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Tag: Ashutosh Pande

  • Bajaao completes 50 shows over 3 months with Phoenix Mall

    Bajaao completes 50 shows over 3 months with Phoenix Mall

    MUMBAI: BAJAAO Consulting and Events Pvt Ltd. (BCEPL) a division of BAJAAO Music Pvt Ltd (BMPL), India’s first and leading online retailer of music instruments, announced a major milestone of completing 50 shows hosted by the company in a short span of 3 months.

    Under this strategic tie-up with High Street Phoenix Mills in Lower Parel& Phoenix Market city in Kurla, BAJAAO has fulfilled its commitment in providing good entertainment to its audiences. The various bands showcased enigmatic tunes to treat audiences to energetic live performances. The event witnessed an influx of people of all ages flocking to both venues.

    Thursday Jam ups at High Street Phoenix is an established property which has been taking place for four years, while Smashing Saturdays at Phoenix Market City started in November. The performances have evoked a positive response from the patrons of both malls.

    In addition to the tie-up, BAJAAO will bring two upcoming rock bands every week who will continue to showcase their musical talents to a crowd of spirited and enthusiastic mall-goers.

    With an objective of providing a platform for upcoming bands to prove their mettle in Mumbai, BAJAAO has undertaken this initiative with Phoenix which has witnessed some cutting edge acts over the past 3 months. High Street Phoenix has been seeing performances every Thursday by BAJAAO while Phoenix Market City have been seeing them every Saturday. Many artists have performed under this partnership at the Phoenix Mall including names like BLAKC, Spud in the box, Koniac Net, The Lightyears Explode, Ravi Iyer and Workshop) who play a set for approximately an hour each and these gigs start early evening from 6.30 pm and go on till 10 pm.

    Looking to build on the success over the last three months, BAJAAO has lined up some key bands in the near future that will provide the best entertainment to their guests.  Some of the artists we can expect to see over the next few weeks include NandooBhende, unohu, laxmi bomb etc). The Live Band Music element just adds to a memorable feeling to complete the perfect shopping experience.

    Speaking on the association, Ashutosh Pande, Founder-CEO, BAJAAO commented: “When it comes to putting together a show we look for the most dynamic performers & talented artists to grace the stage. We also look at getting bands which are new & upcoming as this will definitely help build their fan base. A venue like Phoenix is ideal in the formative years of musicians. A lot of learnings are derived by musicians since this is a very unique experience much different from the regular venues. It a great place to connect with your audience & spread awareness about your brand of music.”

     

    BCEPL, Bajaao’s events division have handled a number of other events like JD Rock Awards, International Jazz Festival, Ragasthan, Red Bull Tour Bus & brands like Superdry, Diesel, Converse etc. BCEPL has handled the entire event at Phoenix Mall right from artist management to sound production. BAJAAO has a specialized ear to the ground and is continuously on the lookout for new talent & opportunities to set the stage for music in India.

    SO MAKE SURE YOU DO NOT MISS THE FINE PERFORMANCES BAJAAO BRINGS YOU EVERY THURSDAY @ PHOENIX MILLS, LOWER PAREL& SATURDAY @ PHOENIX MARKET CITY, KURLA GET READY TO LISTEN TO THE BEST POP/ROCK BANDS & ROLL AT THE CITY’S BEST MALL

     

  • Bajaao & Hard Rock café come together for artist management

    Bajaao & Hard Rock café come together for artist management

    MUMBAI: BAJAAO Music Pvt Ltd (BMPL), India’s first and leading online retailer of music instruments and theirevents division in BAJAAO Consulting and Events Pvt Ltd (BCEPL) today announcedtheir partnership with Hard Rock Café to curate artistes performing at various venues from across the country. Currently, Hard Rock Café is present in Mumbai, Bangalore, Chennai, Pune & Delhi, and Hyderabad which will in turn allow BAJAAO to service the crux of metropolitan cities across the country.

    Given the current state of the live music industry in India, which is experiencing young talent mushrooming in the country, BAJAAO Consulting and Events Pvt Ltd will have an opportunity to encourage a number of acts to center stage where this talent can continue their journey to higher levels in the music industry while they build a promising career.Hard Rock Café has been one of the first venues to consistently promote talent across the board in India & looks to strengthen its focus on the same.BAJAAO will be handling the artiste’s management for over 52 weeks i.e. approximately over a year for Hard Rock Café.

    Thanks to its deep roots in the Indian music scene the company has also expanded the events division to include and execute bigger, better musical events and partnerships, which include associations with Jack Daniels Rock Awards,International Jazz Festival, Ragasthan, Red Bull Tour Bus & brands like Superdry, Diesel, Converse etc.

     

    Speaking on the association,Ashutosh Pande, Founder-CEO, BAJAAO commented: “I look forward to unearthing amazing talent & providing them with the platform to perform. These young musicians are passionately driven with a burning desire to perform, and we would like to expose them to the industry as much as we can.Music is indispensable and will always be a part of our world. India is only now expanding its idea of live music by going beyond Bollywood and other classical forms.We are honored to work with one of the world’s most iconic brands for music& also to promote the abundant talent this country possesses.”

    Also commenting on the development,Mr.AkashSharma, Manager for Marketing & Events at Hard Rock Café said: “The BAJAAOteam has worked with innumerable talented musicians since their humble beginnings from the Jam room to the live sound company. This has provided them with a level of trust & insights in this industry which few possess. Hence we are looking forward to this association with them andfor some great music at Hard Rock Café.”

    BAJAAO has been encouraging young talent to be successful in the music industry for years.They have recently tied up with the prestigious True School of Musicas their gear partner powering any and all of their musical needs. The school is affiliated to the Manhattan School of Music in New York and the Academy of Contemporary Music in the UK. The firm is realizing its vision to be the one point source for all musical needs for musiciansacross the country.
    There is a constant rise in independent DJs, musicians, organisersetc which willsee this industry grow exponentially in the coming years. BAJAAO will continue to provide an opportunity for many to chase their passions inorder to set the stage for music in India.