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Tag: Ashvini Hiran

  • Tata Swach uses popular tongue twister rhyme ‘Chandu ke Chacha’ in new campaign

    NEW DELHI: Tata Swach Nanotech Water Purifier has launched a new ad campaign that emphasizes on silver’s antibacterial qualities, using an alliteration of the popular ‘Chandu ke Chacha‘ rhyme.

    The new ad campaign showcases the advanced silver nanotechnology used by Tata Swach to enhance silver’s purification power without any use of harmful chemicals, thus delivering safe and pure drinking water.

    The TV commercial has been created by Draft FCB+ULKA. It will be aired on major TV channels, including high impact properties from 17 November onwards. The campaign will be carried across television, print, radio, online and social media platforms.

    Speaking about the new campaign Tata Chemicals COO, Consumer Product Business, Ashvini Hiran said, “Tata Swach combines technology, performance, design and convenience which makes it unique and one of the most innovative water purifiers in today’s age. The new ad campaign aims to connect with the consumers and make them aware about Tata Swach’s use of silver nanotechnology- with silver being a well known and effective purifying medium- for providing safe drinking water. The communication through this ad campaign effectively conveys that Tata Swach is a smart choice for safe drinking water.”

    Draft FCB+ULKA national creative director K.S. Chakravarthy added, “It was a bold strategy by Tata Chemicals to use silver as a product differentiator for Tata Swach. The challenge we met was to reintroduce the Indian household to the power of silver and then exhibit how Tata Swach has further enhanced its efficacy. Our film uses an alliteration of the popular Chandu ke Chacha rhyme which we are confident delivers on this objective most effectively. We hope the consumers love and appreciate the nuances of the ad. Here’s wishing Tata Swach all the success with this film.”

  • Sanjeev Kapoor is brand ambassador for Tata i-Shakti Dals

    MUMBAI: Tata Chemicals has appointed Chef Sanjeev Kapoor as brand ambassador for its Tata i-Shakti unpolished dals.

    Tata i-Shakti unpolished dals is a recent addition to its consumer products portfolio.

    Tata Chemicals COO – consumer products division Ashvini Hiran said, “To spread mass awareness about the health benefits of Tata I-Shakti unpolished dals, their delicious taste and quick cooking, Tata Chemicals has roped in Sanjeev Kapoor, one of India‘s top food connoisseur and most admired chef. With the association of Sanjeev Kapoor and Tata i-Shakti unpolished dals, we think that we will enhance our engagement with consumers who seek great tasting food with a healthy dose of nutrients.”

    Tata Chemicals had launched Tata i-Shakti Dals in 2010 with a mission to not only bridge the existing gap between demand and supply of pulses in the country but also provide reliable quality, hygienic pulses to Indian households and pioneer the unpolished dals category.