

In the realm of advertising, Sirona places great importance on the creation of compelling campaigns that resonate deeply with our audience. A well-structured budget empowers us to invest in creative content, strategic media placements, and targeted advertising. By remaining adaptable and data-driven.

Embracing technological advancements is integral to the business model, and the budgeting approach reflects this commitment. Resources are allocated for the adoption of innovative technologies that enhance operational efficiency, elevate customer experience, and fortify data security. To remain steadfast in the dedication to staying at the forefront of technological trends to maintain a competitive edge in the industry.

The budgeting process is designed to be transparent and adaptable, allowing everyone to respond promptly to market dynamics, emerging trends, and unforeseen challenges. Regular assessments and performance evaluations enable one to make informed decisions, refining our strategies for continued success.

Almonds Ai CEO and co-founder Abhinav Jain

In Budget 2024, we hope for policies that nurture India’s tech innovation ecosystem. We need increased investments in R&D initiatives, particularly in areas like AI, robotics, and advanced materials. Additionally, incentives for attracting and retaining skilled tech talent through tax breaks for skill development programs and simplified visa processes would be greatly appreciated. The budget should act as a catalyst for India’s burgeoning startup ecosystem. We urge the government to consider easing regulations for startups, simplifying the funding process, and creating avenues for easier access to angel investors and venture capital.

January 22, 2024
From Startups to SaaS: Women Entrepreneurs’ impact on tech trends and beyond

Mumbai: Women’s Entrepreneurship Day (WED) is a global initiative celebrated annually on 19 November to recognise and empower women entrepreneurs worldwide. Established in 2014 by Wendy Diamond, an entrepreneur, author, and philanthropist, Women’s Entrepreneurship Day aims to highlight the significant contributions of women entrepreneurs to the global economy and promote gender equality in the business world.

In the dynamic realms of technology and business, the role of women is increasingly pronounced and influential. Their impact is particularly notable in shaping the trajectory of these industries, where innovation, entrepreneurship, and a commitment to social responsibility converge. This intersection is marked by a wave of women entrepreneurs, leaders, and visionaries who are not only breaking through traditional barriers but are actively shaping the future of business.

As technology continues to evolve, women are at the forefront, leading startups, driving disruptive innovations, and contributing to diverse sectors such as health tech, e-commerce, and social impact tech. Their leadership extends beyond the boardroom, with a focus on fostering diversity and inclusion, championing tech education, and actively participating in the investment landscape.

Here’s what new-age entrepreneurs have to say about women entrepreneurs making significant contributions to the tech industry and staying ahead of trends in the business world

Wondrlab, co-founder & managing partner Vandana Verma

“As a co-founder of Wondrlab, India’s largest platform-first martech startup, the one accomplishment that fills me with both humility and pride is the creation of Wisr—a SaaS platform meticulously designed to uplift school infrastructure and elevate teacher salaries across India, all powered by the influence of brands. This journey has been nothing short of thrilling, and as a woman entrepreneur navigating the ever-evolving tech industry, the sense of accomplishment has been immensely gratifying.

Remaining at the forefront of industry trends isn’t just a professional aspiration; it’s a resolute commitment to perpetual innovation. Through Wisr, our innovative SaaS platform seamlessly connecting brands with the enhancement of school infrastructure, my aim transcends mere contribution—it’s about making a lasting impact. As women entrepreneurs, we aren’t just participants in the business landscape; we are the architects of transformative change, actively shaping the trajectory of technology and business with a potent combination of resilience, visionary foresight, and an unyielding determination to redefine industry standards.”

Vahan chief marketing advisor Saakshi Jain

In my journey through the ever-changing tech scene, I’ve discovered that success relies on empathy and adaptability. Women entrepreneurs bring a unique blend of tech expertise and a human touch, comprehending both the advancements and the people behind them. This empathy helps spotlight trends close to home, resulting in products that genuinely matter.

Flexibility is crucial as tech moves fast, and women entrepreneurs cultivate environments that welcome versatility and continual learning. Collaboration makes diverse teams ignite innovation and anticipate trends. In the tech world, women entrepreneurs are overcoming obstacles, shaping the future with innovative, flexible approaches.

In AI, women carve out spaces with forward-thinking endeavors, giving importance to ethical considerations and challenging stereotypes. They’re ahead of the curve on business trends, demonstrating a keen understanding of consumer needs. In my tech journey, I’ve learned that it’s all about sensing the tech pulse while staying authentic.

Women entrepreneurs bring this dynamic blend of tech smarts and a human touch, grasping the tech and the people behind it. It’s that empathy that helps identify trends that hit home, creating products that truly matter. When it comes to adaptability, it’s about navigating it, keeping things flexible, and never halting the learning process. We’re not just following business trends; we’re steering the ship with a sharp eye on what people truly need. Using AI with finesse for efficiency and exceptional user experiences, we’re altering the script and inspiring the next wave. It’s a human-first perspective; women entrepreneurs are propelling the change, leaving a mark and ensuring the road ahead in tech is all about diversity and inclusion

Virtue Worldwide senior account director Shaily Parmar

In the progressive world of Indian advertising, I am witnessing firsthand how women entrepreneurs are crafting a new narrative filled with creativity, resilience, and groundbreaking innovation. These incredible individuals are not just making waves; they are personally reshaping the entire landscape of our industry. Breaking through gender norms, they inspire me with their determination to create work that resonates deeply. In a traditionally male-dominated space, their stories resonate personally, inspiring a new era of inclusivity. These women aren’t just entrepreneurs; they are my mentors of change, personally shaping the future of creativity and inclusivity in the captivating world of advertising.

BC Web Wise founder – MD Chaaya Baradhwaaj

Women have showcased exceptional leadership, and have innovated and disrupted industries. Let’s look at some of the torchbearers. Falguni Nayar got beauty from e-commerce with Nykaa, Richa Kar of Zivame did the same with lingerie. Shraddha Sharma’s Yourstory has become a powerful vehicle that inspires entrepreneurs with authentic real stories. Trishneet Arora of TAC Security, has established a powerful presence in the globe and it’s a pioneer in cyber security. The list goes on and it is heartening that the women leaders and disruptors are coming from all walks of life and extend through Bharat.

Assiduus Global Inc founder & CEO Dr. Somdutta Singh

“My entrepreneurial journey has been phenomenal, marked by triumphs over challenges that echo the resilience of women in business. In every opportunity I have created over adversity has become a testament to my indomitable spirit and of women in the business. Whether faced with gender biases, skepticism, or barriers, every triumph became a resounding declaration that women can surmount any obstacle set before them. These victories are not just personal milestones but a collective anthem, resonating with the resilience that defines women in business.

Securing funding for women-led ventures proved to be a formidable challenge, one that demanded strategic acumen and unyielding determination. The financial landscape has historically favored male-dominated industries, and breaking through this bias required not only a robust business plan but also the courage to challenge the status quo. As a first-generation woman entrepreneur, the journey was characterized by a delicate connection between perseverance and empowerment. Every rejection letter was a call to refine and reinforce my vision, turning setbacks into stepping stones toward a more inclusive entrepreneurial landscape.

Naturally, being a trailblazer as a first-generation woman entrepreneur meant confronting entrenched stereotypes head-on. The societal narrative surrounding women in business often carried preconceived notions that needed dismantling. It involved proving that competence knows no gender, and success is not limited by traditional expectations. The empowerment derived from shattering these stereotypes was not just personal; it contributed to a broader cultural shift, challenging conventional norms and paving the way for future generations of women to chart their own entrepreneurial paths.

I discovered that strength is not solely defined by overcoming obstacles. It also involves staying true to oneself amidst adversity. Embracing my unique perspective as a woman in the entrepreneurial realm became a source of strength in itself. The power to create change lies not in conformity but in embracing the diversity of thought and approach that women bring to the table. Being oneself became a mantra, a reminder that authenticity breeds resilience. Creating a solid support network was not just a strategic move but a lifeline during the stormy seas of entrepreneurship. Expressing gratitude for each lesson, setback, and triumph became a grounding force, fostering humility and perspective. And perhaps most importantly, not being too hard on oneself emerged as a crucial lesson in self-compassion, recognising that the journey is as significant as the destination.”

November 20, 2023
Weekend Unwind with: Assiduus Global Inc’s Somdutta Singh

Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

In this week’s session, we have Assiduus Global Inc founder & CEO Dr. Somdutta Singh.

Dr. Somdutta Singh is a first-gen serial entrepreneur, angel investor, best-selling author and philanthropist. She is an MIT Alumna, former apprentice of Columbia University Presidents Program and is a student of Harvard Business School (OPM 2023-25).

Assiduus Global Inc, a patent-pending middleware for cross-border E-commerce distribution and supply chain is her third company venture. Somdutta Singh has been bestowed with over 46 National and International Awards.

Recently, she has received the esteemed Champions of Change Award November 2023, honouring her commitment to driving social development in India. The accolade, was presented by the Honourable Governor of Karnataka, Shri Thawar Chand Gehlot, commemorates Dr Singh’s outstanding contributions to entrepreneurship, innovation, and social development. She was the youngest and only woman Vice-Chairperson of NASSCOM Product Council having facilitated the Government of India to form the visionary Women Entrepreneurship Platform (WEP) by NITI Aayog. She has invested in 50+ startups and runs several not-for-profit organizations. She is a celebrated author, trained Indian classical singer, and a combat training and kickboxing enthusiast.

So, without further ado, here it goes…

Your mantra for life

Treat people the way you want to be treated. Legacy is not defined by money; it is defined by the lives you touch. My mantra is – Touch a billion lives over creating a billion dollars; legacy is in the lives you impact.

A book you are currently reading or plan to read

“21 Lessons for the 21st Century” by Yuval Noah Harari.

Your fitness mantra, especially during the pandemic

I am a huge proponent of mental health, and I have always openly talked about depression. Mental health is critical; meditation is your medication to battle stress.

Your comfort food

Sushi.

A quote or philosophy that keeps you going when the chips are down

“All power is within you; you can do anything and everything.” – Swami Vivekananda.

Your guilty pleasure

Beluga caviar.

The last time you tried something new

Curiosity is what has kept this cat alive. Curiosity keeps me exploring daily; something new every day.

A life lesson you learned the hard way

Don’t be too hard on yourself.

What gets you excited about life

The ability to turn every adversity into an opportunity.

What’s on top of your bucket list

Watching the northern lights with my life partner.

If you could give one piece of advice to your younger self, what would it be

Focus on tomorrow and self; the past is beyond my control.

One thing you would most like to change about the world

“I am not here to change anything.”

An activity that keeps you motivated and charged during tough times

Music.

What lifts your spirits when life gets you down

Helping others.

Your go-to stress buster

Kickboxing.

November 11, 2023
Guest Article: Female entrepreneurship and successfully fighting gender stereotypes

Mumbai: As I sit down to write this, I can’t help but reflect on the incredible journey I’ve embarked on as a female entrepreneur. In a world where gender stereotypes often dictate the boundaries of our ambitions, from a young age, I knew I wanted to be an entrepreneur, but I also knew that the path I was choosing was one less traveled by women. As a female entrepreneur, my journey has been an adventure, a test of resilience, and a relentless drive to shatter the glass ceiling that has confined women for far too long.

Let’s begin with a startling fact: women have been founding businesses at a higher rate than men for the past two decades, according to the 2019 State of Women-Owned Businesses Report. But the road to success has rarely been a smooth one. My own journey as a female entrepreneur is filled with challenges that I have managed to overcome, and I’m proud to be part of a movement that is breaking down barriers and redefining what it means to be a businesswoman in the 21st century.

Like many women, I’ve encountered my fair share of gender stereotypes. Society often assumes that women are better suited for roles in caregiving, education, or administrative positions. Breaking out of these preconceived notions can be a daunting task, but it’s one that’s well worth the effort.

One of the most significant hurdles I faced was securing funding for my startup. Gender bias in the investment world is an unfortunate reality. According to a Harvard Business Review report, male entrepreneurs are more likely to receive funding, and when they do, it’s usually a larger sum compared to their female counterparts. This inequality stems from various biases, including the misconception that women lack the necessary leadership skills for entrepreneurship.

My personal experience echoes these statistics. When I first pitched my business idea to investors, I was met with skepticism and questions about my ability to handle the challenges that lay ahead. Undeterred, I continued to refine my pitch and sought out mentors and networking opportunities within the female entrepreneur community. Slowly but surely, I found my tribe of like-minded individuals who provided unwavering support.

Overcoming gender stereotypes in entrepreneurship doesn’t just require resilience; it also calls for a shift in perspective. It’s about embracing the power of diversity and recognising that the qualities that women bring to the table can be assets, not liabilities. Studies have shown that diverse teams tend to perform better, are more innovative, and generate greater profits.

In my experience, I’ve found that women often possess qualities that make them exceptional entrepreneurs. Empathy, collaboration, and a keen understanding of consumer needs are among the many strengths that women bring to the business world. When I learned to leverage these qualities to my advantage, my business began to thrive.

Building a network of supportive individuals was another crucial step in my journey. As a female entrepreneur, it’s essential to connect with mentors, advisors, and peers who understand the unique challenges we face. Many organisations and platforms have been created specifically to help women succeed in business. These communities provide a safe space to share experiences, exchange advice, and offer a sense of belonging.

Another inspiring statistic is the growth of women-owned businesses, which has surged by 21 per cent over the last five years, according to the American Express 2021 State of Women-Owned Businesses Report. This significant increase in female entrepreneurship is a testament to our collective ability to overcome gender stereotypes and achieve remarkable success.

It’s clear that gender stereotypes continue to exist, but it’s also evident that women are not only defying these stereotypes but reshaping the entrepreneurial landscape. With persistence, support networks, and an unshakable belief in our abilities, we can thrive in the world of business.

In my journey as a female entrepreneur, I’ve learned that it’s not about fighting gender stereotypes; it’s about dismantling them. It’s about challenging the notion that entrepreneurship is a man’s world. The road ahead may be challenging, but it’s a path worth traveling.

Together, we’re turning the tides, inspiring the generations to come, and proving that not only do we belong in the world of business, but we excel in it. As a female entrepreneur, I stand shoulder to shoulder with my peers, ready to conquer new heights and redefine the narrative of what it means to be a woman in business.

Every day, we’re pushing the boundaries, smashing the glass ceiling, and paving the way for future generations of female entrepreneurs. And that, my friends, is a journey worth every struggle, every challenge, and every victory.

This article has been authored by serial entrepreneur, LP Angel Investor and Assiduus Global Inc founder and CEO Dr. Somdutta Singh.

November 8, 2023
Juicy Chemistry partners with Assiduus Global Inc.

Mumbai – Juicy Chemistry, a leading certified organic skin, hair, personal care, and makeup brand, announced its partnership with Assiduus Global Inc., an AI-powered cross-border e-commerce accelerator. As part of this strategic alliance, Juicy Chemistry will leverage Assiduus Global Inc.’s cutting-edge technology and expertise to expand its presence into new markets, particularly in the United States and the United Arab Emirates.

Founded in 2018, Assiduus Global Inc. is a trusted partner for leading brands seeking to tap into the vast potential of cross-border e-commerce. Their comprehensive suite of solutions includes regulatory compliance, data-led demand generation, integration across multiple marketplaces, inventory planning and fulfilment, and access to buyer data and analytics. With a successful track record of managing over $350 million in gross merchandise value (GMV) globally for clients, Assiduus Global Inc. is the perfect partner for Juicy Chemistry to scale up its online presence and reach a wider audience.

Established in 2014, Juicy Chemistry is present across more than 15 countries. Currently, the startup exports its products to 20 different countries and maintains seven distribution channels in nations such as South Africa, Nepal, Australia, France, the US, and Singapore.

With Assiduus Global Inc.’s platform, Juicy Chemistry will be able to seamlessly integrate with various marketplaces such as Amazon, eBay, Walmart, and other popular channels, resulting in increased visibility, higher conversion rates, and improved customer satisfaction.

“At Juicy Chemistry, we believe in empowering consumers with the purest and most effective organic products that enhance their overall wellbeing,” said Juicy Chemistry founder and CEO Pritesh Asher. “Our partnership with Assiduus Global Inc. represents another significant milestone in our journey to make high-quality organic skincare accessible to millions of people around the globe.”

Assiduus Global Inc. founder & CEO Dr Somdutta Singh said, “Assiduus Global Inc. is proud to be the catalyst behind Juicy Chemistry’s global expansion. Our partnership signifies our commitment to revolutionising cross-border e-commerce. We are excited to empower Juicy Chemistry to bring their organic skincare to new corners of the world, making wellness and beauty accessible to all.”

Assiduus Global Inc.’s advanced analytics capabilities will enable Juicy Chemistry to gain valuable insights into consumer behaviour and preferences, allowing the brand to optimize its product offerings and marketing strategies.

October 17, 2023