ITV

Tag: Asia-Pacific

  • Nielsen: Global ad spend up in first half of 2013

    Nielsen: Global ad spend up in first half of 2013

    MUMBAI: Global ad spend has hiked 2.8 per cent on a year-over-year basis for the first half of 2013, according to Nielsen’s Global AdView Pulse report, which finds that marketers in Latin America had the highest increase in spending for the period.

     

    For the second quarter of 2013, expenditures grew 3.5 per cent.

     

    All regions contributed to the global growth, except Europe, where there was a six per cent decline for the period from January to June. Latin America was booming, with gains of 13.1 per cent to $13.5 billion. There was a quarterly growth of 3.9 per cent in the Middle East and Africa. The Asia Pacific had growth of 6.4 per cent and North America of 2.7 per cent.

     

    Within Latin America, Argentina contributed significantly to the growth in the region, with a nearly 30 per cent increase in ad spending. Indonesia, China and the Philippines all contributed double-digit growth in the Asia Pacific for the first half of the year, with expenditures reaching $51 billion. In Europe, ad spending was up in Norway (2.5 per cent), Switzerland (0.6 per cent) and Greece (7.4 per cent), though all other countries in the region saw a decline.

  • American Tourister launches its brand campaign with an Indian twist

    American Tourister launches its brand campaign with an Indian twist

    MUMBAI: American Tourister has introduced its brand new campaign ‘Take On The World’. The campaign highlights the brand’s fresh, energetic youthful appeal, and showcases the technology behind its new Vivolite range.

     

    Created by JWT Hong Kong, the Indian edition of this global TVC has been specifically enhanced with Indian background music with an aim to connect with a wider audience.  

     

    “‘Take On the World’ is meant to evoke that rush of excitement we feel when we’re about to go on a great trip, especially from the perspective of today’s young and optimistic travelers who are eager to see the world,” says JWT chairman Asia Pacific creative council Lo Sheung Yan.

     

    The high-paced TV commercial brings to life the brand’s fun, lighted-hearted and colourful attitude, while highlighting the durability of the stylish, lightweight Vivolite. The campaign, which was launched in Korea in July and will roll out across Asia Pacific through the rest of the year, also features a series of print ads that show a mix of global landmarks and young travellers from different parts of the world.  

     

    “Take on the World” concept captures the fun, young and international spirit of American Tourister. With this campaign we have attempted to break the Indian media clutter with some unconventional music. It’s a catchy, fun music score that resonates the brand personality also. We believe it will help us reach out to a larger audience in India and help with better brand recall,” says, Samsonite South Asia director marketing Anushree Tainwala.

     

    The 2013 “Take on the World” campaign is a sequel to the 2012 campaign, and marks a landmark for American Tourister, which celebrates its 80th anniversary this year.

  • CNNs leadership cemented among audiences in asia pacific

    CNNs leadership cemented among audiences in asia pacific

    MUMBAI : CNN International continues as the leading news and business brand in Asia Pacific, with an unrivalled connection with the region’s affluent and senior executives, according to the latest findings from Ipsos. The Pan-Asia Pacific Cross-Media (PAX) and Business Elite Asia (BE:Asia) surveys both confirm the network’s undisputed regional reach and leadership in news and business on TV, web and mobile platforms.

    The latest PAX results for the period Q3 2012 to Q2 2013* show that CNN is the clear frontrunner among other international news and business brands across all metrics:

    •    As a TV brand, CNN’s daily audience is 59% greater than BBC World News and 2.6 times the size of CNBC’s audience. 

    •    CNN is far more effective than any other news/business channel in connecting 
    international business travelers (42% monthly reach vs. 29% for next placed channel)

    •    In the digital sphere, more of the PAX population visit CNN via web or mobile than any other media brand.

    Tony Maddox, Executive Vice President of CNN International, said: “It’s most gratifying to see that our increased editorial output from Asia Pacific continues to resonate with viewers. They want intelligent, in-depth coverage and analysis, both from their region and globally. 

    Programming such as ‘CNN Newsroom Live from Hong Kong’, ‘On China’ and ‘Talk Asia’ delivers this in clear and compelling ways. ”

    Duncan Morris, Vice President of Research at Turner International Asia Pacific, said: “Coming out on top in one of these independent media surveys would be a great achievement, but to be so consistently strong in all metrics and on all platforms on both studies is clearly very pleasing. CNN has yet again demonstrated that when it comes to targeting hard-to-reach elite groups, as well as broader affluent populations, the brand is the obvious news and business leader.”

    The most recent BE:Asia research# highlights that whether via TV, web or mobile, the majority of Asia’s business elite (71%) consume CNN every month. A remarkable 6-in-10 (58%) are weekly CNN brand users, while over a third (35%) are daily CNN consumers. Other highlights include:

    •    BE:Asia 2013 findings show clearly that CNN is the leading media brand among Asian Elites on all platforms: TV, web and mobile, and for all metrics: daily, weekly and monthly reach.

    –    CNN TV reaches 61% more Asian Elites each day than its closest TV news rival

    –    CNN Digital has 45% greater monthly reach than the next largest media brand

    •    Mobile is a key platform for Asia’s Business Elites, as reflected in their high smartphone and tablet ownership levels (82% and 55% respectively), and by the fact that CNN alone is able to reach almost a third (30%) of them via mobile devices.

  • Weber Shandwick elevates Mabel Phoon to EVP international client services

    Weber Shandwick elevates Mabel Phoon to EVP international client services

    NEW DELHI: Weber Shandwick, the public relation firm today elevated Mabel Phoon to the position of executive vice president, international client services, Asia.

    As part of her new role, Phoon will relocate to India with immediate effect and also becomes a part of the Indian leadership team. She will report jointly to vice chairman Asia Pacific Baxter Jolly and Weber Shandwick India managing director Atul Ahluwalia.

    In India, she will divide her time between New Delhi, Mumbai and Bengaluru offices focusing on supporting key client programmes. She will also take a lead role in managing relationships within the global Weber Shandwick network and also join Weber Shandwick’s newly formed India management board.

    Phoon joined the agency in Singapore in 1997. There she rose to lead the local technology practice before being appointed regional practice head, advancing to executive vice president in 2008.She then moved to New York in 2010 as a client leader for one of the firm’s top global clients.

    “We are thrilled to have Mabel return to the region,” said Jolly. “Her move to Weber Shandwick India reflects the huge importance we attach to developing our operations and capabilities in India. We will be investing heavily in new talent and services in India in the coming months and Mabel will be very involved in helping us bring these plans to fruition. Her experience with major campaigns in Asia and with driving key global client relationships from New York will be major assets to our India leadership team.”

  • Yahoo APAC teams with Wharton Future of Advertising Program

    Yahoo APAC teams with Wharton Future of Advertising Program

    NEW DELHI: Yahoo Asia Pacific is collaborating with the University of Pennsylvania’s Wharton Future of Advertising Program (WFoA) to jointly develop an industry framework for native advertising, a rapidly emerging form of digital advertising. The framework will act as a guideline for maximising the effectiveness of native advertising.

    Online advertising is evolving with less obtrusive formats such as native ads, which have high engagement rates because they blend advertising seamlessly with the digital content environment. The collaboration between Yahoo and Wharton will include selective crowd-sourcing of ideas and innovations for native advertising, both online and through roundtable discussions with practitioners, thought leaders and social scientists globally. Wharton and Yahoo kick started the process by hosting an invitation-only roundtable recently in Singapore and discussed the future trends and likely direction of native advertising. Yahoo will also tap into the WFoA Global Advisory Board comprising more than 80 thought leaders from the world’s most innovative advertising agencies, technology companies and research institutes.

    “We‘re proud to be leading the discussion on the future of native advertising amongst advertisers, publishers and agencies to develop an industry framework around this emerging trend. Working together with Wharton, we will create a reference point on how native advertising is defined and measured in the marketplace,” said Yahoo India-SE Asia and head of advertising solutions Asia Pacific MD Yvonne Chang.

    Commenting on the partnership, Jerry Wind, Professor of Marketing at Wharton and Academic director of the Wharton Future of Advertising Program, said, “We are excited to work on such a groundbreaking venture with Yahoo.” He added, “At Wharton we have a deep and committed interest in the future of digital advertising and how it will evolve over the years to come. Our collaboration with the Yahoo team will strengthen the output of a native advertising framework by matching professional experience with our academic rigor.”

    According to industry reports, native advertising is the fastest growing segment of online advertising. eMarketer estimates that native ad spending in 2012 reached $1.63 billion and will increase to $2.85 billion by 2014.

  • Discovery Kids now available in Sri Lanka on SLT PEO TV

    Discovery Kids now available in Sri Lanka on SLT PEO TV

    NEW DELHI: Discovery Networks Asia-Pacific (South Asia) announced the launch of its eighth channel – Discovery Kids – in Sri Lanka.  The 24-hour kids’channel will be available from today on SLT PEO TV. PEO TV customers will have access to unlimited kids programmes on Discovery Kids on channel 64.

     

    Discovery Kids seeks to entertain and educate children with content that sparks their curiosity and helps to develop their cognitive, social, emotional and personal skills, bringing families together by promoting co-viewing with parents. The target audience for Discovery Kids is children between four to 14 years and their parents.

    Discovery Kids has planned a robust pipeline of path-breaking programming that includes international and India themed series. Committed to offering a comprehensive viewing experience and cater to diverse demands of kids in Sri Lanka, Discovery Kids’ programming formats include highest-quality animation and engaging live action series under multiple genres such as adventure, mythology, nature, history and science as the channel claims.

     

    Discovery Networks Asia-Pacific and head of revenue, Pan-Regional ad sales and southeast Asia Sr. VP and GM south Asia Rahul Johri, said, “A unique network in the kids’ genre, Discovery Kids will offer children a fun and entertaining way to satisfy their natural curiosity with stimulating and imaginative programming. The network will ignite viewers’ imagination through its compelling and differentiated content.” Johri further added, “Sri Lanka is one of our key priority markets and we will continue to expand our footprint in the country.”

     

    Speaking on behalf of SLT PEO TV CEO MalrajBalapitiya said, “Discovery Networks’ channels enjoy immense affinity amongst viewers in Sri Lanka.  Discovery Kids is a unique channel that promises to satisfy curiosity of children in a fun and entertaining way. We believe the audience will express their demand for such distinct television networks and we are proud to be the first to launch this channel in Sri Lanka to deliver the best infotainment for our Children.”

  • DTT households to double by 2018 according to Digital TV Research

    DTT households to double by 2018 according to Digital TV Research

    MUMBAI: The number of homes receiving DTT signals is forecast to more than double in the next five years, reaching 553 million, according to Digital TV Research.

    According to the Digital Terrestrial TV Forecasts report, the number of primary DTT homes – those not subscribing to cable, IPTV or satellite TV and using DTT on their main set – will also double between 2013 and 2018, reaching 280 million.

    This would mean that 173 million homes – which is 31 per cent of the DTT total – will only watch DTT signals on secondary sets by 2018. This is up from the 64 million at the end of 2012.

    By 2018, more than one-third of the world’s TV households will receive DTT signals; this figure was only 15 per cent at the end of 2012. Of this total, nearly one-quarter will be primary DTT homes by 2018, up from the one-tenth in 2012.

    Western Europe accounted for more than 40 per cent of the global total at the end of last year. The region, however, is poised to lose market share, contributing 19 per cent of the total by 2018. This is despite its total DTT household figure increasing by 20 per cent, to 105 million. Western Europe will be primarily losing its market share to the Asia Pacific, which is set to increase from 28 per cent of the global total in 2012 to 43 per cent by 2018.

    Even though the US has low DTT penetration, it still claimed the top spot in 2012 as the largest country by DTT households. These rankings are set to shift quite a bit over the next five years, though. China is expected to add 132 million DTT homes by 2018, becoming the largest DTT country by a wide margin. Brazil will add 30 million, taking second place, with number three Russia adding 19 million. India will have 15 million DTT homes by 2018, and it had none at end-2012.

  • IG to sponsor an episode of AXN’s ‘The Apprentice Asia’

    IG to sponsor an episode of AXN’s ‘The Apprentice Asia’

    MUMBAI: Financial company IG will tap in to AXN‘s local show ‘The Apprentice Asia‘ which kicks off on 24 May at 9 pm in India. IG‘s episode airs on 21 June.

    IG is a global financial derivatives company. The company adds that the sponsorship provides an opportunity to increase brand awareness in the Asia Pacific region, through association with a quality production and large target audience, as well as leverage the communication benefits of the progressive integration of TV, digital and social media.

    IG Asia Paci?c head Tamas Szabo said, “We are very pleased to be a regional sponsor of ‘The Apprentice Asia‘. Serious investors and professional traders across Asia are keen to take advantage of global financial markets. And they want to trade with someone they can trust. IG is a world leader in financial derivatives trading.

    “Part of IG Group, a FTSE 250 company, we pride ourselves on delivering exceptional customer service alongside innovative trading technology. Partnering with a quality production like The Apprentice Asia, through Asia‘s No.1 general entertainment channel AXN, provides us with an excellent opportunity to showcase our service and product across the region.”

    During IG‘s episode, the contestants must demonstrate to the show‘s host AirAsia founder Tony Fernandes and his advisors that they possess the business acumen to manage and make sound decisions under pressure.

    Szabo added, “The attributes and qualities of a good trader are exactly those needed to become Tony‘s Apprentice. Without giving the game away, we know everyone will enjoy our exciting and unique episode”.

  • $99 bn spent on internet ads globally in 2012: GroupM

    MUMBAI: Global internet advertising at $99 billion has amounted to 19.5 per cent of the total ad investment for 2012, according to GroupM‘s This Year, Next Year: Interaction 2013 report. This justifies GroupM‘s prediction in last year’s report that said internet ad spends that year will surpass $98 billion.

    Global internet advertising, according to GroupM, posted a 16.2 per cent growth over the year-ago period.

    Geographically speaking, North America led the list with internet spends to the tune of $38.3 billion (38.69 per cent of global internet ad spends) followed by the Asia Pacific region at $30.6 billion (30.91 per cent) and Western Europe in third place with spends of $ 24.1 billion (24.34 per cent).

    In 2011, the spends on internet advertising stood at $84.8 billion. Back then, it made up 17 per cent of the total global advertising investment. In 2011 too, North America led the pack in terms of overall digital ad spending with an estimated $34.5 billion; Asia-Pacific came in second with $24.8 billion followed by Western Europe with $21 billion.

    The study is part of GroupM‘s media and marketing forecasting series drawn from data supplied by parent company WPP‘s worldwide resources in advertising, public relations, market research, and specialist communications. The study has expanded its scope since last year, adding six new countries to its research bringing the total to 26 countries.

    The study predicts that in 2013 digital advertising spending will reach $113.5 billion globally, a spike of 14.6 per cent from 2012. This is estimated to be 21 per cent of all measured advertising investment in the year. North America will continue to be the region with the highest internet ad spends with an estimated $42.8 billion; Asia-Pacific is predicted to follow with $36.8 billion and Western Europe is estimated to see ad spends in the range of $26.6 billion.

    In the U.S., digital ad spends reached $35.4 billion in 2012, a 23 per cent share of the overall domestic market and a 10 per cent increase over the previous year, according to the study. This year those figures are expected to reach $39.7 billion for a 25.4 per cent share and a 12 per cent increase over 2011.

    GroupM global chief digital officer Rob Norman said, “The internet no longer belongs to the old world and eastern Asia, nor does it depend upon evolution of infrastructure conceived a generation or more ago, but instead reaches every continent and economically active individual. Ken Olsen, founder and CEO of Digital Equipment said in 1977, ‘There is no reason for any individual to have a computer in his home.’ It turns out that he may, inadvertently, have been right. Why have a computer in your home when you can have computing anywhere you like?”

    Norman also touched upon the issue of the rise and impact of online video. “Tablets created an entirely new and original mechanism of media consumption in less than three years. Tablets combine the display quality of HDTV, the interactivity of the PC and the location awareness, touch interface and app ecosystem of the mobile phone. Media is being re-imagined for the tablet and is increasingly seen as the future home of what we have always described as the print industry, the decline of which is precipitous with ever-fewer exceptions,” he sated.

    According to the report, e-commerce per user will stand at $859 in 2013, a 64 per cent increase since 2007. International e-commerce total adds up to $917 billion for 2012 with a run-rate growth of 18 per cent to a predicted $1.1 trillion in 2013. This volume of e-commerce generates an estimated 40 per cent of online paid-media ad investment today.

    The study also reveals that the average percentage of consumers’ “media time” spent online has risen from 21 per cent in 2007 to a predicted 30 per cent in 2013. In 2011, it was 19 per cent.

    Additionally, it was also found that investment in print media continued to lose share while digital media investment continued to gain. While print accounted for 14 per cent of the media time spent in a day, it attracted about 24 per cent of investment, down from 48 per cent. The decline of print advertising reflects falling circulations in the old world, but its share of the world‘s media day has been surprisingly stable, and even increased in 2011, thanks to China.

    % shares of the media day (26 countries)
     
    2007
    2008
    2009
    2010
    2011
    2012
    2013f
    Online
    21
    22
    25
    26
    27
    29
    30
    TV
    42
    42
    42
    41
    39
    38
    38
    Print
    15
    16
    15
    14
    16
    14
    14
    Radio
    16
    19
    19
    18
    18
    18
    18
    Total
    100
    100
    100
    100
    100
    100
    100

    These figures thrown up by the GroupM report substantiate the media communications conglomerate‘s confidence in the medium. The year 2012 saw media communications networks focus on digital capabilities with the big guns going on a shopping spree around the world.

    UK-based WPP, led by media honcho Sir Martin Sorrell, made as many as 18 digital buys across the globe with America’s AKQA being the crowning jewel in its acquisition trophy. The company made some strategic investments in the Indian subcontinent as well with the acquisition of Indian digital services agency Hungama Digital and Pakistani digital agency Converge Technologies.

    France based Publicis Groupe was also aggressive in its digital aspirations and made 13 acquisitions in the digital ad agency space, three of which were in India. Other media agency networks like Havas Media, Dentsu and the Interpblic Group have also taken the acquisition route to strengthen their digital capacities. Havas underwent a restructuring that made way for an exclusive Digital Umbrella in order to better integrate its digital arm with its creative and media businesses.

    The advertisers too seemed to be gung-ho about the medium with almost every major brand making sure it gets its share of limelight in the digital space. Brands like Nike, Coca-Cola, Mercedes and McDonald‘s made use of tools like YouTube, Facebook and Twitter apart from display ads to influence and engage the audiences.

  • Eclat launches online sports channel for Korean pro leagues

    Eclat launches online sports channel for Korean pro leagues

    MUMBAI: Eclat Entertainment has partnered YouTube to launch an online channel, Spotv, that will offer major Korean professional sports.

    The channel includes video content from Korean sports leagues Korean Baseball Organization (KBO), K-league soccer, and the Korean Basketball League, as well as international soccer leagues.

    The Spotv channel will feature over 4,000 hours of live sports event coverage and also include video-on-demand access to full length matches and highlights.

    This will make coverage of Korean sports leagues available to fans worldwide, who can watch the videos on their desktop computer, mobile phone, connected TV, or YouTube-enabled gaming device.

    “With the opening of this channel, fans of Korean sports both inside and outside of Korea now have control over how and when they access their favorite teams‘ matches,” said YouTube Sports Partnerships Asia Pacific Director John Vamvakitis. “The Spotv channel on YouTube is a leading example of how great sports content will be digitally distributed to fans, and we‘re excited to partner with Eclat in making this a reality.”