ITV

Tag: Assembly Elections

  • Times Network’s news channels announce exclusive election programming

    Times Network’s news channels announce exclusive election programming

    Mumbai: As Maharashtra, Jharkhand and Uttar Pradesh prepare for pivotal Assembly and by –poll elections respectively, Times Network’s premium news channels, Times Now, Times Now Navbharat, ET Now & ET Now Swadesh announce comprehensive election programming. Featuring a lineup of exclusive and engaging shows, on-ground reports, insightful analysis, and live election coverage, the ongoing programming promises viewers a holistic news viewing experience.

    Under ‘MANDATE 2024,’ Times Now, India’s Election News Headquarters, offers election programming that includes:

    1   Access: Go behind the scenes with Maharashtra’s election candidates as they navigate the election campaign trail. Offering a day-in-the-life perspective, this show airing every Saturday at 3:30 p.m., provides an immersive glimpse into the strategies, and challenges, that fuel each candidate’s journey in this electoral grind.

    2   Election Yatra: Delving into Maharashtra’s political pulse, this show features live, on-ground reports from Thane, Konkan, Mumbai, Western Maharashtra, Marathwada, Vidarbha, and Central Malegaon. This show, airing daily at 5: 30 p.m., analyzes key issues, assesses the current government’s track record, and reveals voter expectations across the state.

    3   Inside: Offering an in-depth exploration of the evolving political landscape in Maharashtra and Uttar Pradesh, this show airing every Saturday at 1:30 pm, delivers detailed analysis of the election scenario across the state, offering viewers a comprehensive understanding of the dynamics driving both elections.

    4   The National Debate: Addressing the most significant issues influencing India’s politics, this show brings together a diverse panel of experts in Mumbai for insightful discussions on critical topics. Airing every Saturday at 8 p.m., ‘The National Debate’ sparks meaningful conversations dissecting key topics influencing the course of this election.

    Times Now Navbharat under ‘Jan Gan ka Mann’ focuses on:

    1   Maharashtra Ka Mahayudh: This electrifying on-ground series directly connects with voters across key constituencies, delving into pressing local issues, capturing public sentiment. Offering a flavour of real electoral pulse, this show, airing daily at 5:30 p.m., offers an unfiltered look at the state’s defining political landscape.

    2   9 ki Jang, 27 ka Trailer: Airing daily at 7 p.m., this show dives into 9 crucial battleground seats in the Uttar Pradesh by-election, seen as a precursor to the 2027 assembly election race. With real-time voter insights, the show breaks down the high-stakes dynamics shaping this political battleground.

    Public Manch, a show featuring influential personalities from Mumbai, Pune, and Nagpur, engaging in one-on-one conversations, will offer viewers a deeper understanding of the forces shaping India. Set to air every Saturday at 10 p.m., the show will be broadcast on both channels.

    Et Now under ‘Battleground Maharashtra’ and Et Now Swadesh under ‘Ranbhoomi’ focus on:

    1   Battleground Maharashtra: Et Now brings a special coverage of the Maharashtra Assembly elections on 20 November (Polling Day), and 23 November (Counting Day). Featuring top economists, political commentators and market experts, the extensive coverage will dissect Maharashtra’s significant economic contributions. On 25 November, the first equity trading day after Maharashtra’s new government is formed, the channel will analyze the impact, featuring expert insights from market, macroeconomic, and political guests.

    2   Ranbhoomi Jharkhand Ka Ran: This panel discussion on Et Now Swadesh focuses on the high-stakes political climate in Jharkhand will bring together influential political leaders, seasoned analysts, and market experts to dissect key issues, explore potential economic and political impacts of the upcoming elections. Airing on 11 November at 5 p.m., this show will help viewers with perspectives essential for understanding the state’s future trajectory.

    3   Ranbhoomi Maharashtra Ka Mahamukabla: Airing on 18 November at 5 p.m. this panel discussion is centred around Maharashtra’s intense electoral contest. Featuring prominent political figures, analysts, and market experts, this show on ET Now Swadesh offers viewers a nuanced understanding of the potential ramifications across both politics and market trends.

    4   ET NOW Swadesh Chunav Yatra: This on-ground segment, starting 8 November captures real-time insights from Maharashtra and Jharkhand through a series of impactful interactions with political leaders, analysts, and voters, bringing the region’s evolving election dynamics.

    At the end of this crucial polling phase, Times Now and Times Now Navbharat will present Exit Polls (November 20), from 5 p.m. onwards, providing expert insights and analysis on the election outcomes. On Counting Day (23 November), all channels will provide comprehensive, real-time coverage with a lineup of eminent guests, including politicians, political analysts, and senior journalists, offering expert commentary and insights on the unfolding election results.

  • AajTak Brings Together Key Leaders Ahead of Elections with ‘Panchayat AajTak Jammu & Kashmir’

    AajTak Brings Together Key Leaders Ahead of Elections with ‘Panchayat AajTak Jammu & Kashmir’

    Mumbai: AajTak will host “Panchayat AajTak Jammu & Kashmir” on September 12, 2024, in Srinagar. This event is scheduled prior to the Assembly Elections in Jammu & Kashmir, which will take place after a decade. This election will mark a crucial moment in J&K’s democratic journey.

    The Panchayat will be a full-day event covering various topics, including political issues and the aspirations of the people of Jammu & Kashmir. The event will bring together prominent speakers from diverse political backgrounds, each offering unique perspectives on the region’s future. With a focus on insightful discussions and thought-provoking debates, the day promises to be both intellectually stimulating and impactful.

    The event will include key political figures such as Manoj Sinha, Lieutenant Governor of Jammu & Kashmir; Farooq Abdullah, President of the National Conference and former Chief Minister of J&K; Dr. Jitendra Singh, Minister of State (IC) for Science & Technology, Earth Sciences, and MoS for Atomic Energy, Space, PMO, Personnel, Public Grievances & Pensions; Mehbooba Mufti, President of the People’s Democratic Party and former Chief Minister of J&K; Omar Abdullah, Vice President of the National Conference and former Chief Minister of J&K; Mirwaiz Umar Farooq, Chairman, All Parties Hurriyat Conference; Sajad Lone, President of the Peoples Conference; Iltija Mufti, Leader and Campaign-in-Charge of the PDP; Abrar Rashid, Star Campaigner for the AIP; Altaf Bukhari, Founding President of the Jammu & Kashmir Apni Party; Ravindra Raina, State President of the BJP in J&K; Tariq Hamid Karra, State President of the Congress in J&K and HaseebDrabu, Economist, among others.

    These distinguished leaders will share their insights in thought-provoking discussions, exploring key issues which will shape the future of Jammu & Kashmir. It will also include other guests and influential figures to provide a broad perspective on the region’s political and social landscape. Panchayat AajTak aims to facilitate a discussion that will help outline a clear roadmap for the future of Jammu & Kashmir.
     

  • ABP Network’s digital platforms hit record numbers in exit poll coverage

    ABP Network’s digital platforms hit record numbers in exit poll coverage

    Mumbai: ABP Network, a pioneer and leader when it comes to political journalism, has consistently been at the forefront of delivering comprehensive, timely, and insightful coverage of the political landscape in India. The network proved its leadership position in the industry was once again on Thursday with its detailed coverage of the ABP News-CVoter exit polls in five states that went to assembly elections in November.

    ABP News YouTube live channels saw great traction during the crucial hours of exit poll coverage on 30 November, staying on top of the charts throughout the evening. Similar performance was mapped across the digital platforms of ABP Network, including its websites, connected TV (CTV), and mobile apps.

    Marking a significant milestone in digital news broadcasting, ABP News YouTube live channels achieved the second-highest concurrent viewership during peak exit poll hours (6 pm to 7 pm) on YouTube.

    Over three lakh concurrent users engaged with ABP Network’s eight language websites between 6 pm and 9 pm, showcasing the network’s extensive reach across diverse linguistic audiences.

    A notable 19 per cent increase in average time-spend on ABP LIVE website properties was observed on 30 November, compared to the last 30 days of the entire election coverage cycle.

    ABP LIVE Apps recorded over 27 lakh screen views, with an average of 15.5 screen views per user, alongside a remarkable 1.7 lakh daily active users (DAUs) on the exit poll-day.

    In a display of the viewers’ preference for real-time election updates by ABP, the ABP LIVE CTV apps noted a five-fold increase in concurrent viewers during the Exit Poll coverage, compared to regular days. DAUs recorded across CTV Android devices rose by 23 per cent, indicating the growing trend of consuming news on connected TV platforms.

    ABP Network’s CTV channels amassed 15 million viewership minutes on November 30, with the average view duration per viewer increasing by 30 per cent to nine minutes during the peak exit poll coverage hours.

    These remarkable numbers show ABP Network’s commitment to delivering high-quality, real-time news across platforms. The significant increase in viewer engagement across YouTube, websites, CTV, and mobile apps reflects how the network strives to meet the evolving needs of today’s digital-savvy audience.

  • News18 India to telecast ‘Mahapoll’ ahead of assembly elections

    News18 India to telecast ‘Mahapoll’ ahead of assembly elections

    Mumbai: As the polling dates for the upcoming assembly elections approach closer, political parties are driving their campaigns to the pinnacle in all poll-bound states including Uttar Pradesh, Punjab, and Uttarakhand. News18 India will get a step ahead and telecast the biggest opinion poll ‘Mahapoll’ that will comprehensively analyse and decipher these poll results and give a better and clearer picture to the general public. 

    In the run-up to these polls, everyone is keen on the public and experts’ opinions to understand which way the tide is turning.  Over the past few days, various opinion polls have been released making a forecast on the outcome of the elections. The ‘Mahapoll’ will be hosted by the channel’s renowned anchors Aman Chopra and Preeti Raghunandan and will have eminent political leaders and political commentators as panelists.

    The ‘Mahapoll’ will also get telecast on News18 Uttar Pradesh/ Uttarakhand and News18 Punjab/ Haryana/ Himachal Pradesh on Friday, 7 p.m onwards.

    News18 India, being the country’s leading Hindi news channel, aims to set the best foot forward in the run-up to the polls by tapping into the power of its comprehensive network of regional channels and reporters bringing insights from ground zero. The shows have been aligned up to the expectations of the viewers as more action is awaited in the poll-bound states.

    Viewers can watch ‘Mahapoll’ on Friday from 8 p.m onwards only on News18 India.

  • Zee Media promotes its biggest ever opinion poll with extensive campaign

    Zee Media promotes its biggest ever opinion poll with extensive campaign

    Mumbai: Zee Media Corp recently executed a campaign to promote its opinion poll which claims to have been conducted with the largest sample size in the electoral history of India. The poll, carried out as part of election coverage, was aimed at creating more viewership for the channel and engaging existing viewers with comprehensive reporting on the big five state elections scheduled for early this year.

    The first phase of Zee Media’s campaign intrigued viewers with the question – ‘Why do opinion polls fail?’ to promote participation there were iPhones on offer as gratification. This revealed that the audience didn’t trust the opinion poll because the sample size was often too small and didn’t represent the voice of various stakeholders.

    Considering the feedback in the second phase, Zee media launched ‘Desh ke itihaas ka sabse bada chunavi opinion poll’ – an opinion poll with the largest ever sample size in the history of elections in India, providing a comprehensive opinion as well as representation for all sections of the populace. The massive on-ground opinion poll was conducted with the help of political research and campaign management company DesignBoxed.

    The campaign was executed with over 300 hoardings, print ads in four publications, radio campaigns spread across four stations, airport branding, cable TV spots, extensive digital and trade website communication among others. Humorous OOH creatives were used to break through the clutter of hoardings on DND flyway and Noida Expressway just outside the film city.

    “News viewers had stopped believing in the numerous opinion polls conducted around elections simply because they weren’t representational enough. Our extensive activity and research helped us with this insight, and at Zee Media we used our resources to create the biggest opinion poll of the election season, with the largest sample size ever,” stated Zee Media marketing head Anindya Khare. “We have created a comprehensive, genuine and transparent opinion poll in the history of elections and regained the trust of the viewers.”

    Through this campaign, Zee media’s Zee PHH saw 38 per cent growth in December 2021 as compared to November 2021. Growth was more than 130 per cent as compared to the previous six-month average in December 2021. Zee News YouTube channel also saw a 68 per cent increase in viewership, said the media company in a statement.

  • News18 India launches special programming on upcoming assembly elections

    News18 India launches special programming on upcoming assembly elections

    Mumbai: Amidst the relief and rehabilitation efforts after devastating rains last month, poll-bound Uttarakhand is also readying itself to elect its next government. Ahead of the assembly elections, News18 India’s renowned Bhaiyaji aka Prateek Trivedi is travelling to the state to bring viewers insights from ground zero of the upcoming battle.

    Under the umbrella programming for election – “Sabse Bada Dangal,” the show “Bhaiyaji Kahin” will travel through key constituencies while giving a unique platform to the voters to highlight their concerns and expectations. Through the show, the immensely popular anchor Prateek will also engage in candid conversations with all the stakeholders – the voters, political leaders and the biggest newsmakers. From Almora to Haldwani and Nainital to Rudrapur, the show will endeavor to capture ground-level sentiments impacting the electorate, ranging from the impact of the pandemic and recent natural calamities, infrastructure, and tourism amongst others.
    Popular for its unique travelogue-cum-chaupal format, Bhaiyaji has become a household name over the last few years. Traversing the length and breadth of the state, the show is set to provide a national platform to the people and leaders of Uttarakhand as they prepare for the upcoming elections.

    Viewers can watch “Bhaiyaji Kahin – Sabse Bada Dangal” starting 17 November, Monday to Friday at 5.45 p.m on News18 India.

  • Bangla TV viewership sees sustained rise; Assembly polls insulate from Covid blow

    New Delhi: Even as the TV markets across the country reeled under the second wave, the regional Bangla market was insulated from its severe blow. The high-octane Assembly elections, which were also the longest-ever state polls to be held so far, kept the industry abuzz with a sustained rise in viewership.

    Overall, the viewership of Bangla news increased by 30 per cent during week 13-17 when the election process was underway, according to Broadcast Audience Research Council (BARC) data. The number of active advertisers on Bangla news channels also rose by 11 per cent during the election period, coupled with a 12 per cent growth in ad volume, as some national news networks also expanded their footprint into Bangla news to cash in on the election fervour.

    The data was presented by Broadcast Audience Research Council (BARC) India, head, client partnership & revenue function, Aaditya Pathak during the inaugural edition of the Tele-wise Bangla – the power of television organised by Indiantelevision.com on Tuesday. The day-long event was organised in partnership with Zee Bangla and witnessed insightful discussions with representatives from the field of television, advertising, marketing, and media.

    Impact of Second-wave & elections

    According to BARC, the overall television viewership across markets was subdued during the second wave. However, West Bengal witnessed less severe impacts, according to BARC. The state saw an eight per cent drop in viewership compared to last year, while the impact was much more severe in neighbouring Odisha, where the viewership declined by 18 per cent and north-eastern states of Assam and Sikkim where it dropped by 22 per cent.

    “In terms of Genres, the viewership for GECs sustained well during the second wave, with minimal disruption of original content. But, Bangla news and movie channels recorded higher viewership than the pre-Covid levels of 2020, partly on the back of tailwinds from elections,” said BARC India, head, client partnership & revenue function, Aaditya Pathak.

    West Bengal TV Market

    West Bengal contributes roughly 15.3 million TV households (6.6 per cent) to the overall national TV market of 210 million TV households. This share has increased over the last three years, from 5.9 per cent in 2019 to 6.6 per cent in 2021, contrary to the viewership trends seen in Maharashtra/Goa, south, or the Hindi-speaking markets (HSM). (All India, 2+, Total TV viewership in AMA ‘000, weekly avg). Also, while the daily tune-ins fell across markets in 2021, they remained higher in West Bengal vs 2019 levels, showed BARC data.

    As of 2021, the state has 35 channels on air that are part of the BARC ecosystem, out of which 21 channels are free-to-air (FTA), while 14 are on pay platforms. This includes 13 GECs, 10 news channels, six movie channels, four for music, and one each for kids and sports. The free platform contributes to 1.9 per cent of the TV viewership, while the share of the Pay platform stands at 98.1 per cent.

    However, unlike other regional markets like Maharashtra where Hindi rules TV viewership, the West Bengal TV market is dominated by its local language, Bangla which contributes 65 per cent to the overall TV viewership in the state, while Hindi’s share is 33 per cent. “In fact, Bangla is the fifth largest language in terms of TV viewership in the country, closely followed by Marathi,” said Pathak, “The average time spent on TV in West Bengal is also quite comparable to the Hindi-speaking market (HSM) average.”

    Since 2019, the overall ad volume share for Bangla channels has not wavered much since 2019 and remained in the 8-9 per cent range compared to the all-India levels. “It’s a GEC-driven market and the ad volume shares for Bengali GEC and movies have demonstrated growth over the years of 13 per cent and 22 per cent, respectively. However, news channels have witnessed a decline in ad-volume of almost 13 per cent compared to 2019,” said Pathak.

  • Twitter launches multilingual initiatives ahead of assembly polls 2021

    Twitter launches multilingual initiatives ahead of assembly polls 2021

    KOLKATA: With the #AssemblyElections2021 taking place in Assam, Kerala, Tamil Nadu, West Bengal, and Puducherry, Twitter has unveiled a series of initiatives focused on encouraging informed and healthy conversations between candidates, political parties, citizens, media, and society.  

    The initiatives include an information search prompt with the Election Commission of India (@ECISVEEP) and state election commissions to provide reliable information around the elections; a custom emoji to encourage participation; a series of pre-bunks and de-bunks to tackle election-related misinformation; and a youth discussion series titled #DemocracyAdda aimed at voter literacy and civic participation among young Indians for the #AssemblyElections2021. These will be activated across six languages including English, Hindi, Tamil, Bengali, Assamese and Malayalam, in order to cater to audiences across India. Additionally, to put a spotlight on women in Indian politics, the service will be bringing back #HerPoliticalJourney, a video series where  women political leaders talk about their personal stories  with leading women news journalists.

    Twitter India public policy & government manager Payal Kamat said, "Public conversation is critical during elections, and Twitter is where this unfolds. With digital penetration accelerating in India, more people now have access to credible, authoritative and timely information – crucial tools for exercising their civic rights. By leveraging the power of the Open Internet, we are encouraging people across India to be a part of the #AssemblyElections2021 conversation. None of this would be possible without support from the Election Commission of India, the State Election Commissions, and hope our efforts contribute to healthy and vibrant civic dialogue.”

    Election information prompt

    Twitter’s new information search prompt  will make it easy to find credible and authoritative information about candidate lists, voting dates, polling booths, and EVM voter registration, among other election-related topics. 

    The ‘Election information prompt’ will be active in six languages including Bengali, Tamil, Malayalam, Assamese, Hindi, and English, supporting more than 20 hashtags. Some of the hashtags include: #विधानसभाचुनाव2021, #বাংলার ভোট 2021, #കേരളാതെരഞ്ഞെടുപ്പ്2021, #অসমনিৰ্বাচন২০২১, #தமிழ்நாடுதேர்தல்2021, #புதுச்சேரிவாக்கெடுப்பு2021

    Custom emoji 

    Twitter has launched a custom emoji for the #AssemblyElections2021 to stimulate participation in election-related discussions. Featuring an inked finger to represent a citizen who has exercised their right to vote, the emoji is available now until 10 May 2021. People can Tweet in English, Hindi, Bengali, Malayalam, Assamese and Tamil to activate the emoji. 

    Pre-Bunks and De-Bunks

    Staying ahead of potentially misleading information about how and where to vote, Twitter is publishing a series of pre-bunk prompts across languages including English, Hindi, Tamil and Bengali based on content by the national and state election commissions and civil society partners such as Youth Ki Awaz, Association of Democratic Reforms. The prompts will appear on people’s home timelines and in Search, including information about how to register to vote, and details on EVMs and VVPATs. The prompts will also serve the public with relevant voting information about booths, postal ballots, Covid2019 restrictions and accessibility, among other topics. Additionally, the service will focus on de-bunking critical issues as they arise with a curated Twitter Moment. These Moments are created based on high standards of accuracy, impartiality and fairness and are designed to feature compelling, original, and diverse content.

    #DemocracyAdda 

    With the youth of the nation engaging in high quality discussions on the service, Twitter, in partnership with Youth Ki Awaaz (@YouthKiAwaaz), is bringing back its multilingual youth discussion series #DemocracyAdda, aimed at voter literacy and civic participation among young Indians for #AssemblyElections2021. The series will be available in English, Hindi, Tamil, Malayalam and Bengali. Twitter will be hosting live video sessions and Tweet chats with young citizens, civil society groups, changemakers and representative candidates to talk about key issues including gender equality, employment, education, health, among others. 

    #HerPoliticalJourney

    While women leaders are making their presence felt in Indian politics, election coverage continues to be largely male-dominated. With this in mind, Twitter is launching the second season of #HerPoliticalJourney, a video series to put the spotlight on women in Indian politics and their personal stories of challenges and triumph. The series aims to raise awareness about the systemic challenges women face when pursuing political careers. The series will feature women leaders such in conversation with leading women news journalists. The videos will be recorded in English, Tamil, Bengali, Malayalam and Assamese. 

  • CNN-News18 announces special programming line-up for state assembly elections 2021

    CNN-News18 announces special programming line-up for state assembly elections 2021

    MUMBAI: As the assembly elections in the states of West Bengal, Assam, Kerala, Tamil Nadu and the Union territory of Puducherry draw near, CNN-News18 has lined-up an array of in-depth yet engaging programming. Titled ‘Battle for the States’, the channel that will delve into all aspects of the assembly elections while covering the grueling campaigns and fierce competition amongst the major political parties.

    With an aim to keep the viewers apprised of every single political development in the states leading up to the elections, the channel has lined up non-stop programming capturing the ground realities of every state. With diverse formats and data driven approach, CNN-News18 will present an exclusive and comprehensive poll of polls, audience-based debate shows and interviews of the biggest newsmakers, catching the pulse of the electorates, and anticipating the changes the upcoming government will bring in the national politics. Further, the power-packed programming will also cover polling day, exit poll, and counting day extensively, bringing fastest and most accurate updates to the viewers.

    Bringing a seamless blend of technology and creativity, CNN-News18 will deep dive into data and provide an unparalleled experience to the viewers. The channel has deployed election analytic tool Magic Wall and ELEX-A, to capture all the relevant data pertaining to voting by the electorate, analysing it and applying algorithms to render a virtual display of a map with factual results.

    The special line-up of programming will be driven by the channel’s formidable team of editorial experts led by veteran anchors and journalists such as Zakka Jacob, Managing Editor, Anand Narasimhan, Executive Editor, Marya Shakil, Political Editor, Shreya Dhoundial, Senior Editor, Pallavi Ghosh, Senior Editor, Politics, and Arunima, Deputy Editor who will offer viewers superior coverage of the assembly elections. Supported by a team of on-ground reporters and eminent experts, CNN-News18 will offer viewers unmatched reportage of these crucial state elections from ground zero.

  • Times Now announces special programming for assembly elections 2021

    Times Now announces special programming for assembly elections 2021

    MUMBAI: Times Now has announced an unmatched programming line-up for the upcoming assembly elections under Mandate 2021. With its special programming, Times Now, India's election news headquarters will once again be at the forefront of election news coverage tracking the state assembly elections of five states, Assam, Kerala, Tamil Nadu, West Bengal and Puducherry. Through engaging properties, Times Now offers the most extensive coverage of the elections, making it more exciting and captivating for its viewers. 

    1. Pre-Poll Surveys: Capturing the mood of five states going to the polls (Tamil Nadu, West Bengal, Puducherry, Assam, Kerala) and the mood of the nation ahead of the critical election, Times Now will broadcast two opinion polls in association with C Voter. C Voter or centre for voting opinions and trends in election research headed by top psephologist Yashwant Deshmukh is a leading international stakeholder research organization with its roots in India. Powered by state-of-the-art research practices, managerial acumen, world class analysts and a phenomenal track record of predictive analysis on various polls, C Voter produces high quality data on voting, public opinion, and political participation. Presenting how the elections will likely shape, the surveys will be a significant indicator of which way the electorate may swing. The first of these opinion polls will be telecast on 8 March 2021 and the second opinion poll will on 24 March.The analysis is powered by a panel of experts like Dr Anand Ranganathan, Sanjay Jha, Senior journalists R Rajagopalan, Shekhar Iyer, Sanjeev Shrivastava and Author Chetan Bhagat, among others. 

    2. Exit Polls: On the last date of polling 29 April, Times Now in association with C Voter will broadcast an exit poll of the states going to the polls. Using state of the art technology and on ground field research the polls maps the stat and the data is then processed to call a projection for a state. The results are a fair indication of how the election has played out with the voters. 

    3. Result Day Live: On 2 May Times Now will bring result day Live with a new age look at election result analysis. Featuring some of the country's top election analysts & experts, Times Now bring several unique properties that help viewers understand what the voters have told us and why the result has shaped the way it is. Moving away from traditional analysis like swing and vote patterns, Times Now uses big data analytics and mathematical models to bring the viewer a holistic news watching experience. This along with a stellar panel of former journalists and political analysts analyse every move of the election for the viewers.