ITV

Tag: Askme.com

  • 9XM to launch crowd sourced music AFP with Askme

    9XM to launch crowd sourced music AFP with Askme

    MUMBAI: Getting innovative with advertiser funded programming (AFP), music channel 9XM has partnered exclusively with Askme.com to present a one-of-a-kind crowd sourced music show on Indian television. Titled #Asktrack, this advertiser funded show will curate its play list for each episode from audiences’ request on a variety of social media platforms like Twitter, Facebook and Whatsapp.

     

    “Normally in a channel, it’s the programming team that decide what songs to play. But through this new show we are asking our audience to tell us what to air for them. In this endeavour we are happy to have Askme.com on board as our partners for#AskTrack and are confident that this viewer’s request show will resonate with the music lovers across India,” explains 9X Media chief revenue officer Pawan Jailkhani.

     

    9XM viewers can select their favourite songs from the shortlisted songs presented across 9XM social media platforms. The songs, which garner the maximum number of votes will be used in the playlist for the 90 minutes break less music band.

     

    Known for its innovative brand collaborations, the channel is banking on Askme.com’s brand concept to bring light to their new show through this partnership with the website.

     

    “Askme.com as client has a similar target audience as what as a channel and broadcaster 9XM delivers to. The eyeballs we want to grab are also whom Askme.com wants to reach out to. Both Askme.com and the show share a similar brand identity. Therefore it also makes sense for them to ride on our target audience to deliver their brand message,” Jailkhani shares, adding that the show, which took six months to bring into place, was conceptualised keeping Askme.com’s crowdsourcing model in mind.

     

    Pointing out that the whole concept is more of a trail for the channel, 9XM is not looking to heavily monetise it yet. For the AFP, 9XM will have Askme.com as the exclusive partner and is not looking to monetise the show with other brands. “This is more like an experiment for us to bring such a concept to Indian television for the first time. Askme.com as a brand finds it immensely synergised with their brand communication and hence they are onboard with us. It’s a larger commercial deal, which involves sponsoring and other things that we are doing for the show,” Jailkhani says.

     

    When it comes to marketing, the channel is going digital heavy as that is where their target audience is. “Apart from promoting the show across our networks electronically, we are focusing greatly on social media. Therefore a majority of our marketing spends are going into the digital campaign,” Jailkhani shares.

     

    Speaking about the association, Askme.com head digital strategy and CMO Manav Sethi said, “We are excited to partner with 9XM to launch #AskTrack, a unique concept, which will allow customers to request songs through social media. With this initiative we are continuing with our objective of offering another unique service to our consumers who are inclined towards music. We are confident that this partnership will be beneficial for both – 9XM and Askme.”

     

    The new show that goes on air on 21 December will be aired from Monday to Friday at 5:30 pm.

     

    Viewers can click on the FB/Twitter link to vote for their favourite songs; the playlist will also be shared on www.9xm.in/asktrack to enable seamless voting experience for the viewers.

  • Askme & Askmebazaar roll out new TVCs with Ranbir Kapoor & Farhan Akhtar

    Askme & Askmebazaar roll out new TVCs with Ranbir Kapoor & Farhan Akhtar

    MUMBAI: Internet platform Askme.com and its online marketplace Askmebazaar.com have launched two comprehensive campaigns. 

     

    While Ranbir Kapoor will be seen in the Askme commercials, Farhan Akhtar has been roped in as the new face for Askmebazaar. Both these campaigns aim to bring together Askme’s single proposition of ‘One stop destination’.

     

    Askme’s campaign, ‘Baap of all trends’ is in line with brand ethos of being ahead of the curve. Through this campaign, the company aims to position itself as the one stop destination that caters to diverse needs of a customer.

     

    In a move to connect with today’s youth, the campaign aims to fill the gap between a plethora of options available in the online space but lack of one credible source for the same. 

     

    Further, with the launch of the campaign by Askmebazaar.com, the company introduces a novel concept of online retail therapy. ‘One Click Therapy’ as the name suggests acts as the driving force for customers to lead a stress free life. Online marketplace in Askmebazaar is positioned as stress buster via retail therapy as it offers next day delivery on top brand with best deals.

     

    Conceptualized by JWT, both the campaigns use a comprehensive multimedia approach, compelling facts and vivid imagery designed to change consumers buying behavior.

     

    Askme group CMO Manav Sethi said, “Both these campaigns are built on consumer insights. Search has moved from discovery to aggregated opinions and hence Askme assumes that leadership position across India to communicate best places to eat, wear, and relax etc. The option to transact these products and be in the trend is made available by Askmebazaar where majority find platforms such as these an option full of choices, brands and best prices and hence ‘stress mein don’t go bizarre; shop on askmebazaar.’”

     

    J Walter Thompson senior vice president & executive business director Saurabh Saksena added, “Over the past few years the consumers are turning to the internet to see what choices they have to make, whether for eating-out, travel destinations, fashion, gadgets, plays, etc. While there are many destinations that offers them choice, few offer them advise. The poor consumer is left asking people who they know (and who may not be experts) for their advise about where to eat, where to travel to, which movie to watch, what to wear and what gadget to buy, etc.”

     

    “And these ‘advisors’ may not be the best people to ask. This forms the basis for our campaign, we have had most fun coming up with. ‘Don’t ask just about anyone, ask the Baap of all trends, askme.com’. Askme.com offers to satisfy this need to get advise/ recommendations from a credible source, through curated experiences,” he added.