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Tag: Asian Paints

  • OgilvyOne Worldwide names Namrata Keswani as Mumbai head

    OgilvyOne Worldwide names Namrata Keswani as Mumbai head

    MUMBAI OgilvyOne Worldwide’s has named Namrata Keswani as vice president and head of the Mumbai office.

    Welcoming Keswani  to her new role, OgilvyOne Worldwide India president Vikram Menon said “OgilvyOne has been India’s No. 1 Digital Agency for many years. Our flagship Mumbai office was recently ranked among the World’s 10 Best Digital Agencies. And to have Namrata now at the helm is truly exciting. Her varied experience across markets, brands and new media will be ideal, as OgilvyOne, Mumbai looks to set new benchmarks across the board.

    Keswani  said, “ OgilvyOne Mumbai has grown and transformed rapidly over the last few years into a leading digital agency. It’s a fantastic opportunity to be at its helm and chart its next chapter of growth. I hope to nurture a nimble, learning agency culture and ensure our clients see us as their partner of choice in this exciting, challenging environment where the digital landscape and consumer are evolving so dramatically.

    This is a home-coming of sorts for Keswani, who began her journey with Ogilvy & Mather Mumbai, way back in 2003 where she proceeded to handle some of the agency’s most prestigious businesses. Among them were Asian Paints, Mattel, Unilever, Google, Cadbury, Taj Hotels and TBZ. She also spent a year and a half at Ogilvy Singapore where she managed the GlaxoSmithKline, American Express and Kimberly Clark businesses.

    Her inherent leaning towards fashion and style, led her to the role of a Fashion Stylist at NBC in 2005 and more recently, at Condé Nast India where she led the Condé Nast factory – a content vertical for the publishing group.  
     

     

  • OgilvyOne Worldwide names Namrata Keswani as Mumbai head

    OgilvyOne Worldwide names Namrata Keswani as Mumbai head

    MUMBAI OgilvyOne Worldwide’s has named Namrata Keswani as vice president and head of the Mumbai office.

    Welcoming Keswani  to her new role, OgilvyOne Worldwide India president Vikram Menon said “OgilvyOne has been India’s No. 1 Digital Agency for many years. Our flagship Mumbai office was recently ranked among the World’s 10 Best Digital Agencies. And to have Namrata now at the helm is truly exciting. Her varied experience across markets, brands and new media will be ideal, as OgilvyOne, Mumbai looks to set new benchmarks across the board.

    Keswani  said, “ OgilvyOne Mumbai has grown and transformed rapidly over the last few years into a leading digital agency. It’s a fantastic opportunity to be at its helm and chart its next chapter of growth. I hope to nurture a nimble, learning agency culture and ensure our clients see us as their partner of choice in this exciting, challenging environment where the digital landscape and consumer are evolving so dramatically.

    This is a home-coming of sorts for Keswani, who began her journey with Ogilvy & Mather Mumbai, way back in 2003 where she proceeded to handle some of the agency’s most prestigious businesses. Among them were Asian Paints, Mattel, Unilever, Google, Cadbury, Taj Hotels and TBZ. She also spent a year and a half at Ogilvy Singapore where she managed the GlaxoSmithKline, American Express and Kimberly Clark businesses.

    Her inherent leaning towards fashion and style, led her to the role of a Fashion Stylist at NBC in 2005 and more recently, at Condé Nast India where she led the Condé Nast factory – a content vertical for the publishing group.  
     

     

  • Asian Paints unveils first TVC for SmartCare solutions

    Asian Paints unveils first TVC for SmartCare solutions

    MUMBAI: Asian Paints has unveiled its first TVC for the SmartCare range of waterproofing solutions. The witty commercial makes a point with its #ZubaanDeDo message, indicating homes to bid goodbye to dampness, cracks and water leakage.

    Asian Paints sales marketing and technology – president Amit Syngle shared, “The film taps into the widespread belief that once a house is afflicted with leakage, cracks and dampness, one can never get rid of it. Asian Paints SmartCare range is here to provide assured waterproofing solutions to consumers. We are offering a first-of-its-kind retail waterproofing warranty on our range of waterproofing solutions which establishes the credentials of the product. This film will help us establish the fact that one can get rid of waterproofing issues for a longer period and we are ready to give our word on the performance parameters. ‘ZubaanDeDo.’”

    The TVC showcases a real-life situation featuring a young couple with a broker and a home-owner. The house they see is damp with cracked, leaking walls. Here, the homeowner promises to fix them and guarantees a lasting look with no leakage or if leakage returns, he will give away the house to the tenant for free. The TVC takes an exciting turn when based on his experience in dealing with homes; the broker challenges the home-owner on the water-proof warranty claim and instead of the young couple, the broker himself takes the apartment for double the rent. Over months and years, the broker tries his best to inflict cracks and dampen the home, but fails and eventually gives up.

    The campaign where the homeowner keeps up the ‘Zubaan’ he gave on water-proofing of his home, communicates SmartCare water-proofing solution’s proven ability to offer assured protection from leakage. Also, the warranty underlines Asian Paints’ unique ways of bringing to its customers, only the best.

  • Asian Paints unveils first TVC for SmartCare solutions

    Asian Paints unveils first TVC for SmartCare solutions

    MUMBAI: Asian Paints has unveiled its first TVC for the SmartCare range of waterproofing solutions. The witty commercial makes a point with its #ZubaanDeDo message, indicating homes to bid goodbye to dampness, cracks and water leakage.

    Asian Paints sales marketing and technology – president Amit Syngle shared, “The film taps into the widespread belief that once a house is afflicted with leakage, cracks and dampness, one can never get rid of it. Asian Paints SmartCare range is here to provide assured waterproofing solutions to consumers. We are offering a first-of-its-kind retail waterproofing warranty on our range of waterproofing solutions which establishes the credentials of the product. This film will help us establish the fact that one can get rid of waterproofing issues for a longer period and we are ready to give our word on the performance parameters. ‘ZubaanDeDo.’”

    The TVC showcases a real-life situation featuring a young couple with a broker and a home-owner. The house they see is damp with cracked, leaking walls. Here, the homeowner promises to fix them and guarantees a lasting look with no leakage or if leakage returns, he will give away the house to the tenant for free. The TVC takes an exciting turn when based on his experience in dealing with homes; the broker challenges the home-owner on the water-proof warranty claim and instead of the young couple, the broker himself takes the apartment for double the rent. Over months and years, the broker tries his best to inflict cracks and dampen the home, but fails and eventually gives up.

    The campaign where the homeowner keeps up the ‘Zubaan’ he gave on water-proofing of his home, communicates SmartCare water-proofing solution’s proven ability to offer assured protection from leakage. Also, the warranty underlines Asian Paints’ unique ways of bringing to its customers, only the best.

  • Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

    Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

    MUMBAI:   Prabha Prabhu, Founder Member, Madison, who moved with Sam Balsara when he started Madison way back in 1988 has decided to retire after 28 years at Madison. She was the CEO of Madison BMB for the last several years. Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer. All these changes are effective April 1, 2016.

    Describing Prabha Prabhu as the youngest and most energetic lady in advertising, Madison World chairman Sam Balsara  said, “Whilst I am sorry that I will not have the benefit of Prabha’s wisdom and expertise, I would like to wish her a cheerful, relaxed and fulfilling retired life.” At the farewell function Sam thanked Prabha for her loyalty, commitment and dedication to Madison and its Clients over the last 28 years. Prabha played a critical role in the formative years of Madison working on successful brands like Cinthol, Vicks, Whisper, BlueStar and She Comfort and more recently with Asian Paints, VVF, Hyper City and Angel Broking among others.

    Commenting on Raj Nair’s elevation to the position of CEO and Chief Creative Officer, Balsara said, “Raj has proved over the last few years that whilst maintaining his creative focus, he can look at the larger business picture from the client’s perspective and I am sure this move will help make Madison BMB a more result oriented agency.”

    Said Balsara on appointment of Kim Solomon, “Kim is a true blue advertising professional with over 20 years experience at Ogilvy, Mudra, Dentsu, Triton and Everest Advertising and has handled many blue chip clients over the years. I am sure his experience and expertise will add tremendous value to our current and future clients.”

    Prabha Prabhu further added, “Madison has been my home for the last 28 years and has been an intrinsic part of me. Whilst I was happy doing effective campaigns for our clients, I was very keen to also win awards. And in the last 4 years we have won several awards. After a rewarding and satisfying career, I now look forward to spending more time doing social work, giving back to society and spending time with my children who are both in advertising and settled in US.”

    Madison BMB CCO and CEO Raj Nair, said, “I cannot imagine life at Madison without Prabha. These are extremely large shoes to fill and we will do our very best to keep the flag flying vigorously. And of course I am looking forward to this new role and partnering our clients to help them continue to achieve their business goals through insightful advertising.”

     Kim Solomon, COO, Madison BMB COO Kim Solomon said, “Madison BMB has a great set of clients and Madison World is a wonderful and highly reputed organization that I look forward to contribute to in ample measure.”

    Madison BMB has just won a couple of prestigious accounts like Angel Broking and Asian Paints’ Bath Business. In the last 3 years Madison BMB has won several awards at the Abbies, Foxglove and Ink for HyperCity,  Kyoorius Advertising Award, INK Golds as well an Abby Gold all for the acclaimed Jiyo Parsi Print Campaign, to name a few.
     

     

  • Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

    Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

    MUMBAI:   Prabha Prabhu, Founder Member, Madison, who moved with Sam Balsara when he started Madison way back in 1988 has decided to retire after 28 years at Madison. She was the CEO of Madison BMB for the last several years. Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer. All these changes are effective April 1, 2016.

    Describing Prabha Prabhu as the youngest and most energetic lady in advertising, Madison World chairman Sam Balsara  said, “Whilst I am sorry that I will not have the benefit of Prabha’s wisdom and expertise, I would like to wish her a cheerful, relaxed and fulfilling retired life.” At the farewell function Sam thanked Prabha for her loyalty, commitment and dedication to Madison and its Clients over the last 28 years. Prabha played a critical role in the formative years of Madison working on successful brands like Cinthol, Vicks, Whisper, BlueStar and She Comfort and more recently with Asian Paints, VVF, Hyper City and Angel Broking among others.

    Commenting on Raj Nair’s elevation to the position of CEO and Chief Creative Officer, Balsara said, “Raj has proved over the last few years that whilst maintaining his creative focus, he can look at the larger business picture from the client’s perspective and I am sure this move will help make Madison BMB a more result oriented agency.”

    Said Balsara on appointment of Kim Solomon, “Kim is a true blue advertising professional with over 20 years experience at Ogilvy, Mudra, Dentsu, Triton and Everest Advertising and has handled many blue chip clients over the years. I am sure his experience and expertise will add tremendous value to our current and future clients.”

    Prabha Prabhu further added, “Madison has been my home for the last 28 years and has been an intrinsic part of me. Whilst I was happy doing effective campaigns for our clients, I was very keen to also win awards. And in the last 4 years we have won several awards. After a rewarding and satisfying career, I now look forward to spending more time doing social work, giving back to society and spending time with my children who are both in advertising and settled in US.”

    Madison BMB CCO and CEO Raj Nair, said, “I cannot imagine life at Madison without Prabha. These are extremely large shoes to fill and we will do our very best to keep the flag flying vigorously. And of course I am looking forward to this new role and partnering our clients to help them continue to achieve their business goals through insightful advertising.”

     Kim Solomon, COO, Madison BMB COO Kim Solomon said, “Madison BMB has a great set of clients and Madison World is a wonderful and highly reputed organization that I look forward to contribute to in ample measure.”

    Madison BMB has just won a couple of prestigious accounts like Angel Broking and Asian Paints’ Bath Business. In the last 3 years Madison BMB has won several awards at the Abbies, Foxglove and Ink for HyperCity,  Kyoorius Advertising Award, INK Golds as well an Abby Gold all for the acclaimed Jiyo Parsi Print Campaign, to name a few.
     

     

  • TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category

    TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category

    Mumbai – November 30, 2015: TOPSGRUP, India’s largest security group, received the unique recognition of being recognized as INDIA’S MOST TRUSTED BRAND for 2015 in the Security Category. The brand was selected amongst more than 2,000 short listed brands related to various categories based on a consumer survey conducted in India by Media Research Group (MRG), a company with close to 15 years’ experience in conducting exhaustive research of this nature.

     

    Being the 3rd such award for the company this year, the global security service provider has been recognized as INDIA’S NO. 1 BRAND IN THE SECURITY CATEGORY by the Indian Brand Leadership Awards in association with IBC Infomedia (International Brands Consultants). Furthermore, according to the BRAND TRUST REPORT INDIA, TOPSGRUP has significantly risen to 171th position from 800th position in 2014 across all segments and brands in India.

     

    Ramesh Iyer, Vice Chairman & CEO – India, TOPSGRUP said, “INDIA’S MOST TRUSTED BRAND Award is a true recognition of excellence and appreciation of our brand. As trust is the very basis of security solutions, all the three awards are a source of great pride to our firm. They reassure and show our dedication towards creating the most secure environment for our clients.”

     

    At the awards ceremony, organized by IBC Infomedia Corp, USA, TOPSGRUP proudly finds itself in the company of other leading and established brands like as Airtel, Samsung, Dabur, Air Asia, Asian Paints, HDFC Bank, Croma, Lodha and Aquaguard among others.

     

    The grand awards ceremony which felicitated and honoured more than 50 successful brands saw more than 200 delegates including CEOs, Managing Directors, Vice Presidents and Directors in attendance.

  • TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category

    TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category

    Mumbai – November 30, 2015: TOPSGRUP, India’s largest security group, received the unique recognition of being recognized as INDIA’S MOST TRUSTED BRAND for 2015 in the Security Category. The brand was selected amongst more than 2,000 short listed brands related to various categories based on a consumer survey conducted in India by Media Research Group (MRG), a company with close to 15 years’ experience in conducting exhaustive research of this nature.

     

    Being the 3rd such award for the company this year, the global security service provider has been recognized as INDIA’S NO. 1 BRAND IN THE SECURITY CATEGORY by the Indian Brand Leadership Awards in association with IBC Infomedia (International Brands Consultants). Furthermore, according to the BRAND TRUST REPORT INDIA, TOPSGRUP has significantly risen to 171th position from 800th position in 2014 across all segments and brands in India.

     

    Ramesh Iyer, Vice Chairman & CEO – India, TOPSGRUP said, “INDIA’S MOST TRUSTED BRAND Award is a true recognition of excellence and appreciation of our brand. As trust is the very basis of security solutions, all the three awards are a source of great pride to our firm. They reassure and show our dedication towards creating the most secure environment for our clients.”

     

    At the awards ceremony, organized by IBC Infomedia Corp, USA, TOPSGRUP proudly finds itself in the company of other leading and established brands like as Airtel, Samsung, Dabur, Air Asia, Asian Paints, HDFC Bank, Croma, Lodha and Aquaguard among others.

     

    The grand awards ceremony which felicitated and honoured more than 50 successful brands saw more than 200 delegates including CEOs, Managing Directors, Vice Presidents and Directors in attendance.

  • Asian Paints Ezycolour urges people to live in harmony with its new campaign

    Asian Paints Ezycolour urges people to live in harmony with its new campaign

    MUMBAI: Asian Paints Ezycolour Home Solutions unveiled a new campaign to create awareness about its newly launched Green Painting Service (GPS), an eco-friendly water based paints range for all surfaces.

     

     

    The campaign conceived by digital advertising agency FoxyMoron, spreads the message of living in harmony with nature and encourages people to ‘Think Different’.

     

     

    To bring the message to life, the campaign was planned and executed in two phases. In the first phase, three locations in Mumbai with high visibility were shortlisted to create one-of-a-kind murals that had nature as part of the street art.

     

     

    The second leg of the campaign took the offline initiative online with a film that captures the stories of the three artists and why they chose art as a way of life.

     

     

    Speaking more about the campaign, Asian Paints, group brand manager- services Aupam Kumar said, “Asian Paints has been a pioneer in the paint industry in developing better and safer products for consumers. Eco-friendly and water- based paints have long been considered the future of paint technology. The day has come where this future has definitely arrived with the launch of Green Painting Service by Asian Paints Ezycolour Home Solutions.”

     

     

    “For the first time, customers will get the opportunity to have water-based paints applied on all surfaces in their homes. This makes home painting a great experience and helps our customers live in harmony with nature, as well. With an aim to give back to nature, we have taken up an initiative to paint the Mumbai streets green with our products and communicate the message of migrating towards a “Green world” to everyone. This is just the beginning and we would like to do more on this front in the future.”

     

     

    FoxyMoron co-founder Suveer Bajaj said, “Ezycolour Home Solutions treats each home as a piece of art, so we thought why not use that to spread the message of living in harmony with nature! Our idea was to take the message to the streets through murals that evolved and revolved around nature and then further leverage this online through a heartfelt film. The film adds another dimension to the campaign with its captivating storytelling and aesthetics. We hope that the concept of nature and art resonates with the consumers and helps Asian Paints amplify the message that all beauty comes from our planet and what we do to spread this beauty can now be given back to nature.”

  • Snapdeal to invest $300 million in SCM, names Hardeep Singh as head infrastructure

    Snapdeal to invest $300 million in SCM, names Hardeep Singh as head infrastructure

    MUMBAI: Snapdeal is planning to invest $300 million this year to strengthen its Supply Chain Management (SCM), which is a key function of any e-commerce company. Additionally, the company has strengthened its SCM team with the appointment of Hardeep Singh as head – infrastructure.

     

    In his new role, he will help craft strategies for making Snapdeal’s Supply Chain systems future ready. This includes the entire gamut of network design, infrastructure and special projects.

     

    Singh comes with over 21 years of experience in various aspects of supply chain operations including – planning, warehouse management, driving process excellence, supply chain technology integration, end-to-end solutions design and implementation. Prior to his appointment at Snapdeal, he was at Bharti Retail as head – supply chain and infrastructure. During his stint at Bharti Retail and Bharti Walmart, Singh was responsible for driving the best-in-class strategies covering Supply Chain, IT and Real Estate.

     

    Previously, he was the CEO at Inlogistics, the first private container train operator to run on Indian Railways network. In his two decades long career, Singh has also worked with organisations like Hindustan Unilever, Asian Paints and Madura Fashion & Lifestyle.

     

    Snapdeal entered into a strategic partnership with Gojavas earlier this year. In order to further customer experience on the platform, the companies together launched innovative delivery services like four hour delivery, card-on-delivery and 90 minutes reverse pickups. Snapdeal’s flagship service, Snapdeal Plus has seen success since its launch a year ago. Currently, 60 per cent of the orders are Snapdeal Plus fulfilled up from seven per cent in January 2015. The SCM team at Snapdeal is 1000+ people strong and has grown five times since December 2014.

     

    Singh said, “Snapdeal has been consistently focused on delivering a superlative customer experience and the progress that the company has made in this regard is unprecedented. It is exciting to see a young company like Snapdeal launch innovative supply chain solutions and set new benchmarks in this space. I look forward to working with the dynamic team at Snapdeal.”

     

    Snapdeal co-founder Rohit Bansal added, “Supply Chain Management and Logistics form the back bone of the ecommerce industry. Our aim is to create a delightful experience for our customers and as the customers evolve, we need to constantly innovate and develop newer solutions to service them better. Hardeep comes with many, many years of rich experience in diverse and complex aspects of SCM. He will help us lay out the road map for our future supply chain management systems.”