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Tag: Ashutosh Karkhanis

  • Saatchi & Saatchi appoints Ashutosh Karkhanis as ECD- Mumbai

    MUMBAI: Saatchi & Saatchi India has announced the appointment of Ashutosh Karkhanis as executive creative director-Mumbai.

    In his new role, Karkhanis will be heading the creative team in Mumbai.

    Karkhanis is currently serving his notice period at Ray and Keshavan, The Brand Union where he was working as the creative director. He will join Saatchi & Saatchi from 3 May.

    Saatchi & Saatchi- India NCD Ramanuj Shastry said, “Ashu is an awesome talent. I worked with him at Rediffusion Y&R and in the process became a fan of his work – be it advertising, design, digital or photography. He will bring with him new energies and new thinking that is invaluable.”

    Saatchi & Saatchi GM Mumbai Nisha Singhania said, “Ashu will be a critical driver of transformation at Saatchi & Saatchi. Having worked with Ashu both at Grey and at Rediffusion, I find his passion for ideas absolutely infectious. His experience in design and digital gives us the edge that we need to succeed in today’s VUCA world.”

    On his new role Karkhanis said, “Today when I see my young sons playing on the ipad, I realise that digital is the future. Meeting with the Saatchi team confirmed my belief. With Saatchi & Saatchi I have found the perfect match.”

    Karkhanis comes in with over 20 years of experience and has spanned advertising, design and digital.

    Prior to joining The Brand Union, he has worked with Lowe, Enterprise, Ambience, Grey, Contract and Rediffusion Y&R. He has worked with clients such as Britannia, Unilever, Kotak Mahindra, HSBC, Asian Paints, Taj Hotels, Economic Times, Kingfisher Airlines, Himalayan Water, Tata Nano and Tata Sky.

  • TBU appoints Ashutosh Karkhanis as creative director

    TBU appoints Ashutosh Karkhanis as creative director

    MUMBAI: Brand consultancy, The Brand Union (TBU), has appointed Ashutosh Karkhanis as creative director.

    Karkhanis moves in from Rediffusion-Y&R’s digital and design arm Rediffusion WHO!, from where he resigned last month as national creative director, design and digital.

    In 2006, WPP acquired a majority stake in Ray+Keshavan (R+K), India‘s first graphic design consultancy. Consequently, the Bangalore-based firm became a part of WPP’s design conglomerate and brand consulting firm, TBU.

    In his new role at TBU, Karkhanis will report to MD and executive creative director Sujata Keshavan.

    Karkhanis’ 18-year career began with Lintas Bangalore as trainee visualiser. After four years, he moved to Enterprise Mumbai and a year later joined Euro RCSG as senior art director. Two years later, Karkhanis joined JWT‘s Kenya outfit, Thompson Kenya.

    After spending less than a year in Nairobi, Karkhanis moved back to Mumbai and started working with Ambience as associate creative director, before moving to Grey a year later and working there for two-and-a-half-years.

    Karkhanis also worked at Quadrant Communications and Contract Advertising before joining Rediffusion as creative head in 2007.