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Tag: ASN

  • ASN joins hand with SportzPower for South Asian region

    ASN joins hand with SportzPower for South Asian region

    MUMBAI: ASN (formerly Asia Sponsorship News) has entered into a strategic business partnership with SportzPower for the South Asian market, which includes Pakistan, Sri Lanka, Bangladesh and India.

     

    ASN is an independent intelligence service for non-traditional media that has been tracking and analysing over 10,000 ‘sponsorship’ deals for almost a decade over a varied fields including sports, branded content, native advertising, movie partnerships and celebrity endorsements.

     

    Shedding light upon what this alliance means for India, ASN founder and CEO Ben Heyhoe Flint says, “Our data shows India as the second biggest market for sponsorship and branded content in Asia, next to China, so our partnership with Sportz Network Pvt Ltd is pivotal in enabling us to get under the skin of this enormous marketplace. With them, we look forward to unlocking even more insights into this seemingly complex trading environment.”

     

    This is backed by the fact that ASN’s India Index, ASN’s tracker of all non-traditional investment in India alone reached $740 million in 2014, representing a 9.2 per cent YoY gain and a 15 per cent share of the entire ASN Index.

     

    Sportz Network co-founder Thomas Abraham stresses upon India’s fast growing sponsorship market and ASN’s potential in the local markets where brands need the right information and analysis to buy, sell or plan their sponsorship activity.

  • Asian Sponsorship News partners with Paul Poole for Thailand market

    Asian Sponsorship News partners with Paul Poole for Thailand market

    MUMBAI: Independent branded content and sponsorship intelligence service Asia Sponsorship News (ASN) has partnered with Paul Poole (South East Asia) Company Limited (PP(SEA)) for the Thailand market. ASN relaunched with a sophisticated analytics product in March and has now begun to expand its business into local markets.

     

    ASN founder and CEO Ben Heyhoe Flint said, “The partnership allows us to deepen our research capabilities in Thailand, which means our customers get richer insights. It’s that simple. We’re delighted that they share our vision of creating rigour for the industry.”

     

    PP (SEA) founder, chairman and managing director Paul Poole commented “Despite the turbulent times of late, Thailand is a fast growth sponsorship market and has overtaken Singapore in the last quarter for domestic spend. We see a lot of potential for ASN in the local market where brands and rights holders need rigour to buy, sell or plan their sponsorship activity more effectively.”

     

    Since the end of 2013 the sponsorship market in Thailand has suffered the postponement of several major sponsorship platform. Yet prior to that, sponsorship spend had rallied 43 per cent in 2013- according  to ASN data arguably due to Thailand’s environment of high media inflation which had forced advertisers to look at alternative ways of communicating to consumers.

     

    Flint also confirmed that more partnerships are in the immediate pipeline for ASN in other Asian markets.