ITV

Tag: Ashok Singh

  • Care World TV eyes digital space for growth

    Care World TV eyes digital space for growth

    MUMBAI: Digital is the way forward and grasping the same is healthcare channel Care World TV, which has added two lakh subscribers and crossed 12 crore views on YouTube.

     

    The channel, which plans to digitalize its content, has already partnered with Shemaroo Films, Rajshri Films and Culture Machine in order to expand its presence in this space.

     

    The new move is in sync with the channel’s effort in reinventing itself to be widely accessible to anyone and everyone across the healthcare spectrum. The network will continue to focus its efforts on the digital platform to remain competitive and provide accessibility to its audience.

     

    “Our aim is to revolutionize the healthcare sector and as a channel, a medium we understand that we can play a pivotal role in doing so. For seven years, as a satellite channel we’ve successfully connected the medical community with the masses. Now we want to walk with the times and explore the digital medium to be further effective in accomplishing the task. If it is any indication, the huge subscription base we have garnered on YouTube, which is increasing each day, taking steps to digitalize the platform seems only logical,” said Care World TV managing director Ajit Gupta.

     

    Care World’s YouTube network presently has five channels: Beauty Mantra, My Food Court, Love, Sex and Drama (LSD), The Daily Doctor and Care World Events. The channel will add FitVit – your personal trainer, in the near future.

     

    “All our YouTube channels are unique and address various subjects. Care World helps you become a better you with Do-It-Yourself videos covering everything from exercise, diet; and healthy living to style, makeup and fashion tips. All these programmes are meant to appeal as personalized content to the viewer and so we’ve maintained the highest quality of recording and streaming the shows. We are sure that this will not only enrich the audiences’ experience but also will set a new audio-visual benchmark in the field of healthcare,” added Care World TV creative head Ashok Singh.

     

    “After creating these channels on YouTube, we also plan to launch one more offline content channel on Daily Motion. Yupp TV and Roku TV are already running HD version of Care World TV. Care World’s future plan is to integrate all YouTube channels to one mobile application for easy accessibility to all our viewers around the globe,” concluded Gupta. 

  • Care World TV set for a revamp with new programming

    Care World TV set for a revamp with new programming

    MUMBAI: Care World TV, a seven-year-old health and fitness television channel, is all set for a revamp in order to address the fast evolving lifestyles of the urban population. This, after the channel set up a new state-of-the-art studio at its Mumbai office.

     

    Care World TV is also geared with 1000 hours of content on new wellness programmes that will be both informative and Do It Yourself (DIY) in nature. From aerobics to traditional massages, yoga to fitness gyms, diet and nutrition to healthy cooking, the new avatar of the TV channel will reinvent the subject matter on wellness.

     

    The channel has so far produced more than 4000 hours of content related to health and fitness. Over 1200 subject experts and 1000 Key Opinion Leaders (KOLs) from the sector lend their expertise on healthcare through the channel.

     

    “Keeping in tune with the boom in the healthcare industry and the increased health awareness of the public in general, we have designed new programmes that will be in sync with the times. While continuing to be in the health domain, it has been a conscious thought to create content on Wellness as the trend in this industry has been witnessing tremendous appreciation. Hence, with thorough research and interactions with top subject experts, Care World TV has planned to focus content on wellness,” said Care World TV – Asia MD Ajit Gupta.

     

    “To produce high quality content, Care World TV has now moved the entire production and channel operations into a new 12,000 square feet, technologically equipped studio at Andheri, Mumbai. On the one hand we are working to create explicit content and on the other we are trying to shoot some material on 4K as visual quality matters a lot to the audience. Our future shows will have an international and contemporary feel with classy presentation, state-of-the-art production values and exclusive content,” added Care World TV creative head Ashok Singh.

     

    The healthcare channel, which launched its US edition, crossed eight crore hits and signed up 1.75 lakh subscribers for its YouTube channel.

     

    “We plan to offer various innovations in customized and interactive programming, thus offering a range of formats for health industry to communicate their valuable messages to a widespread and highly focused; and a very responsive audience. I am confident that with this improved approach we will surpass any other medium in the healthcare segment and be the preferred bridge between the functionary and the beneficiary,” concluded Gupta.