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Tag: Ashutosh Lawania

  • Flipkart and Myntra join hands

    Flipkart and Myntra join hands

    MUMBAI: The e-commerce sector saw a purple patch last year and continues to do so.

     

    Recently, LimeRoad raised $15 million series B funding; Jabong too closed a multi-hundred million dollar investment deal and Amazon India entered the fashion and lifestyle category.

     

    Keeping up with the competition is surely going to be tough. Therefore, to bring high quality and affordable lifestyle products to the customers, Flipkart has joined hands with Myntra, an e-commerce platform for fashion and lifestyle products. Bangalore-based Myntra has partnered with more than 650 leading fashion and lifestyle brands in the country.

     

    Sachin Bansal and Binny Bansal, the co-founders of Flipkart, and Myntra’s founders, Mukesh Bansal and Ashutosh Lawania, are excited to work with each other. In this new association, along with being the CEO of Myntra, Mukesh Bansal will also head the fashion business for Flipkart and join the board.

     

    “We believe that the future of fashion in India is e-commerce. We have known Mukesh for a long time and are delighted to partner with him. Myntra has a strong team with excellent domain knowledge. They also have the best relationships with lifestyle brands. This partnership will strengthen both our positions in the fashion space. We will continue to work as independent entities and grow together as leaders in the Indian fashion and lifestyle industry,” said Flipkart co-founder Sachin Bansal and Binny Bansal jointly through a statement.

     

    “We are excited to partner with Flipkart, the biggest e-commerce platform in India. Sachin, Binny and their team have built a pioneering e-commerce platform on a foundation of strong technology and customer centricity. Flipkart is the most powerful e-commerce brand in India and has a very ambitious agenda to build the next generation of retail in India. Leveraging mutual strengths, we will build Myntra into India’s leading fashion powerhouse and create many original fashion brands,” said Myntra co-founder and CEO Mukesh Bansal.

     

    This partnership will support Flipkart’s and Myntra’s shared mission to bring high quality and affordable fashion and lifestyle products to each and every Indian consumer. Post this announcement, Flipkart and Myntra will continue to work as independent entities and grow together as leaders in the Indian e-commerce industry.

  • Myntra.com Announces Exclusive Tie-Up with Indian by Manish Arora

    Myntra.com Announces Exclusive Tie-Up with Indian by Manish Arora

    MUMBAI: In a move to further strengthen its presence in the premium designer apparel segment, India’s leading fashion portal, Myntra.com, today marked the official launch of the new clothing collection ‘Indian by Manish Arora’ on its platform. The recently launched designer wear by Manish Arora will be featured exclusively online on Myntra.com starting December 17, 2013.

    This association highlights Myntra.com’s continuous efforts to make fashion more accessible not only to the existing consumers of premium and affordable luxury brands, but also tap into the aspirational clientele in Tier II & III cities, who are increasingly shopping online.

    Aficionados of the designer will be now be able to access 16 exquisite designs, delicately crafted in Chanderi, Crepe and other rich fabric blends only on Myntra.com. Indian by Manish Arora’ ranges between Rs 2,200 to Rs 14,950.

    Speaking on the association, Ashutosh Lawania, Co-founder, Myntra said, ‘Indian by Manish Arora’ is the latest addition to the vast range of products Myntra.com offers to fashion lovers across India. The trust and enthusiasm that customers have demonstrated on Myntra.com makes it a natural choice for world class designers like Manish Arora, allowing them to reach out to every aspiring Indian woman who seeks contemporary, colorful and vibrant apparels.”

    Manish Arora during the official unveiling said, “I am very excited to launch my contemporary Indian wear brand Indian by Manish Arora on Myntra.com as this will enable a much larger audience to view and purchase my collection online. I can see a very long term relationship with Myntra to offer something very special to the online customer.”

    Access to popular designer wear which was until now restricted to people living in metros is now at the fingertips of consumers across 480 cities in India through Myntra.com. Last month, Myntra.com joined hands with renowned designer, Rohit Bal to launch Biba by Rohit Bal and more recently with Bollywood actor Hrithik Roshan to exclusively manufacture and retail his active lifestyle brand HRX.

    To shop for the latest collection, visit – ‘Indian By Manish Arora’.

  • Taproot creates ad campaign for Myntra.com

    Taproot creates ad campaign for Myntra.com

    MUMBAI: Myntra.com, an e-commerce company, has launched a new brand campaign that focuses on the theme “Real life mein aisa hota hai kya”.

    Conceptualised by Taproot India, the campaign was led by Taproot India chief creative officer Agnello Dias and managing partner Manan Mehta.

    The campaign conveys a message that online shopping is more convenient. There are story lines like – ‘no waiting queues but the virtual service waiting for you’ and ‘product trials at the comfort of your home’.

    The online shopping portal seeks to expand their customer base even further with this new campaign.

    Directed by Prashant Issar, the ad film has been produced by Radhika Sawhney from Tubelight Films.

    Dias said, “Myntra.com is clearly one of the country‘s most comprehensive online fashion stores. The idea was to communicate the unique benefits that Myntra.com offers by transposing those advantages on real life shopping which if possible would be quite an incredulous thing. But obviously, it‘s only possible on Myntra.com.”

    There was a considerable amount of confusion on whether Myntra.com was a fashion apparel brand or a fashion apparel destination.

    “We were facing this dual challenge of not only establishing Myntra.com as an online shopping portal for fashion apparels and accessories, but also helping Indian consumers navigate
    through their inherent inertias of shopping online,” Mehta averred.

    The campaign aims to amplify the key product offerings – Cash on Delivery, Free Home Delivery and 30 Day Return Policy in a manner that reflects ease of shopping online and helps burst category barriers.

    The television commercial showcases a real life depiction of youths shopping at a mall and extrapolating the same to an online scenario (showcasing the advantages of online shopping over offline). “With the establishment of the e-commerce industry, the greatest challenge is to educate and captivate the audience on the positives the realm holds. With a film that centers on perks of online shopping, we believe the message will be driven home”, Myntra.com sales head and co-founder Ashutosh Lawania said.

    Myntra.com’s product range includes merchandise from some of the world’s “most popular” brands and spans across categories from clothes to shoes to accessories.