ITV

Tag: Asian Food Channel

  • Scripps Networks leads pay-TV lifestyle programming, brand affinity: Study

    Scripps Networks leads pay-TV lifestyle programming, brand affinity: Study

    Singapore: In a recent pay-TV study of viewer behaviors and lifestyle habits in Asia-Pacific, Scripps Networks Interactive found its channel portfolio significantly outranked its competitors in the food, home and travel lifestyle categories. The channels, which include Asian Food Channel, Food Network, HGTV and Travel Channel, have a highly engaged audience, who have an affinity to lifestyle brands and content. They are more receptive to advertisers, trusting the channels as an authority in the lifestyle ahead of other pay-TV networks.

    “It is without a doubt that our channels offer a unique proposition for clients looking to break through today’s competitive media landscape to form meaningful relationships with their consumers,” said Derek Chang, Head of International Lifestyle Channels, Scripps Networks Interactive. “The results of the study confirm our audiences are up-scale, affluent, and engaged in both lifestyle programming and its associated products, be that in their kitchen, home or in the holiday they choose.”

    The study, which was commissioned by Scripps Networks in Singapore and conducted by Kadence International, surveyed more than 4,000 respondents, 25-55 year olds who frequently watch lifestyle programming in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

    Survey highlights include:

    Asian Food Channel (AFC):
    • AFC is 47% more likely to be recognized by viewers for local Asian food and cooking content than its channel competitors

    • 50% of AFC viewers visited a restaurant, city or destination featured during a show as compared to 28% of other pay-TV viewers

    HGTV:
    • 87% of HGTV viewers have performed some form of renovation in the past 12 months as compared to 69% other pay-TV viewers

    • HGTV inspires viewers and is their go-to channel for all things renovation, taking the lead when it comes to topics such as “Home Renovations” (47%), “DIY Renovations” (46%) and “House Hunting” (45%)

    Food Network (FN):
    • 91% of FN viewers are willing to pay more for quality ingredients and meals

    • FN has a 31% lead against the nearest competitor channel as being one that presents inspirational cooking content

    Travel Channel:
    • 87% of Travel Channel viewers are likely to travel to a destination featured on a travel show as compared to 69% other pay-TV viewers

    • 74% of Travel Channel viewers agree that advertisements are a good way for them to learn about new products

    * This study was conducted between April and June 2016. It combined over 4,000 online interviews and 12 group discussions with 25 to 55 year old lifestyle and general entertainment channel viewers across Asia.

  • Scripps Networks leads pay-TV lifestyle programming, brand affinity: Study

    Scripps Networks leads pay-TV lifestyle programming, brand affinity: Study

    Singapore: In a recent pay-TV study of viewer behaviors and lifestyle habits in Asia-Pacific, Scripps Networks Interactive found its channel portfolio significantly outranked its competitors in the food, home and travel lifestyle categories. The channels, which include Asian Food Channel, Food Network, HGTV and Travel Channel, have a highly engaged audience, who have an affinity to lifestyle brands and content. They are more receptive to advertisers, trusting the channels as an authority in the lifestyle ahead of other pay-TV networks.

    “It is without a doubt that our channels offer a unique proposition for clients looking to break through today’s competitive media landscape to form meaningful relationships with their consumers,” said Derek Chang, Head of International Lifestyle Channels, Scripps Networks Interactive. “The results of the study confirm our audiences are up-scale, affluent, and engaged in both lifestyle programming and its associated products, be that in their kitchen, home or in the holiday they choose.”

    The study, which was commissioned by Scripps Networks in Singapore and conducted by Kadence International, surveyed more than 4,000 respondents, 25-55 year olds who frequently watch lifestyle programming in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

    Survey highlights include:

    Asian Food Channel (AFC):
    • AFC is 47% more likely to be recognized by viewers for local Asian food and cooking content than its channel competitors

    • 50% of AFC viewers visited a restaurant, city or destination featured during a show as compared to 28% of other pay-TV viewers

    HGTV:
    • 87% of HGTV viewers have performed some form of renovation in the past 12 months as compared to 69% other pay-TV viewers

    • HGTV inspires viewers and is their go-to channel for all things renovation, taking the lead when it comes to topics such as “Home Renovations” (47%), “DIY Renovations” (46%) and “House Hunting” (45%)

    Food Network (FN):
    • 91% of FN viewers are willing to pay more for quality ingredients and meals

    • FN has a 31% lead against the nearest competitor channel as being one that presents inspirational cooking content

    Travel Channel:
    • 87% of Travel Channel viewers are likely to travel to a destination featured on a travel show as compared to 69% other pay-TV viewers

    • 74% of Travel Channel viewers agree that advertisements are a good way for them to learn about new products

    * This study was conducted between April and June 2016. It combined over 4,000 online interviews and 12 group discussions with 25 to 55 year old lifestyle and general entertainment channel viewers across Asia.

  • Scripps Networks elevates Derek Chang as head of International lifestyle channels

    Scripps Networks elevates Derek Chang as head of International lifestyle channels

    MUMBAI: Scripps Networks Interactive announced the creation of a new international leadership position with Derek Chang being promoted to head of International Lifestyle Channels. In this new role, Chang will be responsible for leading and setting the strategic direction for the company’s international owned and operated lifestyle channels. Current Asia-Pacific managing director Chang,  will continue to report to Scripps president – international, Jim Samples, and will relocate to London in July.

    “Since joining Scripps Networks nearly three years ago, Derek has demonstrated a steady track record of building value for the company. We are confident that he is well suited to unlock untapped potential in the international marketplace,” said Samples.

    UK & EMEA managing director Philip Luff and Latin American and the Caribbean managing director Eduardo Hauser will report to Chang. He will also continue to directly manage the Asia-Pacific operations.

    “We have a world class international senior leadership team driving the growth and expansion of Scripps Networks Interactive’s international business. Derek’s appointment to head up the regional teams headquartered in London, Singapore, and Miami reflects our commitment to building out our lifestyle channel portfolio across the globe,” said Samples.

    Since launching the international channels business in 2009, the International Lifestyle Channels division now distributes seven entertainment brands including Asian Food Channel, Cooking Channel, DIY Network, Fine Living, Food Network, HGTV and Travel Channel reaching nearly 165 million households in more than 175 countries and territories across Europe, Middle East, Africa, Asia-Pacific, Latin America and the Caribbean. The company’s lifestyle networks draw from more than 35,000 hours of original lifestyle series produced in the U.S. and around the world.

    Since joining the company, Chang has successfully led the integration of Asian Food Channel into the Scripps Networks fold; introduced and launched HGTV, the company’s third global flagship, across Asia-Pacific and established the channel as the #1 lifestyle channel in Singapore.

    Prior to joining Scripps Networks, Chang was executive vice president of content strategy and development at DIRECTV, where he was responsible for all content acquisition, original productions and programming operations. In addition, he managed DIRECTV’s regional sports networks and its advertising sales business.

  • Scripps Networks elevates Derek Chang as head of International lifestyle channels

    Scripps Networks elevates Derek Chang as head of International lifestyle channels

    MUMBAI: Scripps Networks Interactive announced the creation of a new international leadership position with Derek Chang being promoted to head of International Lifestyle Channels. In this new role, Chang will be responsible for leading and setting the strategic direction for the company’s international owned and operated lifestyle channels. Current Asia-Pacific managing director Chang,  will continue to report to Scripps president – international, Jim Samples, and will relocate to London in July.

    “Since joining Scripps Networks nearly three years ago, Derek has demonstrated a steady track record of building value for the company. We are confident that he is well suited to unlock untapped potential in the international marketplace,” said Samples.

    UK & EMEA managing director Philip Luff and Latin American and the Caribbean managing director Eduardo Hauser will report to Chang. He will also continue to directly manage the Asia-Pacific operations.

    “We have a world class international senior leadership team driving the growth and expansion of Scripps Networks Interactive’s international business. Derek’s appointment to head up the regional teams headquartered in London, Singapore, and Miami reflects our commitment to building out our lifestyle channel portfolio across the globe,” said Samples.

    Since launching the international channels business in 2009, the International Lifestyle Channels division now distributes seven entertainment brands including Asian Food Channel, Cooking Channel, DIY Network, Fine Living, Food Network, HGTV and Travel Channel reaching nearly 165 million households in more than 175 countries and territories across Europe, Middle East, Africa, Asia-Pacific, Latin America and the Caribbean. The company’s lifestyle networks draw from more than 35,000 hours of original lifestyle series produced in the U.S. and around the world.

    Since joining the company, Chang has successfully led the integration of Asian Food Channel into the Scripps Networks fold; introduced and launched HGTV, the company’s third global flagship, across Asia-Pacific and established the channel as the #1 lifestyle channel in Singapore.

    Prior to joining Scripps Networks, Chang was executive vice president of content strategy and development at DIRECTV, where he was responsible for all content acquisition, original productions and programming operations. In addition, he managed DIRECTV’s regional sports networks and its advertising sales business.

  • Scripps acquires Singapore-based Asian Food Channel

    Scripps acquires Singapore-based Asian Food Channel

    MUMBAI: Scripps Networks Interactive, which has made international expansion a top strategic priority, is strengthening its competitive position in Asia with the acquisition of the Asian Food Channel (AFC), the region’s leading food-focused pay television network.

     

    The Asian Food Channel, which is based in Singapore, reaches about 8 million subscribers in 11 markets. With the addition of the Asian Food Channel, Scripps Networks Interactive now has three lifestyle television brands that it is marketing in the region. Food Network and Travel Channel also are distributed in Asia.

     

    “Asia and the rapid growth in pay television households throughout the region hold great promise for Scripps Networks Interactive and its international ambitions,” said Kenneth W. Lowe, the company’s chairman, president and chief executive officer.

    The Asian Food Channel broadcasts 24 hours a day, seven days a week and leverages a substantial library of acquired Asian and international video content as well as a growing number of originally-produced programs. The network generates revenues through regional and local advertising sales as well as fees from pay television operators.

     

    “Acquiring the Asian Food Channel significantly expands our presence in key growth markets and provides us with a solid foundation on which to build a growing lifestyle media business in the region. The channel aligns perfectly with our lifestyle programming focus.”

     

    “We have built AFC from scratch over eight years to become a well-recognized brand in the region with a top management team that will help Scripps expand its presence across the Southeast Asia region,” said Maria Brown, co-founder and chief executive officer of the Asian Food Channel. “As an entrepreneur, I am enormously proud to see our company take this next step in its evolution. I look forward to seeing the Asian Food Channel continue to grow as part of the Scripps Networks Interactive family and as one of their leading lifestyle brands.”

     

    Derek Chang, who was appointed recently as managing director of the Asia Pacific region for Scripps Networks Interactive, will oversee the management and integration of the Asian Food Channel. He also will oversee operations of Scripps Networks Interactive’s existing networks in the region.

     

    Scripps Networks Interactive has been expanding its international operations starting in 2009 with the launch of the Food Network in the United Kingdom and other markets in the Europe, Middle East and Africa (EMEA) region.

     

    In 2012, the company acquired the London-based international operations of the Travel Channel. Food Network and Travel Channel are distributed in selected markets in Asia.

     

    Scripps Networks Interactive isin partnership with BBC Worldwide through its 50-percent ownership of UKTV, which operates a suite of 10 general entertainment and lifestyle channels in the U.K. The company also is in partnership with Shaw Communications, which operates HGTV, Food Network and DIY Network in Canada.