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Tag: Aspiring Minds

  • Aspiring Minds appoints Havas Media as AoR

    MUMBAI: After awarding its creative mandate to abm Communication earlier this week, employability solutions company Aspiring Minds has decided to go with Havas Media as its media agency on record.

    Industry estimates peg the size of the account at Rs 200 million.

    Aspiring Minds co-founder and chief executive officer Himanshu Aggarwal said, “We believe Havas Media, with their media skills and cross sector knowledge, passion for people and understanding of our customer both student and corporate, will be the right partners to help achieve our objectives in the marketplace in the long term.”

    “The best students today need direction even after their degree in choosing the industry suited to their success and the employer needs his fit. Aspiring Minds has positioned itself strongly in the recruitment space and in getting jobseekers a job on merit. They are very activity focused and research based; and so are we, we look forward to working on this account,” said Anita Nayyar, Chief Executive Officer, Havas Media Group, India and South Asia.

    Havas Media managing director Mohit Joshi said, “Education and employment fit is the need of the hour for India. Our mix of media and digital expertise in reaching a younger audience across India will certainly bring in the momentum. The team is smart, young and open to ideas so it will be an interesting association.”

    With a management team from MIT, the IITs and IIMs, Aspiring Minds has enabled leading brands to improve the quality of talent they hire via the flagship employability assessment product named AMCAT. Adapted to meet requirements across sectors, candidates can seek a desired job and get feedback of their areas of strength and weakness with an analysis on their core skills and necessary improvement areas.

  • abm communication bags creative biz for Aspiring Minds

    NEW DELHI: In a multi agency pitch involving the creative mandate of Aspiring Minds, abm communication was awarded the account, basis its understanding of the brief and the customized media solutions.

    The Agency will begin its work on developing a 360 degree campaign for Aspiring Minds to position AMCAT as an industry benchmark for gauging the employability of an individual.

    AMCAT is an employability test which is institutionalised by Aspiring Minds. AMCAT provides a detailed employability feedback with suggestions pertaining to areas of improvement, especially skills that would increase chances of getting a job.

    abm communication MD Abhijit Basu said, “It has always been our effort to deliver consumer and business focused solutions and services to all our clients across India and we are delighted that Aspiring Minds found value in our proposal. We are happy to see that Aspiring Minds reposed faith and confidence in our team.”

    Aspiring Minds CEO and co-founder Himanshu Aggarwal said “We were looking for a communication partner that could understand this fine distinction and have the insightful depth to engage and connect with the youth in a refreshing manner. In abm communication, we found the right partner.”

    With the new communication campaign, abm will create an aura around the brand which will enhance Aspiring Minds‘ credibility and build a long term relationship with students and employers.

    For the record, abm Communications offers sharp, integrated and cost-effective solutions and provides strategic solutions based on the understanding of the target.

    In 10 years of its operations, the agency has built a team of talent working on a client base comprising The Muthoot Group, Dr Lal Path Labs, Axiss Dental, Everest Industries, Moen, Pearl Academy, Evok.