MUMBAI: The DTH dial just turned up a notch. Ashwin Gargava, a seasoned media professional with over two decades of experience, has been appointed as head of the DTH business at Zee Entertainment Enterprises Ltd (ZEEL), an expanded role that signals the network’s intent to sharpen its focus and operational rigour in the Direct-To-Home vertical.
Known for his deep domain knowledge and deft handling of affiliate partnerships, Gargava steps into the upgraded mandate with a clear mission: to align Zee’s DTH play more closely with the strategic priorities of its Affiliate Sales team, and drive smarter, more synergised monetisation across platforms.
A Zee veteran since 2015, Gargava has steadily scaled leadership ladders from building affiliate support to spearheading partnerships. Prior to Zee, he has worn multiple hats across HBO, Turner Broadcasting, Fox International Channels, and Magna Publishing, bringing together a portfolio rich in placement strategy, network negotiations, and international business development.
In an era where traditional distribution and digital convergence increasingly overlap, Gargava’s expanded role will be key in making the DTH business not just future-ready, but future-resilient. And if his track record is anything to go by, it’s clear he’s not just along for the ride, he’s in the driver’s seat, with Zee’s DTH ambitions firmly in his sights.