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Tag: Asia-Pacific

  • Admitad appoints Neha Kulwal as APAC managing director

    Admitad appoints Neha Kulwal as APAC managing director

    MUMBAI: Admitad has appointed Neha Kulwal, formerly the country manager, as the Asia-Pacific managing director. Admitad’s India operations were launched with the vision of becoming the largest, most trusted partner network and martech & fintech solutions provider. The company is confident it can increase growth in the entire APAC region under the leadership of Neha Kulwal, it said in a statement.

    Having joined Admitad six years ago, Neha Kulwal has established a solid market position for the company, increasing the business volume five times and attracting new clients across diverse industries. Neha has built a steady team of more than 50 people working for the company in the region today. Her ability to act as a team leader and as a true people person gained her respect throughout the entire Admitad family and beyond.

    Since 2020, the company has increased the size of its partner portfolio in India and added a significant number of advertisers and publishers as partners and clients. The total sales generated by Admitad tools for brands almost doubled between 2019 and 2021. Top-tier brands such as Flipkart, Croma, Ajio, BoAt Lifestyle, Samsung, Myntra, Kotak, Mcaffeine, and Times of India enjoy long-term, profitable partnerships with Admitad in the APAC market.

    Neha Kulwal said, ” I am delighted and truly honoured to receive this recognition. This is the beginning of a new chapter in Admitad’s journey in the region. I am confident that APAC, given its immense growth opportunities, will live up to its full potential in driving our business to greater heights. We started Admitad’s India operations with a clear vision of becoming the biggest and most trusted partner network. I am very proud of what we as a team have achieved in the last six years and, with this new responsibility at hand, I intend to grow our APAC operations by replicating the India success story.”

    “Neha Kulwal is a truly top player and an inspiring leader of the digital economy. We appreciate her experience and her business sense, and could not think of anyone being a better perfect fit for our ambitious goals in the region. It will be exciting to see more Admitad APAC projects and initiatives set benchmarks in this market,” said Admitad founder and CEO Alexander Bachmann.

    Admitad has recently moved into the new office in Gurugram, offering additional businesses and solutions beyond its partner network, including Tapfiliate, ConvertSocial, Univibes, and Coupon Whitelabel. In the near future, the company will continue to invest in developing its infrastructure in APAC.

  • Global advertising spend to grow over 15 per cent in 2023-2024, forecasts Dentsu

    Global advertising spend to grow over 15 per cent in 2023-2024, forecasts Dentsu

    Mumbai: Dentsu global ad spend forecasts indicated that advertising spending would increase globally by 8.7 per cent in 2022. Ad spending in Asia Pacific is anticipated to reach $250 billion.

    The advertising spending growth rate is predicted to be 16 per cent this year and is expected to increase 15.2 per cent in 2023 and 15.7 per cent in 2024.

    The reforecast of media investment is released in the context of escalating media price inflation, geopolitical tension, upcoming key elections, and one of the most anticipated global sports events of the year, the FIFA World Cup. Due to continued uncertainty, the current and historical comparison data has also been adjusted to remove Russian investment from the forecast, to better reflect the rest of the international ad spend trends and predictions.

    According to the forecast, spending on advertising in China is expected to rise by 4.0 per cent in 2023 and 5.4 per cent the following year.

    Speaking in this context, Dentsu international CEO media APAC Prerna Mehrotra said, “The latest Dentsu Ad Spend July 2022 points to a continued recovery despite another year of economic uncertainty, with APAC 2022 ad spend of $250 billion, based on a growth forecast at 5.1 per cent. However, continued lockdowns in key markets, geo-political tension and ongoing supply logistics issues could add pressure on businesses with a cascading impact on marketing spends.”

    Looking ahead, Dentsu expects the 2023 global advertising market to increase by 5.4 per cent to reach $778.6 billion followed by a further 5.1 per cent increase in 2024.

    Mehrotra added, “This year, India (+16.0 per cent), Malaysia (+11.0 per cent) and Hong Kong (+10.1 per cent) have all achieved double-digit growth. Digital continues to drive growth accounting for 60.7 per cent of all spending in the Asia Pacific with social, video and search predicted to lead to digital growth. Advertisers increase focus and resources into e-commerce, display, and search budgets to respond to the new consumption habits. Marketers need to better understand their audiences and meet their needs with relevant messaging as online behaviour surges in Asia. Use of first-party data to identify the most profitable customers, combined with third-party data to target the prospects in the most efficient channels will help drive efficiency and manage costs.”

    Dentsu International CEO- media and global clients Peter Huijboom said, “Even with everything which has happened in recent months, not least the protracted war in Ukraine and its international repercussions, the advertising recovery remains strong on a global scale. And, despite factors such as inflation putting pressure on household budgets, combined with 2021 being a tough comparative year, we have only marginally revised our 2022 global growth forecast by just 0.4 percentage points.

    “Despite global economic uncertainty, brands are continuing to prioritise their spend in channels which will give them both the digital flexibility and return they seek. It is through our clear and robust insight and understanding of the market we can work with clients to navigate what’s next and partner with them on their future investment,” he added.

    Overall ad spends growth in Asia Pacific is boosted by key sporting events such as Indian Premier League, FIFA World Cup, Beijing 2022 Winter Olympics and Paralympics, and country elections in Australia and India. Digital continues to be the powerhouse driving APAC ad spend, as the fastest growing medium at 11.5 per cent to reach $151.7 billion, a 60.7 per cent share of total ad spend. Fuelling this is the double-digit growth of programmatic (32.3 per cent), paid social (27.4 per cent), and digital display (13.3 per cent) in 2022. In Southeast Asia (SEA), TV spend is still significant, with the largest share (57.2 per cent) of total SEA spend (Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam), and a growth rate of 4.6 per cent.

    Globally, out-of-home (OOH) and cinema will both see encouraging double-digit growth in 2022 (respectively 11.5 per cent and 19.6 per cent). Radio is also forecast to grow, much faster than initially considered with a new reforecast of 5.0 per cent for the year, up from 2.0 per cent in the January predictions – which is mainly due to faster return to office working. As with previous predictions, ad spend in newspapers and magazines will continue to decline.

    In 2022, America will be the top ad spend region at $329.6 billion and the most dynamic with spending increasing by 13.1 per cent. India at 16 per cent growth will stay ahead of the US at 12.8 per cent and Brazil at 9 per cent as the fastest growing market.

    Globally, industry-wise, the greatest growth is forecast for the technology sector (+11.3 per cent), which has benefited from people’s greater reliance on digital devices. Retail is one of the key sectors of spend growth at a rate of 11 per cent in 2022. The sector is driven by several factors including the significant growth of e-commerce, the entry of new players, and the introduction of emerging retail platforms. In Asia Pacific, technology, automotive and cosmetics and personal care are among the fastest growing sectors.

    This dentsu Global Ad Spend Forecast not only looks at the data from 58 markets, but also examines some of the key factors impacting ad spend shift, such as inflation increases, sustainability regulation, acceleration of gaming as an ad medium, doubling down on addressable media and also the importance of buying attention as core metric

  • CNN Digital Worldwide names Steve George as director, Asia-Pacific

    CNN Digital Worldwide names Steve George as director, Asia-Pacific

    Mumbai: CNN Digital Worldwide has promoted Steve George to director of CNN Digital for the Asia-Pacific region, based in Hong Kong. George begins his new role effective immediately.

    In this role, he is responsible for digital content, strategy and publishing and leads a team of digital producers, reporters and editors across APAC.

    Prior to this role, George was a senior news editor for CNN Digital. He spearheaded CNN’s digital coverage of major breaking news events in Asia-Pacific and was the founding editor of CNN’s Meanwhile in China newsletter, a three-times-a-week analysis of Chinese society, politics and foreign policy for a global readership.

    “Steve is an outstanding, trusted and thoughtful journalist and leader,” said CNN Digital Worldwide SVP and editor-in-chief Meredith Artley. “I am joined by the team in Hong Kong and CNN staff around the world in being thrilled that he is taking on this leadership role at this critical time.”

    Before joining CNN in 2016, George spent eight years in Beijing as a magazine editor, covering news and social affairs across the greater China region.  

  • dentsu launches dentsu gaming in Asia Pacific

    dentsu launches dentsu gaming in Asia Pacific

    Mumbai: dentsu Group has announced the launch of its new integrated solution dentsu gaming on Thursday. The gaming solution will be accessible in the Asia Pacific through dentsu production, creative, CXM and media agencies, as well as globally via Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, and the Content Business Design Centre (CBDC) within dentsu Inc.

    The solution brings together the expertise of dentsu Japan network in the sector and specialist capabilities within dentsu international. As a new global solution, dentsu gaming aims to provide access to specialist strategy, activation and original intellectual property (IP) development for brands seeking to connect with and navigate the gaming ecosystem, said the company in a statement.

    “Our philosophy is that gaming is more than just advertising – it is about creating, amplifying, and adding momentum to culture and the industry at large,” dentsu Inc executive officer Keiichi Yoshizaki said.

    “With dentsu gaming we do this through our own in-house gaming studios, innovative business ventures, investing in gaming start-ups and through strategic partnerships at global scale and, this sets us apart from all others,” Yoshizaki added.

    Through its network of agencies and teams worldwide, dentsu now provides bespoke game/IP development, in-game advertising, commerce, consumer promotions, native game integrations, augmented reality (AR), virtual reality (VR), talent activation, esports, and experiential as its core capabilities through dentsu gaming.

    “We have a truly integrated and borderless business model at dentsu which ensures a seamless sharing of insights, deep-knowledge and specialisms to benefit our clients, regardless of their geography – dentsu gaming is a perfect example of this,” dentsu international global CEO media and global clients Peter Huijboom and one of the primary executive sponsors of dentsu gaming stated. “Bringing together the exceptional talent and deep gaming expertise from across the group, this new global solution makes it easier for clients and partners to leverage the potential of gaming for business growth through local market dentsu agency brands they already know and trust.”

    With a heritage of more than 35 years in the gaming and entertainment space, the company has been working with pioneering brands and developers since the gaming industry’s infancy and aims to make the future of gaming representative, inclusive and accessible for all, the company stated.

  • Dentsu International announces Merlee Jayme as CCO-APAC

    MUMBAI: Dentsu International on Thursday announced the appointment of Merlee Jayme as the chief creative officer, Asia Pacific (APAC), with immediate effect. She will be responsible for creative excellence across dentsu’s creative and experience agencies in the region. These agencies include Isobar, dentsumcgarrybowen, and creative agencies under the house of dentsu, such as dentsu One, Dentsu Webchutney, and Taproot Dentsu.

    Jayme will report to dentsu global CEO-creative, Jean Lin and dentsu Asia Pacific CEO Ashish Bhasin. Merlee will continue as part of the core team in the global creative experience council at dentsu and sponsor of the region’s Diversity, Equity, and Inclusivity (DEI) programme.

    Welcoming Merlee on board, Jean Lin said, “At dentsu, we bring together brand and experience around the organising power of an idea. Dentsu wants to be the most integrated agency network in the world, and compelling ideas and cultural insights play a pivotal role in achieving this vision. Merlee’s inclusive creative leadership, Asian roots, and global experience work brilliantly to deliver idea-led transformation in Asia Pacific – one of the most vibrant playgrounds for business creativity. We have an ambitious plan for the Asia Pacific and are thrilled to have Merlee focus on the region she calls home.”

    Jayme is one of the most awarded Asian creative leaders and entrepreneurs in the industry, who joined the group through dentsu’s acquisition of her creative agency, JaymeSyfu. She was previously dentsumcgarrybowen’s global co-president. Merlee is a passionate advocate for the power of ideas in changing the world and DEI, and recently served as Jury President for Radio & Audio at Cannes Lions Festival of Creativity 2021.
    On her new role, Jayme commented, “My global role at dentsumcgarrybowen has opened my eyes to the integrated opportunities we can create to push creativity and innovation, solving our client’s problems with all creative capabilities across dentsu. I am excited to be back in my home region, working hand-in-hand with our amazing colleagues in Asia Pacific to create great work that matters for our clients.”

    Ashish Bhasin said, “Merlee’s creative ability speaks for itself and when the opportunity arose to give her a broader remit across the region, it was a no-brainer. Her entrepreneurial spirit, creativity, and innate ability to get the best out of the people she works with make her truly unique, and I am excited to see her instill further excellence across our agencies and unleash the potential of our Creative business, driving deeper connections with our clients and the consumers they’re talking with.”

  • Golin elevates Shouvik Prasanna Mukherjee to CCO, Asia Pacific

    New Delhi: Interpublic Group agency Golin has promoted Shouvik Prasanna Mukherjee chief creative officer, Asia Pacific.

    In this newly created role, he will champion Golin’s data-driven, earned-first creative ideas to inspire and create change for clients across the region, said the agency on Tuesday. Based in Singapore, Mukherjee will report to Asia Pacific, president, Darren Burns. In addition to the new role, Mukherjee will continue to lead the data, analytics, and content team in Singapore.

    According to the agency, he will oversee the firm’s conceptual creators, graphic designers, and content production teams for the region, and he will take an active role in building the data analytics capabilities in Singapore where he previously held the role of executive creative director since 2015.

    Burns said, “Shouvik has been an integral part of the Golin team for over a decade, leading multiple award-winning campaigns. He will bring unparalleled energy and passion to drive growth by focusing on regional collaboration and earned-first creative ideas.”

    Mukherjee has conceptualised and executed award-winning campaigns for Golin clients including Guinness, Heineken, Magnum, McDonald’s, Nespresso, Panasonic, and Twitter. “Ideas that earn attention work anywhere. Earning attention requires brave creativity that is culturally relevant and fuelled by insights and analytics. It delivers business results, as well as inspires awe, breaks stereotypes, and basically blows the mind. I’m excited to expand this incredible team so we can service more clients across the region with bold ideas,” said Mukherjee.

  • India’s ad-revenue to rebound over 2020-25 with 13 % CAGR : MPA

    New Delhi: After a 27 per cent plunge in 2020, ad revenue in India is forecast to rebound strongly over 2020-25 with a CAGR of 13 per cent, said a new report released by Media Partners Asia (MPA) on Monday.

    According to the report- Asia Pacific Advertising Trends 2021, digital advertising is expected to benefit from India’s expanding digital economy across online gaming, ed-tech, food and delivery platforms, outgrowing television to become the largest advertising segment by 2024.

    Overall, APAC advertising expenditure is forecast to grow at 5.4 per cent CAGR to reach $245 billion by 2025, powered by growth across key markets such as China, India, Japan, and Korea, says the report.

    Digital ad-revenue most resilient

    According to the report, digital ad revenue remained most resilient through the pandemic, with consumers across APAC spending more time online and brands accelerating digitization efforts. The medium is projected to contribute 67 per cent of APAC ad revenue in 2025, eating into TV’s share (18 per cent), it said.

    The role of e-commerce in advertising surged in 2020, with e-commerce contributing an estimated 39 per cent of China’s ad revenues, while growing significantly, albeit from a small base, in India, Indonesia, Japan and Korea. Search and social advertising benefited as well. As per MPA’s projections, digital advertising’s share of net advertising spend is likely to grow from 59 per cent in 2020 to 67 per cent in 2025.

    TV ad-spend to rebound in 2021 growing 4.6 per cent Y/Y

    Television advertising faced further pressure in 2020 as advertisers accelerated their transition to digital, declining 15 per cent Y/Y to $43.3 billion.

    While the dips in TV ad spend are expected to be permanent in mature markets such as Australia and Japan, the medium remains important in key markets like India, Indonesia, the Philippines and Thailand where it retains its position as the largest ad segment as of end-2020. Overall, TV advertising is expected to rebound in 2021, growing 4.6 per cent Y/Y, before secular decline sets in again in 2023, according to the report.

    MPA projects total Asia Pacific TV advertising spend to grow at a CAGR of 0.7 per cent over 2020-2025 to reach $44.8 billion in 2025.

    Online video advertising to grow $ 33.3 billion in 2025

    TV broadcasters are growing online video ad market share through catch up and dedicated AVOD streaming services, particularly in connected TV markets such as Australia, Japan and Korea. MPA estimates online video advertising, led by YouTube, contributed 16 per cent to APAC digital ad revenue in 2020. With various local and regional AVOD and freemium platforms, including broadcaster-led platforms driving growth, online video advertising is forecast to grow to $33.3 billion in 2025, representing 20 per cent of the APAC digital ad pie while topping 40 per cent in emerging markets such as India & Indonesia.

    Ad-spend to exceed $ 200 billion by end-2021 in Asia-Pacific

    According to the report, net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3 per cent Y/Y in 2020 as Covid-19 ravaged the countries across the globe. Pandemic-induced macroeconomic uncertainty softened advertiser demand in the first half of 2020.

    However, as economies rebound, recovery is underway with ad spend forecast to exceed $200 billion by end 2021, topping pre-pandemic levels for the region. China was the single largest contributor to advertising expenditure, with 55 per cent share of APAC ad spend. The growth was largely led by digital advertising, which accounted for 70 per cent of China’s total ad spend, anchored to short video, live streaming, social, and e-commerce platforms. Ad markets in Korea and Vietnam will also return to pre-pandemic net ad spend levels by end-2021.

    Most other countries including India will follow in 2022, bolstered by the growth of digital advertising; TV advertising will return to pre-pandemic levels in India, Thailand and Vietnam, it said.

    KOREA: Ad spend fell one per cent in 2020, with a 9 per cent decline in TV advertising and bolstered by 12 per cent growth in digital advertising, led by mobile, display and search ads. The Korean advertising market is forecast to grow at 6 per cent CAGR over 2020-25. TV has bounced back strongly in Q1 2021 and digital advertising, including video, continues to maintain double digit growth levels.

    JAPAN AND AUSTRALIA: Ad spend is projected to grow by 2 per cent over 2020-25, led by digital. TV remains scalable in both markets. Video’s share of digital advertising is growing in both markets with global tech majors dominant though broadcasters are growing rapidly from low base through dedicated streaming platforms.

    SOUTHEAST ASIA (INDONESIA, PHILIPPINES, THAILAND AND VIETNAM): Ad markets are recovering rapidly with TV & online benefiting. Indonesia remains Southeast Asia’s largest advertising market and is projected to grow at 4 per cent CAGR over 2020-25, powered by digital (including video) and free TV.

  • CNN International boosts its business coverage with new programming

    CNN International boosts its business coverage with new programming

    New Delhi: As the world looks to the future and new ways of doing business, new channel CNN is launching cross-platform programming to cover the macro trends impacting Asia, Europe, and the Middle East and profile the regions’ key industries and corporations.

    Starting this coming weekend, CNN Marketplace Asia and CNN Marketplace Europe will begin airing on CNN International. These monthly shows, and dedicated new sections on CNN Business will focus on the recovery following the pandemic, analysing the new economy and ways of working driven by innovation. It will include in-depth interviews, reporting, and analysis about the very latest sector and regional trends in technology, sustainability, automotive and mobility, health and medicine, energy, and e-commerce.

    The first show will look at some of the biggest e-commerce players in the region as they discuss the possibilities of digital transformations and the acceleration of e-commerce adoption globally.

    “The pandemic has changed the business world’s long-held rules and accepted norms beyond all recognition,” said CNN International, senior vice president and managing editor for the Asia Pacific & Global head of features content, Ellana Lee. “By expanding our Marketplace franchise across multiple regions and platforms, we are responding to our audiences’ desire to know more about both the disruptors and the disrupted as the world of global business enters a new era. With our global reach, unique access, and business expertise – no one is better placed to tell this story than CNN.”

    ‘Marketplace Asia’ will air on 22nd May at 4:00 pm IST on CNN International.

  • MullenLowe Group elevates S Subramanyeswar as APAC chief strategy officer

    MullenLowe Group elevates S Subramanyeswar as APAC chief strategy officer

    MUMBAI: MullenLowe Group announced the elevation of S Subramanyeswar to chief strategy officer for the Asia-Pacific region. He will continue to lead strategy for brands at MullenLowe Lintas Group (India) as its group chief strategy officer.

    Subramanyeswar, better known as Subbu, joined Lowe Lintas in 2011 as national planning director, and has since led strategic initiatives for multiple brands across the clients that the group works on in India. He has spent two decades plus in advertising and marketing, having worked at Wipro, Publicis, Rediffusion Y&R, and Saatchi & Saatchi in the markets of India, US and UK. He joined Lowe Lintas in 2011.

    Subbu has been awarded ‘South Asia Planner of the Year’ for two consecutive years – 2014 and 2015 by the world-renowned Campaign magazine. He has authored and won 130+ Effectiveness awards at India Effies, APAC Effies, Tambuli, Asian Marketing Effectiveness, WARC and the globally distinguished Jay Chiat by 4A’s. He has also been on the jury of Jay Chiat, APAC Effies, AME, WARC, Tambuli and India Effies.

    Subbu is a passionate believer and practitioner of purpose-inspired brand building. His breakthrough ‘Brands to Stands’ thinking, methodology and frameworks have been adopted by many of the brands that MullenLowe Lintas Group steers in India.

    Subbu will be based in Mumbai, India, as he takes up the Asia-Pacific charge with immediate effect.

  • Airbnb appoints Amanpreet Bajaj as GM for India, SEA, HK and Taiwan

    Airbnb appoints Amanpreet Bajaj as GM for India, SEA, HK and Taiwan

    NEW DELHI: Airbnb has announced the appointment of Amanpreet Bajaj as general manager for India, southeast Asia, Hong Kong and Taiwan.

    Bajaj brings a wealth of experience from playing a key role in the growth of Airbnb in India as country manager since 2015. In his expanded role overseeing southeast Asia, Hong Kong and Taiwan along with India, Amanpreet will be responsible for driving Airbnb’s strategy and long-term growth in some of Airbnb’s fastest-growing destinations in Asia-Pacific, which have grown on average almost 40 per cent YoY as of 2019.

    A business leader and web entrepreneur with a proven track record of building and scaling teams, Amanpreet brings with him years of rich experience in the digital space. Before joining Airbnb, he co-founded Letsbuy.com in 2010, which was acquired by Flipkart.com in 2012.

    “After a truly enriching five years at Airbnb, I am thrilled to take on an expanded challenge to ensure the long-term growth of Southeast Asia, Hong Kong and Taiwan — some of the world’s most popular travel destinations,” said Bajaj. “I am looking forward to applying my learnings and experience to further engage and grow our communities of hosts and guests across this region, working hand in hand towards tourism’s much-needed recovery.”

    Bajaj assumes this new role as Mike Orgill, the former general manager for southeast Asia, Hong Kong and Taiwan, returns to his former role as Airbnb’s regional policy director for Asia-Pacific. He will start his new role immediately and continue to report to Kum Hong Siew, Airbnb’s regional director for Asia-Pacific and chief operating officer of Airbnb China.

    “We are delighted to have Amanpreet take on an expanded role to lead Southeast Asia, Hong Kong and Taiwan in addition to managing operations for India,” said Hong Siew. “Amanpreet has been instrumental in driving the growth of India as a key geography for Airbnb, and we are looking forward to partnering with him in this new chapter of his career, helping this region reach new heights.