ITV

Tag: Asian Paints

  • SonyLIV brings English non-fiction content on unique homes

    SonyLIV brings English non-fiction content on unique homes

    MUMBAI: SonyLIV and Jossbox have co-produced a web-series called ‘House Proud.’ The story will showcase beautiful makeovers of personal spaces.

    The title of six-story series is sponsored by Asian Paints, co-powered by Whirlpool and Curo Carte. The series carries a spatial transformation that helps the owners to realize the beauty of their own homes.

    SonyLIV EVP and digital business head Uday Sodhi said, “House Proud aims to bring out the intricate relationship that people have with their favourite spaces at home and give budding designers a platform to metamorphose these spaces into beautiful, aesthetic, functional and comfortable corners. The concept integrates well with SonyLIV’s goal to be the primary provider of innovative, never-seen-before content in India.”

    “Being the first English non-fiction content to be featured on SonyLIV, we are extremely confident of the series’ success and its ability to strike a chord with audiences who desire to witness a transformative journey that begins with a vision and ends with its realization,” he added.

    The show will feature homeowners from six different cities in India, each with their unique stories and vision which they want to be reflected in their personal spaces they provide. In this task, they will be assisted by a talented designer and an interior decorator to help them pick and choose the right mix of furniture and fittings.

    Jossbox co-founder Omer Basith said, “Everybody has certain dreams regarding how they want the living spaces of their homes to look and feel like. With House Proud, we are giving six participants the chance to live through this process of transformation and the audiences an opportunity to watch this beautiful journey. We are thrilled to partner with SonyLIV, which has never before featured an English non-fiction content, as our first collaboration with an OTT platform, making this journey of firsts a special one.”

    This six-episodic series of time duration 8-12 minute will feature young talented designers who will reveal a certain method to the madness with their unique aesthetic sense and chaotic work styles to transform the spaces of six homes for the first time.

    From a bachelor transforming his duplex to an old couple trying to settle into a retired life by redoing their study, House Proud, is about the different circumstances of its participants and the process of rediscovery that they go through by reimagining their familiar spaces.

  • Asian Paints adhesives TVC – a humourous take on ‘joints’

    MUMBAI: Have you met Vicky Contractor? It’s time to tune in to the engaging digital film that presents Asian Paints’ range of adhesives catering to carpenters and contractors. 

    The campaign revolves around the good-natured, diligent and ambitious Vicky Contractor. With a tagline like ‘Choice Tarakki Ki’, the film leaves a pertinent message about making progressive choices.

    Created by creative agency McCann, the digital film traces the journey of Vicky portrayed by Nawazuddin Siddiqui who begins as a carpenter alongside his brother. With interesting moments, it showcases how the choice of using Asian Paints adhesives is what propels Vicky to greater heights unlike his brother.

  • Asian Paints ‘Baarish’, proves O&M point

    Asian Paints ‘Baarish’, proves O&M point

    MUMBAI: Asian Paints has roped in Ogilvy & Mather as the creative agency to conceptualise ‘Baarish Ko Aane Do’ campaign for UltimaProtek. The brief given to the agency was to establish UltimaProtek as the best waterproofing paint.

    There is a clear opportunity within the exterior category to own a differentiated, stable, strong and consistent positioning that is rooted in highlighting water as the main cause of all exterior problems. With UltimaProtek and its superior water protection properties, Asian Paints can confidently tap into this category opportunity. This will also enable AP to elevate the brand stature for UltimaProtek as a technologically-superior and innovative painting system in the exteriors category.

    With this objective in mind, the team came up with the core thought, “Since the product can really withstand the pressure of heavy rains, why don’t we dare the rains to see if they can overcome us.”

    A truly refreshing and interesting take on the brief, this dare allows for various extensions across media. To launch the campaign we have a film with our brand ambassador, Ranbir Kapoor, in a never ever seen role before, an acclaimed classical singer, exponent of Raag Malhar. He is in love with his neighbour but her parents want to marry her off to someone else. So what does he do? Every time the girl’s parents fix a match, he ruins it by calling upon the rain to create havoc in their life and their non-Asian Paints house. Finally the girl’s parents give in. And our classical singer gets the girl thanks to his Raag that calls upon the rain and Asian Paints UltimaProtek that has kept his house always protected in spite of the heavy rain called upon by the classical singer.

    Ogilvy Mumbai executive creative director said, “We had a lot of fun working on this brief. The fun and the madness is quite evident in the work. I must thank Prasoon Pandey for making this commercial come alive. My team and I are looking forward to execute the other surround ideas on the same platform.”

    In addition to the TVC there are various ideas in the pipeline stemming from the core idea of Baarish Ko Aane Do. The campaign will be live across TV, POS, OOH, press and digital.

  • Asian Paints ‘Baarish’, proves O&M point

    Asian Paints ‘Baarish’, proves O&M point

    MUMBAI: Asian Paints has roped in Ogilvy & Mather as the creative agency to conceptualise ‘Baarish Ko Aane Do’ campaign for UltimaProtek. The brief given to the agency was to establish UltimaProtek as the best waterproofing paint.

    There is a clear opportunity within the exterior category to own a differentiated, stable, strong and consistent positioning that is rooted in highlighting water as the main cause of all exterior problems. With UltimaProtek and its superior water protection properties, Asian Paints can confidently tap into this category opportunity. This will also enable AP to elevate the brand stature for UltimaProtek as a technologically-superior and innovative painting system in the exteriors category.

    With this objective in mind, the team came up with the core thought, “Since the product can really withstand the pressure of heavy rains, why don’t we dare the rains to see if they can overcome us.”

    A truly refreshing and interesting take on the brief, this dare allows for various extensions across media. To launch the campaign we have a film with our brand ambassador, Ranbir Kapoor, in a never ever seen role before, an acclaimed classical singer, exponent of Raag Malhar. He is in love with his neighbour but her parents want to marry her off to someone else. So what does he do? Every time the girl’s parents fix a match, he ruins it by calling upon the rain to create havoc in their life and their non-Asian Paints house. Finally the girl’s parents give in. And our classical singer gets the girl thanks to his Raag that calls upon the rain and Asian Paints UltimaProtek that has kept his house always protected in spite of the heavy rain called upon by the classical singer.

    Ogilvy Mumbai executive creative director said, “We had a lot of fun working on this brief. The fun and the madness is quite evident in the work. I must thank Prasoon Pandey for making this commercial come alive. My team and I are looking forward to execute the other surround ideas on the same platform.”

    In addition to the TVC there are various ideas in the pipeline stemming from the core idea of Baarish Ko Aane Do. The campaign will be live across TV, POS, OOH, press and digital.

  • Jagdish Kumar Pillai quits Hathway; Rajan Gupta appointed as MD

    Jagdish Kumar Pillai quits Hathway; Rajan Gupta appointed as MD

    MUMBAI: Hathway Cable and Datacom Limited has accepted the resignation of MD and CEO Jagdish Kumar Pillai.

    Pillai is moving on from the company w.e.f today, 25 November. He took over as the MD & CEO of Hathway in December 2012, and led the company’s growth through the digitisation phase establishing its position as one of the leading digital cable TV and broadband service providers in the country.

    Hathway announced Rajan Gupta to be its new managing director.

    Prior to the appointment, Gupta was serving as president of the Hathway Broadband business since 2014, leading the company’s aggressive foray into high-speed cable broadband services in the country. With a broadband subscriber base of close to 0.8 million and services reaching more than 3.7 million homes, Gupta is credited with establishing & building a profitable broadband business for Hathway, setting it way-ahead of other competing players. With most MSOs in the country expanding their business and entering the cable broadband space, Hathway has been a step ahead in offering cutting-edge broadband services under Rajan’s leadership with continued investments in high-speed technology such as Docsis 3.0 and GPON FTTH, providing 50 MBPS speed plans, constant upgradations in customer service and increasing market share.

    Over 18 years of experience, he has handled various business leadership roles with Tata Teleservice, Hindustan Coca Cola and Asian Paints.

    In his new role Gupta would be to build on Hathway’s leadership in broadband and video business and take Hathway to the next phase of strategic transformation of creating a profitable consumer centric organization by maximizing innovation, execution and collaboration.

    In another major move, T.S. Panesar, current president of Hathways’ video business, has been elevated to the position of chief executive officer-video business.

    Having joined the company in December 2014, Panesar is an industry veteran with two decades of leadership experience in the consumer durables and TV broadcasting industry having worked with leading brands like ESPN Star Sports, Star TV. Having multi-functional experience, Panesar waspart of the core management team that was instrumental in setting up the ESPN Star Sports brand in India and building its DTH business.He has been credited with bringing a transformational shift in the cable TV operations of the company, making it more transparent, systematic & process driven. Under Panesar’s leadership, Hathway has aggressively grown in DAS 3 markets having crossed 11 million digital subscribers and launched many breakthrough initiatives such as “Hathway Connect”, the state-of-the-art, innovative portal for LCOs that has been widely appreciated by the industry& LCO fraternity for increasing their revenue and reducing operational costs. In addition, he has also led the launch of new in-house channels, rebranding & repositioning the current stable to create a robust portfolio as well as leading the companys’ foray into Value Added Services (VAS) offering a premium customer experience.

    Says Jagdish: I have been contemplating this for sometime. Finally, Viren (Raheja) agreed to my decision. I am taking time off just chilling with my family for the next few months before making my next move. I have enjoyed my stint at Hathway.

  • Jagdish Kumar Pillai quits Hathway; Rajan Gupta appointed as MD

    Jagdish Kumar Pillai quits Hathway; Rajan Gupta appointed as MD

    MUMBAI: Hathway Cable and Datacom Limited has accepted the resignation of MD and CEO Jagdish Kumar Pillai.

    Pillai is moving on from the company w.e.f today, 25 November. He took over as the MD & CEO of Hathway in December 2012, and led the company’s growth through the digitisation phase establishing its position as one of the leading digital cable TV and broadband service providers in the country.

    Hathway announced Rajan Gupta to be its new managing director.

    Prior to the appointment, Gupta was serving as president of the Hathway Broadband business since 2014, leading the company’s aggressive foray into high-speed cable broadband services in the country. With a broadband subscriber base of close to 0.8 million and services reaching more than 3.7 million homes, Gupta is credited with establishing & building a profitable broadband business for Hathway, setting it way-ahead of other competing players. With most MSOs in the country expanding their business and entering the cable broadband space, Hathway has been a step ahead in offering cutting-edge broadband services under Rajan’s leadership with continued investments in high-speed technology such as Docsis 3.0 and GPON FTTH, providing 50 MBPS speed plans, constant upgradations in customer service and increasing market share.

    Over 18 years of experience, he has handled various business leadership roles with Tata Teleservice, Hindustan Coca Cola and Asian Paints.

    In his new role Gupta would be to build on Hathway’s leadership in broadband and video business and take Hathway to the next phase of strategic transformation of creating a profitable consumer centric organization by maximizing innovation, execution and collaboration.

    In another major move, T.S. Panesar, current president of Hathways’ video business, has been elevated to the position of chief executive officer-video business.

    Having joined the company in December 2014, Panesar is an industry veteran with two decades of leadership experience in the consumer durables and TV broadcasting industry having worked with leading brands like ESPN Star Sports, Star TV. Having multi-functional experience, Panesar waspart of the core management team that was instrumental in setting up the ESPN Star Sports brand in India and building its DTH business.He has been credited with bringing a transformational shift in the cable TV operations of the company, making it more transparent, systematic & process driven. Under Panesar’s leadership, Hathway has aggressively grown in DAS 3 markets having crossed 11 million digital subscribers and launched many breakthrough initiatives such as “Hathway Connect”, the state-of-the-art, innovative portal for LCOs that has been widely appreciated by the industry& LCO fraternity for increasing their revenue and reducing operational costs. In addition, he has also led the launch of new in-house channels, rebranding & repositioning the current stable to create a robust portfolio as well as leading the companys’ foray into Value Added Services (VAS) offering a premium customer experience.

    Says Jagdish: I have been contemplating this for sometime. Finally, Viren (Raheja) agreed to my decision. I am taking time off just chilling with my family for the next few months before making my next move. I have enjoyed my stint at Hathway.

  • Sapientnitro India appoints Amod Dani as creative head for north

    Sapientnitro India appoints Amod Dani as creative head for north

    MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region.

    With over a decade of experience in advertising, Amod has worked with brands like Škoda, Citibank, McDonald’s, Cadbury, Asian Paints, Procter & Gamble, Vista Print (Global) and won awards at festivals like Cannes Lions, New York Festivals, The One show, The Clio awards, Spikes Asia, AdFest Asia, Goafest and The Award Australia. At AffinityX, Amod was responsible for spearheading and driving the creative vision for a staff of 1,900 highly skilled creatives to provide white-label creative and marketing services for companies that serve small and medium businesses (SMBs). Prior to AffinityX, Amod played a key creative leadership role at Publicis, Contract and Leo Burnett.

    Reporting into SapientNitro India’s Chief Creative Officer K.V. Sridhar (Pops), Amod will be responsible for driving creative excellence across all clients in the northern region of India, as well as lead and shape the team to deliver work that breaks boundaries at the intersection of technology and story.

    Sapient India CCO KV Sridhar said, “As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod’s caliber to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills. Together with the entire SapientNitro creative team, Amod will strongly contribute to help shape our creative excellence and deliver dynamic business results for our clients.”

    On his new appointment Dani commented, “I am absolutely thrilled to join SapientNitro and look forward to be a part of the legacy of creative excellence that is native to the organization. I believe that innovative use of technology and an integrated approach towards problem solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today’s hyper-connected world.”

  • Sapientnitro India appoints Amod Dani as creative head for north

    Sapientnitro India appoints Amod Dani as creative head for north

    MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region.

    With over a decade of experience in advertising, Amod has worked with brands like Škoda, Citibank, McDonald’s, Cadbury, Asian Paints, Procter & Gamble, Vista Print (Global) and won awards at festivals like Cannes Lions, New York Festivals, The One show, The Clio awards, Spikes Asia, AdFest Asia, Goafest and The Award Australia. At AffinityX, Amod was responsible for spearheading and driving the creative vision for a staff of 1,900 highly skilled creatives to provide white-label creative and marketing services for companies that serve small and medium businesses (SMBs). Prior to AffinityX, Amod played a key creative leadership role at Publicis, Contract and Leo Burnett.

    Reporting into SapientNitro India’s Chief Creative Officer K.V. Sridhar (Pops), Amod will be responsible for driving creative excellence across all clients in the northern region of India, as well as lead and shape the team to deliver work that breaks boundaries at the intersection of technology and story.

    Sapient India CCO KV Sridhar said, “As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod’s caliber to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills. Together with the entire SapientNitro creative team, Amod will strongly contribute to help shape our creative excellence and deliver dynamic business results for our clients.”

    On his new appointment Dani commented, “I am absolutely thrilled to join SapientNitro and look forward to be a part of the legacy of creative excellence that is native to the organization. I believe that innovative use of technology and an integrated approach towards problem solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today’s hyper-connected world.”

  • Ogilvy Mumbai’s Mahesh Gharat and Azazul Haque move to Ogilvy Bangalore as ECDs

    Ogilvy Mumbai’s Mahesh Gharat and Azazul Haque move to Ogilvy Bangalore as ECDs

    MUMBAI: Ogilvy Bangalore gets a creative shot in the arm with Mahesh Gharat and Azazul Haque, from the network’s Mumbai office. Gharat and Haque will head the Ogilvy Bangalore creative team in their new roles as Executive Creative Directors.

    With 38 years of work experience between them, the two bring to the table a legacy of experience across major brands, to an already thriving Bangalore team.

    Onthis shift, Ogilvy Sotuh president Poran Malani said, “Azaz and Mahesh, though highly experienced, are young at heart and their energy is highly infectious. It takes something special to excite an already charged up team, and Azaz and Mahesh have done exactly that.”

    Ogilvy India NCD Rajv Rao said, “Mahesh and Azaz are one of the rare breed of copy-art teams that’s hard to find today. They have lots of things in common including a crazy passion for clothes, shoes, and of course, advertising. They are fantastic team players and excellent captains. Ogilvy Bangalore, with some of the best brands in the country, is the perfect place for them to lead, inspire and make a huge impact”t.

    Mahesh has been with Ogilvy for 9 years and has worked on innumerable brands that include Rajasthan Tourism, Madhya Pradesh Tourism, Asian Paints, Bajaj, Star Plus (Satyamev Jayate), ICICI, Mattel, Spice Mobiles, WWF and Brooke Bond Red Label. For his work, he has been awarded more than 50 national and international awards that include Cannes Lions, Asia Pacific, New York Festival, AME and EFFIES. With creativity induced in every fibre of his body, he spends his free time pursuing his passion for painting and photography. Having worked on brands like Domino’s Pizza, Nestlé Maggi and Nescafe, Dabur, Maruti Suzuki, Havells and Nokia, Azaz comes with unbridled enthusiasm and a fresh perspective.

  • Ogilvy Mumbai’s Mahesh Gharat and Azazul Haque move to Ogilvy Bangalore as ECDs

    Ogilvy Mumbai’s Mahesh Gharat and Azazul Haque move to Ogilvy Bangalore as ECDs

    MUMBAI: Ogilvy Bangalore gets a creative shot in the arm with Mahesh Gharat and Azazul Haque, from the network’s Mumbai office. Gharat and Haque will head the Ogilvy Bangalore creative team in their new roles as Executive Creative Directors.

    With 38 years of work experience between them, the two bring to the table a legacy of experience across major brands, to an already thriving Bangalore team.

    Onthis shift, Ogilvy Sotuh president Poran Malani said, “Azaz and Mahesh, though highly experienced, are young at heart and their energy is highly infectious. It takes something special to excite an already charged up team, and Azaz and Mahesh have done exactly that.”

    Ogilvy India NCD Rajv Rao said, “Mahesh and Azaz are one of the rare breed of copy-art teams that’s hard to find today. They have lots of things in common including a crazy passion for clothes, shoes, and of course, advertising. They are fantastic team players and excellent captains. Ogilvy Bangalore, with some of the best brands in the country, is the perfect place for them to lead, inspire and make a huge impact”t.

    Mahesh has been with Ogilvy for 9 years and has worked on innumerable brands that include Rajasthan Tourism, Madhya Pradesh Tourism, Asian Paints, Bajaj, Star Plus (Satyamev Jayate), ICICI, Mattel, Spice Mobiles, WWF and Brooke Bond Red Label. For his work, he has been awarded more than 50 national and international awards that include Cannes Lions, Asia Pacific, New York Festival, AME and EFFIES. With creativity induced in every fibre of his body, he spends his free time pursuing his passion for painting and photography. Having worked on brands like Domino’s Pizza, Nestlé Maggi and Nescafe, Dabur, Maruti Suzuki, Havells and Nokia, Azaz comes with unbridled enthusiasm and a fresh perspective.