Tag: Asian Paints

  • Asian Paints unveils new film showcasing 80 years of trust and innovation

    Asian Paints unveils new film showcasing 80 years of trust and innovation

    MUMBAI: Asian Paints has unveiled its latest corporate film, Asian Paints Ki Warranty, India Ka Har Doosra Ghar Kehta Hai, celebrating 80 years of quality, trust, and innovation. The film beautifully encapsulates the brand’s deep-rooted presence in Indian homes, spanning generations and geographies.

    For decades, Asian Paints has been a constant in households across the country, from first homes to family legacies. Through repeated warranty cycles and a commitment to protection and beauty, the brand has established an enduring relationship with homeowners.  

    Conceptualised by Ogilvy, the film takes viewers on a journey through India’s diverse homes, showcasing the emotional bond between families and their trusted paint brand. Through heartfelt storytelling, warm visuals, and soulful music, it highlights how Asian Paints is more than just a name—it’s a symbol of lasting care.

    Asian Paints CEO & MD Amit Syngle shared, “For over 80 years, we have been a part of millions of Indian homes, evolving with generations. This film is a tribute to the trust and connection we share with families, celebrating the role we play in making every home special.”

    Ogilvy CCO Sukesh Nayak added, “This campaign brings to life the unshakable bond between Indian homes and Asian Paints. Every second home in India reflects the brand’s promise of protection, beauty, and reliability.”

    Launched during the peak of the cricket season, the campaign resonates with the shared spirit of home and tradition, much like the sport that unites the nation.

  • Asian Paints brushes off worries with a campaign that’s a stroke of genius

    Asian Paints brushes off worries with a campaign that’s a stroke of genius

    MUMBAI: When it comes to painting their dream homes, Indian homeowners often find themselves in a tight spot juggling budgets while hoping for quality that lasts. Asian Paints is stepping in with a game-changing proposition through its latest campaign, Budget Kam, Warranty Mein Dum, spotlighting its ace exterior emulsion and tractor emulsion. These paints don’t just coat walls, they promise long-lasting beauty and durability, backed by a four-year warranty.

    Conceptualised by Ogilvy Mumbai and directed by Shayak Roy, the campaign brings a light-hearted, humorous take on consumer confidence. The TVC follows homeowners who repeatedly bet on their walls’ resilience and win every time, proving that with Asian Paints, there’s no need for compromise. The film cleverly underlines the brand’s core promise high-quality, long-lasting finishes at a pocket-friendly price.

    Commenting on the launch, Asian Paints MD and CEO Amit Syngle said, “At Asian Paints, we are committed to making quality offerings and innovation accessible to every homeowner. With Ace Exterior Emulsion and Tractor Emulsion, we have been delivering best in class performance, durability, and aesthetics all at a price that fits the consumer’s budget. This campaign reinforces our belief that homeowners should never have to compromise between affordability and excellence and reflects our ongoing effort to lead the market by anticipating and addressing evolving consumer needs. This value-offering has an unbeatable four-year warranty that fortifies our promise of unmatched quality to the end consumers”

    Ogilvy India chief creative officer Sukesh Nayak added, “Consumers often assume that budget-friendly paints may not offer long-term durability. However, Asian Paints Ace and Tractor Emulsions break this misconception by delivering a cost-effective yet superior finish with a warranty that assures reliability. Our campaign creatively highlights this proposition in an engaging and relatable way.”

    With these propositions, Asian Paints further strengthens its leadership position in the category. Ace and Tractor Emulsions are trusted by homeowners for consistently delivering beautiful, durable finishes for both interior and exterior walls, setting highest standards for value and reliability. Designed to protect and enhance every home, they offer the perfect blend of affordability, performance, and aesthetic appeal, making them a preferred choice for value-conscious consumers.

    With ace and tractor emulsions, Asian Paints continues to lead the market with its unbeatable blend of affordability and quality. Designed for both interiors and exteriors, these emulsions offer a superior finish, weather resistance, and long-term reliability.

    As homeowners look for cost-effective yet high-quality solutions, Asian Paints ensures they no longer have to choose between budget and brilliance because with this campaign, it’s clear that every home deserves the best, without breaking the bank.
     

  • JioStar lines up impressive 20-brand sponsor squad for Tata IPL 2025

    JioStar lines up impressive 20-brand sponsor squad for Tata IPL 2025

    MUMBAI: JioStar has bowled over advertisers ahead of this year’s Tata IPL, announcing a robust sponsorship lineup of 20 brands ready to bat for consumer attention during cricket’s most-watched tournament.

    The impressive roster includes heavyweight brands spanning diverse categories—from food and beverages (Campa Energy, Campa, Thums Up, Amul) and fantasy sports platforms (Dream11, My11Circle, PokerBaazi, ) to financial services (SBI, PhonePe, Mutual Funds Sahi Hai, Zupee, Gpay,) and consumer goods (Joy Cosmetics, Asian Paints, Birla Opus, Jaquar Bath + Light, Allen Solly) to  digital  (Google search)  and bikes (TVS), 

    “IPL is more than just a sporting event—it’s a cultural juggernaut,” said at JioStar chief business officer for sports revenue Ishan Chatterjee. “We’re delivering scale, impact, and deep consumer engagement through cutting-edge ad innovations and seamless synergy between TV and digital platforms.”

    The broadcasting giant is pulling out all technological stops to help sponsors hit advertising sixes, offering AI-powered audience segmentation, interactive ad formats, and multilingual broadcasts. Television advertisers can capitalise on unique solutions including ‘Brand Spotlight’ exclusive placements during the crucial first five overs and CGI-led live interventions that promise to catch viewers’ eyes between boundaries.

    Running from 22 March to 25 May, the tournament will be broadcast exclusively across JioStar’s sports network and streamed on JioHotstar, giving brands unprecedented access to cricket-mad audiences across both traditional and digital viewing platforms.

    Industry analysts note this year’s sponsorship line-up reflects advertiser confidence in cricket’s premier tournament, with one marketing expert remarking: “Despite economic headwinds, brands know IPL delivers an unbeatable googly of engagement that sends ROI metrics cartwheeling.”

    As the cricketing extravaganza approaches, both fans and advertisers are padding up for what promises to be another season of spectacular sporting drama and equally impressive brand visibility plays on the commercial front.

  • GroupM India appoints Vipasha Bhuptani as national head of communications planning

    GroupM India appoints Vipasha Bhuptani as national head of communications planning

    MUMBAI: GroupM India has appointed Vipasha Bhuptani as national head of communications planning. She joins from Mindshare, where she held a similar role for over three years.

    Bhuptani brings 17 years of experience across advertising, marketing and communications to her new position. Her career includes significant stints at leading agencies including Leo Burnett Orchard, Ogilvy & Mather and Saatchi & Saatchi UK, where she worked with major brands across India, Southeast Asia, and Central and  Eastern Europe.

    At Ogilvy, she notably led the strategic repositioning of Asian Paints and helped drive growth for Unilever’s Red Label tea brand. Her work has earned recognition through various awards including Effie India, Effie Asia Pacific and WARC.

    Prior to her time at Mindshare, Bhuptani served as head of strategic planning at Leo Burnett Orchard, where she worked with clients including Ensure, Ola, DBS Bank and Bajaj Allianz.

  • Hindware ropes in  Nirupam Sahay as new CEO for bath and tiles business

    Hindware ropes in Nirupam Sahay as new CEO for bath and tiles business

    MUMBAI: It’s got  a new senior executive in the corner office.  Bathware brand Hindware Limited has appointed Nirupam Sahay as CEO of its bath and tiles business. Sahay’s extensive leadership experience and strong track record in driving growth will support Hindware’s expansion in sanitaryware, faucets, and tiles.

    Nirupam joins Hindware from Dixon Technologies, where he served as president of the lighting solutions business. He has held senior roles at prominent companies such as Philips Lighting, GE Capital, Whirlpool, and Asian Paints. Additionally, he has served on the boards of Rexxam Dixon Electronics and GE Money Financial Services, and is an advisor at the Institute for Advanced Studies in Complex Choices.

    Hindware chaIrman & managing director Sandip Somany expressed confidence in Nirupam’s leadership skills, stating, “His deep understanding of the Indian market and focus on innovation will drive our bathware business’s growth.”

    Nirupam Sahay shared his enthusiasm, saying, “I am honored to join Hindware, an iconic brand in Indian households. My focus will be on fostering innovation and creating value for all stakeholders.”

    Nirupam holds an honors BA in economics from St. Stephen’s College, a master’s in management from NMIMS, and completed the advanced management program at Wharton.

  • Brands spark new year fun with witty billboard banter across India

    Brands spark new year fun with witty billboard banter across India

    MUMBAI: Traffic jams just got entertaining: brands are waging wars – not with WhatsApp texts or witty tweets, but with billboards that bite back.

    As you crawl along the road, an eye-catching banner quips, only to be topped the next day by its competitor’s cheeky comeback. The billboards aren’t just advertisements; they’re battlegrounds for banter – a hilarious showdown in the sky.

    In the spirit of 2025’s resolution mania, India’s most iconic brands are trading punches with humour and wit, thanks to Upstox’s ingenious campaign. Forget stale promises – these billboards are serving up financial wisdom, housing goals, and playlist envy with a side of laughs.

    Upstox, a leading wealth management platform, set the tone with its playful message: “Diet me greens add kar diye. Aur green portfolio ka kya?” Encouraging individuals to consider their financial goals for the new year, the billboard quickly caught public attention.

    Other brands followed suit, adding their unique flair to the conversation:

    .  boAt, the audio lifestyle brand, chimed in with a reminder for party hosts:
        “New Year party to rakhli. Par playlist ka kya?”

    Asian Paints tapped into aesthetics with a nod to home decor:
        “Apne favourite celebrities ki saari movies dekh li. Lekin unke home decor ka kya?”

     Pepperfry highlighted hosting essentials with its clever quip:
        “House Party announce kar diye. Ab extra seating ka kya?”

     Yatra, the travel platform, inspired wanderlust with a call to action:
        “Vacation ke sapne dekh liye. Aur booking ka kya?”

    OLX encouraged gadget upgrades with practicality:
        “Phone upgrade karna hai? Purane phone ka kya?”

    PharmEasy kept health resolutions in focus:
        “New Year party toh karli. Par health resolutions ka kya?”

    Bobble AI tapped into relatable texting humour for romantics:
        “Crush ka number mil gaya? Ab texting interesting banane ka kya?”

    The billboard banter seamlessly blended humour, relatability, and creativity, proving how outdoor advertising can spark a vibrant dialogue. Each brand stayed true to its identity while contributing to a shared New Year theme, creating a memorable campaign that resonates with audiences across India.

    As 2025 approaches, this campaign stands as a testament to the role of camaraderie and wit in effective advertising, proving that resolutions may come and go, but great storytelling lasts forever.

  • Asian Paints Where the Heart Is, returns with beautifully styled celebrity homes

    Asian Paints Where the Heart Is, returns with beautifully styled celebrity homes

    Mumbai: Asian Paints’ beloved home and decor series, Where The Heart Is, is back with a bang for its eighth season, offering a masterclass in crafting spaces that are as unique as the personalities who inhabit them. Featuring the stunning homes of six of India’s most admired celebrities, this season dives deep into the art of blending personal style with universal charm. From clever design hacks to impeccably curated decor, each episode invites viewers to reimagine their own spaces with a touch of inspiration and soul.

    This season, the series showcases the beautiful homes of Ananya Panday, Arshad Warsi and Maria Goretti, Rakul Preet Singh and Jackky Bhagnani, Taapsee Pannu, Manu Bhaker, and Joseph Radhik and Devika Narain. The show focuses on homes as extensions of the people who live in them—spaces that exude individuality and tell unique stories. It not only explores how to craft a home that reflects your essence but also showcases real transformations with bite-size content offering décor cues to spark inspiration. Whether it’s using plants to breathe life into your decor, creating spaces where pets feel as at home as you do, or designing cosy nooks that speak to you, the series demonstrates how small, thoughtful touches can turn a house into a haven.

    In Season 8 of Asian Paints Where The Heart Is, Ananya Panday invites viewers into her elegant Scandinavian-style retreat – a home in the same building where she grew up, reflecting her personality and deep ties to family. With cosy nooks and understated elegance, her space showcases how simplicity can bring warmth and comfort. Viewers will then step into Arshad Warsi and Maria Goretti’s charming Goan-Portuguese home, where heritage elegance meets bohemian chic. Restored with love, their home celebrates the beauty of imperfections, offering delightful ideas for creating a space that feels warm and authentic. Manu Bhaker’s family home, transformed with the expertise of Asian Paints Beautiful Homes Service, radiates warmth and love. This makeover, a heartfelt gift to her parents, blends minimalism with deeply personal elements to create a sanctuary of shared memories.

    For lovers of maximalist decor, Joseph Radhik and Devika Narain’s artistic haven offers a treasure trove of ideas, from open shelving, statement wallpaper, lush plants and carefully chosen artwork. Their home stands as a beautiful expression of how textures and colours come together to create a cohesive and creative space. Meanwhile, the vibrant home of newlyweds Rakul Preet Singh and Jackky Bhagnani offers inspiration in blending personal styles, combining bold art with contemporary, functional design to create a space filled with personality. Finally, Taapsee Pannu’s vibrant abode is a joyful reflection of her personality, where playful colours, natural light, and thoughtful eclectic decor transform the space into a radiant and uplifting retreat.

    Asian Paints Ltd MD and CEO Amit Syngle said, “‘Asian Paints Where The Heart Is’ is a natural extension of our corporate philosophy, ‘Har Ghar Kuch Kehta Hai.’ It remains India’s most loved home décor series, where the most admired celebrities share how their homes are a true reflection of themselves. The show has consistently captured home design and décor trends, interpreting them in multiple ways while remaining universal.

    Season 8 is particularly special, featuring an interesting line-up of celebrities from various walks of life, demystifying décor trends and sharing how their homes serve as expressions of self-discovery. From selecting the perfect colours and bringing walls to life with wallpapers and textures to reimagining wood and lighting, this season presents décor inspiration and captures the essence of ‘beautiful homes’ in truly captivating ways.”

    Building on the success of last season’s special segment, Asian Paints Where The Heart Is Season 8 offers an even closer look at décor elements with style guides, enabling viewers to recreate the celebrity-inspired aesthetics. These guides direct viewers to BeautifulHomes.com, Asian Paints’ comprehensive décor platform, where they can explore a vast selection of home and décor items to bring similar inspirations into their own spaces.

    Stories in Motion co-founder  Joshua Karthik said, “In its eighth season, Asian Paints Where The Heart Is has renewed purpose: make home design and decor more actionable. The underlying emotion of the love for home and heart continues, but it’s blended with practical, real conversations on design, decor, art and colour. This season’s stars have invited us not just into their stunning homes, but also into home design as a way of life — filled with realness, bold experimentation and a whole lot of love.”

    Viewers can watch the brand-new season on Asian Paints’ digital platforms. Catch Season 8 on the following Asian Paints links:

    From embracing imperfections to layering textures, each home in Asian Paints Where The Heart Is offers ideas to spark your imagination. Season 8 invites viewers to dream big while keeping the essence of home -comfort, love and individuality, intact.

  • Asian Paints launches ‘The Safe House’ campaign

    Asian Paints launches ‘The Safe House’ campaign

    Mumbai: The exteriors of our homes stand as the first line of defense against nature’s harsh elements like heavy rains, intense sunlight and persistent dust. Over time, these elements can affect the look and durability of homes, leaving homeowners searching for a solution that truly lasts. Asian Paints, trusted by homeowners across India, has taken its flagship exterior paint, Apex Ultima Protek—widely known as the Lamination Paint—to the next level by powering it with Graphene, a revolutionary material offering unmatched protection and durability. Offering a 12-year warranty, this re-engineered paint sets a new benchmark for exterior protection.

    Graphene is reshaping industries with its incredible strength, flexibility, and durability. Now, it powers Asian Paints Apex Ultima Protek, forming an ultra-strong barrier that shields homes from UV fading, cracks, and water damage. Graphene’s advanced elastomeric properties stand as the toughest and most reliable protection for Indian homes.

    To bring this innovation to life, Asian Paints has launched an all-new campaign, “The Safe House,” with brand ambassador Ranbir Kapoor. In the commercial, Ranbir Kapoor is seen stepping into the role of a spy for the first time, navigating thrilling escapes from dangerous adversaries.

    Conceptualized by Ogilvy India and directed by renowned filmmaker Shashanka Chaturvedi, the ad for Apex Ultima Protek unfolds against the vibrant backdrop of a Moroccan market as it takes viewers on a whirlwind adventure. Ranbir, as the dashing agent, along with his heroine, narrowly escapes enemies chasing them through winding streets. Just when it seems like there’s no escape and a missile locks onto its target, Ranbir has a brilliant idea—to retreat to their impenetrable “Safe House,” protected by Ultima Protek powered by Graphene.

    The enemy tries everything—missiles and relentless attacks—but the Safe House stands untouched and invincible. This cinematic masterpiece brilliantly captures Ultima Protek’s protection against every element, be it scorching sun, torrential rains, or persistent dust.

    By blending the intrigue of espionage with cutting-edge innovation, the campaign lands how Ultima Protek, powered by Graphene, delivers unparalleled performance. The safe house becomes a central metaphor, emphasizing the brand’s role in shielding homes from relentless external challenges, much like a spy’s impenetrable hideout that ensures safety under the harshest conditions.

    Speaking about the new Ultima Protek campaign, Asian Paints CEO & MD Amit Syngle commented, “At Asian Paints, innovation and technology are at the heart of everything we do. From Teflon in Royale to Lamination in Ultima Protek, and now Graphene—the wonder material—we’ve consistently set new benchmarks in the category. With Graphene-powered Ultima Protek, we’re delivering the toughest protection for Indian homes. By focusing on technology-driven solutions, we aim to simplify the decision-making process for our consumers, helping them choose the best for their homes.”

    Speaking about the commercial, Syngle added, “This Ultima Protek campaign mirrors a blockbuster action movie brought alive by the presence of our brand ambassador Ranbir Kapoor. Brimming with action and drama, Ultima Protek powered by Graphene, paired with Ranbir’s charisma, is set to captivate the nation.”

    Ogilvy India CCO Sukesh Nayak said, “This campaign is an exciting, gripping spy thriller that brings to life the incredible safety and strength of Ultima Protek with Graphene. The creative concept of ‘Safe House’ demonstrates how this house is more than just a shelter – it’s a fortress, a secure haven made impenetrable by the power of Graphene. The story is brought to life by Ranbir Kapoor stepping into the role of a super spy who uses the safe house protection in the most intense situations to complete his mission.”

  • A paint giant’s growth slows as net profit slides to 42.4 per cent

    A paint giant’s growth slows as net profit slides to 42.4 per cent

    Mumbai: In a season marked by dampened demand, economic pressures, and persistent monsoons, Asian Paints saw a dip in performance during Q2 of FY25. The company’s consolidated net sales for the quarter reached Rs 8,003 crores, down 5.3 per cent from Rs 8,451.9 crores in the previous year. The period was particularly challenging for the domestic decorative business, impacted by low consumer sentiment, extensive rains, and floods in key regions, marking a volume decline of 0.5 per cent and a revenue decrease of 6.7 per cent.

    Asian Paints’ standalone financials also reflect these struggles. The standalone net sales fell by 6.5 per cent, reaching Rs 6,840.6 crores compared to Rs 7,315.7 crores in Q2 FY24. The company’s efforts to adjust its pricing, with reductions last year and selective increases this quarter, had limited impact on countering the cost pressures from raw material prices and sales expenses, hitting the operating margins substantially. For Q2, the standalone PBDIT margin decreased to 16.4 per cent, a decline of 530 basis points from last year.

    The strategic decisions on pricing have had a notable impact on Asian Paints’ bottom line. Although the firm implemented price increases during Q2, the benefits are expected to manifest only in the second half of the year, while ongoing cost pressures from raw materials and elevated sales expenses strained Q2 margins. The consolidated PBDIT margin narrowed to 15.5 per cent, down 480 basis points from last year’s 20.3 per cent. Net profit after tax, excluding exceptional items, saw a sharp 42.4 per cent reduction, sliding to Rs 694.6 crores.

    Exceptional items further dampened the quarter’s results, including a Rs 180.1 crore impairment loss, which affected goodwill on acquisitions like White Teak and Weatherseal in addition to foreign exchange losses associated with subsidiary operations in Ethiopia.

    Despite the challenging quarter, Asian Paints’ Industrial Business displayed resilience. General Industrial, Protective Coatings, and Refinish segments reported decent growth, providing some support against the broader revenue challenges. In international markets, however, the effects of currency devaluation in Ethiopia, Egypt, and Bangladesh weighed heavily, contributing to a revenue decline of 0.7 per cent. On a constant currency basis, though, the segment achieved an 8.7 per cent growth rate, underscoring the strength of Asian Paints’ offerings despite global economic pressures.

    Asian Paints’ Home Décor category experienced growth through its Beautiful Homes network, albeit below expectations. In the Bath Fittings and Kitchen segments, sales growth was steady, with bath fittings recording a 2.1 per cent increase to Rs 83.1 crores and the kitchen business up by 8.8 per cent to Rs 105.3 crores. Yet, profit margins in these segments were under pressure, as the Kitchen business posted a slight loss in Q2 despite increased sales.

    Meanwhile, White Teak and Weatherseal, recent acquisitions within the decor portfolio, continued to benefit from synergies with Asian Paints’ distribution network. White Teak’s Q2 sales rose by 19.2 per cent to Rs 31.1 crores, while Weatherseal saw a 4.8 per cent increase to Rs 13.2 crores.

    As Asian Paints enters the latter half of FY25, it faces ongoing pressures in both domestic and international markets. With anticipated easing of material costs and the impact of recent price increases expected to flow through, the company foresees margin improvement in the coming quarters.

    Key Financial Highlights:

    •    Q2 FY25 Consolidated Net Sales: Rs 8,003 crores, down 5.3 per cent YoY

    •    Standalone Net Sales: Rs 6,841 crores, down 6.5 per cent YoY

    •    Consolidated PBDIT Margin: 15.5 per cent, down 480 bps from last year

    •    Standalone PBDIT Margin: 16.4 per cent, down 530 bps from last year

    •    Net Profit (post-minority interest): Rs 694.6 crores, down 42.4 per cent YoY

  • Asian Paints launches ‘Pragati Ke Rang’ with YouTube creators

    Asian Paints launches ‘Pragati Ke Rang’ with YouTube creators

    Mumbai: Asian Paints has unveiled ‘Pragati Ke Rang’, an inspiring content series that captures the essence of progress in rural India, aligning with the mission of NeoBharat latex paint. This series features transformative stories of YouTube creators and individuals from small towns, showcasing how they’ve contributed to India’s progress while using NeoBharat Paint to brighten community spaces.

    The series spotlights three YouTube creators who have made a real impact in their communities. Fitness creator Ankit Baiyanpuria, a National Creators Award winner from Sonipat, revitalises a local akhada with NeoBharat Paints, infusing vibrant murals that represent the dreams of young wrestlers. The second episode features Rajesh Rawani, a truck driver from Jamtara, who transforms a popular dhaba on NH-33 into a vibrant symbol of comfort and progress for truck drivers. Lastly, the third episode showcases Santosh Jadhav, known as Indian Farmer, revolutionising agriculture in Sangli by introducing modern farming practices and celebrating tech-savvy farmers through murals at the local Agricultural Produce Market Committee.

    Asian Paints MD and CEO, Amit Syngle commented on the series, saying, “At Asian Paints, we are dedicated to fostering growth and progress across India. Our value-offering, Asian Paints NeoBharat has been an ode to the millions of Indians who are in pursuit of a better life. With NeoBharat we expanded our footprint wider & democratised the category further. Our new content series, ‘Asian Paints Pragati Ke Rang,’ highlights the inspiring journeys of individuals from small towns who are shaping their futures & adding to the progress of India. This vision closely aligns with NeoBharat, our Latex Paint designed to offer an affordable solution for creating beautiful homes & spaces. Through these compelling stories, we hope to spark aspirations by bringing alive these inspiring stories of India. Our goal is to turn every space into a symbol of progress, empowering people and communities throughout the country.”

    The series, created in collaboration with Monk Entertainment and Next Narrative, reflects a collective commitment to uplifting rural India. Monk Entertainment CEO and co-founder, Viraj Sheth shared his enthusiasm, “We are thrilled to partner with Asian Paints on such a meaningful project. ‘Pragati Ke Rang’ is not just a show but a movement that reflects our shared commitment to creating content that drives real change. By collaborating with creators like Ankit Baiyanpuria and R Rajesh who resonate deeply with rural audiences, we’re able to bring forward stories that inspire and uplift while also showcasing the superior quality of Asian Paints NeoBharat.”

    Adding to this, Next Narrative’s founder, Mohit Jagtiani said, “YouTube serves as a vast and inclusive platform where creators can connect with their audiences in a genuine and impactful way. This rural content IP transcends traditional advertising; it’s about creating a show for Asian Paints from the ground up while simultaneously transforming community spaces in rural India. We are honoured to be part of this journey, contributing to meaningful progress, and fostering authentic connections.”

    This 3-part series not only celebrates NeoBharat latex paint’s superior quality but also reinforces the impact of colour in transforming spaces, lives, and communities. As it unfolds, ‘Pragati Ke Rang’ aims to inspire rural audiences and paint a brighter future for all.