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Tag: Asian Paints

  • India’s Top 50 brands are worth $92.2 billion: BrandZ report

    India’s Top 50 brands are worth $92.2 billion: BrandZ report

    MUMBAI:  On the back of government’s efforts to create a more conducive business environment and brands’ successful response to the rising sense of empowerment among Indian consumers, India’s top 50 brands are now worth $92.2 billion from just under $70 billion in 2014. The finding comes from the second annual BrandZ Top 50 Most Valuable Indian Brands report released by WPP and Millward Brown.

     

    The report also indicates that the total value of India’s strongest brands has risen by a third (33 per cent) over the last year. This is the highest rate of growth achieved by any BrandZ ranking in the 10 years, exceeding that of the Global Top 100 as well as the rankings for China, Latin America and Indonesia.

    “The 2015 study shows that India is a market of great opportunities where consumers are feeling empowered, and this is increasingly reflected in their brand choices. The new Modi government is committed to creating an environment in which brands can flourish. Any brand intending to compete in India must gain deep insights into its nuances – such as the need to modernise while respecting the past, and the desire to remain fundamentally Indian,” said WPP’s The Store CEO David Roth.

    Millward Brown south Asia managing director Prasun Basu states that even with this growth there is no room for complacence.  “The top four had to grow their value by 37 per cent on average to hold on to the same positions as last year, and close to 10 per cent of the brands that made the Top 50 in 2014 have dropped out,” he pointed out.

     

    “To benefit from the continuing rise in consumer confidence and optimism brands need to understand the changing consumer, respond with innovative products and breakthrough communication, and experiment and invest in new media that reflect the spirit of the country today,” he added.

    Brands in the financial sector (+49 per cent growth) made the largest contribution to the overall increase in value, but significant lifts were also seen across most other sectors. Home and personal care brands achieved a combined increase of 32 per cent, followed by the auto aftermarket sector (28 per cent), automobile brands (27 per cent) and telecom providers (21 per cent).

    52 per cent of the brands in the Top 50 are privately-owned, evidence of India’s entrepreneurial energy. 30 per cent of the brands are owned by multinationals, which have successfully adapted to the needs of Indian consumers, becoming so embedded in their lives that they are perceived as ‘local’.

    Key highlights of the 2015 BrandZ Top 50 Most Valuable Indian Brands study are as follows:

     

    .   Financial brands dominate: With 13 brands in the Top 50 accounting for 41 per cent of its value  the financial sector has built brand strength by making a consistent effort to serve consumers better. Biggest risers: Union Bank of India (no.46, +72 per cent), Punjab National Bank (no.22, +61 per cent) and IndusInd Bank (no.13, +46 per cent).

     

    .   Home and personal care brands grew 32 per cent: Thanks to increased disposable income and spending on premium products and investment by marketers across traditional and new media. These 12 brands hold 15 per cent ($13.4 billion) of the ranking’s total brand value. Fastest risers: Lakme (no.44, +69 per cent), Lifebuoy (no.31, +49 per cent) and Colgate (no.26, +44 per cent).

     

    .   Brands with a purpose:  Indian consumers expect brands to actively participate in building a better society, and those that do have a higher brand value. Examples include Lifebuoy (no.31)  and Asian Paints (no.5) .  

     

    .   The trust factor:  In stark contrast with other markets, trust in brands is growing steadily. 33 per cent of Indian consumers say they trust brands. Among the most trusted are jeweller Tanishq (no.21) and Colgate.

     

    .   New entrants: Axis Bank, Canara Bank, MRF (tyres) and Royal Enfield are of Indian origin. The three are privately owned, and one is an SOE.

     

    .   Disruption is on the horizon – from e-commerce and mobile brands that are building scale and connecting with consumers at a frenetic pace. These are not yet eligible to be ranked in the Top 50 because they are not publicly traded.

     

    .   The BrandZ India Top 50 outperforms sensex. It has a weighted index of 30 stocks on the Bombay Stock Exchange, showing how valuable brands deliver superior returns. A stock portfolio comprised the Top 50 increased their share value 18.6 per cent between August 2014 and July 2015, while India’s sensex index increased only 1.5 per cent. The ROI produced by the BrandZ portfolio was over 12 times greater.

  • Madison Media still holds the digital mandate for Airtel brand and media

    Madison Media still holds the digital mandate for Airtel brand and media

    MUMBAI: Contrary to reports that appeared in the media yesterday, Madison Media continues to handle the digital mandate for Airtel brand and media. The agency however does not handle “search marketing” for airtel.in.

     

    Madison Media Group CEO Gautam Kiyawat in a statement says: “Digital is a very important element within Madison Media and our attempt has been to offer clients a holistic media strategy encompassing all media to achieve their brand’s business objectives”.

     

    Madison Media today works with many marquee clients in the digital space including Airtel, Mondelez/Cadbury, Marico, Levis, Budweiser, Asian Paints, BJP, Raymond, Yatra.com, Fiama diWills, and many other clients. The agency has a strong 60 member digital team most of them embedded in large teams that handle the media accounts of large marquee clients.

     

    Madison Media has won several awards in the digital and mobile domain with the latest one being The Festival of Media Global Award and Asia Pacific Award for Parachute Advansed Ayurvedic Hair Oil for convincing consumers to become the brand’s sales force leveraging the power of Mobile. The agency also won a Yahoo Big Idea Chair for its campaign on Airtel, Har ek Friend Zarori Hai.  At the Emvies Awards held last year, Madison Media also won a Gold for Best Innovation in Digital (Video) for Cadbury Celebrations – Lonely Maa.

     

    Madison Media Group handles media planning and buying for blue chip clients including Airtel, Godrej, Mondelez/Cadbury, ITC, General Motors, Marico, McDonald’s, Raymond, Piramal Healthcare, TVS, Levis, SpiceJet, Domino’s, Bharti Axa, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Lafarge Cement, Dish TV, Times Television Network, Indian Oil, Cafe Coffee Day and many others.  The agency claims to have gross billings of over Rs 3000 crore.

  • Ayesha Ghosh to head Contract, Mumbai

    Ayesha Ghosh to head Contract, Mumbai

    MUMBAI: Ayesha Ghosh has been elevated and will be taking over as Contract senior vice president and general manager – Mumbai operations effective immediately.

     

    Ayesha has been a part of the leadership team at Contract and has worked closely with me over the past few months to recalibrate our offerings and help shape the future of the office. A motivating team leader with strong people skills, she has led the thought leadership for Contract, both internally and externally,” said Contract Advertising COO Rana Barua.

    Its wonderfully rewarding to have spent a sizeable amount of time at one agency and to now be heading that office says Ayesha Ghosh

     

     “She has played a key role in winning new business for the office which include Sugar Free, RNA, Star Plus and the latest being Provogue Deodorants which was won following a multi-agency pitch,” he added.

     

     In the 17 year long career, Ghosh has spent the past 12 years with Contract, where she has anchored the India chapter of the globally aligned HSBC business and has worked on a lot of Contract’s blue chip clients. She has also handled clients across diverse industries and categories with panache. Asian Paints, Cadbury, Tata Motors, Godrej, Disney Channel, CavinKare’s hair care portfolio (Nyle, Chik), jewelry brand Tara Jewels and Pfizer (Listerine and Gelusil), have all been handled by Ghosh.

     

    On her elevation, Ghosh said, “It’s wonderfully rewarding to have spent a sizeable amount of time at one agency and to now be heading that office. The ethos and culture of Contract is such that it makes people want to stay here for a long time. I’m thrilled to have come into this position of strength at a time when Contract is on an upswing. One of my tasks would be to ensure that Contract Mumbai is one of the most desirable agencies, both for clients to park their businesses with and for the best advertising people to work at.”

  • Piramal Healthcare hands over media AOR to Madison Media Sigma

    Piramal Healthcare hands over media AOR to Madison Media Sigma

    MUMBAI: On a winning spree, Madison Media has added Piramal Healthcare‘s media AOR to its kitty. The account was won in a multi agency pitch where other agencies like OMD and MPG also participated. The estimated size of the account is Rs 70 crore.

    Lodestar handled Piramal‘s account previously.

    On winning the account, Madison Media Sigma COO Vanita Keswani says, “We are delighted with this new win and are looking forward to a long and mutually beneficial relationship”.

    Piramal Healthcare has aggressive plans for OTC category and has recently launched skin creams under its Lacto Calamine brand name. The company also plans to launch several other brands as well in the healthcare space.

    Piramal Healthcare consumer products COO Kedar Rajadnye says, “Given our ambitious plans, we wanted to enhance our current capabilities in media strategy & buying front and hence looked out for partners who could create a higher value on this aspect. Madison Media fitted very well in the requirement & our scheme of things as we were very happy to see their approach being very similar to our mindset.”

    Madison Media has recently won a host of new businesses including Raymond, Epic Channel, Maxx Mobile, McCain Foods, Ruchi Soya, Max India‘s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    With the media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald‘s TVS, Levis, SpiceJet, Domino‘s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others, the gross billing of Madison Media is about Rs 3000 crore.

  • Starcom MediaVest Group announces two key hires

    Starcom MediaVest Group announces two key hires

    MUMBAI: Starcom MediaVest Group has announced a couple of management changes and key appointments to strengthen the organisation.

    The media agency has appointed Gerald Roche as VP for the south division operating out of Banglore and Sameer Kapoor as VP at their Gurgaon office.

    Sameer Kapoor – Vice President Starcom Worldwide Gurgaon

    This announcement comes in the wake of SMG solidifying its position as an employer of choice and is a step towards becoming the leading Media Agency in the country.

    Starcom MediaVest Group India CEO Mallikarjunadas CR said, “The appointments of Sameer and Gerald reflect SMG‘s commitment to attracting the best and brightest talent to our agency.”

    “Sameer and Gerald are reliable leaders with robust backgrounds in business development and client relationship management. They will fit very well within our strongly established client-driven culture and we are sure they will continue their successful runs with us,” added Mallikarjunadas.

    On his appointment Roche said “I‘m truly delighted and encouraged that SMG, anchored by its analytics resources, has digital (and not just television) at the front and center of its media planning and I look forward to contributing to this team effort in no small measure”

    Gerald Roche – Vice President Starcom Worldwide South

    Prior to Starcom, Roche was heading the Media buying division for Madison Media Infinity and Platinum Media. In a career spanning over fifteen years he has worked with Sony Entertainment Television, Dubai Outdoor Media, Mindshare, Carat Media Services, OMD Dubai, Bozell Prime Dubai.

    He has handled different clients in his earlier stints like Asian Paints, Axis Bank, Bharti AXA Life Insurance, Britannia Industries, Cadbury / Kraft Foods India, IDFC, Marico, McDonald‘s India, Tata Chemicals and Turner Television (Imagine TV).

    Kapoor on the other hand brings to the table his decade long experience, he has worked with Madison Media Plus, Madison media, Initiative media, Optimum media solutions and Universal McCann with the various clients – Hyundai, General Motors , Maruti, Bharti Airteland Bacardi Martini. He will be heading Samsung for Starcom in his new stint.

    “I look forward to working with a great organisation and a great client like Samsung. Starcom is going from strength to strength; I‘m excited to be a part of this growth oriented organisation and being present while we achieve greater heights of success,” said Kapoor.

  • Contract Advertising promotes Rohit Srivastava to chief strategy officer

    Contract Advertising promotes Rohit Srivastava to chief strategy officer

    Mumbai: Rohit Srivastava has been named chief strategy officer at Contract Advertising. He will develop and integrate the strategic planning capabilities.

    Srivastava has been with Contract Advertising for 23 years and is being recognised for his role and responsibility, especially his strategic skills and capabilities.

    He will help deliver on Contract’s creative vision and partner with Contract India COO Rana Barua to create the best value proposition for its clients.

    “Rohit has been one of the biggest strengths Contract has had over two decades. As he takes over the role of the chief strategy officer across all verticals of Contract, he will partner me in fortifying client relationships and ensure the future growth of Contract”, Barua said.

    Srivastava will continue to lead Core Consulting, the marketing and strategic consulting division of Contract. As the head of the strategic planning function Srivastava has worked closely on a wide portfolio of brands including Asian Paints, Crompton Greaves, Dabur, Dominos, Godrej, HSBC, Kraft-Cadbury (Mondelez), NIIT, Shoppers Stop, Edelweiss Tokio Life Insurance, Marico, Aditya Birla Group, Prudential, Franklin Templeton, Honda, Emami, Britannia, Louis Philippe, Hypercity and ICICI Bank.

  • Asian Paints continues with Indigo for digital duties

    MUMBAI: Leo Burnett‘s digital agency Indigo Consulting has retained the digital account of Asian Paints. The win comes after a multi-agency pitch, in which at least 10 agencies participated. The renewed mandate will see the agency continue to be involved with the brand to spearhead their digital initiatives across web, mobile and social media, while also exploring integrated customer experiences leveraging cloud computing.

    Keeping in mind its new identity and positioning, Asian Paints had invited presentations from various digital agencies to take its new positioning forward on digital media. Indigo Consulting, which has been working with APL since 2007 across web, mobile, social and search, won the pitch after three rounds.

    Asian Paints general manager marketing Satish Kulkarni said, “Asian Paints, in its endeavour to provide a better brand experience to the customer, is keen to inspire customers and partner them through their home painting process which is an essential part of creating their own Beautiful Home. Therefore, we required an agency who understands our customers and helps us convert consumer insights into a rich web usage experience across screens. Indigo Consulting brought on board the ability to best match consumer insight to consumer experience design, and execution capabilities. We are delighted to continue our successful relationship with Indigo Consulting.”

    Indigo Consulting managing director Vikas Tandon said, “This is indeed a special win for us. The pitch underscores the importance of not taking any relationship for granted. APL has been a very important client, and a wonderful brand to work with, and we are delighted that they have reaffirmed their faith in us. We look forward to continuing our efforts in making Asian Paints a world leading brand in the online world too.”

  • Asian Paints dons new brand identity

    MUMBAI: DDB Mudra has won the creative mandate of Adani Group‘s corporate business following a multi-agency pitch that saw participation of agencies like Triton Communications, Grey India and O&M.

    The account will be handled out of DDB Mudra‘s Ahmedabad office.
    The agency will work on the internal and external communication of the brand.

    Omnicom Group‘s design agency Wolff Olins was appointed last year to work on Adani Group‘s identity Adani Group has DDB Mudra Group director business development -. EVP and DDB Mudra Ahmedabad Head Sudarshan Banerjee said, “Adani is one of the largest and respectable group and it‘s a prestige to have won the business.

    Now as we are a part of Omnicom group, it probably makes sense to roll out both internal and external functions for the brand.”

  • MOMS retains Dollar Industries’ media account

    MOMS retains Dollar Industries’ media account

    MUMBAI: Madison World‘s out-of-home arm, MOMS Outdoor Media Solutions, has been retained as the media agency by innerwear manufacturer Dollar Industries.

    Confirming the news to Indiantelevision.com, MOMS COO Dipankar Sanyal said, “Dollar has decided to continue with our services for a second year in a row after reviewing the agencies in a multi-agency pitch. They were looking for a partner to provide strategic insights and felt that it would be nice to continue with us after the work we put up for them last year.”

    While MOMS will look after the buying of OOH media for the innerwear manufacturer, Lowe Kolkata handles the OOH creative for Dollar Industries.

    Prior to appointing MOMS last year, Dollar‘s in-house team took care of the media duties.

    Apart from Dollar, MOMS has on board clients like Asian Paints, Britannia, Tata Indicom, Johnson Tiles, Spicejet, Samsonite, Times Now and the Future Group.