MUMBAI: At Goafest 2025, Asian Federation of Advertising Associations (AFAA) chairman Srinivasan K Swamy took to the stage to give India’s adland a tempting invitation: Macau is calling. Promoting the upcoming 39 edition of AdAsia—Asia’s largest and oldest advertising congress—Swamy laid out a compelling case for Indian participation in this high-octane, cross-cultural marketing festival.
Scheduled for 27 August 2025, the event will take place in the glitzy heart of Macau and marks the 13 time AdAsia is being hosted in Asia since its inception in 1958. “Macau offers a vibrant, unique experience”, Swamy said, as he pitched the city not just as a conference host but as a creative playground.
Swamy noted that the lineup boasts over 30 global speakers, including several Indian industry stalwarts. “Known for top-tier content and speakers”, the event promises insight, inspiration, and a heavy dose of networking.
The push this year? More Indian presence. Swamy shared that the organisers are targeting over 100 Indian delegates and reassured the crowd that home comforts wouldn’t be missing. “Indian food and hospitality will be arranged”, he promised, garnering a few knowing laughs from the audience.
He closed with a rallying call for professionals across agencies, brands, and media to join the India delegation. “All are invited to join the India delegation”, Swamy said, making it clear that AdAsia 2025 isn’t just about geography—it’s about bringing the continent’s finest together on one stage.















