Tag: Asia-Pacific

  • Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    MUMBAI:  Based on data  received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecast highlights that advertising spends will reach  US$538  billion in 2016,  accounting for a +4.5 per cent year-on-year increase. The report also forecasts India growing begun on a positive note with a forecast growth rate  of +12.0 per cent in 2016. Carat’s first forecast for worldwide advertising expenditure in 2017 also predicts India’s ad spends will leapfrog to a growth of 13.9 per cent by 2017.

    Unlike growth in the other BRIC markets – Brazil, Russia and China – advertising expenditure in India would continue to accelerate in this year, supported  by the  India T20  Cricket World Cup and  the  state  elections. TV advertising revenues  are forecast  to grow by +12.3 per cent in 2016,  supported  by strong spending from e-commerce companies and FMCG brands.

    While TV is expected  to  remain  dominant for many  years  to  come,  advertisers  are increasingly  utilising online  video as  an  invaluable  complement. In spite of the much talked about digital marketing drive in the country, the overall   share of total digital advertising spends in India is still relatively low at 8.9 per cent (2016).

    Whereas the global ad spends on news paper  are declining  in markets like North America and Latin, India shows a  positive newspaper  advertising  spend    at +10.5 per cent in 2016,  primarily due  to investment  from e-commerce, automotive and a small contribution from government spending.  Retail advertisers also continue to spend on print.

    Carat’s first forecasts for 2017 predict continuing strong growth for the advertising market in India with an estimated increase  of +13.9 per cent and expected  favourable  economic  conditions in which advertisers vie for the consumers’  attention.

    The report makes it clear that while TV  will continue to dominate the lion share of advertising spends, digital is the real growth driver. Powered by the upsurge  of mobile (+37.9 per cent), online video (+34.7 per cent) and social media (+29.8 per cent) in 2016,  the strength  of digital is expected  to continue  to grow at double digit prediction levels of +15.0 per cent this year, and a further +13.6 per cent in 2017.  

    Overall, Carat predicts the upsurge  of digital to account for 27.0 per cent of advertising spends in 2016  and extend significantly to 29.3 per cent in 2017,  reaching  US$161  billion globally.

    Whilst digital is constantly closing the gap, TV continues to command the majority of market share with a steady 42 per cent. In 2015 ad spends is predicted to grow by +3.1 per cent this year as the Olympic Games and US elections are predicted to generate significant TV viewership across various markets.  In addition, Carat’s forecasts reconfirm the steady decline in Print* in 2016  and into 2017  with Newspapers declining by -5.4 per cent and Magazines  by -1.7 per cent in 2016  whilst highlighting positive year-on-year growth in 2016 for all other media, including Outdoor (+3.4 per cent),

    Radio (+2.2 per cent) and Cinema (+2.8 per cent), with the latter expected to grow further at +5.0 per cent in 2017.

  • Scripps Networks elevates Derek Chang as head of International lifestyle channels

    Scripps Networks elevates Derek Chang as head of International lifestyle channels

    MUMBAI: Scripps Networks Interactive announced the creation of a new international leadership position with Derek Chang being promoted to head of International Lifestyle Channels. In this new role, Chang will be responsible for leading and setting the strategic direction for the company’s international owned and operated lifestyle channels. Current Asia-Pacific managing director Chang,  will continue to report to Scripps president – international, Jim Samples, and will relocate to London in July.

    “Since joining Scripps Networks nearly three years ago, Derek has demonstrated a steady track record of building value for the company. We are confident that he is well suited to unlock untapped potential in the international marketplace,” said Samples.

    UK & EMEA managing director Philip Luff and Latin American and the Caribbean managing director Eduardo Hauser will report to Chang. He will also continue to directly manage the Asia-Pacific operations.

    “We have a world class international senior leadership team driving the growth and expansion of Scripps Networks Interactive’s international business. Derek’s appointment to head up the regional teams headquartered in London, Singapore, and Miami reflects our commitment to building out our lifestyle channel portfolio across the globe,” said Samples.

    Since launching the international channels business in 2009, the International Lifestyle Channels division now distributes seven entertainment brands including Asian Food Channel, Cooking Channel, DIY Network, Fine Living, Food Network, HGTV and Travel Channel reaching nearly 165 million households in more than 175 countries and territories across Europe, Middle East, Africa, Asia-Pacific, Latin America and the Caribbean. The company’s lifestyle networks draw from more than 35,000 hours of original lifestyle series produced in the U.S. and around the world.

    Since joining the company, Chang has successfully led the integration of Asian Food Channel into the Scripps Networks fold; introduced and launched HGTV, the company’s third global flagship, across Asia-Pacific and established the channel as the #1 lifestyle channel in Singapore.

    Prior to joining Scripps Networks, Chang was executive vice president of content strategy and development at DIRECTV, where he was responsible for all content acquisition, original productions and programming operations. In addition, he managed DIRECTV’s regional sports networks and its advertising sales business.

  • Scripps Networks elevates Derek Chang as head of International lifestyle channels

    Scripps Networks elevates Derek Chang as head of International lifestyle channels

    MUMBAI: Scripps Networks Interactive announced the creation of a new international leadership position with Derek Chang being promoted to head of International Lifestyle Channels. In this new role, Chang will be responsible for leading and setting the strategic direction for the company’s international owned and operated lifestyle channels. Current Asia-Pacific managing director Chang,  will continue to report to Scripps president – international, Jim Samples, and will relocate to London in July.

    “Since joining Scripps Networks nearly three years ago, Derek has demonstrated a steady track record of building value for the company. We are confident that he is well suited to unlock untapped potential in the international marketplace,” said Samples.

    UK & EMEA managing director Philip Luff and Latin American and the Caribbean managing director Eduardo Hauser will report to Chang. He will also continue to directly manage the Asia-Pacific operations.

    “We have a world class international senior leadership team driving the growth and expansion of Scripps Networks Interactive’s international business. Derek’s appointment to head up the regional teams headquartered in London, Singapore, and Miami reflects our commitment to building out our lifestyle channel portfolio across the globe,” said Samples.

    Since launching the international channels business in 2009, the International Lifestyle Channels division now distributes seven entertainment brands including Asian Food Channel, Cooking Channel, DIY Network, Fine Living, Food Network, HGTV and Travel Channel reaching nearly 165 million households in more than 175 countries and territories across Europe, Middle East, Africa, Asia-Pacific, Latin America and the Caribbean. The company’s lifestyle networks draw from more than 35,000 hours of original lifestyle series produced in the U.S. and around the world.

    Since joining the company, Chang has successfully led the integration of Asian Food Channel into the Scripps Networks fold; introduced and launched HGTV, the company’s third global flagship, across Asia-Pacific and established the channel as the #1 lifestyle channel in Singapore.

    Prior to joining Scripps Networks, Chang was executive vice president of content strategy and development at DIRECTV, where he was responsible for all content acquisition, original productions and programming operations. In addition, he managed DIRECTV’s regional sports networks and its advertising sales business.

  • FICCI FRAMES: Broadcasting stalwarts feel it is possible to survive the digital wave

    FICCI FRAMES: Broadcasting stalwarts feel it is possible to survive the digital wave

    MUMBAI: Is the past too old to be relevant in the future, and will it actually ‘perish’ if ‘change’ does not take place?

    These questions were discussed by panelists at a session to discuss the formula to Survive the digital wave: Change or perish.

    On the dias were The India Today Group Chairman and Editor-in-chief Aroon Purie, Discvery Asia Pacific Managing Director and President Arthur Bastings Viacom 18 group CEO Sudhhanshu Vats, Disney India MD Siddharth Roy Kapur, NDTV Group Director and CEO Vikram Chandra, and Hungama CEO Neeraj Roy, and the session was moderated by Pranjal Sharma with questions also coming from the delegates.

    “The fundamental is still the same, produce quality and you will have consumers and that’s the way forward as far as I am concerned,” asserted Purie.

    Bastings said staying with the mood of the occurrences is a must. “We cannot only have a channel. We need to have, whatever is there in the ecosystem. Once you have everything you can decide your core business and the rest depending on the performances you can plan your investments,” he added.

    During the course of the discussion, the AVOD model was questioned numerous times. Offering content for free is habit forming which might hurt the ecosystem and what is happening to TV now can happen to OTT too a few years later.

    Vats, whose Viacom’s digital AVOD offering VOOT was launched recently, said: “The consumer is paying. He may not be paying me but is paying for the data. As the payment mechanism develops, bundling can happen. So to say that the consumer is not paying is actually not a correct conclusion.”

    Kapur had a somewhat different point of view as compared to Vats. ‘Waiting for later’ was is not a saleable proposition for him. “We launched 500 channels and did not make consumer pay anything for it. We believe if we form a habit that consumers will later come, pay and watch, does that mean that we open a series of screens and let people walk in for free. I do not think so.”

    “Yes, people are watching movies on mobile phones but that does not mean theatre screens are going away” he added

    Chandra said there was room for profits and opportunities, “It is possible to monetize and it is possible to make profits. But you cannot put archival content, you need to create content exclusively for that very platform and only then will you taste success. The mindset that I will put archival content on digital is a slightly wrong mindset that the broadcasters have been following.”

     

  • FICCI FRAMES: Broadcasting stalwarts feel it is possible to survive the digital wave

    FICCI FRAMES: Broadcasting stalwarts feel it is possible to survive the digital wave

    MUMBAI: Is the past too old to be relevant in the future, and will it actually ‘perish’ if ‘change’ does not take place?

    These questions were discussed by panelists at a session to discuss the formula to Survive the digital wave: Change or perish.

    On the dias were The India Today Group Chairman and Editor-in-chief Aroon Purie, Discvery Asia Pacific Managing Director and President Arthur Bastings Viacom 18 group CEO Sudhhanshu Vats, Disney India MD Siddharth Roy Kapur, NDTV Group Director and CEO Vikram Chandra, and Hungama CEO Neeraj Roy, and the session was moderated by Pranjal Sharma with questions also coming from the delegates.

    “The fundamental is still the same, produce quality and you will have consumers and that’s the way forward as far as I am concerned,” asserted Purie.

    Bastings said staying with the mood of the occurrences is a must. “We cannot only have a channel. We need to have, whatever is there in the ecosystem. Once you have everything you can decide your core business and the rest depending on the performances you can plan your investments,” he added.

    During the course of the discussion, the AVOD model was questioned numerous times. Offering content for free is habit forming which might hurt the ecosystem and what is happening to TV now can happen to OTT too a few years later.

    Vats, whose Viacom’s digital AVOD offering VOOT was launched recently, said: “The consumer is paying. He may not be paying me but is paying for the data. As the payment mechanism develops, bundling can happen. So to say that the consumer is not paying is actually not a correct conclusion.”

    Kapur had a somewhat different point of view as compared to Vats. ‘Waiting for later’ was is not a saleable proposition for him. “We launched 500 channels and did not make consumer pay anything for it. We believe if we form a habit that consumers will later come, pay and watch, does that mean that we open a series of screens and let people walk in for free. I do not think so.”

    “Yes, people are watching movies on mobile phones but that does not mean theatre screens are going away” he added

    Chandra said there was room for profits and opportunities, “It is possible to monetize and it is possible to make profits. But you cannot put archival content, you need to create content exclusively for that very platform and only then will you taste success. The mindset that I will put archival content on digital is a slightly wrong mindset that the broadcasters have been following.”

     

  • Zee Entertainment acquires TOIFA 2016 global telecast rights, except India

    Zee Entertainment acquires TOIFA 2016 global telecast rights, except India

    MUMBAI: Zee Entertainment Group has bagged the exclusive telecast partners across the world, excluding India of The Times of India Film Awards (TOIFA) 2016.

    The partnership is aimed at promoting TOIFA’s grandeur, to reach out to viewers across the globe, which will include some of these regions like Middle East, Pakistan, Asia Pacific, America, Africa and Europe.  

    TOIFA 2016 Dubai presented by Gulf Air and Splash will be held on 17 & 18 March at the Dubai International Stadium and also will see performances by Shah Rukh Khan, Varun Dhawan, Kareena Kapoor Khan, Jacqueline Fernandez, YoYo Honey Singh and others.

    Zee Entertainment Middle East CEO Mukund Cairae says, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”

    TOIFA is going to be promoted across India, Bahrain, KSA, Qatar, Oman and UK. TOIFA has already partnered with Thomas Cook in India and Dadabhai Travels in the Gulf Cooperation Council (GCC) as its Travel Partners.

    Zee Entertainment Middle East chief content & creative officer Manoj Mathew added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.” 

    He further added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event, which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”

    For the South Asians audience in Middle East TOIFA will be showcased exclusively on Zee Cinema and for the Arabic audience it will be showcased on Zee’s Arabic Bollywood channel Zee Aflam.

  • Zee Entertainment acquires TOIFA 2016 global telecast rights, except India

    Zee Entertainment acquires TOIFA 2016 global telecast rights, except India

    MUMBAI: Zee Entertainment Group has bagged the exclusive telecast partners across the world, excluding India of The Times of India Film Awards (TOIFA) 2016.

    The partnership is aimed at promoting TOIFA’s grandeur, to reach out to viewers across the globe, which will include some of these regions like Middle East, Pakistan, Asia Pacific, America, Africa and Europe.  

    TOIFA 2016 Dubai presented by Gulf Air and Splash will be held on 17 & 18 March at the Dubai International Stadium and also will see performances by Shah Rukh Khan, Varun Dhawan, Kareena Kapoor Khan, Jacqueline Fernandez, YoYo Honey Singh and others.

    Zee Entertainment Middle East CEO Mukund Cairae says, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”

    TOIFA is going to be promoted across India, Bahrain, KSA, Qatar, Oman and UK. TOIFA has already partnered with Thomas Cook in India and Dadabhai Travels in the Gulf Cooperation Council (GCC) as its Travel Partners.

    Zee Entertainment Middle East chief content & creative officer Manoj Mathew added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.” 

    He further added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event, which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”

    For the South Asians audience in Middle East TOIFA will be showcased exclusively on Zee Cinema and for the Arabic audience it will be showcased on Zee’s Arabic Bollywood channel Zee Aflam.

  • FY-15: Facebook revenue grows 43.8%, net income up 25.4%

    FY-15: Facebook revenue grows 43.8%, net income up 25.4%

    BENGALURU: Facebook reported 43.8 per cent growth in revenue for the year ended 31 December, 2015 (FY-2015, current year) at $17,928 million as compared to $12,466 million in FY-2014. The company’s net income attributable to common Class A and Class B stockholders increased 25.4 per cent to $3,669 million (20.5 per cent margin) as compared to $2,925 million (23.5 per cent margin). For the quarter ended 31 December, 2015 (Q4-2105, current quarter), revenue increased 51.7 per cent YoY to $5,841 million as compared to $3,851 million, while net income attributable to common Class A and Class B stockholders more than doubled (up 2.23 times) YoY to $1,555 million (26.6 per cent margin) as compared to $696 million (18.1 per cent margin).

    “2015 was a great year for Facebook. Our community continued to grow and our business is thriving,” said Facebook founder and CEO Mark Zuckerberg. “We continue to invest in better serving our community, building our business, and connecting the world.”

    Approximately 95.3 per cent of Facebook’s revenue came from advertising in the current year as compared to 92.2 per cent in FY-2014, while the rest came from Payments and Other Fees. Please refer to Fig A below for revenue breakup in Advertising and Payments & Other Fees.

    A major portion of Facebook’s advertising revenue (almost 50 per cent) comes from the US and Canada (US-Can), followed by Europe (Eur, about 25 per cent). The Asia-Pacific (APAC) region contributes about 15 per cent, while the Rest of the World (ROW) about 10 per cent. Please refer to Fig 2 below for advertising revenue break-up by user geography.

    Facebook’s Daily Active Users (DAU) in Q4-2015 increased 16.6 per cent YoY to 1038 million from 890 million and increased 3.1 per cent QoQ from 1007 million. The number of Mobile DAUs in the current quarter increased 25.4 per cent YoY to 934 million from 745 million and increased 4.5 per cent QoQ from 894 million.

    Please refer to Fig 3 below. Facebook has the highest number of Daily Active Users (DAU) from ROW followed by APAC , Eur and US-Can respectively in terms of DAU. In other words, US-Canada and Europe’s DAUs, which amount to about 26 per cent, contribute about 75 per cent of Facebook’s advertising revenue, and the ROW and APac’s DAUs contribute about 25 per cent, reflecting higher ARPUs from US-Can, followed by Eur, APac and ROW in descending order.

    The curve B in Fig 3 below signifies the ratio of DAUs to Monthly Average Users (MAU), while curve A indicates the percentage of Mobile DAUs to DAUs.

    >

  • FY-15: Facebook revenue grows 43.8%, net income up 25.4%

    FY-15: Facebook revenue grows 43.8%, net income up 25.4%

    BENGALURU: Facebook reported 43.8 per cent growth in revenue for the year ended 31 December, 2015 (FY-2015, current year) at $17,928 million as compared to $12,466 million in FY-2014. The company’s net income attributable to common Class A and Class B stockholders increased 25.4 per cent to $3,669 million (20.5 per cent margin) as compared to $2,925 million (23.5 per cent margin). For the quarter ended 31 December, 2015 (Q4-2105, current quarter), revenue increased 51.7 per cent YoY to $5,841 million as compared to $3,851 million, while net income attributable to common Class A and Class B stockholders more than doubled (up 2.23 times) YoY to $1,555 million (26.6 per cent margin) as compared to $696 million (18.1 per cent margin).

    “2015 was a great year for Facebook. Our community continued to grow and our business is thriving,” said Facebook founder and CEO Mark Zuckerberg. “We continue to invest in better serving our community, building our business, and connecting the world.”

    Approximately 95.3 per cent of Facebook’s revenue came from advertising in the current year as compared to 92.2 per cent in FY-2014, while the rest came from Payments and Other Fees. Please refer to Fig A below for revenue breakup in Advertising and Payments & Other Fees.

    A major portion of Facebook’s advertising revenue (almost 50 per cent) comes from the US and Canada (US-Can), followed by Europe (Eur, about 25 per cent). The Asia-Pacific (APAC) region contributes about 15 per cent, while the Rest of the World (ROW) about 10 per cent. Please refer to Fig 2 below for advertising revenue break-up by user geography.

    Facebook’s Daily Active Users (DAU) in Q4-2015 increased 16.6 per cent YoY to 1038 million from 890 million and increased 3.1 per cent QoQ from 1007 million. The number of Mobile DAUs in the current quarter increased 25.4 per cent YoY to 934 million from 745 million and increased 4.5 per cent QoQ from 894 million.

    Please refer to Fig 3 below. Facebook has the highest number of Daily Active Users (DAU) from ROW followed by APAC , Eur and US-Can respectively in terms of DAU. In other words, US-Canada and Europe’s DAUs, which amount to about 26 per cent, contribute about 75 per cent of Facebook’s advertising revenue, and the ROW and APac’s DAUs contribute about 25 per cent, reflecting higher ARPUs from US-Can, followed by Eur, APac and ROW in descending order.

    The curve B in Fig 3 below signifies the ratio of DAUs to Monthly Average Users (MAU), while curve A indicates the percentage of Mobile DAUs to DAUs.

    >

  • Network18 appoints ad guru Prasoon Joshi as additional director

    Network18 appoints ad guru Prasoon Joshi as additional director

    MUMBAI: Network18 Media & Investments has appointed National Award winning Indian lyricist, screenwriter and ad-guru Prasoon Joshi as additional director.

     

    Designated as an independent director, Joshi’s term is for a period of five years.

     

    Network18’s Board of Directors at its meeting held on 15 January, 2016 confirmed the appointment.

     

    Joshi is currently McCann Worldgroup Asia Pacific chairman as well as the agency’s India CEO. 

     

    He is credited with marrying creativity with scale and giving McCann’s work in India a distinct cultural edge. Joshi has worked on mainstream brands like Coca Cola, Mastercard, J&J, Perfetti, Nestle, GM, Metlife, Pears, Star TV, Maggi re-launch as well as NDTV, Marico, Dabur and Britannia amongst others.