ITV

Tag: Asian Paints

  • Asian Paints brings back the classic ad ‘Har Ghar Kuch Kehta Hai,’

    Asian Paints brings back the classic ad ‘Har Ghar Kuch Kehta Hai,’

    Mumbai: Asian Paints, a paint and home décor brand, proves that some stories only get better with time by reintroducing the beloved ‘Har Ghar Kuch Kehta Hai’ campaign. The new news is that the old news still holds. What we say today reflects how we live now, but we remain true to the principles we’ve held for years. The ad, originally released in 2002, was written by Piyush Pandey. His impactful voiceover and lyrical contribution lent the ad film an unparalleled charm, making it an iconic piece of advertising history. Now making a nostalgic comeback, it reminds viewers that while trends change, the essence of a home remains timeless.

    This campaign encapsulates the idea that a home is more than just walls and a roof; it’s a reflection of the people within— their emotions, memories, aspirations, and personal journeys. The ad film beautifully conveys the deep bond between a home and its owner, showing how their personality is reflected in the design and atmosphere of the home.

    The ad opens with a couple playfully choosing colours for their walls, showing how design shapes their home. The empathetic lyrics along with a heartfelt voiceover enriches the storytelling, poetically illustrating how people turn houses into warm, loving homes. The ad flows with families rearranging furniture, adding their personal touch, while children’s laughter fills the space, portraying the home as a place of happiness. Each scene reflects how every home tells the unique story of its residents, shaped by their choices and care.

    Speaking on the revival of the iconic ad film, Asian Paints MD & CEO Amit Syngle expressed, “Asian Paints pioneered the approach of capturing the emotional essence of homes decades ago with the ‘Har Ghar Kuch Kehta Hai’ campaign that became a defining moment in our journey. The tagline “Har ghar kuch kehta hai” is not just a line—it’s a feeling. Piyush’s creative brilliance and soulful voice made the ad film pivotal in setting new benchmarks in the category while also redefining the advertising landscape. We have always championed the profound, personal bond consumers share with their homes. As Asian Paints continues to grow as an integrated home décor provider, our core mission is to be part of high voltage emotion of homemaking and bringing joy and happiness to people’s lives.”

    Ogilvy India chief advisor Piyush Pandey said, “Some things are timeless, ageless and beyond the difference of generations. That is what this piece of communication is. It is the bravery of the client and the magic of the pen that God gifted me that day. Today if it’s going to run after 22 years, it just tells Asian Paints & Ogilvy – believe in yourself and back your winners.”

    The revival of the classic ad is a nod to Asian Paints’ journey and a promise of more innovations to come. Now, homes have changed. Family structures have changed. Homes are smarter and newer, and the products and designs are different, but the feeling remains the same. By blending nostalgia with the brand’s cutting-edge solutions, the campaign invites both long-time loyalists and new generations to celebrate the joy of crafting homes that truly speak. 

  • Asian Paints NeoBharat partners with YouTube creators

    Asian Paints NeoBharat partners with YouTube creators

     Mumbai: Asian Paints, a paint and décor brand dedicated to enriching homes and lives across India,  presents ‘Pragati Ke Rang’, a content series that captures the spirit of progress embodied by Asian Paints’ NeoBharat Latex Paint. The series celebrates inspiring stories of YouTube Creators and individuals from small towns, showcasing their transformative journeys towards a brighter future. ‘Pragati Ke Rang’ not only highlights personal growth but also demonstrates the impact of NeoBharat Latex Paint in rural India. Through these visionary stories, Asian Paints aims to connect with rural audiences, by showcasing stories of communities from rural India and highlighting how these communities contribute to the country’s progress.

    Asian Paints Pragati Ke Rang features inspiring stories of four YouTube Creators, who hail from small towns yet have massive social media following through their inspirational stories and content. The series features, Ankit Baiyanpuria, a fitness creator from Sonipat and National Creators Award recipient, revitalizing a local Akhada with NeoBharat Latex Paints, infusing it with vibrant murals that capture the dreams of young wrestlers. The second episode features Rajesh Rawani, a truck driver from Jamtara and a YouTube star, who transforms a well-loved dhaba on NH-33. The dhaba, a symbol of comfort, now proudly displays murals honouring the vital role of truck drivers in India’s progress.

    The third episode highlights Santosh Jadhav, better known as Indian Farmer, a YouTuber from Sangli who is revolutionizing agriculture by introducing modern practices to Indian farmers. This episode captures the vibrancy of the Agricultural Produce Market Committee in Vita, Sangli, where murals celebrate tech-savvy farmers and their growing partnerships with traders. 

    Asian Paints MD and CEO Amit Syngle expressed, “At Asian Paints, we are dedicated to fostering growth and progress across India. Our value-offering, Asian Paints NeoBharat has been an ode to the millions of Indians who are in pursuit of a better life. With NeoBharat we expanded our footprint wider & democratized the category further. Our new content series, ‘Asian Paints Pragati Ke Rang,’ highlights the inspiring journeys of individuals from small towns who are shaping their futures & adding to the progress of India. This vision closely aligns with NeoBharat, our Latex Paint designed to offer an affordable solution for creating beautiful homes & spaces. Through these compelling stories, we hope to spark aspirations by bringing alive these inspiring stories of India. Our goal is to turn every space into a symbol of progress, empowering people and communities throughout the country.”

    Pragati Ke Rang is created in collaboration with Monk Entertainment and Next Narrative. Monk Entertainment CEO and co-founder Viraj Sheth expressed his enthusiasm for the project, stating, “We are thrilled to partner with Asian Paints on such a meaningful project. ‘Pragati Ke Rang’ is not just a show but a movement that reflects our shared commitment to creating content that drives real change. By collaborating with creators like Ankit Baiyanpuria and R Rajesh who resonate deeply with rural audiences, we’re able to bring forward stories that inspire and uplift while also showcasing the superior quality of Asian Paints NeoBharat.”

    Adding to this, Next Narrative founder Mohit Jagtiani said, “YouTube serves as a vast and inclusive platform where creators can connect with their audiences in a genuine and impactful way. This rural content IP transcends traditional advertising; it’s about creating a show for Asian Paints from the ground up while simultaneously transforming community spaces in rural India. We are honoured to be part of this journey, contributing to meaningful progress, and fostering authentic connections.”

    This show represents a step forward in Asian Paints’ mission to bring lasting change to rural India. The initiative not only highlights the superior quality of NeoBharat paint but also reinforces the power of colour to transform & uplift spaces, lives, and communities. As the show progresses, it is set to inspire and uplift rural audiences across the country, painting a brighter and more prosperous future for all.

    This 4-part series has been conceptualized by Monk Entertainment and produced by SOL Entertainment. Please find below links to the promo and the first episode:

    https://www.youtube.com/playlist?list=PL2BHpqroisHZEFM1-PDIa8oe3HPB0t8eG

  • Asian Paints Ultima Protek celebrates Kerala’s cultural heritage with ‘Reflections of Kerala’ light installation

    Asian Paints Ultima Protek celebrates Kerala’s cultural heritage with ‘Reflections of Kerala’ light installation

    Mumbai: Asian Paints, India’s leading paint and décor company known for its immersive celebrations of India’s cultural diversity, presents ‘Reflections of Kerala’—a beautiful light installation. Created in collaboration with XXL Collective from the St+art India family, this artistic piece honours Kerala’s vibrant culture. The installation is inspired by the special-edition ‘Inspired By Kerala’ packaging of Apex Ultima Protek, Asian Paints’ ultra-durable luxury exterior paint.  Standing tall at 12 feet, the magnificent installation has been set up at Lulu Mall, Kochi.

    Kerala holds a special place in the heart of Asian Paints. As a warm gesture to the people of the state, the brand launched a limited-edition packaging of Apex Ultima Protek in March. This luxury exterior paint has been widely accepted in Kerala homes because of its protective qualities and durability, especially in extreme weather conditions. Its special packaging beautifully pays tribute to Kerala, capturing its rich culture, traditions and art forms. ‘Reflections of Kerala’ installation continues this tribute. It reflects Asian Paints’ commitment to preserving the cultural and architectural beauty of Kerala homes against environmental challenges.

    The larger-than-life installation combines intricate cutout panels with spectacular lighting. Each cutout represents different cultural elements of Kerala’s heritage. Strategically placed lighting behind the cutout project its designs onto surrounding surfaces, casting captivating shadows, narrating the story and spirt of Kerala through the installation.

    The installation showcases classical art forms such as Kathakali, Mohiniyattam, Theyyam, and Kalaripayattu to iconic symbols such as Kerala’s serene backwaters and vibrant wildlife. It showcases intricate woodwork and gabled roofs seen in temples, mosques, and native homes of Kerala. The play of light and shadow highlight themes of protection and cultural richness, echoing the purpose of Ultima Protek’s special edition pack.

    The ‘Reflections of Kerala’ installation will be on display at Lulu Mall from 14 May to 28 May. People of Kochi are invited to visit and experience this stunning tribute to Kerala’s rich cultural heritage; immerse themselves in its beauty and engage with its intricate design and the play of light and shadow.

  • Asian Paints celebrates Mother’s Day

    Asian Paints celebrates Mother’s Day

    Mumbai: In a day flooded with emotional tributes, Asian Paints’ campaign stands out by infusing fun and quirkiness into celebrating motherhood. The brand has launched a series of three digital films for Mother’s Day, aimed at taking millennials and younger millennials on a nostalgic trip. The films highlight the sweet realisation of how we are slowly but surely turning into our mothers with a playful campaign, #JustLikeMoms.

    Just like every mother has the innate ability to transform homes into a sanctuary with her love, laughter and warmth, Asian Paints vibrantly transforms homes with their diverse offerings.

    Conceptualised by FCB Kinnect, each digital film captures mothers’ value through playful narratives, focusing on familiar dialogues and gestures that resonate across generations. From the infamous “Yeh toh ghar pe bhi banjayega” (We can easily make this at home) to the classic eye rolls accompanied by “Kids these days,” these films explore how we are gradually adopting our mothers’ mannerisms.

    The films seamlessly incorporate Asian Paints’ key brands including Royale Play textures, Sabyasachi for Nilaya furnishings, and ezyCR8 DIY range. While these flagship products play a significant role in the narrative, they are tastefully integrated without overshadowing the emotional core of the stories.

    Speaking on the campaign, FCB Kinnect senior creative director Madhura Haldipur said, “The #JustLikeMoms campaign for Mother’s Day by Asian Paints is all about celebrating the timeless bond between mothers and children in a lighthearted and relatable manner. We wanted to evoke a sense of nostalgia and warmth while showcasing Asian Paints’ products seamlessly integrated into everyday life.” She added, “While digital-first campaigns are still relatively new territory for many brands and agencies, Asian Paints and FCB Kinnect have successfully cracked the code with these modern-day Mother’s Day films.”

    Watch Asian Paints digital films for Mother’s Day, #JustLikeMoms below:

    Link 1 – Nilaya By Asian Paints | Impeccable taste in home decor #JustLikeMoms:

    Link 2 – Asian Paints ezyCR8 | Make transformation easy, #JustLikeMoms:

    Link 3 – Asian Paints Royale Play | #JustLikeMoms who create magic at home:

  • Asian Paints introduces NeoBharat Latex Paint ad film

    Asian Paints introduces NeoBharat Latex Paint ad film

    Mumbai: Asian Paints, a paint and décor company, continues its commitment to innovation, driven by a deep desire to enhance and enrich the lives of consumers across the country. Aspiring to continuously better itself and provide solutions for every Indian to fulfil their dreams within their desired budget, Asian Paints proudly introduces its latest innovation, NeoBharat Latex Paint. This revolutionary offering marks a significant milestone for the brand, pioneering a new category in the paint industry, aiming to democratize it.

    At the heart of Asian Paints’ philosophy lies the belief that everyone deserves to build the life they envision. By prioritizing smart, value-driven solutions, the brand helps consumers to transform their homes into dream spaces. NeoBharat Latex Paint represents a step in this direction. It is revolutionary in every way, equipped with special polymer technology that provides a superior finish, higher coverage and better washability. In addition to being affordable, NeoBharat Latex Paint offers over 1000 shades for consumers. These colours of progress, as referred to by Asian Paints, are an ode to the aspirations of millions of Indians striving for a better life. The brand is dedicated to partner with them on their journey towards realizing their dreams.

    This ethos forms the heart of their campaign for NeoBharat Latex Paint – ‘Har Ghar Khelega, Har Ghar Khilega’, embodying Asian Paints’ promise to their consumers. It signifies not just a promise of quality, but a transformative journey towards a better, brighter future. As India embraces a new era of growth and development, NeoBharat Latex Paint emerges as the paint of choice for a new India that is bold, aspirational, and constantly evolving. In this journey of transformation, Asian Paints has partnered with cricket icon, Virat Kohli as their brand ambassador. His constant endeavour to better himself and his game resonates with Asian Paints’ endeavour to create better homes for their consumers.  

    The ad film for NeoBharat Latex Paint opens with Virat Kohli participating in a local gully cricket tournament as the guest of honour, joyfully engaging with the young players. After witnessing the winning shot, Virat presents the trophy to the victorious player, who rushes home to share his win to his family. Virat also reaches the home of this young player where local paparazzi and reporters have gathered for a picture of the player and Virat Kohli. Someone notices the faded walls and chipped paint in the home, prompting the decision to take the picture outside. This is the moment where the film captures the heart of Asian Paints’ campaign for NeoBharat Latex Paint. It goes on to show the transformation as the home is renovated, bringing immense joy and pride to the family with not only having Virat Kohli in their home but also playing a heartwarming role in the process.

    Speaking on the new launch, Asian Paints Ltd. MD & CEO Amit Syngle said, “NeoBharat Latex Paint marks one of Asian Paints’ most significant launches to date. With this product, we are revolutionizing the industry by introducing a completely new category, making it more accessible to consumers across India. Packed with a variety of features and a diverse colour palette to cater to every preference, our new offering is designed to meet the specific needs of our customers. By penetrating the unorganized segment with a branded solution, we aim to expand the market and drive category growth as a market leader.”

    Sharing more insights on the TVC, Syngle added, “Offering both quality and great value for money, NeoBharat Latex Paint aims to uplift and inspire millions of Indians who aspire to improve their and their family’s lives. This ethos is reflected in our campaign, ‘Har Ghar Khelega, Har Ghar Khileha’, which shares the story of every Indian seeking to transform their lives. If we can contribute to the progress of the people of India even in a small way, we will be humbled. We’ll be taking our campaign message deeper as well. We are launching an initiative where we’ll be offering sponsorships to budding cricketers and help them achieve their dreams. This initiative will go live soon. We are excited to onboard cricket icon – Virat Kohli for this mega launch.”

    Commenting on his association with Asian Paints, Virat Kohli stated, “I am truly excited and ecstatic to be associated with a brand known for its leadership, innovation and strong values. Asian Paints for me represents more than a brand and is like cricket; being a part of almost every Indian Home bringing joy and exhilaration to our lives. Aligning with this transformational journey, I am truly honoured to be partnering with the launch of Asian Paints NeoBharat Latex Paint, propelling Asian Paints to being a strong part of a new and progressive India”.

    NeoBharat is not just a painting; it signifies Asian Paints’ commitment to pushing the boundaries of creativity and technology. It’s ushering in a new era in the paint industry, in the lives of every Indian, poised to bring its magic and joy to homes across the country.

  • Asian Paints on-boards Virat Kohli as the brand ambassador for – ‘Neo Bharat Latex Paint’

    Asian Paints on-boards Virat Kohli as the brand ambassador for – ‘Neo Bharat Latex Paint’

    Mumbai – Asian Paints, India’s foremost paint and décor company, proudly announces the onboarding of cricketing icon, Virat Kohli as the brand ambassador for their upcoming new launch – Neo Bharat Latex Paint.

    With Neo Bharat Latex Paint, Asian Paints will revolutionize the paint category by expanding its footprint in this dynamic industry & democratize it further. Neo Bharat Latex Paint is revolutionary in every way as it comes equipped with special polymer technology that provides superior finish, higher coverage, and better washability. These “colours of progress”, as is the tag line for Neo Bharat, are an ode to the millions of Indians who are in pursuit of a better life, and Asian Paints aims to partner with them in their journey.

    As a pioneer in the market, Asian Paints has consistently introduced innovative products that redefine standards, and Neo Bharat Latex Paint is set to galvanize the category yet again.

    Who better than Virat Kohli would do justice to a launch of this magnitude. Virat embodies the values and spirit of the brand reflecting Asian Paints’ leadership and commitment to excellence and performance, making him the perfect face for both Asian Paints and the innovative Neo Bharat Latex Paint.

    Expressing his enthusiasm for the forthcoming launch and its brand ambassador, Asian Paints Ltd. MD & CEO Amit Syngle said, “Our upcoming launch, Neo Bharat Latex Paint, marks one of Asian Paints’ biggest moments in history, and having Virat Kohli as the face of this disruptive brand adds to our excitement. Kohli is credited today to transform the game and the Indian team in a way that many have not. His popularity cuts across regions, his persona exudes the confidence of the new India. Kohli’s influence and resonance with the masses perfectly align with this revolutionary product. Neo Bharat is set to not only redefine the paint category but also fuel the industry’s growth in India. We welcome Virat Kohli to the Asian Paints family and look forward to this journey together.”

    Commenting on his association with Asian Paints, Kohli stated, “I am truly excited and ecstatic to be associated with a brand known for its leadership, innovation and strong values. Asian Paints for me represents more than a brand and is like cricket; being a part of almost every Indian Home bringing joy and exhilaration to our lives. Aligning with this transformational journey, I am truly honoured to be partnering the launch of Asian Paints Neo Bharat Latex Paint, propelling Asian Paints to being a strong part of a new and progressive India”.

    Asian Paints will soon unveil further details about Neo Bharat Latex Paint and launch a massive campaign for the brand with its dynamic brand ambassador. The campaign is set to go live across all mediums in the next few weeks, promising to be the biggest yet.

  • Falguni & Shane Peacock unveil artistic home Décor on Asian Paints

    Falguni & Shane Peacock unveil artistic home Décor on Asian Paints

    Mumbai: Having left an indelible mark on the fashion industry with their creative prowess, Falguni and Shane Peacock, the celebrated fashion designers, now reveal their home, showcasing their artistic brilliance in Season 7 of Asian Paints Where The Heart Is.

    “This is the first time we are opening up our house to anyone” Falguni expresses as she begins unfolding the designer story nested in every corner of her home.

    Embellished with antique pieces sourced from their global travels, their home tells a compelling narrative of the Western inspiration crafted in with an Indian touch. The walls, adorned with Shane’s paintings, transform the space into a vibrant living art gallery. Adding a golden touch, the duo’s signature round peacock motif graces the vintage entrance doors.

    Metallic accents punctuate the decor, adding a touch of glamour to the neutral tones that dominate the palette. Every element, from furniture to lighting fixtures, carries the stamp of their design sensibility reaffirming their status as artistic maestros.

    Sharing about how the house is reflective of his and Falguni’s personality Shane said “A home speaks about a bond of love in every element of every passage, every wall, and every shelf. It talks about being connected in some form. Because either I’ve done it with Falguni, that’s why it’s there, either it’s with Nian. So it’s always about a bond and shows that how thick family is.”

    The ‘collectibles’ across the house serve as a tangible memory, recounting the family’s adventures. In the episode, Shane Peacock also reveals his artistic side and shares his first abstract painting —a treasured artwork capturing the essence of the Peacock family.

    “More or less, everything you see has something about us in it. And I think that’s what makes it special because when I look at the elephant, I know where we bought this from. And that tells a story to us” said Shane about the thought that went behind every décor that makes up their space.

    Decoding the route behind designing this house, Shane shared, “As designers, we are always around so much colour. At home, we wanted to completely take a different route.”

    The episode captures the essence of the Peacock residence, portraying it as a space that emanates warmth and creativity. From the cosy living space to the family area, every corner showcases the designers’ commitment to their craft, with monograms, photos, and even a small bar adding a regal touch.

    Season 7 of Asian Paints Where The Heart Is offers fans an exclusive look into the design philosophy and personal anecdotes that shape Falguni and Shane Peacock’s residence into a unique home.

  • Asian Paints rolls out “Kaam Hamara. Credit Aapka.” campaign

    Asian Paints rolls out “Kaam Hamara. Credit Aapka.” campaign

    Mumbai: The journey of Asian Paints in the domain of facilitating professional painting services has been one of remarkable growth, adaptability and innovation. The brand not only pioneered painting services in India but continues to be the indisputable leader with a service partner footprint extending across 600 plus towns, delighting over 2.5 lakh consumers. This makes the painting service brand from the house of Asian Paints, the largest of its kind in India.

    The brand has continuously evolved to meet the dynamic demands of its customers. This evolution has given rise to Beautiful Homes Painting Service, a holistic experience that delivers beautiful homes, not only through its superior products but also credible dealer-led painting service.

    Beautiful Homes Painting Service offers best-in-class expert professional service, ensuring homes remain beautiful, always. The commitment to hassle-free, on-time completion is a market differentiator, offering customers a guaranteed timeline with a unique 20 per cent moneyback assurance* if unmet. With the new Beautiful Homes Painting Service identity, Asian Paints is proud to unveil its new campaign, “Kaam Hamara. Credit Aapka.”.

    Conceptualized by Ogilvy India, the new campaign encapsulates the essence of Beautiful Homes Painting Service. It cleverly taps into the consumer sentiment around hassles related to painting. Beautiful Homes Painting Service emerges as the preferred partner in the homeowner’s journey ensuring a seamless and on time painting experience that transforms houses into beautiful homes. Directed by Hemant Bhandari, the campaign’s video features a playful interaction between a satisfied customer and a skilled supervisor. In this playful interaction, the customer humorously claims credit for the exceptional and on-time work done by Beautiful Homes Painting Service, thus reinforcing the outstanding job done by the brand.

    Speaking on the occasion, Asian Paints Ltd MD & CEO Amit Syngle said,” Asian Paints is committed to provide the best and cutting-edge technological services so as to take the customer experience to next level. We embarked on this journey partnering our network so that they could provide the painting service across the length and breadth of our country. With the dealer as the service provider the services have now become globally the largest painting service empowering lacs of homeowners to enjoy a professional, hassle-free experience. Our legacy, experience and leadership spanning decades has translated into credibility and trust among consumers in the brand. Now, we move forward to our next phase of disruptive growth with an all-new identity – Beautiful Homes Painting Service. With the innovative painting solutions and on-time, problem free painting commitment, the brand stands strong as an enabler and a reliable partner in helping customers create beautiful homes seamlessly. The new “Kaam Hamara. Credit Aapka.” campaign carries forward this brand philosophy. The campaign is a testament to the brand’s dedication to excellence, innovation, and customer satisfaction.”

    Ogilvy India chief strategy officer Prem Narayan commented “Asian Paints deeply understands and acknowledges the common challenges faced by homeowners during painting. While everyone loves beautifully painted homes and getting compliments thereafter, the journey to reach there is always full of hard work. Beautiful Homes Painting Service plays the role of a silent trustworthy partner, ensuring desired results without any hassles. Our new campaign humorously showcases how homeowners can effortlessly continue enjoying their lives while the adept Beautiful Homes Painting Service supervisors expertly facilitate their home painting requirements.”

    *T&C apply

     

  • Harbhajan Singh showcases his home in Asian Paints’ Where The Heart Is Season 7

    Harbhajan Singh showcases his home in Asian Paints’ Where The Heart Is Season 7

    Mumbai: Set against the vibrant landscape of Jalandhar, lies the home of legendary cricketer Harbhajan Singh. In the fifth episode of Asian Paints’ Where The Heart Is Season 7, the cricket icon takes audiences on a journey through his charming bungalow, a quintessential Punjabi retreat that authentically exemplifies the saying, ‘home is where the heart is.’

    “Homes are made of people with those vibes, with those feels, with that love, that affection, with the families. We love it, and it’s peaceful when we come home. It feels like yes, this is our place’, said Harbhajan warmly.

    Crafted collaboratively by Harbhajan Singh and his wife Geeta Basra, their home stands as an architectural marvel. The opulent dining area features an extended marble table set against textured beige walls. A majestic floor-to-ceiling window opens to a scenic outdoor garden, providing a verdant view of nature.

    Geeta Basra talks about designing this exquisite home with Harbhajan, “It’s a collaborative effort. A lot of things are him; a lot of things are me, and a lot of things are both of us.”

    Elaborating on the design of the home Geeta said, “The more neutral, the better, the more elegant it looks. We are the architects; we are the interior designers. We’ve done everything.”

    As the duo narrate their favourite aspect of each corner of their home, Harbhajan can’t help but get excited. His eyes light up as he talks about his bedroom, expressing his love for the ample natural light that fills the room and its inviting ambiance. The entire room, painted in white, enhances the overall sense of tranquillity and serves as a canvas for some cherished childhood memories, captured in the displayed pictures.

    One of his much-loved spaces in his home that he affectionately calls his ‘den’, is the sports bar. The bar is cleverly fashioned from Harbhajan’s cricket stumps, adorned with signatures from fellow cricketers, turning them into cherished memorabilia. The sports bar features a captivating display of Harbhajan’s hat-trick, intricately crafted using ball pins by a talented artist friend.

    Spanning across three floors, the bungalow flaunts a pleasant private theatre, offering an unparalleled entertainment experience. Speaking about the home theatre with its accented wood and leather-insulated walls, Harbhajan said, “Comfort is very necessary for me. If we’re watching a movie, then I want to sit, relax or even lay down.”

    Stepping outside, the green terrace boasts a vertical garden, offering a serene escape for the family. The expansive lawn, besides being a playground for their children, serves as a picturesque setting for growing fruits and vegetables, nurturing the family’s connection to nature.

    Harbhajan shared, “We’re blessed to have a place like this where our kids can run around and play. We grow vegetables as well here. There are a lot of seasonal vegetables. It’s good to have your own space where you can grow your food as well.”

    Step into the world of Harbhajan Singh and Geeta Basra’s home in Season 7 of Asian Paints Where The Heart Is. Their home with its simplicity reigning supreme, embodies the idea that, no matter where life takes you, there’s always a place where you can truly unwind and be yourself. Watch the episode and explore the beauty within.

  • Asian Paints along with St+art India Foundation initiative aims “Art for All”

    Asian Paints along with St+art India Foundation initiative aims “Art for All”

    Mumbai– Art connects people through thoughts & feelings you cannot express. While a majority of art is visually captivating, pieces that bring the beauty and joy of art to people who are not able to experience it visually, are rare. This very concept of tangible art gave rise to Project Sparsh, an initiative launched by Asian Paints and St+art. Sparsh aims to bring the magic of art to visually impaired children, letting them experience it from an entirely new perspective.

    Rajasthan Netraheen Kalyan Sangh is a school in Jaipur that has been transforming the lives of visually impaired students for more than five decades. Asian Paints along with the St+art India Foundation added an artistic touch to the school by creating “tactile murals”. This sensation of tactility is achieved through the Royale Play range of textured paints from Asian Paints, which turns simple surfaces into tactile language that the students can touch and feel.

    The initiative focuses on touching these children’s lives in a meaningful way at their school, which is like a second home to many of them. Through Sparsh, the goal is to broaden their young minds to new ways of experiencing art while sharing their pride in the vibrant and cultural heritage of Rajasthan on which the designs of the murals are based.

    Outdoor Art

    To make the outdoor mural a truly unique experience, they have combined a textile working technique exclusive to Rajasthan, Bandhej, together with Braille to reinforce their mission of “Art for All”. The goal of this mural is to bring together seemingly contrasting elements – Bandhej and Braille, and vision and touch, all of which make this a tangible and powerful statement of ‘inclusivity’. These murals, crafted in the style of Rajasthani artisans, allows the students to experience a sense of joy and belonging.

    Indoor Art

    While art cannot be seen by all, it certainly can be felt by all. Hence, Asian Paints along with St+art India made a first of its kind “Art Museum” for these kids with varied degrees of visual impairment. The interior mural serves as an inspiration for these students whereby they are able to experience the ‘Art & Culture’ of Rajasthan via this tactile mural integrated with braille for their understanding. Watch stories come alive through Kathputli, experience the vibrant hues of classic Blue Pottery and Phad Paintings, and marvel at the detail of textiles featuring Bandhej and Bagru Block Prints. The indoor exhibition is a true feast for all your senses.

    Art Workshop

    The workshop displays artworks created by the students during the Sparsh initiative through the Access for All program. It showcases the innate ability of every child to find happiness by providing them the tools and opportunities to express themselves. A whirlwind of textured paints, creativity and inspiration come together to create truly unique and memorable experiences that people should partake in.

    Speaking about Sparsh, Asian Paints Ltd MD & CEO Amit Syngle said, “As we continue our long-standing partnership with St+art India Foundation, we are delighted to be a part of the Sparsh initiative at the Rajasthan Netraheen Kalyan Sangh in Jaipur. At Asian Paints, we leverage art and creativity to foster inclusivity among people. Sparsh is a representation of our values of empathy and the spirit of creativity. This initiative aims to bring joy and inspiration to visually impaired students through touch and feel. We redefined art and added another dimension to it with textured paints to create murals through tactile art. These murals narrate captivating stories, from the rich heritage of Rajasthan to the indomitable spirit of Helen Keller and are accessible to all, especially people who perceive the world differently from us. Together with St+art India Foundation, the Sparsh initiative stands as a testament to our commitment to #ArtForAll.”

    St+art India Foundation curator & co-founder Giulia Ambrogi expressed, “Sparsh, in collaboration with Asian Paints, embodies our commitment to ‘Art for All.’ Defying traditional artwork with ‘Do Not Touch’ restrictions, Sparsh introduces tactile dimensions, encouraging audiences to engage directly with the artworks. Through carefully curated workshops, tactile murals, and a unique indoor tactile museum, Sparsh actively breaks down barriers, making art accessible and enjoyable for the visually impaired. It reaffirms our belief that art should be a universal language, speaking to each individual’s senses and experiences. Sparsh truly creates an inclusive and shared human experience.”

    Explore the impactful Project Sparsh by tuning in to this video: