Tag: Asianxt Digital Technologies Pvt. Ltd.

  • Asianxt’s Mood of the Nation Survey shows advantage BJP in Lok Sabha Polls

    Asianxt’s Mood of the Nation Survey shows advantage BJP in Lok Sabha Polls

    Mumbai: The forthcoming Lok Sabha Elections are set to be a litmus test not just for the Bharatiya Janata Party but also, more importantly, for the Opposition. The INDI alliance is squaring off against Prime Minister Narendra Modi and the collective might of the National Democratic Alliance.

    The mega Mood of the Nation Survey conducted digitally by the Asianxt News Network shows that the Opposition has quite an uphill battle on its hands in the forthcoming elections. The extensive survey was conducted by Asianxt News Network’s digital platforms in English, Hindi, Malayalam, Kannada, Tamil, Telugu, Bangla, and Marathi between March 13 and March 27 with a massive sample size of more than 7,59,340 respondents.

    According to the survey, an overwhelming 51.1 percent of the respondents believe that the Narendra Modi government’s decision to notify the Citizenship Amendment Act rules will positively impact the BJP’s election prospects.  A further deep dive revealed that in the Hindi heartland 30.04 percent cited the fulfilment of the Ram Mandir promise as the Modi government’s biggest achievement.

    As per the poll, Narendra Modi was voted as the top choice for the Prime Minister’s post with a majority vote of  51.06 percent.

    A notable insight that emerged from the survey was that voters have shed the decades-old practice of falling for freebies and populist promises. An overwhelming 80.5 percent of the respondents stated that development — not caste dynamics, candidate profile, or freebies — will be the factor that determines their vote.  The survey significantly highlighted that 60.33 percent of respondents — even those in states not governed by the BJP — believe that the INDI alliance will not be able to overpower the Modi wave in the 2024 Lok Sabha Elections. The data revealed that 48.24 percent of the respondents believed that the Opposition’s biggest failure was three-pronged — lack of vision, lack of leadership, and having too many leaders with Prime Ministerial ambitions.

    The survey also stated that more worrying prospects lie ahead for the Congress, which has, in recent weeks, seen a spate of resignations. It revealed that 54.76 percent of the respondents believe that former Congress president Rahul Gandhi’s Bharat Jodo Nyay Yatra will not improve the party’s prospects in the forthcoming Lok Sabha Election 2024.

    When asked in specific terms about who the respondents thought was better suited to govern India for the next five years, the mandate was one-sided with 78.6 percent opting for an NDA government while 21.4 percent rooted for the INDI alliance.

    The 2024 Indian General Elections are set to commence on April 19 and will be conducted in seven phases till 1st June 2024, with the results scheduled to be announced on 4th June.

    Asianxt Digital Technologies Pvt. Ltd. chairman Rajesh Kalra shared his takeaways from survey, stating, “Mood of the Nation clearly indicates that Indians from across the length and breadth of our country are taking a decisive stance going into this General Election. The survey is also testament to the reach and quality of Asianxt’s diverse audience base. Just look at the responses to the question on caste dynamics, candidate profile or whether freebies or development play a larger role in your vote. Responses were overwhelmingly in favour of development over gimmicks. It shows the maturity and coming of age of our digital readers.”

    Asianxt Digital Technologies Pvt. Ltd. CEO Neeraj Kohli added, “Asianxt’s flagship digital news portal asianetnews.com has always been at the forefront of capturing the pulse of India. The depth of participation in the Mood of the Nation survey is testament to an engaged electorate restless for the nation’s continuing rise as a global leader. The survey paints a vivid picture of the varied aspirations of a Rising Bharat and its citizens. This is the one of many such initiatives that Asianxt will bring to its audiences through the election season.”

  • Asianet News Media & Entertainment is now Asianxt Digital Technologies

    Asianet News Media & Entertainment is now Asianxt Digital Technologies

    Mumbai : Asianet News Media & Entertainment Pvt Ltd, a prominent pan India media-tech player, has announced its rebranding to Asianxt Digital Technologies Pvt Ltd. The rebranding is a strategic move to reinforce the company’s tech and digital-first DNA as it embarks on expanding into new products and markets.

    The transformation also reflects the company’s commitment to staying ahead of the curve in the evolving media landscape and serving its diverse audiences with innovative content.

    Asianxt’s flagship platforms include the widely recognised Asianetnews.com, a multilingual digital news and entertainment hub catering to audiences in 8 languages.

    The company also owns the powerful Asianet News Network, featuring leading news brands such as Asianet News (Malayalam), Asianet Suvarna News (Kannada) and the Kannada Prabha daily.

    Complementing its news offerings, Asianxt also has in its portfolio IndigoMusic.com, India’s one of the leading international music brands that has a significant following in key markets like Bangalore, Goa and beyond.

    As part of this comprehensive transformation, Asianxt has unveiled a new brand logo and identity. This logo serves as a symbol of the company’s renewed focus on pioneering the future of media-tech. With this rebranding, Asianxt will continue to provide comprehensive coverage of news, entertainment and events across the globe, even as it embraces a fresh perspective that aligns with the changing needs of its audience.

    Asianxt Digital Technologies Pvt. Ltd, CEO Neeraj Kohli shared his insights on this transformative journey, stating, “Our vision is to serve content across audiences, agnostic of any platform, language and geography. With Asianxt, we aim to transcend barriers and offer diverse and engaging content to global consumers. This rebranding is a strategic move towards realising that vision. We are confident that our renewed focus on technology and digital-first values will resonate with our audiences and stakeholders alike.”he added.

    Asianxt Digital Technologies Pvt. Ltd executive chairman Rajesh Kalra echoed this sentiment, adding, “This is a pivotal moment for us as it is a reflection of our commitment to embracing a digital-first future. As Asianxt, we aim to continue to push boundaries and set new standards for journalism. We are excited about the possibilities this transformation opens up for us and our audiences.”

    As Asianxt, the company remains dedicated to delivering quality content and engaging platforms to its audiences in India and across international waters. The transition is a key move that aims to position Asianxtas a visionary and influential player in India’s fast evolving media ecosystem.

    Imp – please share link to Rishi and team once published