ITV

Tag: Asia cup 2025

  • PVR Inox brings India–Pak final to 100 plus big screens

    PVR Inox brings India–Pak final to 100 plus big screens

    MUMBAI: Popcorn, cheers and nail-biting overs, cricket’s fiercest rivalry is ready for its close-up. PVR Inox is turning the Asia Cup 2025 final between India and Pakistan into a cinematic spectacle, screening the clash live on 28 September across more than 100 cinema halls nationwide.

    Partnering with ITW Universe and the Asian Cricket Council, PVR Inox is offering fans an ad-free, stadium-like atmosphere, only this time with Dolby sound and plush recliners. Earlier India–Pakistan matches saw audiences clap, chant and celebrate in unison, recreating the charged energy of the stands.

    “The screenings have shown us how deeply cricket connects our audiences,” said PVR Inox lead specialist – innovation, film marketing & digital programming Aamer Bijli. “It’s about creating an experience where fans feel every roar, every wicket and every boundary as if they were inside the stadium itself.”

    The India–Pakistan final promises high drama, unforgettable gameplay and the kind of intensity that only this rivalry delivers. With tickets already live, fans are being urged to book fast to secure a seat for what promises to be more than just a match, a community celebration on the big screen.

  • V-guard launches ‘Luxecube’ water heater with romantic new ad campaign

    V-guard launches ‘Luxecube’ water heater with romantic new ad campaign

    MUMBAI: V-Guard industries ltd., a leading name in consumer electricals and appliances, has unveiled a new campaign film for its premium Luxecube water heater series, extending its popular ‘Hum, tum aur V-guard’ storyline.

    The film, titled ‘Hum, tum aur kuch extra’, brings back the much-loved couple from the summer campaign. In a playful exchange, the husband hints at “something extra” in their lives, only to reveal he was talking about the Luxecube water heater. The narrative highlights its 38 per cent extra hot water delivery and sleek design, described as “extra hot looks” that enhance the bathing experience.

    The campaign debuted during the India-Pakistan Asia Cup 2025 clash, ensuring mass visibility, and will now extend across OTT platforms, connected TV, and social media to capture digital-first audiences.

    Commenting on the launch, V-Guard Industries Ltd, vp – brand & communication Nandagopal Nair said, “Luxecube reflects V-Guard’s promise of making everyday living smarter, more stylish, and more comforting. By bringing back the same couple, we’ve built continuity while keeping the narrative witty, aspirational, and relatable.”

    Ralph & Das, director & cco, Anil Ralph Thomas, who wrote and directed the film, added, “The film playfully weaves product benefits into a couple’s banter, balancing romance with humor while staying true to V-Guard’s distinctive storytelling.”

    Echoing this, Ralph & Das, director & ceo, Kaustav Das said, “We’ve always believed in breaking category norms. Instead of shouting features, we’ve crafted a tone that is warm, engaging, and different: the V-guard way.”

    With Luxecube, V-Guard continues to expand its premium water heater portfolio, targeting aspirational homeowners seeking a balance of functionality, design, and comfort.

  • L&T Finance bowls a yorker with Jasprit Bumrah in new TVC

    L&T Finance bowls a yorker with Jasprit Bumrah in new TVC

    MUMBAI: Talk about delivering at pace! L&T Finance Ltd. (LTF) has just dropped a high-octane TV commercial titled ‘Just Zoom Two-wheeler Loans,’ and it’s got more zip than a Jasprit Bumrah bouncer. With the speedster himself front and centre, the campaign cheekily pitches LTF’s loan process as being just as fast and precise as Bumrah’s bowling.

    Launched to coincide with the cricket frenzy of the Asia Cup 2025, where LTF is the associate sponsor on the Sony TV broadcast network, the ad is set in a swanky two-wheeler showroom. The moment of magic? As a hesitant customer wonders about the speed of loan approvals, a TV in the background shows Bumrah charging in. In perfect sync with his iconic run-up and wicket-taking delivery, the loan is approved in real time: documents uploaded, processed, and done.

    The spot cleverly underlines the brand’s tagline ‘Bumrah ki speed par’, marrying cricket fever with financial speed, thanks to LTF’s proprietary AIML-powered credit engine, ‘Project Cyclops’. This tech marvel whirs behind the scenes, assessing credit worthiness instantly and delivering approvals with, well, Bumrah-esque precision.

    “We wanted the film to be as sharp and direct as a Bumrah yorker,” said LTF, chief marketing officer, Kavita Jagtiani. “From instant approvals to AI-powered personalisation, the campaign captures everything we stand for: speed, precision, and simplicity.”

    But this isn’t just a TV play. LTF is rolling out a full-throttle integrated marketing campaign across 13 cities, including hoardings, metro branding, airport takeovers, inflight magazine placements, and even a WhatsApp bot to help you finance your dream bike with a few taps.

    And there’s more for cricket buffs – an AI-powered ‘Bowl like Bumrah’ contest invites fans to mimic the pacer’s style and speed for a chance to win exciting prizes, including Bumrah-signed gloves. The digital buzz is further amped up through an influencer campaign and a social media blitz.

    Viewers can catch the TVC on Sony Sports (in English, Hindi, Tamil, and Malayalam), as well as Sony Pix, Sony Max, Sony Wah, and their HD variants.

  • YuppTV secures Digital Telecast Rights for Asia Cup 2025

    YuppTV secures Digital Telecast Rights for Asia Cup 2025

    MUMBAI: Cricket fans in Continental Europe and South East Asia will witness the best of cricketing action as YuppTV has acquired the digital broadcasting rights for the Asia Cup 2025. The live streaming platform is set to bring every moment of the action live to viewers across more than 60 countries.

    Uday Reddy, Founder & CEO of YuppTV, said, “We are thrilled to announce that YuppTV secured the digital streaming rights for the Asia Cup 2025. This is a proud milestone for us and a huge win for cricket fans across Continental Europe and South East Asia. We believe the Asia Cup 2025 will spark unmatched excitement and bring millions of fans closer to the game.”

    The Asia Cup 2025 kicked off on 9th September with India began their campaign on September 10th against hosts United Arab Emirates. The India vs Pakistan clash, one of the most eagerly awaited fixtures, will be held on September 14th in Dubai. If both teams progress further, Cricket fans could witness this rivalry unfold as many as three times in the group stage, Super Fours, and the Grand Finale.

    Teams in Asia Cup 2025

    Group A: India, Oman, Pakistan, United Arab Emirates

    Group B: Afghanistan, Bangladesh, Hong Kong, Sri Lanka

    Total 19 matches will be contested in this edition of the cricket tournament. The top two teams from each group will move on to the Super Four stage, with the final set for September 28.

    YuppTV will telecast the Asia Cup 2025 across 60+ countries in Continental Europe and South East Asia. The Cricket tournament will be available to watch live in the following countries.

    Continental Europe: Albania, Andorra, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Kosovo, Liechtenstein, Luxembourg, North Macedonia, Moldova, Monaco, Montenegro, the Netherlands, Norway, Poland, Portugal, Romania, San Marino and Vatican City, Serbia, Scandinavia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Russia, Ukraine, Baltics (Estonia, Latvia, Lithuania).

    South East Asia: Singapore, Malaysia, Hong Kong, Brunei, Myanmar, Cambodia, China, Christmas Island, Cocos Island, East Timor, Indonesia, Japan, Laos, Macau, Mongolia, Micronesia, New Caledonia, the Philippines, South Korea, Taiwan, Thailand, Vietnam

     

  • Interio by Godrej gets brand-new coral glow-up for modern India

    Interio by Godrej gets brand-new coral glow-up for modern India

    MUMBAI: Designing a new chapter! Interio by Godrej has rolled out a vibrant new identity, giving the brand a fresh new makeover.

    The refreshed look puts design at the centre of modern Indian living, complete with a striking coral logo that symbolises aspiration, creativity and warmth. Far from just another shade card pick, coral is meant to carve out distinctiveness in a crowded market and signal Interio’s evolution into a design-led, aspirational brand while still leaning on the trust of its parent, Godrej.

    Interio by Godrej, executive vice president and business head, Swapneel Nagarkar said, “Our new identity is a powerful expression of modern India. The ‘Moments That Matter’ campaign shifts the lens from furniture as mere utility to pieces that help forge genuine connections.”

    Created with Contract advertising, the campaign captures slice-of-life humour through a relatable family story, highlighting how furniture quietly shapes memories. Abhinav Kaushik of VML India called it “a delicate balance of modernity and warmth that few brands achieve.”

    Backed by a Rs 50 crore integrated media plan, the campaign will run across TV, print, digital, outdoor and in-store touchpoints, with a prominent presence at the Asia cup 2025 as associate sponsor.