Tag: Ashvini Yardi

  • Colors strengthens programming lineup with new show ‘Spy Bahu’

    Colors strengthens programming lineup with new show ‘Spy Bahu’

    Mumbai: In a bid to strengthen its programming lineup, Hindi GEC Colors is set to launch new romantic drama “Spy Bahu” on 14 March at 9 p.m. Produced by Ashvini Yardi’s Vinyard Films, the show features Sana Sayyad and Sehban Azim in the lead.

    “Colors has always believed in curating differentiated and relatable content for the viewers. Having recently launched a variety of unique fiction offerings like ‘Naagin 6,’ ‘Parineetii,’ and ‘Swaran Ghar,’ we are thrilled to add to our robust lineup, a new romantic drama, ‘Spy Bahu,’” said Viacom18 head Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “This show will bring to the audience an exciting new concept, and we are certain that they will find this unusual love story of a spy an absolute treat to watch.”

    “Spy Bahu” follows the journey of a spy Sejal who sets out on a mission to uncover a suspected terrorist Yohan Nanda but ends up falling in love with him.

    “It gives me great joy to collaborate with the channel that I have been an integral part of during its inception,” said producer Ashvini Yardi. “It feels like a homecoming, and I am proud to announce, ‘Spy Bahu,’ my first show with Colors that highlights an invigorating love story with the riveting touch of espionage. Sejal and Yohan’s story is beautiful and absolutely romantic but is shrouded in mystery. The viewers are in for a delight, and I am very excited to see it come alive on screen.”

    Colors has devised a robust marketing and digital campaign for the launch of the show. The channel kickstarted the campaign in a strategic partnership with Kareena Kapoor Khan for the promos of the show. The promos were aired on various television channels including Hindi news, movies, music, kids as well as regional channels.

    A range of impactful ads across English, Hindi and regional print publications are also being targeted. On the digital front, the channel has created fun spy vlogs with the lead character Sejal (Sayyad) who took the viewers on a behind-the-scenes tour of “Hunarbaaz- Desh Ki Shaan” and “Choti Sarrdaarni.” The actor also reacted to spy confessions from netizens during this initiative.

    Colors has also collaborated with top comedians with a high social media following to create quirky skits around the title and plot of the show. An extensive media plan is also being implemented across mediums namely Facebook, YouTube, Zapr to increase the awareness of the show.

    “The fascinating combination of love stories and spy thrillers have traditionally held a tremendous impact on our masses,” said Viacom18 chief content officer Hindi mass entertainment Manisha Sharma. “’Spy Bahu’ is a beautiful blend of romance, thriller, drama and intense yet relatable characters. We are confident that this show’s plot will weave a powerful intrigue as viewers witness Sejal’s journey from becoming a spy to falling under the trap of love. We are excited to work with Ashvini, who has been a part of the Colors family and we look forward to a great partnership.”

  • ‘Singh Is Bliing’… while the weekend lasts

    ‘Singh Is Bliing’… while the weekend lasts

    Every hero and his shadow seem to be doing action. Sadly, action sequences have become so similar that no matter who the hero is, they all look mechanical. Akshay Kumar was an action hero, who did some romance and later took to comedy. Not known for histrionics, his fortunes have always depended on the writer and director.

    Not counting just on one genre, his latest flick Singh Is Bliing combines action and comedy, to the extent of placing romance at third position on its priority list.

    While Akshay is generally clumsy and ends up making blunders on a regular basis, he excels in all demonstrations of physical prowess. That, of course, has not prepared him to fight the goons who don’t go by the rule. As such, he gets bashed up most of the time and that adds to the comic quotient of the film. More so because the girl he is supposed to protect, Amy Jackson, excels in martial combat often saving Akshay from the goons rather than the other way round. 

    Akshay is a good for nothing Sikh lad living in a joint family in a small town in Punjab headed by his father, Yograj Singh (ex-cricketer, father of cricketer Yuvraj Singh and later actor in Punjabi films). Fed up of Akshay’s waywardness, Yograj gives him two options: either to marry his friend’s fat daughter or to shift to Goa and work with his friend, Pradeep Rawat. Akshay opts for the latter. 

    Meanwhile, Amy Jackson is in Romania. Her father, Kunal Kapoor, is some sort of international don who distributes sections of the world to various others so that they don’t fight for or trespass onto others’ territory. One of his subordinates is the father of Kay Kay Menon, a lunatic criminal, who wants Amy at any cost. He even kills his father so that he inherits his position. Menon’s first encounter with Amy is humiliating as, when he tries to get fresh with her, she thrashes him and pins him down to ground. Now, he wants her more than ever before. 

    Kunal asks Amy to leave and stay somewhere where Menon can’t find her. Amy chooses Goa. She has an agenda; she wants to trace her mother who left her and Kunal when the latter took to illegal businesses. Kunal asks his friend, Rawat, to tend to his daughter who, in turn, deputes Akshay to do the needful. Akshay and Amy have a major communication gap since she knows only English while Akshay can communicate only in Punjabi or Hindi, a fact that Akshay has hidden from Rawat. 

    In comes Lara Dutta. She is the translator who knows both, Hindi as well as English. Lara soon realizes that she is caught between an uncouth Akshay and a headstrong Amy. Her survival trick is to manipulate the translation as Akshay and Amy converse so that neither of the two is offended. This adds to the fun.

    Like a typical gangster film, this one too has layers of villains, one bigger than the other. When Akshay is rendered unconscious by a bunch of goons, Amy eliminates a layer or two for which Akshay gets the credit from Rawat, who himself is a gangster in Goa.

    Meanwhile, of course, love has happened. Akshay has fallen for Amy out of a lot of miscommunication thinking that she is enamoured by him. Amy, too, has eventually fallen in love with Akshay for his simplicity and because he always stands by her to protect her – so what if eventually she ended up protecting him on a few occasions! 

    The film is fun so far but then comes the summing up and the need to give the hero, Akshay, his moments of glory. So, Amy’s mother has to be reunited with her, Menon’s demand to marry Amy is to be dealt with and, finally, love has to triumph. 

    The climax is with Menon and his European goons who attack Akshay in a horde over a narrow bridge. This is that moment of sunshine reserved for Akshay. Akshay is felled. But, he chants a quote by the 10th Guru of Sikhism, Guru Gobind Singh, and is rejuvenated to fight the villains till end. This once, Amy does not resort to her martial abilities for she is now in love, turned into coy woman; her man, Akshay, can handle it for her sake!

    Singh Is Bliing is a mid-level action comedy that entertains for most of its length. The film has some funny moments and some hilarious ones as well as some forced gags. The direction is fair. So is the photography. The songs have a heavy Punjabi flavour. The editor could have snipped another eight to 10 minutes. Locations are pleasant to the eyes. Action scenes, especially of Amy, are very well executed and deserve credit.

    The film’s scoring point is its casting. Besides Akshay, it has avoided using the stereotypical. Casting of Kunal as Amy’s father, Rawat is Akshay’s boss, Yograj, Lara and Menon are a work well. While, in totality, Lara emerges the best of the main players. Amy is good despite limited dialogue. Akshay sticks to playing what he played in his earlier films. Menon, Rawat, Yograj, Rati Agnihotri and Kunal Kapoor are good in support.

    Singh Is Bliing is a fair entertainer, which has managed an excellent opening thanks to a national holiday (Gandhi Jayanti), which combined with the weekend collections should help the film to a great extent.

    Producers: Akshay Kumar, Ashvini Yardi, Jayantilal Gada

    Director: Prabhudeva

    Cast: Akshay Kumar, Amy Jackson, Lara Dutta, Kay Kay Menon, Rati Agnihotri, Pradeep Rawat, Murli Sharma, Kunal Kapoor, Yograj Singh

    ‘Talvar:’ Merits a watch

    Based on the Arushi Talwar murder case of 2008, which happened in the Delhi NCR area, Talvar is a fictional account of the case where, in real life, Arushi’s parents were held guilty of killing their daughter. A film has been made on this case earlier while even some TV crime-oriented shows have dealt with the subject, not to forget the hours and hours of TV news footage that the case got.

    The film looks at the case from three angles. The first one being that of the local police’s casual approach, which jumped to conclusions on hearsay and called it an open and shut case without even bothering to collect appropriate proof or calling the forensic experts to the crime scene. 

    The second stage is when the ministry wants to be very certain about this case since parents are involved and orders a CDI probe (read CBI). Irrfan Khan is in charge of the case though he does not consider such murder cases up to his class. 

    Irrfan follows the case meticulously going back into details and trying to recreate the crime scene. He has an able assistant in Sohum Shah, who usually starts the questioning and slapping of a suspect before Irrfan takes over; till then Irrfan loves to play games on his cell phone!

    Besides recreating the scene of crime and talking to all concerned, Irrfan even opts for the lie detector tests of the servants as well as the parents of the girl murdered, Neeraj Kabi and Konkona Sen Sharma. While a servant owns up to the crime, the parents come out clean even in the narco-analysis that follow. 

    Irrfan reaches a conclusion that the parents did not commit the crime but the servants did when an attempt to rape the girl backfired. But the day his investigation is completed and handed over to his boss, Prakash Balwadi, is also the last day of his boss in the office. His send-off party is the celebration of the conclusion of this case. 

    However, the next boss to come in is not convinced. He has his own theory. He sidelines Irrfan and appoints a new investigator who will deliver to his wishes. This is supposed to indicate that the case detection was manipulated and the authorities were hell bent on zeroing in on the murdered girl’s parents. 

    Irrfan, who lives a troubled married life, goes back to his wife Tabu; she is his only solace. 

    The case reports finally go to the ministry where both Irrfan’s and the new chief’s conclusions are debated. The conclusion is that the case should be closed since there is nothing except circumstantial evidence against the parents. The court, however, refuses to accept the closure report and rules that the case be carried on!

    The film starts on a dull note. It picks up momentum only once Irrfan enters the scene actively to handle the case. The confrontation between the two sides of the investigation agency is interesting. Actually, this could have been a 100 minute film, very crisp. But, then, the director is trying to tackle three versions of the same case. 

    Meghna Gulzar has matured as a director in this, her third attempt. Glitches are few. Scripting is good, especially the idea of the three versions. The music has mainly on-screen utility. The saviour of the film is the casting of Irrfan without whom it would have been lifeless. 

    Talvar has a one watch appeal for elite multiplex cinegoers. Its commercial prospects are fair.

    Producers: Vineet Jain, Vishal Bhardwaj

    Director: Meghna Gulzar

    Cast: Irrfan Khan, Tabu, Konkona Sen Sharma, Neeraj Kabi, Sohum Shah

  • Akshay Kumar, Ashvini Yardi unveil lead stars and trailer for ‘Fugly’

    Akshay Kumar, Ashvini Yardi unveil lead stars and trailer for ‘Fugly’

    MUMBAI: Actor Akshay Kumar and partner Ashvini Yardi have together launched the trailer for their forthcoming film Fugly, the latest big-screen initiative from their production company Grazing Goat Pictures. The event took place at Reliance Digital Express store in Prabhadevi.  

     

    The launch was special made special for the media as they were encouraged to take a fugly ‘selfie’ (fuglies) with the props as well as be a part of the poster.

     

    During the event, Akshay gave a quick insight into the plot of the film to the media and showcased the film’s stylish poster. 

     

     The trailer has already received a roaring applause from various Bollywood celebrities and veteran media. Bollywood star Abhishek Bachchan, tweeted his comments on the trailer saying “Loved the trailer of @FuglyTheFilm well done @Kabirsadanand and @AshviniYardi and all the best.” 

     

    Speaking about the event, Akshay Kumar said, “I am so thrilled to have been here today. It is a great moment for Ashvini and I and all those involved in the Fugly project.”

     

     Ashvini Yardi added, “Fugly is a film that is very close to all of our hearts. It is a vibrant, youth centric entertainer. It is funny and witty and packs a major punch. Akshay and I are delighted to introduce such a talented cast in this film, and feel that they have done a fantastic job in the film. We are all very proud of Fugly, and we hope audiences will love it as much as we do.”

     

    “Fugly is a script which has been very close to me and my team of writers. It’s an awesome feeling and we are glad that Akshay Kumar came on board as he brings the edge and with Ashvini came the focus to target good content. Fugly represents today’s independent youth who are ready to take a stand and challenge the status quo. We have had a phenomenal time making this film and the response we have received on the trailer and poster has been overwhelming. This is just the beginning of our journey called Fugly!” announced director Kabir Sadanand.

     

    There is already tremendous buzz in the industry around Mohit, Kiara, Arfi and Vijender’s film debut.

     

    Speaking about their debuts, they jointly said, We are delighted to have had the opportunity to be part of Fugly and are thrilled with the response we have had on the trailer and poster – it’s really encouraging. Kabir is an excellent director and no one else could have done better justice to the script. We had a superb time working with each other and learnt so much from Jimmy. Akshay and Ashvini have been extremely inspiring for all of us and we have learnt a lot from them. We are fortunate to be launched by them.” 

     

     Fugly releases on 13 June 2014. 

  • Akshay Kumar & Ashvini Yardi to release Fugly on 16 May 2014

    Akshay Kumar & Ashvini Yardi to release Fugly on 16 May 2014

    NEW DELHI: After the success of their first venture OMG: Oh My God!, actor Akshay Kumar and Ashvini Yardi are all set to release Fugly, a coming-of-age drama set in the by lanes of Delhi.

     

    The film’s release date has just been announced as 16 May 2014.

     

    Produced by the Grazing Goat Pictures and directed by Kabir Sadanand, Fugly is shot extensively in Delhi and the breathtaking locations of Leh. It is the story of four friends – Dev, Devi, Gaurav and Aditya and how this carefree bunch, at the threshold of their lives, get caught in a Fugly incident, which sucks them slowly into the big bad world of corruption, politics and the real society in the capital.

     

    The central characters are played by an ensemble of some of the freshest faces to emerge from India: Anil Kapoor’s nephew Mohit Marwah, Olympic medalist Boxer Vijender Singh, grand niece of Sayed Jaffery Kiara Advani and Slumdog Millionaire actor Arti Lamba will make their Bollywood debuts in the film. The film also sees the fondly remembered Anjali, from the 1998 blockbuster, Kuch Kuch Hota Hai, Sana Saeed, in a special song and Jimmy Shergill who returns to the big screen after Bullet Raja.

     

    With Fugly, Akshay and Ashvini have followed up the huge success of their first film venture, OMG: Oh My God, and their regional successes, the critically acclaimed Marathi film 72 Miles Ek Pravas, and the Punjabi comic-caper ‘Bhaji in Problem’.

     

    Spearheading investment into quality, subject-driven film-making, Grazing Goat Pictures is taking Hindi and regional cinema to new heights with a range of innovative and fresh projects.

  • ‘Bhaji in problem’ receives record price from distributors in Punjab

    ‘Bhaji in problem’ receives record price from distributors in Punjab

    NEW DELHI: With ten days to go for the release of the Punjabi comical relief, Bhaji in Problem from Akshay Kumar and Ashvini Yardi’s production house Grazing Goat Pictures, the company has been inundated with huge demands for the rights of the film from across cinemas in Punjab!

    Bhaji in Problem stars some of Punjab’s most reputed stars such as Gippy Grewal and Gurpreet Ghuggi who are joined by Sasural Ghenda Phool’s Ragini Khanna and veteran actor Om Puri as central characters.

    The film is directed by Smeep Kang who has delivered successful hits such as Carry on Jatta and Lucky Di Unlucky Story.

    The film also sees cricketer Harbajan Singh make a friendly appearance in the film. Akshay Kumar who is producing the film with Grazing Goat Pictures Co-producer Ashvini Yardi will feature in an extended role.

    Bhaji in Problem is Grazing Goat Picture’s second regional film production after the poignant Marathi film 72 Miles Ek Pravas. The film is being released on 15 November.

  • Bhaji in problem receives record price from distributors in Punjab

    Bhaji in problem receives record price from distributors in Punjab

    NEW DELHI: With ten days to go for the release of the Punjabi comical relief, Bhaji in Problem from Akshay Kumar and Ashvini Yardi’s production house Grazing Goat Pictures, the company has been inundated with huge demands for the rights of the film from across cinemas in Punjab!

     

    Bhaji in Problem stars some of Punjab’s most reputed stars such as Gippy Grewal and Gurpreet Ghuggi who are joined by Sasural Ghenda Phool’s Ragini Khanna and veteran actor Om Puri as central characters.

     

    The film is directed by Smeep Kang who has delivered successful hits such as Carry on Jatta and Lucky Di Unlucky Story.

     

    The film also sees cricketer Harbajan Singh make a friendly appearance in the film. Akshay Kumar who is producing the film with Grazing Goat Pictures Co-producer Ashvini Yardi will feature in an extended role.

     

    Bhaji in Problem is Grazing Goat Picture’s second regional film production after the poignant Marathi film 72 Miles Ek Pravas. The film is being released on 15 November.

  • Grazing goat pictures launch the trailer of ‘Bhaji In Problem’

    Grazing goat pictures launch the trailer of ‘Bhaji In Problem’

    MUMBAI: The wait for the official trailer release of one of the biggest Punjabi blockbuster of the year, Bhaji in Problem came to a halt with Grazing Goat Pictures launching the much awaited trailer amid great reception and laughter.

    Bhaji in Problem is Grazing Goat Picture’s second regional film production after the poignant Marathi film 72 Miles Ek Pravas which was directed by National Award winning director, late Rajiv Patil of Jogwa fame. With Bhaji in Problem, Akshay Kumar and Ashvini Yardi are all set to give their audiences a comic relief.

    Soon after the trailer was launched with Besharam’s release, audiences were found tweeting and describing the trailer as hilarious and expressing their eagerness to watch the film. Some people also called it the dhamaka trailer, re-instating the fact that the film indeed looks as a promising blockbuster for all Punjabi and comedy film buffs.

    The film is the story of Gurpreet Ghuggi, who plays the character of Sundeep Cheema, juggling between two wives. His life ends up in a complete chaos with the entry of Gippy Grewal who plays Jeeta and falls in love with Preet played by Ragini Khanna. In this comedy of errors of epic proportions, both sides know the deepest and the most intimate secrets of the other, which each of them want to protect at any cost and holds it over the other’s head. The film is a budding laugh riot and as one hilarious situation unfolds after another, the film only gets more interesting and engaging.

    Bhaji in Problem stars some of Punjab’s most reputed stars Gippy Grewal and Gurpreet Ghuggi who are joined by Sasural Ghenda Phool’s Suhana Raghini Khanna, and veteran actor Om Puri as central characters. The film is directed by Smeep Kang who has delivered successful hits such as Carry on Jatta and Lucky Di Unlucky Story. The film also sees cricketer Harbajan Singh make a friendly appearance along with producer Akshay Kumar, who is a Punjabi himself, having an extended appearance.

    Honing in on the huge success of their first film venture, OMG: Oh My God, and their first Marathi film, the critically acclaimed 72 Miles Ek Pravas, Akshay Kumar and Ashvini Yardi have further spearheaded the popularisation of regional cinema with Bhaji in Problem.

  • Grazing goat pictures launch the trailer of Bhaji In Problem

    Grazing goat pictures launch the trailer of Bhaji In Problem

    MUMBAI: The wait for the official trailer release of one of the biggest Punjabi blockbuster of the year, Bhaji in Problem came to a halt with Grazing Goat Pictures launching the much awaited trailer amid great reception and laughter.

     

    Bhaji in Problem is Grazing Goat Picture’s second regional film production after the poignant Marathi film 72 Miles Ek Pravas which was directed by National Award winning director, late Rajiv Patil of Jogwa fame. With Bhaji in Problem, Akshay Kumar and Ashvini Yardi are all set to give their audiences a comic relief.

     

    Soon after the trailer was launched with Besharam’s release, audiences were found tweeting and describing the trailer as hilarious and expressing their eagerness to watch the film. Some people also called it the dhamaka trailer, re-instating the fact that the film indeed looks as a promising blockbuster for all Punjabi and comedy film buffs.

     

    The film is the story of Gurpreet Ghuggi, who plays the character of Sundeep Cheema, juggling between two wives. His life ends up in a complete chaos with the entry of Gippy Grewal who plays Jeeta and falls in love with Preet played by Ragini Khanna. In this comedy of errors of epic proportions, both sides know the deepest and the most intimate secrets of the other, which each of them want to protect at any cost and holds it over the other’s head. The film is a budding laugh riot and as one hilarious situation unfolds after another, the film only gets more interesting and engaging.

     

    Bhaji in Problem stars some of Punjab’s most reputed stars Gippy Grewal and Gurpreet Ghuggi who are joined by Sasural Ghenda Phool’s Suhana Raghini Khanna, and veteran actor Om Puri as central characters. The film is directed by Smeep Kang who has delivered successful hits such as Carry on Jatta and Lucky Di Unlucky Story. The film also sees cricketer Harbajan Singh make a friendly appearance along with producer Akshay Kumar, who is a Punjabi himself, having an extended appearance.

     

    Honing in on the huge success of their first film venture, OMG: Oh My God, and their first Marathi film, the critically acclaimed 72 Miles Ek Pravas, Akshay Kumar and Ashvini Yardi have further spearheaded the popularisation of regional cinema with Bhaji in Problem.

  • Grazing Goat Pictures looks at digital pastures

    Grazing Goat Pictures looks at digital pastures

    MUMBAI: To keep up with the age of contemporary advances, Akshay Kumar and Ashvini Yardi’s production banner Grazing Goat Pictures recently launched ‘Grazing Goat Digital’. The first venture to emerge is the YouTube channel ‘FOMO Fashion On My Own’, India’s first Hindi fashion channel which lets trend-conscious women transform into a glamorous avatar without having to step into a salon.

    The fashion channel will cater to women aged between 15 and 34 and will provide them with the latest trends, tips and tricks of the fashion trade. The channel broadcasts step-by-step tutorials on such subjects as hair styling tips, make up tutorials, getting the look of your favourite celebs and more. The channel will be broadcasting videos in Hindi and English, and will upload new episodes every Monday.

    Commenting on the launch of their new digital channel, Grazing Goat Pictures co-founder Ashvini Yardi said, “Grazing Goat Digital is proud to present FOMO Fashion On My Own, India’s first Hindi fashion channel in association with YouTube, targeted at women not only in metros but even in smaller towns who have the fashion sense but not the required facilities at their disposal. FOMO will be catered in Hindi to reach a wider audience and will also available in English. It’s not very cost effective for women to visit a salon each time they desire a particular look hence they can watch it anywhere at any time and still manage to look a million bucks!”

  • Bigg Boss 4 ends on a high note with 6.7 TVR

    Bigg Boss 4 ends on a high note with 6.7 TVR

    MUMBAI: Colors’ controversial reality show Bigg Boss has completed its fourth edition with a viewer response that may propel the channel to soon come out with yet another fresh season.

    As per Tam data, the grand finale of the show on 8 January not only fetched a whopping 6.7 TVR for over three hours of telecast time but also surpassed the ratings of all recent reality shows like Rahul Dulhaniya Le Jayega (Imagine TV), KBC (Sony), DID –Li’l Masters (Zee TV) and MasterChef (Star Plus).

    Commenting on the success of Bigg Boss, Colors programming head Ashvini Yardi said, “We are ecstatic that Bigg Boss Season 4 finale has garnered a fabulous rating of 6.7, which is the highest ever rating marked for any reality show in the year 2010-11.”

    Colors has aired three seasons of Bigg Boss, and with every season it has seen a jump in the ratings, be it opening, weekday or weekend.

     

    Tam data states that the recently concluded season with Salman Khan as host scored a TVR of 4.8 TVR. This is higher than season two‘s opening TVR of 2.5 (this is first season on Colors, hosted by Shilpa Shetty) and season three‘s (with Amitabh Bachchan as a host) TVR of 4.6.

    In fact, the finale of the three seasons has also seen a gradual progress – from 2.8 TVR (season two) to 3.6 TVR (season three) and finally 6.7 TVR.

     

    “Season 4 has been received well by the audience right from its first episode. We are humbled by the viewers amazing response. This is indeed a very big motivation for us to push the envelope further and gear up for the next season with yet another set of interesting elements,” Yardi added.

    As per Tam data for different demographics, Bigg Boss finale attracted higher SEC (AB) as the segment clocked 8.1 TVR, while lower SEC (C/D/E) notched up 5.6 TVR.

    While among female audiences the rating stood at 7.8, the show got a TVR of 5.9 from male audiences.