ITV

Tag: Asianet Plus

  • Savdhaan India launches it’s new season of Savdhaan India

    Savdhaan India launches it’s new season of Savdhaan India

    MUMBAI: Life OK’s flagship series Savdhaan India has received tremendous love and respect from the viewers in the last 4 years. In this journey, it has not only alerted citizens against crime and but has also given them the strength and motivation to face crime. In addition to showcasing real life incidents, the show has also advanced to acknowledging brave hearts who chose to fight against crime through Samman Awards.

    Savdhaan India is all set to start its new season with a hard-hitting avatar. The new season’s philosophy – ‘darrkarnahi, dattkar’ urges the citizens to break their prevailing attitude of letting things be, of letting the powerful get away with crime, of not speaking up out of fear and face crime head on. As a brand that has always believed in walking the talk, Savdhaan India took the campaign on ground across the country and interacted with the citizens of Delhi, Lucknow and Ahmedabad

    The campaign began at the capital city Delhi where the ‘darrkarnahi, dattkar’ anthem along with the pledge movement was unveiled for the very first time. In the next leg of the campaign, the anchors visited notorious crime locations and interacted with the citizens there. SarkhejGandhinagar Highway in Ahmedabad and PatrakarpuramChauraha in Lucknow were visited as hit and run cases and eve-teasing incidents are very prevalent in these locations respectively.

    Savdhaan India has always acknowledged the youth to be change agents. Hence, following the visit to the crime locations, the team of Savdhaan India visited schools and colleges. The hosts invited the students to become partners in this attitudinal revolution. The students using a palm scanner digitally pledged their support. The hosts discussed youth related issues like eve teasing, ragging, bullying and cybercrime. At HK College in Ahmedabad many students shared harrowing experiences of being bullied and eve-teased and how they fought it. While in CMS, Gomtinagar – the students and the hosts had a very relevant discussion on how to protect oneself on social media.

    A picture lasts forever and with that thought – the team of Savdhaan India created a huge pledge wall in these 3 cities. All those who were a part of this initiative clicked a picture of themselves against the wall to remind themselves of the pledge they took. More than 1000 pictures were collected. Lastly, the hosts felicitated the bravehearts who narrated their own stories of facing crime fearlessly thereby taking the of initiative ‘darrkarnahi, dattkar’ to life.

    Stay Tuned to Savdhaan India to catch some of the most unnerving stories everydayat 10:00 pm only on Life OK

    About STAR India:

    STAR India has defined India’s broadcast media for over two decades and is today one of the country’s leading media and entertainment companies. It broadcasts more than 40 channels in 7 languages, reaching more than 720 million viewers every week across India and 100 countries. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India’s No. 1 General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.

    STAR India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. STAR’s sports business has grown rapidly to 8 channel properties (STAR Sports 1, 2, 3, 4 and STAR Sports HD1, HD2, HD3 and HD4), making it the leading sports network in the country.

    With our viewers on the move, Star is set to drive the agenda on digital content consumption in the country. starsports.com has redefined the future of sports consumption in India and now hotstar.com brings your favourite TV shows, movies and sports in one destination.

  • Savdhaan India launches it’s new season of Savdhaan India

    Savdhaan India launches it’s new season of Savdhaan India

    MUMBAI: Life OK’s flagship series Savdhaan India has received tremendous love and respect from the viewers in the last 4 years. In this journey, it has not only alerted citizens against crime and but has also given them the strength and motivation to face crime. In addition to showcasing real life incidents, the show has also advanced to acknowledging brave hearts who chose to fight against crime through Samman Awards.

    Savdhaan India is all set to start its new season with a hard-hitting avatar. The new season’s philosophy – ‘darrkarnahi, dattkar’ urges the citizens to break their prevailing attitude of letting things be, of letting the powerful get away with crime, of not speaking up out of fear and face crime head on. As a brand that has always believed in walking the talk, Savdhaan India took the campaign on ground across the country and interacted with the citizens of Delhi, Lucknow and Ahmedabad

    The campaign began at the capital city Delhi where the ‘darrkarnahi, dattkar’ anthem along with the pledge movement was unveiled for the very first time. In the next leg of the campaign, the anchors visited notorious crime locations and interacted with the citizens there. SarkhejGandhinagar Highway in Ahmedabad and PatrakarpuramChauraha in Lucknow were visited as hit and run cases and eve-teasing incidents are very prevalent in these locations respectively.

    Savdhaan India has always acknowledged the youth to be change agents. Hence, following the visit to the crime locations, the team of Savdhaan India visited schools and colleges. The hosts invited the students to become partners in this attitudinal revolution. The students using a palm scanner digitally pledged their support. The hosts discussed youth related issues like eve teasing, ragging, bullying and cybercrime. At HK College in Ahmedabad many students shared harrowing experiences of being bullied and eve-teased and how they fought it. While in CMS, Gomtinagar – the students and the hosts had a very relevant discussion on how to protect oneself on social media.

    A picture lasts forever and with that thought – the team of Savdhaan India created a huge pledge wall in these 3 cities. All those who were a part of this initiative clicked a picture of themselves against the wall to remind themselves of the pledge they took. More than 1000 pictures were collected. Lastly, the hosts felicitated the bravehearts who narrated their own stories of facing crime fearlessly thereby taking the of initiative ‘darrkarnahi, dattkar’ to life.

    Stay Tuned to Savdhaan India to catch some of the most unnerving stories everydayat 10:00 pm only on Life OK

    About STAR India:

    STAR India has defined India’s broadcast media for over two decades and is today one of the country’s leading media and entertainment companies. It broadcasts more than 40 channels in 7 languages, reaching more than 720 million viewers every week across India and 100 countries. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India’s No. 1 General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.

    STAR India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. STAR’s sports business has grown rapidly to 8 channel properties (STAR Sports 1, 2, 3, 4 and STAR Sports HD1, HD2, HD3 and HD4), making it the leading sports network in the country.

    With our viewers on the move, Star is set to drive the agenda on digital content consumption in the country. starsports.com has redefined the future of sports consumption in India and now hotstar.com brings your favourite TV shows, movies and sports in one destination.

  • What Onam heralds for Kerala’s TV channels

    What Onam heralds for Kerala’s TV channels

    When it is half a year for the rest of the world, the new year dawns in Kerala when the Malayalam calendar heralds the arrival of the month of Chingam. In agrarian Kerala, Chingam was the most vital month of the year for it was the harvest season with the promise of year long prosperity. Add a dollop of ancient history of a wronged, but redeemed king (Mahabali) who visits to check if his subjects are as prosperous today as when he last saw them, and Chingam has all the glamour of a superstar’s new movie.

    Kerala has long since been shorn of its glory agrarian days and having never tried its hand in industry, has now settled down to being a service economy bolstered by tourism and money from the Middle East (the (in) famous “Money Order economy”). Yet, for the average Keralite there are no spring- summer-winter season shopping nor end-of-season sales as tempting and as awaited as the Big Fat Onam Shopping !

    About four weeks leading to Onam and a couple of weeks afterwards, the consumer in Kerala watches as national brands and local biggies line up launching advertising blitzkriegs and never before offers . New launches, exchange offers, scratch-and-win schemes, BoGo offers, raffles, the works! The retail industry goes into an overdrive. And why not? White goods brands reach 40-45 per cent of their annual sales target for Kerala in the tiny three month (even lesser) window of opportunity that Onam offers. The buyer meanwhile, having deferred purchase to make a kill at the Big Fat Onam Sale, slowly loosens her purse strings. It is Win-Win all around.

    In 2015, Onam was on Friday 28 August. A study of TV consumption in the Top 10 Malayalam channels (Asianet, Asianet News, Asianet Movies, Asianet Plus, Surya, Kiran, Mazhavil Manorama, Flowers, Manorama News and Kairali) reveals many interesting insights into the melee that Onam is. In August 2015 (source: TAM), the jewellery category, which is anyway among the top consumers of TV ad space, hiked its presence by 56 per cent over July and promptly slashed it by 59 per cent in September.

    No surprise there, as auspicious Chingam is sandwiched between two inauspicious months, hence is a very busy wedding season. There can be no Onam without Onasadya (a grand meal), who would know it better than Instant Mix brands (payasams etc) that upped their TV presence more than two fold! Onam is as synonymous with Onakkodi (new clothes) as it is with the Onasadya. Textile retailers wishing to make hay while the Onam sun shone, hiked their TV presence by 120 per cent in August from July, and almost went incognito with an 84 per cent slash in September. The same trend was seen in the readymade clothes category as well.

    The category that has the highest stake in Onam, retail- durables/electronics ,was out there on a limb with close to fivefold (370 per cent) increase in TV presence ! Following Onam, there was almost total silence from this category. They were probably laughing all their way to the bank.

    Automobile manufacturers (cars/jeeps) and their compatriots – two wheeler makers increased TV presence by 44 per cent and 69 per cent respectively in the run up to Onam which they promptly slashed in September. Bright, sunny days of Chingam after the monsoons were a welcome reprieve to the paints category which hiked its presence by a whopping 80 times, and bucking the general trend, hiked it by another 25 per cent in September. On the other hand, the usual top three TV advertisers in Kerala -chocolates, toilet soaps and milk beverages- piped down during Onam month, reducing their TV presence by 18 per cent to 20 per cent.

    Leading brands earmark close to 25 per cent to 30 per cent of their annual ad budget for Kerala for the Onam season alone. For TV channels, this is the season to air film premieres, special events, programs with celebrities, all aimed at capturing eyeballs and at creating the right content to place the sudden surge in advertising. Total advertising duration (in the 10 Malayalam channels under study) shot up by about 35 per cent in Onam month compared to the previous month. Asianet and Mazhavil, the top two Malayalam GECs, garnered close to 45 per cent MORE advertising in August 2015 compared to the previous month.

    The viewers, in whose honor all the fuss is made, were very obliging on their part. Time spent analysis shows that on the days prior to Onam an average 40 minutes was spent on Asianet, which shot up to 57 minutes on the first Onam day and further to 65 minutes on Onam Day (day two of Onam a.k.a ThiruOnam is the actual Onam day). The same trend is visible across all Malayalam GECs. Mazhavil Manorama’s viewers, for instance, who used to spend an average 12 minutes on the channel pre-Onam, hiked their viewing to 16 minutes and 18 minutes on first and ThiruOnam days respectively. Surya increased its channel share to an average 14 per cent on the two days of Onam from its usual eight per cent to nine per cent . As the day finally drew to a close on 28 August 2015, the Bhima Jewelers Jewelers group had garnered the highest presence having spent 3790s on air (excluding promo tags and other promotional activities of the brand). In terms of Impact, another jeweler Josco got top marks garnering 493 GRPs.

    In 2016, Onam is scheduled to arrive mid-September. Every brand worth its salt is already out there with guns blazing to woo the consumer and make the most of the Onam fervor. It is no secret that Kerala economy needs a boost, and Onam shopping is just what the doctor ordered. All that remains to be seen is whether the consumer will be lured by the offers and whether she will script the Onam of every brand’s dreams.

    The author is the managing partner of Chennai based adMax Media Consultants.

    (The views and data expressed in this article are entirely the author’s. Indiantelevision.com is a medium on which they are being expressed)

  • What Onam heralds for Kerala’s TV channels

    What Onam heralds for Kerala’s TV channels

    When it is half a year for the rest of the world, the new year dawns in Kerala when the Malayalam calendar heralds the arrival of the month of Chingam. In agrarian Kerala, Chingam was the most vital month of the year for it was the harvest season with the promise of year long prosperity. Add a dollop of ancient history of a wronged, but redeemed king (Mahabali) who visits to check if his subjects are as prosperous today as when he last saw them, and Chingam has all the glamour of a superstar’s new movie.

    Kerala has long since been shorn of its glory agrarian days and having never tried its hand in industry, has now settled down to being a service economy bolstered by tourism and money from the Middle East (the (in) famous “Money Order economy”). Yet, for the average Keralite there are no spring- summer-winter season shopping nor end-of-season sales as tempting and as awaited as the Big Fat Onam Shopping !

    About four weeks leading to Onam and a couple of weeks afterwards, the consumer in Kerala watches as national brands and local biggies line up launching advertising blitzkriegs and never before offers . New launches, exchange offers, scratch-and-win schemes, BoGo offers, raffles, the works! The retail industry goes into an overdrive. And why not? White goods brands reach 40-45 per cent of their annual sales target for Kerala in the tiny three month (even lesser) window of opportunity that Onam offers. The buyer meanwhile, having deferred purchase to make a kill at the Big Fat Onam Sale, slowly loosens her purse strings. It is Win-Win all around.

    In 2015, Onam was on Friday 28 August. A study of TV consumption in the Top 10 Malayalam channels (Asianet, Asianet News, Asianet Movies, Asianet Plus, Surya, Kiran, Mazhavil Manorama, Flowers, Manorama News and Kairali) reveals many interesting insights into the melee that Onam is. In August 2015 (source: TAM), the jewellery category, which is anyway among the top consumers of TV ad space, hiked its presence by 56 per cent over July and promptly slashed it by 59 per cent in September.

    No surprise there, as auspicious Chingam is sandwiched between two inauspicious months, hence is a very busy wedding season. There can be no Onam without Onasadya (a grand meal), who would know it better than Instant Mix brands (payasams etc) that upped their TV presence more than two fold! Onam is as synonymous with Onakkodi (new clothes) as it is with the Onasadya. Textile retailers wishing to make hay while the Onam sun shone, hiked their TV presence by 120 per cent in August from July, and almost went incognito with an 84 per cent slash in September. The same trend was seen in the readymade clothes category as well.

    The category that has the highest stake in Onam, retail- durables/electronics ,was out there on a limb with close to fivefold (370 per cent) increase in TV presence ! Following Onam, there was almost total silence from this category. They were probably laughing all their way to the bank.

    Automobile manufacturers (cars/jeeps) and their compatriots – two wheeler makers increased TV presence by 44 per cent and 69 per cent respectively in the run up to Onam which they promptly slashed in September. Bright, sunny days of Chingam after the monsoons were a welcome reprieve to the paints category which hiked its presence by a whopping 80 times, and bucking the general trend, hiked it by another 25 per cent in September. On the other hand, the usual top three TV advertisers in Kerala -chocolates, toilet soaps and milk beverages- piped down during Onam month, reducing their TV presence by 18 per cent to 20 per cent.

    Leading brands earmark close to 25 per cent to 30 per cent of their annual ad budget for Kerala for the Onam season alone. For TV channels, this is the season to air film premieres, special events, programs with celebrities, all aimed at capturing eyeballs and at creating the right content to place the sudden surge in advertising. Total advertising duration (in the 10 Malayalam channels under study) shot up by about 35 per cent in Onam month compared to the previous month. Asianet and Mazhavil, the top two Malayalam GECs, garnered close to 45 per cent MORE advertising in August 2015 compared to the previous month.

    The viewers, in whose honor all the fuss is made, were very obliging on their part. Time spent analysis shows that on the days prior to Onam an average 40 minutes was spent on Asianet, which shot up to 57 minutes on the first Onam day and further to 65 minutes on Onam Day (day two of Onam a.k.a ThiruOnam is the actual Onam day). The same trend is visible across all Malayalam GECs. Mazhavil Manorama’s viewers, for instance, who used to spend an average 12 minutes on the channel pre-Onam, hiked their viewing to 16 minutes and 18 minutes on first and ThiruOnam days respectively. Surya increased its channel share to an average 14 per cent on the two days of Onam from its usual eight per cent to nine per cent . As the day finally drew to a close on 28 August 2015, the Bhima Jewelers Jewelers group had garnered the highest presence having spent 3790s on air (excluding promo tags and other promotional activities of the brand). In terms of Impact, another jeweler Josco got top marks garnering 493 GRPs.

    In 2016, Onam is scheduled to arrive mid-September. Every brand worth its salt is already out there with guns blazing to woo the consumer and make the most of the Onam fervor. It is no secret that Kerala economy needs a boost, and Onam shopping is just what the doctor ordered. All that remains to be seen is whether the consumer will be lured by the offers and whether she will script the Onam of every brand’s dreams.

    The author is the managing partner of Chennai based adMax Media Consultants.

    (The views and data expressed in this article are entirely the author’s. Indiantelevision.com is a medium on which they are being expressed)

  • Tamil Nadu & DAS: Arasu issues notice against MediaPro

    Tamil Nadu & DAS: Arasu issues notice against MediaPro

    BENGALURU:  Even as the Madras High Court has warned the Telecom Regulatory Authority of India (TRAI) not to take any coercive actions against Tamil Nadu Arasu Cable TV Corporation (TACTV), the latter has taken steps to protect its interests in the state. 

    The government owned MSO issued a public notice on 25 December, cautioning subscribers that the channels under MediaPro Enterprises India (MediaPro) would be disconnected 21 days after the issue of the notice.

    Arasu has a presence in 27 districts in Tamil Nadu, having leased the headends of private MSOs there. 

    The public notice states that the MSO has decided to take this action as the aggregator is in breach of letter of acceptance and non-conclusion of price negotiation between the two.  It warns subscribers and LCOs that they may not be able to view the channels on their TV sets 21 days from the date of publication of the notice. However, the MSO informs its subscribers and LCOs that alternate channels will be available for viewing in place of these 59 channels.

    The notice has been issued under section 4.2 of the Telecom Regulatory Authority of India’s (TRAI) Telecommunications (Broadcasting and Cable Services) Interconnection Regulations 2004.

    Unconfirmed reports allege that TNACTV has been arm twisting pay channel broadcasters and distributors to pay carriage fees to make up a for a mismatch of revenue and payouts to pay channels  of about 40 percent. According to TRAI, Arasu Cable, that is still delivering its services on analogue, has about 6 million subscribers under it in Tamil Nadu making up for a huge chunk of the 13 million cable TV homes in the state.

    MediaPro was unavailable for comment at the time of filing this report. There are 59 channels listed including Star Vijay, Zee Tamizh, Asianet, Asianet Plus and several other Hindi, English and regional channels from the Star and Zee stable which MediaPro distributes. 

    Whether the impact of Arasu clipping Mediapro will be heavy or not, nobody is willing to bet. However, prima facie the channels which would be impacted would be the English entertainment and movie channels, Zee Tamizh, Star Vijay, Asianet, and to a certain extent the kids, sports, news and factual entertainment channels which go to form the Mediapro  bouquet  However, the main drivers of the bouquet Zee TV and Star Plus would be impacted marginally, since Hindi is not a preferred viewing option in Tamil Nadu. 

  • Asianet switches from GlobeCast to Dish in US; adds a new channel to US bouquet

    Asianet switches from GlobeCast to Dish in US; adds a new channel to US bouquet

    BENGALURU: Dish, a leading pay-TV provider in the US announced the launch of Asianet, Asianet Plus, Asianet News and Asianet Movies to its lineup. Additionally, Dish‘s broadcast of Asianet Movies marks the US premiere of the Malayalam film channel. Earlier, three of Asianet‘s channels were available in the US on the France Telcom subsidiary GlobeCast.

    Industry sources reveal that Asianet‘s agreement with GlobeCast ends on June 30 and the association will be terminated. “Dish is a one stop shop for the Indian, no, Asian diaspora. Be it Vijay TV or the Star Network channels, or other bigwigs of Indian television broadcasting like the channels of Zee or Sony, all are on Dish, so it makes sense for Asianet to be on the Dish platform. It‘s a win-win situation for all,” explained the source about Asianet‘s shift.

    Asianet Communications MD K. Madhavan statement in a press release seems to endorse this fact, “When Asianet entered the US market in 2003, our overarching goal was to expand the presence of our special programming. Partnering with Dish to launch the Asianet channels allows us to realize this dream of providing yet another incredible addition to the lineup of Malayalam content in the United States”.

    “We are pleased to exclusively offer this programming on satellite and proud to debut Asianet Movies for the first time in the U.S. Dish has long offered an impressive South Asian channel lineup, and we are dedicated to the consistent pursuit of the best news and entertainment tailored to a variety of language groups,” said Dish director of international programming Sruta Vootukuru.

    As the US leader in international programming with more than 280 ethnic channels in 29 languages, Dish is the exclusive satellite pay-TV platform to offer this leading Malayalam-language content.

    The Malayalam Asianet programming package is now available to customers for $24.99 per month. Effective June 20, all Malayalam: Mega Pack or Surya a la carte customers will be eligible to subscribe to Asianet as an add-on package for a monthly price of $15.

  • Asianet gears up for summer season with new initiatives

    Asianet gears up for summer season with new initiatives

    MUMBAI: Asianet Communications has announced a slew of new initiatives for its main channel Asianet and the youth channel Asianet Plus. These include prime time soaps, sitcoms and talent hunts.

    Asianet will unveil a sitcom Sanmamasullavarkku Samadhanam, starting 24 April. The serial will run Monday through Friday at 10 pm. Directed by K V Sasikumar, the serial features Suraj Venjaramood, Mayamaushmi and Narayanankutty in title roles.

    In the comedy genre, Asianet has already launched a talent hunt show Minnum Thaaram (Shining Star) for Sundays at 8:30 pm. Anchored by popular film actor Jagadish, the one hour show is the search for the best of comedy talent in Malayalam. The channel is also bringing the popular cartoon serial Turtle Island to Malayalam for the first time. The show will attempt to lure the kids on Sundays at 9:35 am.

    A wide ranges of programmes are being launched in Asianet Plus to keep viewers glued to the television during the summer holidays. The half hour show Crazy TV is hosted and woven together by the popular comedy talents Sabumon, Prajod and Joy. The show will have three primary segments in Crazy Records, Funny Games and Sukumaran Reporting. There will be assorted segments by Joy in a pantomime where he is this innocent man who goes about doing things in his simple way but unknowingly set off a chain of accidents and other funny consequences.

    Romance and humour are the two themes of film feast that will feature clippings from Malayalam films. The five minute programme Reel News is targeted at ardent film buffs who want to be in tune with all the latest gossip and happenings in mollywood.

    Another show Screen Test is a acting talent hunt programme, as the name suggests. The winners will get a chance to act in a serial produced by Asianet Plus.

  • Asianet, Asianet Plus line up Vishu fare on 14 April

    Asianet, Asianet Plus line up Vishu fare on 14 April

    MUMBAI: Asianet is celebrating this Vishu on 14 April with a host of special programmes. The Programme packag is branded as Vishu Kazhcha.

    Vishu songs by cine star Mahathi will be followed by Vishu forecast by kanippayyoor Krishnan Namboothiripad. A telefilm , Kanikonna Poothapol, will be telecast on the day. Cine star Meera Jasmine recollects her memories of Vishu celebrations and also discusses her new movie Rasathanthram in the morning show , Suprabhatham.

    The other programmes in the day include comedy skits and a special music programme in which Vidhu Prathap, Rimi Tomy , Sheela Mani, Pradeep Babu and many others will participate.

    The Mohanlal – starrer Vamanapuram Bus route will be shown on the mini-screen for the first time through Asianet on Vishu morning, at 9:30 am. Another movie in the offing on the day is Vellinakshathram , which will be telecast at 1:30 pm.

    The Ujala Asianet Film Awards nite ( Part-2) will be telecast at 11:05 pm on Vishu day.

    Vishu is being planned as a musical Vishu on Asianet Plus. The day opens with reviving the nostalgic memories of Vishu through musicals and proceeds to the young and upcoming singers of Kerala with the choicest of songs. This follows a tele film – Vishukkeni.

    From 9 – 11 am, a two hours live show is planned with tele-chat with the celebrities from Malayalam movie world. Followed by the one and only SP Balasubramaniam performing selected songs from Tamil, Malayalam and Hindi.

    At 1 pm, Hrudayaragam will be featuring Vishu based songs and at 2 PM, the special programme featuring the favourite songs of celebrities.

    An exclusive interview with Sonu Nigam is scheduled at 9 pm and a one hour freewheeling chat with music sensation AR Rahman is scheduled at 10 pm.