ITV

Tag: Ashwin Palkar

  • Movers & shakers of advertising in 2023

    Movers & shakers of advertising in 2023

    Mumbai: The year 2023 witnessed a significant upliftment for all industries, and advertising experienced noteworthy changes on the people movements’ front. Indiantelevision.com observed it as a year of churn for the advertising industry, marked by numerous exits and entries to and fro Ogilvy India, Dentsu India, BBH India, Havas group, Omnicom, and more…

    Before we go ahead with the list, here’s our heartfelt tribute to some of the advertising veterans we lost in 2023.

    Most recently we lost advertising veteran Helen Anchan who passed away on 3 December. She was the former head of media planning at Lintas. Anchan is highly esteemed in the industry, serving as a role model for numerous young media professionals. With over 50 years in the media, she witnessed significant transformations, many of which occurred during her dedicated tenure at Lintas.

    Advertising veteran and Chairman of daCunha Communications – Sylvester daCunha, who designed the iconic 1966 Amul Girl ‘utterly butterly’ campaign, passed away in Mumbai. He was a doyen of Indian advertising industry who was associated with Amul since 1960s.

    We then lost another man who played a key role in shaping advertising in India who is none other than Pratap Bose. Bose was the former DDB Mudra and Ogilvy veteran and lastly the founding partner and chairman of Social Street.

    Ad and marketing veteran Aurobindo Mohanty passed away on October 24.

    Following are some of the key people movements:

    Ogilvy India:

    Ogilvy India announced an important leadership transition that will take effect from 1 January 2024. Piyush Pandey, currently chairman global creative & executive chairman of Ogilvy India will serve as the chief advisor.

    Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. She will be Ogilvy India’s first-ever woman in this role.

    SN Rane, group executive co-chairman India & COO South Asia, will work as business advisor to Ogilvy Asia Pacific.

    The Advertising Club:

    The Advertising Club elected Rana Barua as president. Partha Sinha will serve as immediate past president on managing committee for the ensuing year.

    IAA:

    Avinash Pandey was re-elected as president of India chapter of IAA.

    BBH India

    BBH India appointed Ashwin Palkar as ECD and head of experience. Palkar is a seasoned creative leader with 17 years of experience in advertising.

    BBH India appointed Anupam Chauhan as senior vice president – account management. He has over 18 years of proven success in leading advertising agency teams across India, Southeast Asia, the UK, and Canada.

    Havas media group:

    Havas India chairman and chief creative officer Bobby Pawar stepped down from his role. He joined the network in November 2018.

    Havas Worldwide India appointed Kundan Joshee as managing partner & head – West & South. He has nearly 25 years of experience in the advertising industry and stints at Wunderman Thompson, Ogilvy, FCB, Cheil Worldwide, and Grey Group.

    Mohini Varma has joined as executive vice president & planning head – North, and Jasravee Kaur Chandra has been appointed as senior vice president of Havas Worldwide India.

    dentsu:

    Dentsu Creative India appointed Shweta Khosla and Punit Singh as executive vice president (EVP) – strategy & planning.

    Dentsu Creative India appointed Aneesh Jaisinghani as Sr group executive creative director.

    dentsu X, the media agency from dentsu India, appointed Jose Leon as chief executive officer (CEO).

    Dentsu Creative India onboards Surjo Dutt as CCO – West & South.

    Shisham Digital

    Shisham Digital onboarded Ankoor Dasguupta as their chief marketing officer.

    QYOU Media India

    QYOU Media India CEO Simran Hoon stepped from her current role at the company.

    QYOU Media Inc appointed Raj Mishra, as group CEO of QYOU Media’s India.

    Sociowash

    Sociowash has appointed Amisha Gulati as its new business head to lead Mumbai operations. He has over 13 years of extensive experience as a seasoned marketing professional.

    Omnicom

    Aditya Kanthy as CEO of the newly formed Omnicom Advertising Services group in India.

    Alex Lubar has been elevated as global CEO of DDB Worldwide.

    Leo Burnett

    Dheeraj Sinha stepped down from his roles of Leo Burnett South Asia co-chief executive and BBH India chairman and joined FCB as group CEO India & South Asia.

    Publicis Groupe appointed Rajdeepak Das as South Asia CCO and Leo Burnett, South Asia Chairman.

    Enormous Group:

    Moumita Pal joins Enormous as head of creative Delhi

  • BBH India appoints Ashwin Palkar as ECD and head of experience

    BBH India appoints Ashwin Palkar as ECD and head of experience

    Mumbai: BBH India, a leading creative agency within Publicis Groupe India, is pleased to announce the appointment of Ashwin Palkar as the executive creative director (ECD) and head of experience. Palkar’s mandate involves working across brands handled by both offices of the agency and reporting directly to BBH India chief creative officer Parikshit Bhattacharya,

    Welcoming Palkar to the BBH family, Parikshit Bhattacharya stated, “Ashwin’s appointment aligns with our objective of building a high-talent-density team. He is one of the best talents globally, and we are pleased that he will be playing for us. His enviable body of work, boatload of awards, and that easy smile make him an ideal creative leader for us. His ability to craft engaging brand experiences is precisely what we want for our clients. With Ashwin, Swati, and Arvind, we are nearing the formation of an optimally skilled creative leadership team. Here’s to some great Tiki Taka between them and a significant advantage for our clients.”

    A seasoned creative leader with 17 years of experience in advertising, Palkar is among the most awarded professionals in the industry. As a digital-first thinker, he excels at leveraging digital platforms to infuse creativity and technology, creating ideas at the intersection of internet culture and consumer brands. Palkar has led and mentored creative teams, art directors, designers, and animators whose work has been recognized at national and international award shows, including Cannes Lions, One Show, and D&AD. His portfolio includes impactful work for brands such as Flipkart, Google Pay, Vice Media, Uber, Swiggy, IKEA, Google Merchants, WeWork, and Airtel among others.

    For his work on “The Unfiltered History Tour” with VICE World News, he was ranked as the world’s top creative director at Cannes Lions 2022 and the world’s top executive creative director at the One Show Awards. Palkar appreciates brands that embrace bold creativity and marketing.

    His most recent role was on the brand side working at Singapore-based FMCG company Believe Pte Ltd, where he led the Creative & Digital teams for a portfolio of brands including Zayn, Myza, and The Lafz.

    Speaking about his new role, Ashwin Palkar said, “I have always been a fan of BBH’s vast global body of work. It is diverse, culturally rich, and filled with meaningful creativity. After my stint on the brand side, this was exactly what I was looking for. So, when this opportunity presented itself, I was certain I wanted to be part of the team. I am truly grateful to Parikshit for giving me this opportunity, and I am incredibly excited to work with him and the rest of the team at BBH. As Sir John Hegarty says, ‘All roads lead to the work.’”

  • Airtel India’s adds new twist to ‘save’ its fans

    Airtel India’s adds new twist to ‘save’ its fans

    MUMBAI : Airtel India and digital agency Dentsu Webchutney gave avid Instagrammers a makeover after they converted them into detectives with the launch of the telecom operator’s #T20VillainHunt. The villain, in the context of this unique campaign, is anyone and anything that hampers a consumer’s viewing experience.

    The #T20VillainHunt was released on Instagram as a two-part series. Users were encouraged to find hidden clues within a given story to reveal the T20 Villain. The users had to make an innovative use of Instagram’s ‘Save to Collection’ feature to do this. If they cracked the clues and saved the images in the right order, it revealed the face of the villain in their profile’s ‘Saved’ folder.

    Dentsu Webchutney  executive creative director P.G. Aditya said, “We are always looking for the next novel hack on social and Instagram never disappoints us. We’ve got a fair amount of experience when it comes to Instagram hunts but this is for the first time that we deployed the use of the ‘Save to Collection’ feature to create, what I believe is our toughest hunt yet,”  

    Dentsu Webchutney senior creative director Ashwin Palkar says, “While all the grids had to come together seamlessly to set the plot of the story on Airtel’s profile, the selection of the correct grids after cracking the clues, had to form the villain’s face and reveal their identity in a user’s ‘Saved’ folder. Hiding something in plain sight was definitely our biggest challenge”

    And while solving the clues was a meticulous process, it didn’t discourage Airtel’s detectives from hunting down the villains. Within 3 days, over 250 fans correctly cracked the code to what was another truly innovative use of Instagram.

    Users can head to the Airtel India’s Instagram page to access and give the #T20VillainHunt their best shot.

  • Dentsu Webchutney urges us to rethink the way we look at grades

    Dentsu Webchutney urges us to rethink the way we look at grades

    MUMBAI: Dentsu Webchutney, the digital arm of Dentsu Aegis Network, and KAEdu- an educational consultancy company, have collaborated to introduce the progressive report card: a triumphant redesign of the linear school report card, that calls for a paradigm shift in the perception of school level education in India today.

    The agency’s strategic think tanks used human-centered design thinking to first identify the inherent biases in the structure of the report card as we know it – reflecting a societal preference and pre-occupation with ‘mainstream subjects’ like languages, mathematics and science-based subjects – that have traditionally been considered true markers of a child’s intelligence, employability, and life-long success.

    Dentsu Webchutney’s research teams found that as our knowledge about childhood development has expanded, the need of the hour is to prepare today’s scholar base for an emerging world in which they will hold a host of jobs that don’t even exist as yet. Research has further indicated that success in these areas will require a preparedness that goes much beyond traditional academic preparation, to that which hinges on a healthy emotional, psychological and social development of the child. More and more educational institutions are seeing the need and merit for a curriculum which supports all rounded development with every subject stream becoming equally important. The creative development of the progressive report card stems from this fundamental insight.

    Introducing the concept, Dentsu Webchutney senior creative director PG Aditya mentions, “Design, for all its disruptive qualities, has not been applied to schools beyond the inclusion of interactive boards. We’ve gone one step further to apply it to the heart of the most important success parameter of a student: the report card. No parent, teacher, or school administrator is going to see a report card the same way again.”

    In partnership with KA EduAssociates, the progressive report card shares a rich design story. The circular design of the report card nudges parents to distribute their attention equally to all subjects. The circle symbolises unity and equality and draws from a well-established theory of perception.

    Dentsu Webchutney creative director of design Ashwin Palkar says, “We’re fortunate to work in an industry where diversity and creativity is valued. Our goal is to reach education boards to drive mass adoption. We want to reduce any friction that exists between bright, independent futures of children and dogmatic beliefs around academics of their parents.”

    The team has also released a website- www.theprogressivereportcard.com, through which interested parents and schools can sign up to be part of the initiative. The idea also has an ‘open-source’ side to it: schools that wish to customise the progressive report to their curriculum will receive an instructional design kit which helps them achieve the same.

    So far, the progressive report card has been piloted across schools in eight states and aims to replace the traditional report card in at least one school in every Indian state, during the academic year 2018-19.