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Tag: Ashwin Haryani

  • Global Kartel partners with Ampverse DMI for College Rivals season two

    Global Kartel partners with Ampverse DMI for College Rivals season two

    Mumbai: Global Kartel, a marketing and advertising agency, has joined forces with Ampverse DMI for the second season of their innovative IP College Rivals, an Indian esports and entertainment college talent hunt.

    Positioned as India’s largest esports talent hunt, College Rivals seamlessly blends music, pop culture, and comedy to create a unique experience. With Global Kartel and its youth marketing arm, BoomPanda on board, the IP will benefit from comprehensive marketing expertise and innovative strategies tailored to engage the youth demographic.

    Moreover, Global Kartel has a rich background of collaborating with over 100 plus clients on more than 1000 projects, including prominent brands like Paytm Insider, Zomato, Nodwin Gaming, Groww, EatClub, ZEE Entertainment, Rapido, Amazon Pay, and Colors Infinity. Their contributions to the success of major events such Dreamhack, NH7 Bacardi Weekender, Zomaland and Sunburn featuring Martin Martin Garrix India tour showcase their ability to drive large-scale initiatives and pioneering the student ticket category in the Indian entertainment industry.

    By leveraging the expertise of Global Kartel, Ampverse DMI looks to ensure maximum participation, enhance audience engagement, and boost brand visibility for College Rivals season two.

    Commenting on their partnership, Global Kartel CBO & co-founder Adesh Kolhe stated, “We are excited to join hands with Ampverse DMI for the second season of College Rivals. At Global Kartel, we have always believed in the power of innovative and immersive experiences, and College Rivals is a shining example of this. With our extensive experience in brand, commerce, content, and creativity, we aim to bring an unparalleled level of excitement and engagement to the IP. The synergy of gaming, pop culture, and entertainment in College Rivals offers a unique format that we are excited to amplify through our strategic marketing efforts. We look forward to enhancing this landmark event and contributing to the discovery of the next generation of esports talent in India.”

    Since its inception, College Rivals has connected college students’ passion for gaming with their aspiration to become professional players. Its first season garnered over 100 million views and attracted 92,000 plus participants across five cities and 25 colleges.

    Season two promises to be even more spectacular, with Global Kartel designing and executing on-ground activations and youth marketing campaigns across 50 plus colleges in 20 cities to ensure high levels of participation and excitement. Players will compete in popular games such as BGMI, Valorant, and EAFC 24, vying for a total prize pool of Rs 50 lakhs.

    “College Rivals Season 2 is poised to ignite and empower collegiate rivalries, and our partnership with Global Kartel’s youth marketing arm BoomPanda is pivotal in aiming to unite and enhance impact through shared passion and purpose. Together, we are pioneering new avenues of collaboration across campuses in India, catalyzing innovation and cultivating camaraderie that transcends traditional competition, while innovating in-ground activations,” said Ampverse DMI country head Ashwin Haryani.

    With College Rivals season two already underway, the partnership between Global Kartel and Ampverse DMI promises to set new standards in collegiate esports and entertainment.

  • Ampverse DMI & Orangutan enter multi-year partnership deal

    Ampverse DMI & Orangutan enter multi-year partnership deal

    Mumbai: India’s collegiate esports and gaming IP, College Rivals, owned by Ampverse DMI, has forged a strategic alliance with Orangutan, a leading esports organisation in India. College Rivals, remains committed to offering professional gaming prospects to college students and has awarded its inaugural professional gaming contract to Sahil Nagpal, a student from Jalandhar, Punjab.

    He demonstrated his prowess during season one representing the potential and caliber that this College IP aims to tap, cultivate and unearth as part its commitment to foster grassroot esports talents and provide them with a life changing platform and experience Joining Orangutan’s Academy BGMI team, Sahil Nagpal’s achievement not only fulfills his dream of becoming a professional player but also serves as inspiration for millions of others.

    While College Rivals will continue to empower college gamers, paving their path towards professional success in season two, the chosen players will also get a shot at playing for Orangutan as part of this strategic multi year partnership.

    Ampverse DMI, India country head Ashwin Haryani revealed the importance of the partnership, “Ampverse DMI and Orangutan are embarking on a holistic partnership. They understood the concept of us building a talent hunt and making sure the top winners are given a platform to perform at a national and international stage. Beyond competition, our alliance also aims to enrich the esports ecosystem with an exclusive BGMI Team, a merchandise line and brand presence on the jersey of the team, every time they step out to play.”

    As part of this partnership, Ampverse DMI and Orangutan will jointly co-own Rivals Ape X, a youth team beginning with a BGMI lineup that will include at least one player from every College Rivals season moving forward. Rivals Ape X, featuring some of the nation’s exciting up and coming players will aim to dazzle nationally and internationally in BGMI tournaments.

    As part of the selection process, Orangutan had tried out all the eight BGMI College Rivals finalists, from season one through a trial and Sahil was chosen on the basis of his in-game skills, game sense and overall team work.

    Orangutan co-founder Jai Shah expressed his enthusiasm about the initiative, “I am incredibly excited to introduce Rivals Ape X, our Academy Esports Team, in collaboration with Ampverse DMI and College Rivals. This collaboration marks a significant step in our mission to nurture and develop young, hungry talent, providing them with a bigger platform to showcase their skills. Together with Ampverse DMI, we aim to create a pathway for the next generation of esports champions and build a community where passion, skill, and ambition can thrive. Together, we’re setting the stage for the future of competitive gaming.”

    College Rivals season two will see 50 plus colleges participating across 22 cities in both offline and online competition format. Any college student from pan India can register and compete as the preliminary competitions have already been rolled out from 15 July along with diverse entertainment experiences tailored for college students including opportunities to become college ambassadors, purchase exclusive College Rivals merchandise and other interesting initiatives in a groundbreaking gaming format never seen before in India

    The competitions will take place for three gaming titles – BGMI, Valorant, and EA FC 24- with the grand finale being played in February, 2025. The winners from monthly qualifiers will compete in a grand finale for the ultimate battle and a prize pool of up to ₹50,00,000 along with the contract.

  • India’s prominent gamers and music sensations set to light up College Rivals grand finale

    India’s prominent gamers and music sensations set to light up College Rivals grand finale

    Mumbai: The stage is set for an electrifying blend of Esports, lifestyle, and pop culture, as India’s top gamers prepare to join forces with acclaimed music sensations to headline the grand finale of College Rivals at Nesco, Mumbai on 3 March.

    Renowned esports personalities such as Naman Mathur (Mortal), Payal Dhare (PayalGaming), Tanmay Singh (ScoutOP), Aniket Sood (Kinganbru), Prishita Nair(MintyGal), Paras Singh (ParasOfficial), Jimesh Parmar (Jimmy Gaming) and Neha Gupta (Naira Gaming) will be part of the grand finale of India’s largest Esports talent hunt where they will meet and greet with attendees.

    They will be joined by notable music artists Seedhe Maut composed of Siddhant Sharma and Abhijay Negi, as well as Gaurav Pal aka Muhfaad, and Garv Taneja aka Char Diwari who will raise the roof with their live performances.

    Speaking about the fusion of the LAN Finale with music, Ampverse, India country head Ashwin Haryani stated, “This convergence of India’s leading gamers and music sensations marks a significant stride towards innovation and reflects our commitment to reshaping the Esports landscape in the country. By providing fans with the opportunity to interact with their gaming idols and savor the musical performances of distinguished artists, we aspire to craft an immersive experience that resonates with not only gaming enthusiasts but with everyone attending the event.”

    College Rivals, which is the inaugural intellectual property of Ampverse, Asia’s largest ecosystem of gaming communities and IPs, in collaboration with DMI Finance, is a pioneering initiative that has tapped into the immense talent pool within college campuses across the country.

    The ultimate showdown of College Rivals will feature 28 finalists who have emerged from a competitive pool of 92,000 participants hailing from colleges across the country who will compete individually across six titles on three different platforms including BGMI, Road to Valor, Valorant, Tekken 7, and FIFA 23.

    “I am thrilled to be a part of College Rivals’ grand finale, where the next generation of India’s Esports talent will emerge. This initiative serves as a pivotal stepping stone for aspiring gamers, offering them a comprehensive roadmap for a career in Esports—a path that was not as clearly defined when I began my journey in gaming. Through this platform, I hope to see gamers seize the opportunity and showcase their prowess on the big stage,” said Naman Mathur aka Mortal.

    According to data from Deloitte’s Digital Media Trends Fall Pulse Survey, 42 per cent of GenZ gamers listened to music other than gaming ones while playing, 34 per cent heard music in a game and then looked it up online to stream or buy, 22 per cent of the sample size shared music recommendations while gaming with other online gamers, and 11 per cent had shown the trend of attending live music concerts inside a gaming world venue.

    This deep connection between music and gaming will be brought to life by the one-of-a-kind experiential event which will also include arcade gaming zones, cosplay competition, racing simulators, food and beverage counters, chill lounges, and much more.

    “As artists, we are constantly inspired by creativity and passion, something that exists in plenty within the Esports community. It is an exciting opportunity to perform at this event that is pushing the boundaries by merging the talents of music and gaming together. We eagerly await to witness the exciting gaming action between these aspiring gamers and wish them the best of luck,” commented Gaurav Pal aka Muhfaad.

    This fusion of gaming and music promises an unforgettable experience for attendees, marking a significant moment in Indian Esports entertainment.

    Fans can avail their tickets for the grand finale on BookMyShow.

    For those who are unable to witness the action live, the grand finale will be streamed live on Youtube, Facebook Gaming, Twitch, Kick, Glance, JioGames, JioTV, Loco, and Rooter.

  • Ampverse and Muhfaad unveil gaming anthem ‘Rivalry’

    Ampverse and Muhfaad unveil gaming anthem ‘Rivalry’

    Mumbai: Ampverse ecosystem of gaming communities and IPs has introduced a unique gaming anthem “Rivalry”, representing a significant milestone in the esports gaming revolution. This collaboration features the Ampverse teaming up with Muhfaad, one of the emerging and acclaimed young rappers to foster unity among gamers. The gaming anthem delivers an unfiltered and unexplored narrative to the gaming community, making it truly distinctive.

    The gaming anthem “Rivalry” commemorates the narrative of a college student with dreams of becoming an esports player, showcasing the obstacles, triumphs, and evolution from being underestimated to gaining acknowledgment. It underscores the passion, commitment, and achievements within the gaming world, simultaneously depicting the conflict between the life of a student and the pursuit of aspirations. Muhfaad, one of India’s youngest and upcoming renowned rappers and musicians, masterfully combines his music and rhythm with gaming, crafting a gaming anthem that resonates profoundly with gamers across the nation.

    India Ampverse country head  Ashwin Haryani commented, “We are extremely enthusiastic about unveiling this unique gaming anthem, which is a perfect blend of esports, music, and pop culture. Muhfaad’s musical brilliance has conveyed a storyline that resonates perfectly with the gaming community. It heralds a new chapter in esports marketing, promising a fresh and resonant approach. We are eager to advance in this space and provide the youth of India with top-notch gaming accessibility.”

    Muhfaad, the rapper and the genius behind the anthem, “Super pumped for you all to check it out and give it a listen. Music has been my ride-or-die forever, and we set out to craft something that hits home with you guys. We chose rap to lay down our message in a way that connects with our audience. Honestly, we were kinda of skeptical at first, like, can these two worlds really vibe together? But guess what, we smashed those doubts and showed that pure magic goes down when you blend different worlds. Believe it, ’cause we just dropped the unexpected combo!”

    The gaming anthem is set to take center stage across all College Rivals Social Media pages, alongside the social platforms of musician Muhfaad, gaming influencers, and key stakeholders across the gaming ecosystem. This anthem truly defines the potential of esports and growing opportunities for gamers within the esports community. The video will also be released on various platforms such as Spotify, Apple Music, YT Music, Gaana, Savan, Wynk Music, and more.

  • Hyderabad hosts College Rivals pan-India esports showdown

    Hyderabad hosts College Rivals pan-India esports showdown

    Mumbai:  Ampverse DMI has brought its much-anticipated esports collegiate tournament, College Rivals, to  Hyderabad. College Rivals, which has already taken Delhi by storm, is making a grand arrival in Hyderabad, with its awe-inspiring gaming truck.  Following a spectacular grand finale that concluded the Delhi chapter, College Rivals’ focus now moves to Hyderabad, Bangalore, Pune, and Mumbai.

    The overwhelming response from students and colleges in Delhi, coupled with the event’s robust presence on social media, underscores its surging popularity. With a staggering 13,000 registrations received through both online and offline channels, College Rivals has unquestionably seized the imagination of the youth and shows no signs of slowing down.

    With this second phase in Hyderabad, College Rivals continues its dedicated efforts to nurture esports talent by engaging with the thriving gaming culture in India’s educational institutions. The arrival of the College Rivals IP in Hyderabad marks the beginning of an exhilarating new chapter in Ampverse DMI’s mission to elevate competitive gaming and foster fellowship among college students. Hyderabad has emerged as an online gaming hub, and gaming enthusiasts await engaging in an unmatched experience in esports that is enabling a growing gaming culture in India.

    Prepare for an event that promises to unlock Hyderabad’s gaming potential as Ampverse DMI welcomes students and gamers from all corners of the city to embark on this extraordinary journey. The College Rivals mobile gaming truck will traverse Hyderabad, conducting player selections and providing an immersive experience. Participants will dive into a world of high-stakes esports, fiercely contested tournaments, engaging influencer interactions, pulsating live DJ performances, and limitless entertainment.

    Expressing his excitement, Ampverse India country head Ashwin Haryani said “We are delighted to bring the College Rivals tournament to the vibrant city of Hyderabad. This marks a pivotal moment in our mission to unite and empower the gaming community within India’s educational institutions. Partnering with DMI Finance, we are set to redefine the esports landscape. Get ready, Hyderabad, for an unforgettable journey into the heart of competitive gaming”