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Tag: Asianet

  • Asianet rules Malayali hearts with 64 per cent prime-time viewership share

    Asianet rules Malayali hearts with 64 per cent prime-time viewership share

    MUMBAI: When it comes to Malayali entertainment, Asianet isn’t just leading the pack, it’s setting the rhythm of prime time itself. With a commanding 64 per cent share of urban prime-time viewership, nearly two out of every three urban Malayalis now reach for the remote only to land on Asianet. That’s not just a number, it’s a cultural footprint proof that Asianet has cracked the code of storytelling that entertains, inspires, and reflects everyday Kerala life.

    Front and centre in this success story is the juggernaut that is Bigg Boss Season 7. The show alone drives 24 per cent of Asianet’s total viewership, making it the single-largest prime-time engine across Malayalam television. Compared to last season, the current edition has levelled up dramatically weekday audiences are up 14 per cent, while weekends have surged a whopping 23 per cent.

    What explains this pull? A volatile mix of drama, emotional storytelling, and a cast that sparks conversations from dining tables to office chai breaks. Bigg Boss has transformed into more than a TV format, it’s a social ritual that spills into memes, reels, and debates in every Malayali Whatsapp group.

    Reality may be booming, but fiction is hardly lagging behind. Asianet’s weekday line-up continues to hold families glued with stories that echo Malayali life. Chempaneer Poovu, Patharamattu, Pavithram, and Teacheramma remain household favourites, weaving tales of dilemmas, resilience and small triumphs. Meanwhile, newer entrants like Mazhathorum Munpe are steadily winning loyalty, proving Asianet has mastered the delicate balance of nostalgia and novelty.

    Asianet’s power doesn’t stop at serials and reality. The channel has carved a niche with its marquee cultural specials and premieres events that feel less like programming and more like festive gatherings. The nostalgia-packed Maveli Kottaram, the adrenaline-filled star singer special event, and the much-talked-about premiere of Thudarum have created moments that transcend living rooms and bind generations together.

    Since its birth in 1993, Asianet has been more than just a channel. Over 32 years, it has mirrored Malayali aspirations, frustrations, and celebrations, standing by as a cultural companion through shifting eras of broadcast and format. Today, its reach goes beyond Kerala, stretching across the Middle East, Europe, North America, and Southeast Asia, ensuring the global Malayali diaspora feels connected to its roots.

    Even as formats change and new platforms emerge, Asianet continues to feel contemporary while staying rooted in tradition. It remains the gold standard in Malayalam entertainment. a channel that’s less of a broadcaster, more of a family member.

    Because in Kerala, prime time isn’t a slot, it’s Asianet time.

  • Asianet strikes a floral chord with world’s first Poopaattu for Onam

    Asianet strikes a floral chord with world’s first Poopaattu for Onam

    MUMBAI: When flowers sing, Onam dances to a new tune. Asianet, Kerala’s top entertainment channel, has unveiled the world’s first Poopaattu (Flower Song), blending tradition with cutting-edge bio-sonification technology for its #Coloronam campaign.

    Created by music director Justin Varghese with vocals by singer-actor Remya Nambeesan, the track is no ordinary festive jingle, it’s a composition crafted from the natural vibrations of Onam flowers such as Thumba, Thechi, Chembarathi, and Shankupushpam. These subtle frequencies were captured, converted into notes, and layered into an original soundtrack that’s as scientific as it is soulful.

    The idea stems from the age-old Pookkalam (floral carpet) tradition, where each bloom held meaning Thumba symbolised sanctity, Mukutti prosperity, and Thechi devotion and strength. By turning these floral associations into music, Asianet hopes to revive cultural connections for modern audiences.

    “With Poopaattu, our aim was to show how cultural storytelling can be reimagined through innovation,” said JioStar head of cluster entertainment (South) Krishnan Kutty. “Onam is deeply emotional for our audiences in Kerala, and by combining tradition with technology, we’ve built a campaign that resonates locally while showcasing our ability to lead with fresh ideas.”

    The accompanying video mirrors the community spirit of Onam families and friends handpicking blossoms, weaving intricate Pookkalams, and celebrating togetherness with joy and generosity.

    For a festival rooted in colour, fragrance, and symbolism, Poopaattu adds a new sensory dimension: sound. By bridging heritage and innovation, Asianet is not just celebrating Onam but orchestrating it, one flower note at a time.

  • Bigg Boss Malayalam 7 smashes records with highest-ever ratings

    Bigg Boss Malayalam 7 smashes records with highest-ever ratings

    MUMBAI: Bigg Boss Malayalam season 7, fronted by veteran actor Mohanlal, has stormed into the record books with its highest ratings yet. BARC data (15+U, week 31, HD+SD) shows the mega launch episode pulling in a blistering 15.3 TVR, while regular episodes clocked an impressive 11.4 TVR — the best performance in the franchise’s Malayalam run.

    Under its punchy new tagline Ezhinte Pani, the show has shaken up the Bigg Boss format with sharper gameplay, higher stakes and a more immersive viewer experience. 

    Contestants face brutal challenges, clever manoeuvres and emotionally charged showdowns — a cocktail that has viewers glued to their screens.

    Aired on Asianet at 9.30pm weekdays and 9.00pm weekends, the series is also streaming 24×7 on JioHotstar. Season 7, it seems, has the competition playing catch-up.

  • Bigg Boss Malayalam season 7 to storm Asianet with Ezhinte Pani

    Bigg Boss Malayalam season 7 to storm Asianet with Ezhinte Pani

    MUMBAI: Asianet has pulled out all the stops for the launch of Bigg Boss Malayalam season 7, which is to be unveiled on 3 August at 7pm with superstar Mohanlal at the helm. The reality behemoth returns with the fiery tagline Ezhinte Pani, a clarion call for a season built on grit, guile and unrelenting competition.

    The premiere episode will showcase a vibrant, eclectic mix of contestants—actors, influencers, professionals and mavericks—ready to test their mettle inside the Bigg Boss house. Mohanlal, in trademark style, will set the tone for a season that promises power plays, unpredictable twists and no shortage of fireworks.

    Breaking from the familiar, Asianet has constructed its own custom-built set for the first time: the most spacious and opulent Bigg Boss house yet. It features sweeping lawns, a sprawling dining hall, a gleaming kitchen, plush bedrooms, a grand living room and the ever-enigmatic confession chamber, where strategy and emotion collide.

    Season 7 also raises the stakes with tougher tasks, more complex strategies and sharper audience engagement. The new format pivots on public opinion as much as on smart gameplay, ensuring that no contestant can rest easy.

    Episodes will air Monday to Friday at 9.30pm and weekends at 9pm. For die-hard fans, every unfiltered moment is available round the clock on JioHotstar.

    With Ezhinte Pani, Bigg Boss Malayalam promises not just entertainment, but a test of endurance, wit and resilience—cementing its place as Asianet’s crown jewel in reality television.

  • Q1 FY26: JioStar smashes profit records as IPL juggernaut drives Rs 11,222 crore revenue surge

    Q1 FY26: JioStar smashes profit records as IPL juggernaut drives Rs 11,222 crore revenue surge

    MUMBAI: JioStar has delivered a blockbuster first quarter, posting record revenues of Rs 11,222 crore and profits that soared 154 per cent to Rs 581 crore, powered by what the company calls the “biggest ever IPL in terms of viewership and monetisation.”

    The media behemoth’s earnings before interest, taxes, depreciation and amortisation jumped to Rs 1,017 crore from Rs 774 crore in the previous period, whilst EBITDA margins expanded to 10.6 per cent from 8.1 per cent.
    The stellar performance was underpinned by IPL 2025, which shattered viewing records with 1.19 billion viewers across television and the JioHotstar platform. The tournament’s final match became the biggest T20 match ever on digital, reaching 237 million viewers with a peak concurrency of 55.2 million—obliterating the previous IPL record of 35.9 million.

    JioHotstar’s dominance was on full display during the quarter, with the app hitting 1.04 billion downloads on Android and averaging 460 million monthly active users. The platform reached 652 million viewers during IPL—a staggering 28 per cent year-on-year growth—whilst television delivered 514 billion minutes of watch-time.
    Beyond cricket, JioStar consolidated its entertainment stranglehold with a commanding 35.5 per cent share of TV entertainment viewership. Star Plus retained its Hindi general entertainment channel leadership with six of the top 10 shows, whilst regional powerhouses Star Pravah, Star Jalsha, Star Maa and Asianet maintained their number one positions in respective markets.

    The quarter also saw strategic moves in the free-to-air space, with Star Utsav and Colors Rishtey relaunching on DD Free Dish. Star Utsav became the number one channel from day one, reshaping the FTA Hindi GEC landscape.

    JioHotstar’s content strategy bore fruit beyond sports, posting its highest-ever monthly entertainment watch-time in June 2025. The latest season of Criminal Justice scored the strongest opening for any OTT original in 2025, according to Ormax Media, whilst Kesari 2 emerged as the year’s biggest movie across all languages on the platform.

    International content remained a key differentiator, with Captain America: Brave New World debuting as the quarter’s second most-watched film and Mufasa: The Lion King becoming the most-watched international movie ever on JioHotstar.

    The company’s subscriber base swelled to 287 million during IPL on JioHotstar, whilst reaching over 800 million people on television during the quarter—cementing its position as India’s undisputed entertainment colossus.

  • Fix it like Pushpa as Dr. Fixit breaks through with a screen seepage stunt

    Fix it like Pushpa as Dr. Fixit breaks through with a screen seepage stunt

    MUMBAI: Just when you thought the drama in Pushpa 2 couldn’t get any more intense, a mysterious damp patch crept across the screen and no, it wasn’t part of the plot. It was Dr. Fixit, Pidilite’s waterproofing ace, gatecrashing the action with a bold ‘Pause & Play’ move that had viewers doing a double take.

    During the World TV Premiere of Pushpa 2 on JioStar’s South network channels including Star Maa, Star Vijay, Colors Kannada and Asianet audiences were momentarily “interrupted” by an on-screen seepage effect. Right as viewers braced for a twist in the film, the screen bled dampness… only to seamlessly transition into a Dr. Fixit ad reminding us all that when seepage strikes, only one fixer gets the job done.

    The creative disruption wasn’t just a gimmick, it was a scene-stealing stunt timed to perfection. The idea: hijack the height of audience attention and turn a blink-and-you’ll-miss-it moment into a brand memory that sticks. And let’s be honest nothing says “waterproofing” like messing with your beloved Pushpa mid-punch.

    Speaking about the campaign, Pidilite Industries chief marketing officer Sandeep Tanwani said, “The Pause & Play integration during the World TV Premiere of Pushpa 2 on JioStarnetwork is a bold step in contextual storytelling. By simulating seepage on screen before transitioning to our Dr. Fixit advertisement, we delivered our brand messaging with high impact, at a time when viewer engagement was at its peak.”

    JioStar head of revenue for entertainment & international Ajit Varghese said, “Pushpa 2’s premiere presented a unique cultural flashpoint—and with it, a chance to reframe the rules of brand storytelling on linear TV. The ‘Pause & Play’ innovation wasn’t just a creative breakthrough; it was a strategic intervention designed to convert passive viewership into active brand engagement. At JioStar, our focus is on building media moments that deliver outsized impact for brands by integrating them meaningfully into high-attention cultural events. This campaign with Dr. Fixit is a blueprint for how entertainment and advertising can converge to drive recall, relevance, and results at scale.”

    In a world where linear TV is often dismissed as static, this activation proved otherwise. It reimagined the medium as a reactive, real-time storytelling canvas and proved that even an old-school screen can deliver next-gen engagement.

    With Pushpa already being a cultural juggernaut, Dr. Fixit cleverly hitched a ride and made its mark without needing to shout. Who knew waterproofing could steal the spotlight during one of India’s most anticipated premieres?

  • Pushpa 2 storms TV: Blockbuster to hit living rooms on JioStar network

    Pushpa 2 storms TV: Blockbuster to hit living rooms on JioStar network

    MUMBAI: After smashing box office records with over Rs 1,800 crore in global earnings, Pushpa 2: The Rule is ready to rule the airwaves. The Allu Arjun starrer makes its grand television debut on JioStar network on 13 and 14 April, airing across Star Maa, Asianet, Colors Kannada and Star Vijay.

    To build up to the mega premiere, JioStar has unleashed The Pushpa 2 Experience—a full-throttle promotional blitz designed to grip audiences until 13 April. Expect an avalanche of behind-the-scenes action, star-studded chats and interactive fan-frenzy events. Plus, a weeklong marathon of Allu Arjun’s greatest hits to keep the adrenaline pumping.

    “We are committed to delivering the biggest and best entertainment experiences to our audiences and look forward to bringing the excitement of Pushpa 2: The Rule to our viewers’ living rooms. The television premiere of Pushpa 2: The Rule is more than just an event—it’s a nationwide celebration of a film that has redefined Indian cinema. Our extensive promotional campaign is an opportunity for viewers to not only watch the film but truly immerse themselves in the world of Pushpa,” said JioStar cluster head entertainment (south) Krishnan Kutty.

    JioStar is pulling out all stops. Prime-time favourites like Kiraak Boys Khiladi Girls, Aadivaaram with Star Maa Parivaaram, Maja Talkies and Star Singer will be infused with Pushpa 2 special segments, ensuring the film’s fever grips living rooms across the country.

    Produced by Mythri Movie Makers, Pushpa 2: The Rule has redefined Indian cinema with its scale, swagger and sheer box office muscle. Now, it’s coming home—bigger, bolder and louder than ever.

    Brace for the ultimate TV spectacle. Tune in to JioStar network and witness Pushpa 2 in all its glory.

  • Sony Pictures Networks India hires southern market expert Rajaraman Sundaram as head content strategy

    Sony Pictures Networks India hires southern market expert Rajaraman Sundaram as head content strategy

    MUMBAI: Sony Pictures Networks India or Culver Max Entertainment has hired veteran television executive Rajaraman Sundaram as head content strategy. One wonders what one should read into this hire by CEO Gaurav Banerjee.

    Rajaraman has had deep exposure to the southern markets having worked at Vijay Television for almost 11 years in two phases January 2011-March 2006 and April 2009-January 2015. On both occasions, he was in the finance department.

    He was  given charge  of Asianet between December 2017 and September 2021 first as executive vice-president strategy (south) and then as business head. He was given the responsibility of Colors (Tamil) between September 2021 and July 2023.

    Rajaraman was then lured back to Disney Star India to work in the country manager India’s office between August 2023 and November 2024.  In between, the qualified chartered accountant worked with NDTV Imagine for two years (May 2007-April 2009) as vice-president finance. Then he had a stint at Hathway Cable & Datacom as chief operating officer -video business between April 2015 and December 2017.

    A question that needs answering is: in his new role, has Rajaraman been hired  to take Sony into the southern regional language market? Or is he being brought in to help Gaurav Banerjee  build the fictional slate of Sony Entertainment Television?  

    Gaurav Banerjee  and his core management team know it. And he is not telling. As yet. 

  • Bigg Boss Malayalam Season 6 reaches historic 2.7 crore viewers

    Bigg Boss Malayalam Season 6 reaches historic 2.7 crore viewers

    Mumbai: Launched on 10 March 2024, this season of Asianet’s Bigg Boss Malayalam captivated audiences with 25 dynamic contestants from diverse backgrounds, offering a rich tapestry of conflicts, friendships, romances, physical challenges, and strategic games. This season’s grand finale reached a historic viewership milestone, making it the highest-rated season ever in the show’s history.

    Bigg Boss Malayalam Season 6 maintained stellar ratings throughout its run, underscoring the deep connection between Asianet and its dedicated viewers. The show not only dominated television but also made waves on digital platforms, becoming a cultural phenomenon among Malayalis. In Kerala alone, it reached an astonishing 2.7 crore viewers (Source: BARC 2+U+R).

    The magnetic presence of host Mohanlal was a major draw, with his charisma elevating the show to new heights. This season was packed with innovative twists, including the introduction of the power room and the unprecedented simultaneous entry of six wildcard contestants. Mohanlal’s iconic ‘A 10’ digital font presentation, cinematic narratives, CID Ramdas, live sketches in the finale, and impactful social messages like organ donation kept viewers on the edge of their seats.

    Bigg Boss Malayalam Season 6’s ratings soared by 35 per cent compared to the previous season (BARC 2+ Kerala U+R). The show’s viewership on Disney+ Hotstar surged by an impressive 55 per cent. Engagement metrics also saw remarkable growth, with social media mentions doubling and voting for contestants increasing by 69 per cent. The final week’s voting alone witnessed an extraordinary 87 per cent spike in votes, showcasing the show’s immense popularity and viewer investment.

    The success of Bigg Boss Malayalam Season 6 was amplified by its esteemed sponsors. The show was title sponsored by Ski Ice Cream and co-presented by Atomberg, Amruthaveni, Domex, and Lloyd. Key partners included India Gate, Britannia Good Day & Comfort, with Dazller Eterna as the beauty partner and Gold Winner as the health partner. Special partners featured 7Up, Squad, and Tang, while co-sponsors included K.P. Namboodiris, Premier Tissues, Milma, M4Marry.Com, Exo Gel, Kerala Matrimony, AirTel, Veranda Race, Peet & Joe, Eastern, John’s Umbrella, MyG, MI, and Confidence Group. The Prize Sponsor for the season was Confident Group.

    Bigg Boss Malayalam Season 6 has not only set a new benchmark for reality TV but has also become an integral part of Malayali culture, leaving an indelible mark on the entertainment industry.

  • This Onam, Asianet to present the grand World Television Premiere of 2018

    This Onam, Asianet to present the grand World Television Premiere of 2018

    Mumbai: Asianet, the leading television channel in Kerala is geared up to present the World Television Premiere of 2018, one of the highest-grossing Malayalam films of all time. Directed by Jude Anthony Joseph, the brilliant mind behind Om Shanthi Oshaana, this survival thriller is set to grace your screens with an unforgettable story and a stellar ensemble cast.

    Following its theatrical release in 2023, the film took the nation by storm and now, viewers have the opportunity to experience it from the comfort of their own homes, as it makes its television debut – a powerful tribute to Kerala’s indomitable spirit during the catastrophic floods of 2018.

    “The World Television Premiere of 2018 is not just a cinematic event but a celebration of Kerala’s strong spirit. It’s an honour to present this masterpiece that resonates with our viewers, reminding us of the strength within us all,” said an Asianet spokesperson.

    “2018 is not just a film for me; it stands as a testament to one of the most profound phases of my life. Our film does not boast superstars; instead, it celebrates the everyday heroes, the common people who hold a special place in our hearts. It’s a humble tribute to our land and its resilient people,” said Jude Antony Joseph, the director of the film.

    “Remarkably, 2018 has treaded paths and reached corners of the world previously untouched by Malayalam cinema and I am confident that it will remain a beacon in the illustrious history of Malayalam cinema. I am delighted that this Thiruvonam, Asianet will be telecasting 2018, bringing this cinematic gem right to your homes. I sincerely hope you are as excited as I am to rewatch 2018,” said producer Venu Kunnappilly.

    The film boasts an impressive line-up of actors, including the charismatic Tovino Thomas, who gained immense popularity with Minnal Murali, the ever-charming Kunchako Boban, the versatile Lal, the talented Asif Ali, the seasoned Naren, and many more. With such an incredible cast, you can expect nothing short of outstanding performances that will stay with you long after the credits roll.

    At its heart, this movie is a powerful reminder of Kerala’s capabilities and resilience, showcasing the bravery, faith, and determination displayed by the people during the devastating floods. It stands as a beacon of hope, inspiring Malayalees to believe in the potential for better days and a brighter future for their beloved state.

    Mark your calendars for 29 August at 19:00 hrs, as Asianet SD and HD proudly present the grand World Television Premiere of the cinematic masterpiece, ‘2018’. Let this Onam be an unforgettable celebration of art, emotion, and the strength of the human spirit. Tune in with your family and friends to experience the magic of this remarkable film, reminding us all that even in the darkest times, there is light at the end of the tunnel.