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Tag: Ashwani Kumar Arora

  • LT Foods names K Ganapathy Subramaniam as marketing head

    LT Foods names K Ganapathy Subramaniam as marketing head

    Mumbai: Consumer food company LT Foods has announced the appointment of K Ganapathy Subramaniam as head of marketing. He will be responsible for developing and implementing branding and marketing strategies to strengthen LT Foods’ brands in India, the company said.

    Subramaniam brings with him a diverse experience of over 17 years across FMCG categories. He has a master’s in business administration from IMT Ghaziabad. Prior to this, he was associated with Dabur India as DGM – innovation. At Dabur India, he was responsible for spearheading innovation to ensure a steady pipeline of new products for the company’s business growth across categories of interest. He led the launch of Dabur Sanitise Range of personal and household sanitising products, the company’s foray into staples, and the launch of Dabur Vatika Face wash.

    At LT Foods, Subramaniam will anchor the marketing function by providing strategic leadership across all aspects of marketing including brand equity and portfolio management, innovation and new product development, and media and communication along with route to market programs. His key strengths lie in handling portfolios of complexity and scale, launching new products with a sharp focus on consumers, and introducing processes to deliver marketing excellence, said the statement. 

    “We are happy to have onboard Subramaniam as head of marketing. As LT Foods continues to strengthen & diversify its food products offerings in the Indian market, we look forward to gaining immensely from his rich experience in the FMCG domain,” said MD and CEO LT Foods Ashwani Kumar Arora. “His addition to the LT Foods family shall be valuable in taking forward our growth & innovation mindset. It will help in setting new benchmarks in delighting our consumers.”

    “I am thrilled to join the LT Foods team at this exciting time when the organisation is scaling up its innovation & band marketing initiatives. I look forward to adding further momentum and resilience to the marketing function at LT Foods,” added Subramaniam.

  • LT Foods launches new campaign for Daawat

    LT Foods launches new campaign for Daawat

    Mumbai: Daawat, the flagship brand of 70-year-old consumer food company LT Foods has launched a new campaign to extend its ‘Banega Toh Farq Dikhega’ proposition. The campaign will be launched pan India across major TV channels, digital, social media, and OTT platforms.

    The TVC, featuring actors Paresh Rawal and Hussain Dalal, showcases the finely curated four-step process of ‘Chunkar, Bachakar, Sambhaalkar and Sajaakar’ (fine picking, careful securing, meticulous ageing, and presentation) which is undertaken before Daawat reaches the consumer.

    The ad-film captures the banter between a seasoned Daawat food inspector played by Rawal and his immature protégé, Dalal. The interaction happens during the process of creating the brand.

    Speaking on the launch of the new campaign, LT Foods Ltd, managing director and CEO, Ashwani Kumar Arora said, “Consumers today exhibit a high degree of discernibility and consciousness in their consumption choices. The new Daawat campaign by LT Foods not only furthers the proposition of ‘Banega Toh Farq Dikhega’ but also showcases the special care and effort the company takes through a four-stage curation process.”

    “Brand communication over the years has evolved keeping pace with changing consumer aspirations and tastes. The extension of ‘Banega Toh Farq Dikhega’ campaign demonstrates the consistent effort taken by the Company to curate the best in category product,” added LT Foods Ltd, CEO India and Far East business, Ritesh Arora.